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3 Key Parts Of A Successful PowerPoint Presentation

Spent countless days in creating great PowerPoint presentations. You’re confident that it’ll work and that the presentation’s content and design are topnotch. It has everything from infographics to subtle jokes - you’re going to be awesome, you say to yourself. You’ll close that lead, present that idea, or showcase your annual reports with flair and style - and then it happened. No one actively listened to you, some people from the crowd left before you even started slide #7 of a 25 slide presentation, your presumed investor didn’t close the deal, your lead decided not to push through. What happened?!

Let’s just get this out there before we start, verbal skill is needed in presenting but it’s only half of the battle. What most presenters don’t realize is that they get too caught up in the vision of creating “Perfect PowerPoint presentations” that they lose sight of the key structure that drives presentations to become successful.

So, to help you avoid this unfortunate pitfall, we included PowerPoint presentation decks that are made by OUR team - to help you get a better grasp of the execution of these 3 key parts. Here are the 3 parts of a successful PowerPoint presentations:

The Hi

Start the flow of information by planning out the “the hi or hello” of your presentation, this should include a quick overview of who you are and the purpose of the presentation.

Be gentle in this part of the presentation. Don’t include any pitches, graphs or conceited numbers of glory - this part is for you to introduce yourself and your story, not where you boast about your achievements or deliver convoluted information.

Here’s a Starbucks inspired presentation made by our presentation design experts. Every slide in this presentation is solely tailored for the introduction of Starbucks to its audience:

Click the image below to view the slides

What we did: 1st slide - We created the slide design from scratch. We took a workable image of the product, edited the slide in Adobe Photoshop, and included a strong introductory message - not your typical generic titles.

Reason: Why all the effort? You should always welcome your audience with a powerful visual and contextual message. It engages them automatically and makes them want to see the succeeding slides.

What we did: 2nd slide - Took a stock image of Starbucks employees, added in a generic product image, added in strong contextual content, and edited the slide in Adobe Photoshop.

Reason: Always make sure that you align your copy with the images that you use. For this slide, we really wanted to drill down the human aspect of the product. Presenting Starbucks as not only a corporate machine but as a place where people meet, drink, and work.

The Meat

“The meat” is where you then serve your audience with the nit and grit of your presentation. Look at this part, as the main course of a meal. They came to see you or attend your meeting all because of this part of your presentation - serve them generously.

One key advice I can give you in creating “The Meat” of your PowerPoint presentation is to base this section on the key talking points that you want to drill down to your audience. You held back in the “The Hi”, now is your chance to go all-in and pitch your heart out.

Make sure that your message is always clear all throughout this section, don’t hold back in including your key talking points in every slide - but please do it tastefully.

Be extra careful in over saturating your presentation. No one wants to see 5 slides that are filled with a “Buy Me!” or “Sign The Contract” message. Yes, you’ve got the green light to sell but never overdo it.

Here’s a Netflix inspired presentation made by our presentation design experts. Every slide in this presentation is solely tailored to present the key talking points:

Click the image below to view the slides

What we did: 3rd slide - Designed the slide in Adobe Photoshop, Added in a faded image, included laser-focused sales copy, and separated competitor data.

Reason: The information that is included in “The Meat“ of the presentation should be laser-focused - cut through all of the marketing fluff and get straight to the point. We clearly showcased here the differences that Netflix has over its competitors through content and design - as seen with the background color and content placement. This is all done to ensure that the message is cutting through your audience visually and contextually.

What we did: 4th slide - Added and retouched images, designed the layout and added in the copy.

Reason: Short and sweet, but nonetheless, relevant. Always make sure to include interconnected elements to your slides. Don’t go all out, always stay grounded - sometimes less is more.

The Hook

And lastly, “The Hook”. Some may say that the “The Meat” is the most important part of the presentation, we at KDCI beg to differ.

Once the smoke has cleared and everyone - done and dusted, “The Hook” is really the part where decisions are made. Make sure that your PowerPoint presentation’s final slides are as impactful as the “The Meat” of your presentation.

Time and time again we see presenters neglect the ending parts of their presentations - solely focusing their efforts on the middle part. Don’t do this!

The Hook is the part where you leave a lasting impression with your audience. Whatever your presentation may be, always make it certain that you always end it on a high note.

Reiterate to them again the key talking points that you have discussed. Show them again selected figures and numbers. Let them go home with your name on their lips.

Subtlety is key here, don’t use generic call-to-action lines - use contextual sales copy. Don’t tell them to buy your product or sign that contract - that doesn’t work most of the time. The best way to end a presentation is to leave tasteful tidbits and allow your audience the space to be enticed by your message. Make them want to buy your product, not forced to buy.

Here’s an Airbnb inspired presentation made by our presentation design experts. Every slide in this presentation is solely tailored to present the call-to-actions of the Airbnb presentation:

Click the image below to view the slides

What we did: All slides - We designed and created the whole presentation. We designed the slides, enhanced image assets, and incorporate contextual copy.

Reason: You should always end your PowerPoint presentations with a bang. Feature previous key talking points, but illustrate them into new layouts - to make them seem fresh for your audience. Drill down on every slide, ensure that you always keep to the overall message in each and every slide and do not deviate.


And that's it!!

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Want more? Here are our other articles, we hope you'll love them as well:

- 4 Tips On How To Create Great PowerPoint Presentation Designs 

4 Steps On How To Make A Winning PowerPoint Presentation 

Thanks for reading! We at KDCI are thrilled to share our knowledge and design samples with you!

If by any chance you don't have the time or the team to personally create PowerPoint presentations, Keynote presentations, or PDF presentations, our team of expert presentation designers are always available to help.

Contact us by clicking the button below and let's get started today!


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