In the business of communications, image is king. There is a lot of power for even a singular piece of graphic design to hold, the goal being to create something to carry a responsibility of individuality and communication.
If you’re hoping to create a logo that would stand out, a designer’s job is really simple. Doing something outrageous or something minimalist will make you stand out for sure. But there’s much more to consider before you get a designer working on your brand’s logo.
For a logo to function effectively, it has to make a strong and right statement. To achieve that, a clear understanding of your brand’s value, goals, mission and vision is a must. Once you have a good grasp and established your brand’s attributes, use them as communication goals for your logo, equally reflecting your target audience.
Once you’ve taken the time to understand what you need your logo to say, it’s time to start designing. You can evaluate your designs with these principles in mind.
- Keep it Simple
The best logos give the viewer an immediate and clear sense of “you”. In general, less is more and simplicity is simply just the best.
- Make it Memorable
A logo should be easily remembered after just a glance. That’s typically all your logo is going to get from most people. A logo that’s complex or is overly stylized will be difficult for the viewer to understand and can be easily dismissed.
- Make it Fresh
Don’t settle for a similar logo as with your competitors. You can search of logos in the same industry and look for patterns, but avoid mimicking them. Featured designs make sense and communicate what companies want them to. But if you do the same, you lose all the hope of getting noticed.
- Make it Modern, yet Timeless
Modern is different than trendy. A trend is something that’s hot today, but may not be sooner or later. Modern is less stylized and more restrained. It captures relevant characteristics of the times without losing itself. It should be modern in that it should be contemporary but not so complicated with trendy components. Over time, tweaking your logo to a more modern approach would be easier.
- Make it Proportional and Well-Balanced
The best logos are designed using principles of proportion and symmetry. Be sure your logo utilizes proportion values as well as symmetry to create a pleasing, balanced aesthetic quality.
- Make Sure all The Pieces Work Together
Your logos graphic and typeface should work together and enhance one another. Even if you determine times these two elements can be used separately, they should still remain complementary.
- Make it Versatile
Your logo will be used in a number of ways and in multiple contexts: on t-shirts, caps, pens, keychains, banners, black or white backgrounds. Your logo has to maintain its integrity and serve its purpose no matter what the use.
Whether you’re launching a new company or a need for a symbolic logo to represent your brand, a strong logo design is essential. A logo can never represent everything a company is, but a good one will say something distinct that your target will naturally respond to it.
A good designer will be able to understand all of this and create a logo that would work in all situations. They will also take into consideration any other branding elements that are part of your brand and create a logo that complements them. With the right talent and people, an effective logo can certainly be accomplished.
Considering a logo design? Let KDCI Outsourcing help you.