How did Pumpkin boost online engagement with limited resources and lower costs?
The Solution
Pumpkin partnered with KDCI Outsourcing to create a lean graphic design team of senior and junior designers, aiming to bridge the talent gap efficiently and produce superior designs. This team is responsible for crafting digital marketing materials in line with Pumpkin’s brand and goals, significantly enhancing digital marketing impact.
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Pumpkin Stories
Banners highlighting Pumpkin’s ongoing promotions and timely campaigns were especially designed to reach social media users through casual eye-catching posts.
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Social Media Posts
The social media banners designed by KDCI highlighted Pumpkin’s branding in a fun and clean manner.
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Project
Lego Landing Page
June 2025
Designer
J.A. Malang
Ingram Micro x HP
IT & Electronics
Photoshop
Illustrator
Imagefx
Project Overview
Ingram Micro NZ provided the core design and campaign strategy. KDCI supported with scalable creative production and custom development: optimizing visuals using generative AI, fine-tuning layout structure, proofreading content, and building the live, responsive landing page integrated into Marketo.
Visuals
Generative AI
Banner Layout
Color Re-grading
Alignment
Visual Hierarchy
Content
Research
Legal Guidelines
Proof Read
Trademarks Use
Frontend
Responsive Landing Page
Coding
External Hosting
Marketo Integration
Optimize Assets
Our Role
KDCI worked closely with Ingram Micro NZ’s internal team to ensure visual fidelity and campaign accuracy. We acted as an extension of their creative and web development capacity, taking cues from their creative direction and evolving it into a polished, scalable live experience.
J.A. Manalang
Designer
We made sure the landing pageclearly provided its purpose to market the competition and track milestones—all while closely following Ingram and HP’s brand guidelines.
Typography & Colors
Inspired by their LEGO campaign, we incorporated playful and vibrant elements to reflect the campaign’s creative and dynamic spirit.
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