Instagram is one of the biggest names in social media today - and for good reason. With 800 million monthly active users worldwide, this social media platform which used to be for posting personal pictures has become a major player in the world of e-commerce and digital marketing.
For the past few years, more and more businesses realize the immense marketing potential that Instagram has, and it is considered a useful marketing tool that can greatly boost your business if used correctly.
If you are thinking about using Instagram as part of your marketing strategy, here are a few things to keep in mind:
Maintain your brand image. Brand image is something that you must establish before you can begin any sort of marketing strategy. You should know what your brand is and stick to it, and you should always be consistent in all your posts in promoting who you are as a brand.
Curate your feed. Instagram focuses heavily on images, and it is in your best interest to keep your image feed curated, appealing, and consistent. This requires a good eye for high-quality and relevant pictures, as well as the use of helpful feed curation and layout apps. An unappealing image feed can spell the difference between making a sale and losing a potential client.
Never over-promote. There is nothing less appealing than someone who over-promotes. In marketing your business using Instagram, make to have a good balance of promotional, conversational, and sharing posts. Together with your promotional posts, you must emphasize your engagement with your audience through posts that are more relatable.
Engage with your audience. Audience engagement is important to ensure that you and your audience have more than just a buyer-seller relationship. People want to feel part of a community, and this is what you should focus on, especially in the early stages of your marketing game when you should be growing your audience base organically. You can do this by liking, commenting, and following people, which often leads to a natural reciprocation.
Use tags and hashtags well. Tags and hashtags are your friends since you can use them to build connections. Through strategic tagging and hashtags, you can bring your business to the attention of those who are likely to be interested in what you have to offer. Also, tagging can be used to connect your audience to where they can place orders for your products. However, don’t overdo it. Avoid putting too many random hashtags that may result in looking like spam. Keep them relevant.
Monitor your analytics. Analytics is your best friend in monitoring what you can do to further boost your business. Through it, you can see your audience as well as what they like most about your posts, and this can give you clues on how to proceed with your marketing strategy.
Connect your account to other platforms. Instagram may be one of the best social media networks for online businesses, but it’s not the only one. Now that Instagram paired with Facebook, connecting the two platforms together has just been made easier. There's also a list of other networks that could help boost your Instagram account.
Tell stories. Do not let the Instagram story feature go to waste. Use it. This feature also allows you to better your audience engagement by plugging links, posting polls, answering questions, and providing updates.
Partner up with influencers.Instagram influencers used to get hired solely for online fashion stores, but recently, a lot of Instagram models have been promoting every part of their lifestyle. From products normally endorsed such as clothes, food, and skin care products, some have also been promoting business plans and insurance. Assess your brand and think of ways it could be placed into a model’s lifestyle for their followers to see.
Post at the right time. No matter how strategic or captivating your content is, it can always get lost in the traffic of someone's feed. The time from 9:00 am to 6:00 pm is the best time, while Tuesdays to Fridays are the best days to post content.
At KDCI, we understand that social media is one of the most important marketing platforms today. We know the power of social media and how advantageous it is for a business to be able to market through such platforms.
We know which tools to use and what marketing strategies to employ in order to give your business the boost that it needs. In line with this, we have created a team of highly-skilled individuals who are experts in social media marketing and who know how to get you the results that you want and need for your business.
We have the expertise and technological know-how to aid you in taking your business to the next level, and with our passion and dedication for the work that we do, we are confident that we can help you make your business grow to its fullest potential.
Eager to learn more? Contact us today to find out how you can take your brand to the next level.
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