Maintaining a blog (WordPress, Tumblr, Medium or Blogger) will surely show off your writing skills to readers and clients; it’s basically a growing portfolio that you constantly update. Potential clients will be able to see how well you write and show off what you can bring in to the table. You can even monetize your blog using ads, so it’s a win-win situation.
But with the ocean of writers vying for audiences' attention, you need to stand out. Here are three blogging tips that you need to keep in mind.
Show off your writing prowess to everyone.
In this fast-paced digital world, clients are now looking for writers who own a blog. It provides them the convenience of seeing a portfolio without the hassle of asking for one. It also gives them an idea of your writing style.
As for frequency, try to publish one post weekly at a minimum. Use it to boost your website’s SEO to build your network and show potential clients your writing. Don’t be conservative, keep on posting; many expect that a blog post will gain them a huge number of clients. Keep writing to gain the much-needed trust to build your business.
Grow your reach through networking
Even though you’re racking up follows from your fellow writers, don’t expect that they’ll interact and give you comments — you have to genuinely interact with them. Try promoting other writers and share some of their work through social media. You have to make friends to amplify your reach. Join groups of writers, let them constructively criticize you, and improve your work.
You may think that by engaging and sharing the work of your fellow writers mean that it will cut you off with potential clients. Other writers will think of that but you got it all wrong, it’s actually a long-term investment. Think of other writers as pairs of helping hands; when they promote and endorse you, you’ll gain more clients in the long run because they are vouching for you.
Sell yourself with a services page.
If you want to position yourself as a freelance writer, you need to develop a clear service page for your clients. List the types of service that you want to offer — use clear and concise words to attract ideal clients.
If you want to avoid stingy clients or you don’t have the time to bargain, consider adding your service rates. Keep in mind that you’re a business, if people cannot afford your services, they’d have to move on to another. Testimonials are also welcome on this page as it adds more credibility to your business.
The recipe for success as a writer is simple — find a means for people to find what you’re writing and get those writing in front of personalities. Find the right platform for sharing your blog site and connect with influential people online who can help promote your work. Blogging with the right way of marketing is a requirement for success.