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Date:
September 18, 2024
Client:
Nielsen
Industry:
Video
KDCI Designer :
Francisco M.

How did Nielsen produce high-quality videos with limited resources and lower costs?

The Solution

Nielsen partnered with KDCI Outsourcing to create a multimedia design team, consisting of 3 junior designers, 1 senior multimedia designer, and 1 art director, aiming to bridge the talent gap efficiently. This team is responsible for creating motion graphic videos Nielsen uses for digital marketing and brand engagement.

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Logo Animation

Animated logos are visually engaging experiences that elevate each brand's identity, conveying energy and modernity. This serve as a powerful tool, leaving lasting impressions on viewers and enhancing brand presence across various platforms.

Banner Ads

These banner ads incorporate stunning images, captivating graphics, and vibrant color palettes to grab the audience's attention and deliver messages clearly and concisely, thereby boosting Nielsen's digital marketing and increasing engagement.

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Project
Lego Landing Page
June 2025
Designer
J.A. Malang
Ingram Micro x HP
IT & Electronics
Photoshop
Illustrator
Imagefx
Project Overview
Ingram Micro NZ provided the core design and campaign strategy. KDCI supported with scalable creative production and custom development: optimizing visuals using generative AI, fine-tuning layout structure, proofreading content, and building the live, 
responsive landing page integrated into Marketo.
Visuals
Generative AI
Banner Layout
Color Re-grading
Alignment
Visual Hierarchy
Content
Research
Legal Guidelines
Proof Read
Trademarks Use
Frontend
Responsive Landing Page
Coding
External Hosting
Marketo Integration
Optimize Assets
Our Role
KDCI worked closely with Ingram Micro NZ’s internal team to ensure visual fidelity and campaign accuracy. We acted as an extension of their creative and web development capacity, taking cues from their creative direction and evolving it into a polished, scalable live experience.
J.A. Manalang
Designer
We made sure the landing page clearly provided its purpose to market the competition and track milestones—all while closely following Ingram and HP’s brand guidelines.
Typography & Colors
Inspired by their LEGO campaign, we incorporated playful and vibrant elements to reflect the campaign’s creative and dynamic spirit.
Typeface
Bold
Regular
Medium
HankenGrotesk
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Color Palette
Gradient
Hex: f02754
RGB: 240 39 84
CMYK: 45 36 35 1
Hex: 4600ff
RGB: 70 00 255
CMYK: 81 78 0 0

More Creative Samples

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on
September 19, 2024
Reel Paper
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Design by
Jake Harry P.
on
August 7, 2024
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