Job Overview
• Plan, execute, and optimize Google Ads campaigns, including:
? Search
? Shopping
? Display
• Create, test, and refine Meta Ads campaigns across Facebook and Instagram.
• Manage and optimize budget allocation across platforms to maximize ROI.
• Continuously monitor campaign delivery and make data-driven adjustments based on performance.
• Conduct A/B testing across creative, messaging, targeting, and other campaign variables.
• Optimize campaigns against key metrics, particularly ROI and CPA.
• Identify trends, opportunities, and areas for improvement across paid advertising channels.
• Monitor, analyze, and report on campaign performance and key metrics.
• Collaborate with creative and marketing teams to develop high-performing advertising creative.
• Provide performance insights to help inform creative development, messaging, and campaign iterations.
• Build and maintain campaign documentation and standard operating procedures (SOPs).
Requirements
- • 2–3 years of professional experience running paid advertising campaigns.
• Hands-on professional experience with both Google Ads and Meta Ads.
• Experience managing Google Search, Shopping, and Display campaigns
• Demonstrated experience personally owning and managing paid media campaigns rather than solely assisting with campaign execution.
• Proven experience optimizing campaigns for ROI and CPA.
• Experience conducting A/B testing across creative, messaging, targeting, or other campaign variables.
• Comfortable working with analytics platforms and translating campaign data into actionable decisions.
• Strong understanding of paid advertising metrics and performance optimization.
• Strong written and verbal communication skills.
• Strong stakeholder management skills with the ability to clearly communicate campaign performance, insights, and recommendations.
• Comfortable working in a fast-paced, launch-phase environment.
• Ability to provide specific examples of personally managed campaigns, optimization decisions, and measurable results.