Company Branding Hack: The Best Photos For Your Company Site

We held a photo shoot for our new website redesign and here’s what happened.


What photos do you use for your company website? Admit it. You probably have one (or more) stock photos on your site. We don’t blame you - many other websites also take advantage of the millions of stock photos available on the internet.

However, chances are those other websites may be using the exact same image that you have on your company’s online platform. Bummer, right?

Well, we have found the perfect solution for that:

The best stock photos for your website are photos of people that make up your company.

Not only will doing this make your website imagery unique and authentic, but it is also a great way to show your company’s unique personality. Aside from this, using your employees’ photographs can help assure your clients that they are working with real people instead of robots. Makes sense, right?

Understanding this, we will soon unveil a new website to create a more personable approach to our digital marketing strategy.

Headed by our digital project manager, the photo shoot was held in our office over two days. It featured an assortment of our employees, including our HR staff, graphic designers, web developers, and some of our writers.

The result? Amazingly real photos that show our fantastic team in action.

Here are some of the photographs we captured:


While this move may have been made to improve company branding and to boost client engagement, we cannot discount its effect on the featured employees.

HR Generalist Mellany Mercaida welcomes this idea as she said it would go a long way in boosting employee morale. She also said that the shoot made the employees feel their importance to the organization as its new faces.

Employees featured on the company’s online ads also express their excitement to be a part of this campaign.

“The shoot was a lot of fun and being featured on the company's ad is a great experience because somehow, I got to represent the company. It's really nice to be part of our team's growth and of course, KDCI's growth.” Rachelle Joy Santos, a KDCI content curator, said.

Watch out for the re-launch of the KDCI website soon! In the meantime, you can see some of our employee photos on our Facebook and Instagram accounts.



Do you need awesome photos for your own website too? At KDCI, we can build you an awesome team of professional photo editors to turn your raw images into something amazing.



 

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