PPC Specialist

Job Description

KDCI Outsourcing is a global provider of eCommerce services for startups and established companies. We help our clients build, grow, and maintain their online businesses by providing support for product information management, back office, graphic design, web development, customer service, and digital marketing.

Responsibilities

• Efficiently manage several PPC accounts on platforms such as Google AdWords, Yahoo, Bing, and more for an assortment of clients daily.
• Stay up-to-speed with trends and developments in the industry, particularly in PPC and search engine.
• Work alongside the team to manage operations related to account metrics such as keyword bidding, budget caps, impression shares, and more.
• Maintain a list of relevant keywords that match our standards.
• Create engaging copy and ad templates as suggestions for the campaigns.
• Lend an expert hand in managing Display Network placement lists and other platforms.
• Give actionable insight regarding the multi-faceted operations of PPC to best serve the client’s goals.
• Make use of dashboards and tools for analyzing the client’s web status to be drive campaign success.
• Monitor and evaluate search results and search performance across the major search channels.
• Prepare reports that encompass relevant metrics to be presented during weekly and monthly client meetings.

Requirements

• A college degree.
• Years of relevant experience in Search Engine Marketing (SEM) and Pay-Per-Click (PPC).
• Proficiency in MS Excel, PowerPoint, and Word.
• Mastery of web analytics (eg. Google Analytics) and internal reporting tools.
• Strong understanding of current online marketing concepts, SEO strategies and best practices
• Expert knowledge in big ad platforms such as AdWords, Yahoo, and Bing.
• Certification in AdWords and/or Bing is a plus.
• Certification in AdWords and/or Bing is a plus. Flexibility to work any shift.
• The applicant must be ready to work at Ortigas Center, Pasig City.

Snapshot

• 1 Location: Ortigas Center, Pasig City
• 2 Employment Type: Full-time
• 3 Department: Creative and Development
• 4 Work Schedule: 5-day work week, night shift