SEO Content Strategist

Job Description

KDCI Outsourcing is looking for a results-driven content marketing specialist that is an expert in all things related to B2B content marketing, channel optimization, segmentation, and analytics. You will be responsible for attracting qualified site traffic and converting the traffic into leads. Your success will be measured by the number of new marketing qualified leads you generate each campaign.

Responsibilities

• Develop and manage a content and SEO strategy for lead generation (including blog posts, white papers, ebooks, webinars, email, social, etc.) that attracts qualified traffic to our properties.
• Convert site traffic into leads through calls-to-action, landing pages, etc.
• Write and produce helpful content that’s aligned with the target audience’s needs and interests.
• Carry out idea generation; vet ideas by determining which ones are worthy of further investment.
• Tap into internal and external resources to contribute to content development.
• Identify content gaps and monitor competitors’ content.
• Analyze site traffic and performance to measure the success of content marketing activities and identify optimization opportunities for increased traffic and conversions.
• Work with the marketing team to continuously refine the lead generation and client acquisition process.

Requirements

• Degree in Marketing, Business, or any related field.
• Previous experience in a similar B2B marketing role is a must.
• Excellent communication skills, both in English and Filipino, both written and oral.
• Strong understanding of current online marketing concepts, SEO strategies, and best practices.
• Expertise in web analytics tools such as Google Analytics.
• Must be highly creative and innovative.
• Willing to work in Ortigas Center, Pasig City.

Snapshot

• 1 Location: Ortigas Center, Pasig City
• 2 Employment Type: Full-time
• 3 Department: Creative and Development
• 4 Work Schedule: 5-day work week, night shift