Job Overview
The SEO Manager will be responsible for developing, implementing, and managing SEO strategies to increase the online visibility of our digital assets. This role involves overseeing both the technical and content aspects of SEO, including keyword research, on-page optimization, link-building strategies, and performance analysis. You will also manage an SEO Writer to ensure the delivery of high-quality, optimized content leading to organic traffic and conversions.
Key Responsibilities
- SEO Strategy: Develop and implement SEO strategies aligned with business goals, conduct keyword research, and monitor competitors.
- On-Page Optimization: Optimize content, improve site structure, and ensure SEO-friendly website architecture.
- Off-Page Optimization: Manage link-building campaigns and monitor backlinks.
- Technical SEO: Collaborate with developers to enhance site performance, conduct technical audits, and implement best practices.
- Content Strategy: Oversee SEO content creation, complementing blogs with short videos using AI tools like Synthesia.
- Performance Analysis: Track website traffic and rankings, providing insights and reports.
- Team Collaboration: Work with leadership, marketing, and web development teams while overseeing an SEO Writer.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 3+ years of SEO management experience.
- Strong knowledge of SEO tools (Google Analytics, SEMrush, etc.) and web technologies (HTML, CSS, JavaScript).
- Excellent communication, analytical, and project management skills.
- Experience with content management systems and digital marketing strategies is a plus.
Snapshot
Employment Type: Remote
Department: Sales and Marketing
Work Schedule: 5-day work week
Employment Code: 08.28.24.B
