Job Overview
KDCI Outsourcing is seeking an Email Marketing Specialist to create engaging and performance-driven email content that supports marketing campaigns across multiple brands. This role focuses on writing compelling copy, managing email schedules, optimizing content through testing, and ensuring all communications align with brand voice and campaign objectives.
The ideal candidate is detail-oriented, highly organized, and proficient in using HubSpot to manage email workflows, segmentation, and performance reporting.
Key Responsibilities
- Write clear, engaging, and brand-aligned email content for campaigns and automated workflows
- Manage the email marketing calendar to ensure timely and coordinated campaign execution
- Build, segment, and maintain email lists in HubSpot for targeted and personalized messaging
- Conduct A/B testing on subject lines, messaging, and content variations
- Monitor key performance metrics including open rates, click-through rates, and conversions
- Generate performance reports and provide content-based insights for ongoing improvement
- Maintain data accuracy and list hygiene within HubSpot
- Collaborate with cross-functional teams to align email content with broader marketing initiatives
- Ensure all email communications follow brand guidelines, tone, and visual standards
- Apply feedback and performance data to continuously refine messaging and optimize results
- Assist with content formatting, light design updates, and basic HTML or CSS edits as needed
Job Requirements
- Bachelor’s degree in Communications, Marketing, Business, English, or related field or equivalent experience
- Proven experience in email marketing content creation or campaign management
- Proficiency in HubSpot including email builder, segmentation, analytics, and workflows
- Strong writing, editing, and proofreading skills with high attention to detail
- Familiarity with email performance metrics and content optimization best practices
- Basic design skills using Canva or Adobe Creative Suite preferred
- Basic knowledge of HTML and CSS for email formatting preferred
- Strong organizational skills with the ability to manage deadlines in a fast-paced environment
- Ability to collaborate effectively across teams and maintain consistent communication
- Self-motivated, adaptable, and able to manage shifting priorities
- Proficiency in Microsoft Office Suite and Microsoft Teams
Employment Code: 1.14.26.B
