Web designers would need to make sure that they don't end up with an incompatible client by not doing their proper due diligence. It would also make them fully understand the project before they start moving a pixel. It doesn't have to be a five-page survey; these are five questions clients need to answer before a web designer can start a web design project.
1. Is your website a new or established business?
An established business will likely already have an online presence of some sort. The client could already have a business profile, social media accounts, or even an existing website. If the designer is going to be making a new website for an established business, they would have to do some rebranding. Everything from the logo to the overall theme would reflect in every corner of the internet. On the plus side, having an existing design gives the designer insight into the client's mindset.
For new businesses, web designers have a much more significant role in shaping the businesses' future. While there is more freedom to get creative, it could also mean an extended time spent on the design process. Branding and logo designing must come before a website — along with the brand style guide for future creatives.
2. Do you have an existing website?
If the client already has an existing website, they need to answer an important question: "what is wrong with the current website?". Determining the needs of the client is one of the first steps of a web design process. Web designers need to understand the elements they need to change. Is it the look and feel? The performance? User experience? They need to know what's wrong first before they can make it right.
3. Can you describe your business in one sentence?
Every business owner should be able to explain what their business is before starting a website. A simple, one-sentence elevator pitch to potential customers that clearly and concisely explains what the service or product is the foundation of every business framework. Web designers should understand this as everything they do is based on the client's objectives for the website.
4. What would you like to accomplish on this website?
Business owners should lay out the primary objectives before building the website. Does the client want to get more customers? Grow their social media following? Get more email subscribers? Most clients want to attract more customers, but it is the web designer's job to create the visual funnel that guides the website visitor and transform them into a customer.
5. Do you need to be able to make changes to your website on your own?
One of the essential factors in creating a website is knowing if it needs back-end access that clients can go to if they need to change something on the website. With the rising popularity of site builders and content management systems, clients expect to have this kind of feature installed for their website. Web designers need to determine if they need assistance from back-end developer for this. Depending on the tool and features, it could add more scope and expense to the project.
Web designers are talented people who pride themselves on creating beautiful and stunning websites. However, they need to work hand-in-hand with clients to communicate expectations and objectives of the website. Clients need to answer the questions above so that web designers have a clear understanding of the client's vision of the website.
Are you planning to have a website for your business? Looking for a revamp of your old website? We have the perfect team of highly skilled web designers capable of outlining the perfect website all while choosing the appropriate media and style to meet your design needs.