Contently says that humans are attracted to beautiful images rather than walls of text, which enables infographics to easily catch the attention of users. Using images also allows your brand to share information faster as the human brain needs only a tenth of a second to understand a visual scene. Moreover, humans can also remember 80% of what they see thus, improves your business’ chances of brand retention.
Infographics are valuable information in a beautiful package, hence it has a higher chance of being shared by people in various social media platforms such as Facebook and Twitter. Jeff Bulas, a content marketing influencer in the US says that infographs helps you reach out to your local, or even global target market without going to print publishers.
Bulas also says that an infograph has a higher potential of being viral than textual posts, making it great for increasing people’s awareness of your brand. He said that by embedding your logo or company colors in your graphic, more and more people will see your name as the infograph is shared.
According to Brick Marketing, an SEO firm based in the U.S., an attractive and informative infograph helps your SEO efforts by increasing inbound links as more and more people share your infograph.
Infographs are a great way of simplifying complex topics. However, creating one requires creativity and lots of research. By creating your original infographic, your audience and target market will see your expertise in the topic, strengthening your position in the industry.
They are good for your business but it will only work with constant effort in creating original, attractive and informative pieces. However, not all businesses can afford the time in creating their own infographics but several options such as outsourcing and hiring freelancers can be explored.
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