How to Hire a Social Media Manager to Boost Your Business’ Social Presence

In a world where everyone is online and scrolling, a business without a solid social media presence is like a store without a sign — it exists, but no one knows about it. That’s why hiring a social media manager is no longer a luxury — it’s a must.

According to Statista, there are over 5 billion active social media users worldwide. That’s nearly 60% of the global population. With these numbers only rising, it’s no surprise that businesses of all sizes are rushing to build their digital presence. But let’s be honest — social media isn’t just about pretty posts and trendy hashtags. It’s about strategy, consistency, and engagement — and that’s where a skilled social media manager comes in.

In this article, we’ll break down the hows and whys of hiring a social media manager to elevate your brand and connect with your audience more meaningfully.

Why Your Business Needs a Social Media Manager

Sure, anyone can post on social media — but not everyone can do it strategically. A professional social media manager wears multiple hats: strategist, content creator, community builder, data analyst, and crisis manager (yes, for when that one comment goes viral for the wrong reason).

They can help your business:

• Grow a loyal following
  
  
• Increase brand visibility and awareness
  
  
• Drive leads and conversions through organic and paid strategies
  
  
• Monitor trends and respond in real time
  
  
• Maintain a consistent tone and brand voice
  
  

As highlighted by Business.com, your reputation is your reality. A social media manager doesn’t just create posts — they shape public perception and keep your brand in a positive light.

Step-by-Step Guide: How to Hire a Social Media Manager

Step 1: Define Your Goals

Start with clarity. What do you want to achieve?

• Are you trying to grow your followers?
  
  
• Do you want better engagement and community management?
  
  
• Do you need someone to manage ad campaigns or create video content?
  
  

Clear goals help define your job description and set expectations for the role. If you're starting from scratch, your social media manager may also act as a strategist and build your online presence from the ground up.

Step 2: Know the Skills to Look For

Not all social media managers are created equal. Based on this Sprout Social guide, successful social media managers should have:

• Strong copywriting and visual storytelling skills
  
  
• An eye for design (or at least the ability to brief designers)
  
  
• Knowledge of analytics and reporting tools
  
  
• Experience with scheduling tools like Hootsuite, Buffer, or Sprout Social
  
  
• The ability to handle customer inquiries, feedback, and complaints with professionalism
  
  

If your brand is heavily visual (like in fashion, food, or lifestyle), look for someone with a strong design background. If your brand is more B2B, focus on someone with a knack for thought leadership and LinkedIn strategy.

Step 3: Decide Between In-House vs Outsourced

Hiring in-house gives you direct access to your social media manager — perfect for businesses that need a full-time content wizard. However, if you’re not ready to commit to a full-time role or want to test the waters, outsourcing to a creative agency or freelance professional is a smart move.

Pro tip: Look into companies that offer personalized outsourcing plans and have proven experience in your industry. Agencies like KDCI Outsourcing can help you build a team tailored to your brand’s tone, visual style, and growth goals — whether it’s building awareness or creating viral campaigns.

Step 4: Set a Budget (and Be Realistic)

Let’s talk numbers. Social media managers’ rates vary depending on experience, deliverables, and whether you hire in-house or freelance. Ask yourself:

• How many platforms will they manage?
  
  
• Will they create original content or simply curate?
  
  
• Are paid ads part of the strategy?
  
  

Keep in mind that someone who manages five platforms, creates content calendars, writes copy, engages with your audience, and runs Facebook Ads will require a higher budget than someone who only schedules posts.

Step 5: Vet Their Portfolio and Results

A great social media manager will have a portfolio that includes:

• Previous campaigns with engagement stats
  
  
• Screenshots or links to successful posts
  
  
• Audience growth metrics
  
  
• Sample content calendars or reports
  
  

Don’t just go for aesthetics. Ask about the why behind their strategy — why they used a certain call-to-action, how they handled negative feedback, or what their KPIs were for a particular campaign.

Step 6: Align on Process and Expectations

Once you’ve chosen your candidate, set clear expectations:

• How often will they post?
  
  
• What’s the approval process?
  
  
• How will performance be tracked and reported?
  
  
• What tools will be used for scheduling, design, and analytics?
  
  

Setting expectations from day one will eliminate guesswork and streamline the workflow, ensuring everyone’s on the same page.

Final Thoughts: Make Social Media Work for You

Hiring a social media manager is an investment — not just in marketing, but in your brand’s growth and reputation. In today’s digital landscape, where consumers discover new brands, read reviews, and make purchase decisions online, a well-executed social media presence can make or break your business.

As millions of users join social platforms daily and brand loyalty is often built in the comments section, there’s never been a better time to bring in a professional who knows how to navigate the digital landscape.

Don’t let your brand get lost in the feed. Hire a social media manager who can tell your story, engage your audience, and drive results. Get in touch with KDCI Outsourcing to hire skilled content creators and social media managers who can take your brand to the next level.