4 Tips On How To Create Great PowerPoint Presentation Designs


We all have been there, sitting in a room being killed to death by presentation-induced boredom. How many times have we’ve experienced the odd instances where we couldn't escape sitting through a poorly designed presentation? Probably way too many, some people just don't know how to create great presentation designs.

So what differentiates a great presentation from a poor one? Simple, content and design. While your speech might be perfect, the images you show can greatly support or detract your audience from your desired message. Whether you’re using PowerPoint, Keynote or PDFs, here are 4 tips on how to create great presentation designs.


Less is More


Packing too much information is one of the biggest mistakes that presenter do with their slides. Cramming too many details in one slide undermines the purpose of delivering crisp and relevant information. The audience often has to process everything you say on the spot, partnered with text stuffing, this creates a situation where the audience just doesn’t have enough time to focus and understand the key points of your presentation.

Don’t let your message and your ability to deliver an appealing story get derailed by your unnecessarily complicated slides. The slides that you present shouldn’t be filled to the brim with irrelevant information. White space or negative space is your friend in making great Powerpoint presentation designs. The less clutter you have on your slides, the more appealing and effective your visual message will become. The general guideline is to always use the 6x6 rule of thumb - always make sure that you have 6 words per text line, and 6 lines per slide. This will keep your presentation clean and straightforward, which in part raises your presentations readability and effectiveness.

To help you further understand the principle of LESS IS MORE, we have made a Superbowl presentation to show you the power that subtlety has on imparting important information:

Click the image below to view the slides




Always Use Sans-Serif Fonts


Designers sometimes get too caught up with making everything fancy. But with typography, go for legibility over fun. While you can still flex your creative side for the slide title, always make sure to avoid this practice with regards to the body of text.

Make it a point to determine the differences between Serif fonts and Sans-Serif fonts - here is a site with great examples of Sans-Serif fonts you could use. Serif fonts are mainly designed to be used in documents that are filled with a lot of text, while Sans-Serif fonts are successfully used for presentations because of increased readability. Stick to clean font designs, such as Helvetica, Tahoma, and Verdana - these typefaces are easier to read on screens and are always the safest choices. Additionally, always ensure that you stick with your desired font all throughout the presentation - consistency is a necessity.

Short and simple content partnered with elegant Sans-serif font makes for an appealing PowerPoint presentation, here's an UBER presentation made by our team to show you how it's masterfully executed:

Click the image below to view the slides




Always Maintain Strong Contrast Between Text and Background


In order for your message to be heard, you should always consider to always play off the contrast that is between your text and slide background. Legibility is key here, most importantly if you use a strong background image that features a lot of color variation - text must be legible at all times.

The best practice here is to use color theory in the making of your slides. You don’t have to be an expert designer to know which colors play-off each other well. Colors are mainly split between - Cool (such as blue and violet) and Warm (such as red and yellow), when used effectively they create a visually stunning theme for any presentation that draws the audience's attention to your targeted message. Never use bright text or background images, they cause eye fatigue, which decreases the audience’s focus towards your presentation. Dark text on a light background or light text on a dark background always works well. Avoid intense gradients, they make the text in the slide hard to read.

We're not through with killer slide examples, here's a Netflix presentation that demonstrates how to properly balance text and background elements to properly communicate a message:

Click the image below to view the slides




Effective Presentation Designs Use Emotional Appeal 


The visual elements that you place inside a presentation must always have a purpose. Don’t place images that are far from the content in the slide, this causes immense confusion and nobody wants that. Use images with the intention of uplifting the content of your presentation. When faced with positive content, the rule of thumb is to use lively images to further cement the message, same would apply for negative content.

There are a lot of benefits tied to the practice of using visuals to drive emotional appeal. Not only do they support your message, they can also enhance comprehension, information retention and elicit an emotional response from your audience which increases the impact of your slides. Don’t be shy about using strong visuals - they are powerful tools to get your ideas across the table. The next time you design a PowerPoint, Keynote or PDF presentation, anchor it on the principle of emotional reaction - show them profits, show them situations, show them something that would make them react. 

Our team created this AirBnB presentation just to show you how it's done:

Click the image below to view the slides




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And that's it!!

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Want more? Here are our other articles, we hope you'll love them as well:

- 3 Key Parts Of A Successful PowerPoint Presentation

- 4 Steps On How To Make A Winning PowerPoint Presentation

Thanks for reading! We at KDCI are thrilled to share our knowledge and design samples with you!

If by any chance you don't have the time or the team to personally create PowerPoint presentations, Keynote presentations, or PDF presentations, our team of expert presentation designers are always available to help.

Contact us by clicking the button below and let's get started today!

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Resources: Creative Services