Job Summary
KDCI Outsourcing is seeking an Off-Page SEO Specialist with proven experience building high-quality backlinks for the US market. This role is responsible for executing white-hat, Google-compliant link-building strategies, managing outreach and backlink acquisition, and improving organic search performance through sustainable SEO practices.
Key Responsibilities
Backlink Strategy & Acquisition
- Develop and execute link-building strategies targeting high-authority websites, primarily within the US market
- Identify and pursue backlink opportunities through guest posting, editorial placements, digital PR, resource pages, HARO/Connectively, broken link building, and niche edits
- Build and manage a consistent pipeline of backlink prospects using tools such as Ahrefs, Semrush, and Moz
Outreach & Relationship Management
- Write personalized outreach emails to secure backlink placements and partnerships
- Build and maintain relationships with webmasters, editors, bloggers, journalists, and publishers across relevant industries
- Manage and expand a network of trusted publishing contacts for ongoing backlink opportunities
Quality Control & Compliance
- Evaluate backlink opportunities based on domain authority, topical relevance, traffic quality, spam score, and editorial standards
- Ensure all SEO and link-building activities comply with Google Webmaster Guidelines and white-hat SEO practices
- Conduct backlink audits and identify toxic or spammy links for disavowal when necessary
Reporting & Performance Analysis
- Monitor and report on backlink acquisition KPIs including links built, domain diversity, DR/DA benchmarks, anchor text distribution, and ranking impact
- Prepare monthly SEO performance reports with actionable insights and recommendations
- Utilize Google Search Console, Ahrefs, and Semrush to monitor backlink health and campaign performance
Collaboration
- Work closely with content and marketing teams to align link-building initiatives with SEO and brand strategies
- Contribute ideas for linkable assets, digital PR campaigns, data-driven content, and outreach initiatives
Job Requirements
- 2 to 3 years of hands-on experience in off-page SEO and link building in an agency or in-house environment
- Proven experience building backlinks for the US market
- Demonstrated success acquiring backlinks from websites with DR 40+ and measurable organic traffic
- Strong proficiency using Ahrefs, Semrush, and Moz for prospecting, backlink audits, and competitor analysis
- Solid understanding of anchor text strategy, topical authority, link equity flow, and link velocity
- Experience using Google Disavow Tool and identifying toxic backlinks
- Strong understanding of Google link scheme policies and white-hat SEO methodologies
- Experience with editorial outreach, digital PR, resource link building, HARO, broken link building, and linkable asset campaigns
- Familiarity with E-E-A-T principles and their impact on SEO performance
- Excellent written communication and outreach skills
- Strong analytical, organizational, and reporting abilities
- Ability to manage multiple campaigns and deadlines independently
Nice to Have
- Experience building backlinks across international markets such as UK, AU, CA, or EU
- Background in digital PR and securing journalist mentions or editorial citations
- Experience working in competitive industries such as SaaS, finance, legal, health, or eCommerce
- Experience managing freelancers or small link-building team
Employment Code: 5.28.26.B
