With the emergence of online channels and the volatility of market trends, creative services have become more important than ever. While you're managing your medium- or large-sized business, it might become challenging for your in-house creatives to keep up with all the projects and deadlines without burning out.
That’s why creative services outsourcing is the solution. It can aid you when producing digital marketing collaterals, from web design and video editing to logo creation and stall design. The best offshore outsourcing companies have a wide range of services that can fulfill your needs. They usually house talented creative experts who can deliver quality output for both your business and your target market.
If you’re looking to streamline creative production at scale, now's the best time to get outside the box and consider outsourcing creative services.
When to Outsource Creative Tasks?
The decision to outsource creative projects boils down to objectively assessing your workforce and business needs. Here are three signs to look out for:
1. Your In-House Creative Department Is Overwhelmed
Burnout knows no profession. In fact, creatives of all skill levels can experience burnout. Frankly speaking, the rigors of constant creativity can drain one’s brain power, leaving creatives exhausted and less motivated.
The Mentally-Healthy 2024 report involved 2,000 individuals who have worked in the media, creative, and marketing industries in the following countries: the US, Australia, the UK, and New Zealand. According to the report’s findings, burnout was experienced by the majority (70%) of participants in the said sectors within the last year.
Burnout among creative professionals occurs due to:
- Excessive workload
- Long hours
- Feeling underappreciated or undervalued
- Poor work-life balance
When left unaddressed, everything will go downhill. Not only will your creative professionals fail to deliver projects on time, but their productivity, efficiency, and mental health will also suffer. As a business owner, you’d want to maintain a healthy turnover rate. Thankfully, better employee well-being and higher retention are achievable when you outsource creative tasks.
2. You Want Scalable Content Production
Completing creative projects at scale in-house is not feasible, especially with the higher labor cost of local creatives. Beyond cost, having your existing team ramp up production is a recipe for burnout and turnover. If you need scalable content production as well as access to advanced tools and streamlined design workflows, creative services outsourcing is for you.
3. You Value Brand Awareness and Consistency
In business, consistency is everything — and this also applies to how your company represents itself to customers. From the palette to the typeface, your business’s visual identity must be uniform on every platform, including your website. Otherwise, you wouldn’t earn the trust of your customers or expect loyalty from them.
If you need a recognizable and professional visual identity, creative services outsourcing can help you achieve brand awareness and consistency.
How to Benefit from Outsourcing Creative Services
We're here to show you the benefits of creative services outsourcing that can get you ahead of your projects and competitors faster than building your own team.
1. Support the Growth of Your Business
When your business is growing and creative projects are piling up fast, outsourcing your creative design gets the support your company needs.
Say, you need to overhaul your brick-and-mortar store’s website. Creative agencies and business process outsourcing (BPO) companies can provide outsourced web design services to optimize your site into a user experience that attracts customers and ranks high on search engines.
Meanwhile — if you need eye-catching visuals for an upcoming social campaign — hiring graphic designers can help your internal creatives produce digital marketing collaterals to enhance engagement and brand presence on any social media platform.
Full-service design agencies are not limited to digital outputs. They can also help you create a brand design for your employee uniforms and brick-and-mortar store’s shopping stalls. While your dedicated outsourced team creates designs for your business, you can focus on your core expertise as it grows.
2. Find Resources with the Right Specialization
Trends in the digital world are ever-changing. To support your business's growth, you'll need creative experts who can keep up with every industry trend. Gone are the days when you had to cram skills like graphic design, copywriting, and web development into one job description for a marketing assistant.
Creative services outsourcing allows you to gain access to experts with specialized skills for each creative field. Outsourcing companies understand the challenge of hiring and training an in-house creatives team, so they have done that for you instead. Once your partnership with them is all settled, your outsourced team can immediately start working, fully skilled and trained for the service you need.
On top of that, most outsourcing companies are full-service creative agencies. They work as a one-stop shop for all your creative and content creation projects, so they have a dedicated team of designers at your disposal.
