Social media is undoubtedly one of the most essential channels or platforms for a brand’s marketing strategy today. According to a recent study, 92% of marketers say social media is vital to their business, and 90% of those marketers say social efforts generated more exposure for them.
If you're reading this, then your brand may not be on social media, or you're not putting much effort into it. Here are six reasons why you should harness social media for your brand growth.
1. Social media is cost-effective
Updates are free, and you can post as much as you want. You don't need to worry about spending a lot of money to get the word out on your latest products or news. Using it in combination with your other marketing efforts allows you to really enhance your campaigns’ engagements and reach, and you can even generate higher numbers by using paid ads which are still cheaper than the traditional marketing cost.
2. Personal posts are more appealing
Today, people are smarter and can easily differentiate a post from an advertisement
. By posting non-paid updates and a compelling copy, your brand can provide an authentic, and therefore a more appealing image of what represents your business while still driving conversions.
3. Social media backs up your product and services
Studies show that 81 percent of consumers research a brand first before buying. If you're selling products or services, you can back up your claims with a robust social media presence and brand authority, which will further convince your consumers to proceed with their purchase.
4. It gives an alternative channel for customer support
Social media platforms are rapidly growing, and they are transforming to be the most logical and vital channel through which consumers solicit and receive customer service. 90% of users contact brands directly through social media for questions and concerns, and 60% of them expect customer service
5. Social media dictates your brand's personality and voice
Brands are blowing up on social media for two reasons: either they're doing something good or bad. It's a fantastic platform for exploring your brand's voice and determining how your voice resonates with the audience. You have to be very careful about what message you're conveying.
6. It creates involved communities
As you engage and communicate with your audience, you create a community that interacts with you. Because of the algorithm, social contacts of your current audience will also see your brand giving you a free and personal endorsement. Over time, your community builds on itself in a way traditional advertisement will not be able to.
Social media can hugely boost brand awareness, but you have to be cautious. Whether it is due to high competition or ineffective content strategies, only 50% of marketers using social media for at least two years had an actual improvement in sales.
With that said, it is clear that no other marketing tool or platform can play a more significant role in growing your brand today — By taking the time to learn and invest in social media, you can build a strategic marketing plan and utilize social media to your advantage to grow your business like never before.