We're seeking a talented and results-oriented Demand Generation Copywriter to play a crucial role in driving our marketing and sales success. You'll be responsible for crafting compelling and persuasive copy across various channels to attract, engage, and convert our target audience.
Responsibilities:
Demand Generation Expertise: Develop high-performing copy for demand generation initiatives, focusing on attracting and nurturing leads through the marketing funnel.
Sales Outbound Email Sequences: Write persuasive and personalized outbound email sequences for the sales team to engage prospects and generate interest.
Campaign Email & Landing Page: Write engaging and conversion-focused email sequences and landing page content that aligns with campaign objectives and drives desired actions (e.g., demo requests, ebook downloads).
Headline & Call-to-Action Optimization: Craft compelling headlines and clear, concise calls-to-action, including generating variations for A/B testing to continuously improve performance.
Social Media & Digital Advertising Copy: Develop engaging and attention-grabbing copy for social media posts and digital advertisements across various platforms.
Video Scripting (Desired): Ideally, you will have experience crafting concise and impactful scripts for short-form video advertisements (e.g., 30-second spots) that effectively convey key messages.
SEO Awareness: Apply knowledge of SEO principles to optimize copy for search engines, ensuring content is discoverable and drives organic traffic.
Collaboration: Work closely with marketing, sales, and design teams to ensure consistent brand messaging and campaign alignment.
Testing & Optimization: Participate in A/B testing and analyze copy performance to identify areas for improvement and optimize for better results.
Requirements
3 + years of proven experience as a Copywriter, with a strong focus on demand generation.
Demonstrable experience in writing high-converting campaign emails and landing pages.
Excellent ability to craft compelling headlines and effective calls-to-action, with experience in A/B testing methodologies.
Proven success in writing engaging copy for social media and digital advertising platforms.