3. Discover Fresh Perspectives
There's no better way to think outside the box than to get out of the box. Consumers' attention span keeps getting shorter, averaging 8.25 seconds. Hence, you'll need thumb-stopping creativity to stop your audience from scrolling for a second and capture their attention. Creative services outsourcing gives you a shot at developing this creativity.
An external creatives team can provide a fresh perspective from outside your business. They're more likely to relate to your target market and therefore help you determine which collaterals your audience enjoys. Moreover, you'll avoid getting stuck with an internal team whose ideas might eventually become outdated or irrelevant.
Outsourced designers can give you various points of view and insights, especially if they have previously worked in relevant industries. For example — if you and your team can't figure out why your video is not getting any engagement on Facebook — an outsourced multimedia designer can help you determine what went wrong, how to improve your content, and how to create a more attention-grabbing video.
Outsourced designers can provide an objective view of your brand and show you what you have been missing. This perspective can help you better understand your audience's views, especially when you want to expand your business.
4. Secure a Fast Turnaround Time
In this age of instant gratification, speed has become a necessity. The faster you are than your competitors, the quicker your business can grow. And the more your business grows, the bigger the need to sustain your speed.
Creative services outsourcing helps you scale your market share and avoid falling behind in the latest industry trends. Usually, as part of the deal, outsourcing companies guarantee fast turnaround time and high-quality deliverables, as their designers understand the value of deadlines and time-sensitive goals.
Whether it's for site development to accommodate orders for an upcoming sale or a series of engaging content to ride the waves of a trending topic, an outsourced team of creative professionals can keep you up to speed. These designers are used to high-volume production and short turnaround time, so you can get the triple guarantee of speed, volume, and quality when you outsource.
5. Improve Your Bottom Line
Creative services outsourcing is a way to cut costs. It keeps your business from spending on recruitment, labor, training, equipment, and overhead costs. It's less expensive than having full-time employees on your team. After all, the cost of hiring a US employee is $4,375 USD. Plus, you also have their benefits, office space, taxes, and equipment to consider.
With businesses in the US outsourcing around 300,000 roles per year, what's stopping you from doing the same? You'll only need to consult with an outsourcing company, tell them what you're looking for, and agree on the fees before you can start your partnership
Even better, with the savings you have from creative services outsourcing, you can allocate more of your budget to research and development to grow your business further.
FAQs On Creative Services Outsourcing
Before outsourcing creative projects, be sure to read the following FAQs:
1. How Much Is the Cost of Hiring Filipino Creative Professionals?
Do you need a graphic designer or an art director? Salaries can vary between creative professions and experience levels. Here’s a monthly salary range for each creative occupation in the Philippines:
- Graphic Designer: $399.51 USD-$573.21 USD
- Web Designer: $451.62 USD-$625.32 USD
- Multimedia Designer: $399.51 USD-$864.62 USD
- Art Director: $660.06 USD-$746.91 USD
2. Can My Offshore Creatives Stay On-Brand?
Yes, they can! With clear brand guidelines and design briefs, offshore creatives can understand your design needs and execute your vision while staying true to your brand. As a client, provide proper feedback to ensure that all creative projects align with your guidelines and meet quality standards.
3. Will I Have A Dedicated Project Manager?
Yes! Your account’s project manager will oversee the creative process and workflow as well as monitor your team’s performance and deliverables. They will also liaise with you, so your offshore creative team can meet your design needs and business goals.
4. Do Offshore Creatives Use AI?
Yes, they do. At KDCI Outsourcing, for example, our creative experts employ generative AI and other AI tools to ideate and hasten production. Through the use of ethical AI, our creative professionals can deliver all required content on time without sacrificing quality or branding.
Engage In Creative Services Outsourcing With KDCI Outsourcing
Is creative services outsourcing right for you? Full-service creative agencies and BPO partners like KDCI Outsourcing can help fulfill your design needs.
From graphic to web design, we customize our offshore staffing solutions and build you a full creative production team that functions as an extension of your in-house creative department.
Let our design team show you the valuable benefits of outsourcing creative production. Contact us to know more.
