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ˈven.dər / Vendor
A vendor is a supply chain entity that sells services and goods to consumers or businesses.
They usually work as a supplier. However, they can also be both the supplier and the manufacturer of their products.
For example, footwear retailers may have Nike and Adidas as their vendor, both as a supplier and a manufacturer. Then, these retailers may be a vendor of branded shoes for a Facebook online seller.
In some cases, a vendor can sell directly to consumers. Nike and Adidas stores are examples of a vendor that goes straight to the consumers.
