How did Betterment produce creative digital banners with limited resources and lower costs?
The Solution
Betterment partnered with KDCI Outsourcing to create a lean graphic design team, consisting of 1 multimedia designer and 1 web graphic designer, aiming to bridge the talent gap efficiently and produce effective designs. This team is responsible for designing Betterment's digital banners, boosting their digital marketing efforts.
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Web Banners
These branded ads feature smooth transitions and clear messaging, designed to better convey Betterment's message, thereby driving engagement.
Animated Banners
These branded ads feature smooth transitions and clear messaging, designed to better convey Betterment's message, thereby driving engagement.
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Social Media Ads
These static banners use clean images, direct copy, and clear call-to-action that capture the attention of Betterment's audience, leaving a lasting impression on what Betterment is all about.
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Project
Lego Landing Page
June 2025
Designer
J.A. Malang
Ingram Micro x HP
IT & Electronics
Photoshop
Illustrator
Imagefx
Project Overview
Ingram Micro NZ provided the core design and campaign strategy. KDCI supported with scalable creative production and custom development: optimizing visuals using generative AI, fine-tuning layout structure, proofreading content, and building the live, responsive landing page integrated into Marketo.
Visuals
Generative AI
Banner Layout
Color Re-grading
Alignment
Visual Hierarchy
Content
Research
Legal Guidelines
Proof Read
Trademarks Use
Frontend
Responsive Landing Page
Coding
External Hosting
Marketo Integration
Optimize Assets
Our Role
KDCI worked closely with Ingram Micro NZ’s internal team to ensure visual fidelity and campaign accuracy. We acted as an extension of their creative and web development capacity, taking cues from their creative direction and evolving it into a polished, scalable live experience.
J.A. Manalang
Designer
We made sure the landing pageclearly provided its purpose to market the competition and track milestones—all while closely following Ingram and HP’s brand guidelines.
Typography & Colors
Inspired by their LEGO campaign, we incorporated playful and vibrant elements to reflect the campaign’s creative and dynamic spirit.