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ˌvæ.ljuː ˈæ.did ˈsɝː.vəs / value added service
Value-added service is a term used by service companies for extra assistance or products they offer to promote their business.
The goal of value-added service is to enhance the consumer experience and build brand loyalty, which—if done correctly—can ultimately increase revenue.
Some examples of value-added services include free information, add-ons, warranties, customer service, free shipping, and more.
The key is to choose and link a value-added service that can provide the same benefits to the customer.
