The first thing you noticed on this web page is probably the image above.
This is because people are more drawn to pictures than words. This may also be why visual ads are found to be 43% more effective in making audiences do a certain action.
Rarely would you see any post (be that through social media or websites like this one) today that isn’t accompanied by any sort of graphic design. With an influx of content and constantly-decreasing attention spans, imagery has become a go-to way to attract and retain the attention of customers.
No wonder brands are investing so much in visual content in 2025. Captivating graphics and engaging videos dominate content creation today, and companies need to keep up to remain competitive.
Because if we ask you what photos or videos came across your feed today, the image will immediately pop into your head. The same cannot be said for if the question was to be, “So, what posts did you read today?” As we consume content from businesses on a daily basis, it becomes more and more apparent that the visual element is a non-negotiable aspect — especially if you want to make an impact.
This is also why more and more companies are hiring graphic artists to handle their creative work.
What Graphic Designers Do For Businesses
The range of projects that graphic designers work on is quite extensive. Just picture what your business’ design needs are — most likely, a graphic designer can help you with it.
Among the most popular graphic design services are:
- creating logo designs,
- visual elements for web design and web development,
- social media graphics,
- illustrations and 3D design,
- motion graphics for video content,
- and more.
Given the extent of projects completed by graphic artists, it’s no surprise that several businesses have searched for cost-effective ways of having their graphic design needs met. This is where outsourcing graphic design services come in.
Not everyone can build their own design team or hire an in-house designer. Luckily, nowadays, most brands don’t have to! Many of them choose to outsource graphic artists rather than maintain their own creative team.
As in most outsourced and offshore services, the Philippines is a go-to destination when it comes to outsourced graphic design — and for good reason.
Why Outsource Graphic Design To The Philippines
With several graphic design firms all over the Philippines, a number of US companies have already been outsourcing their graphic design work to Filipino talent.
Below, we discuss some of the key reasons that make outsourcing creative projects to a trusted graphic design agency in the Philippines.
Cost Effectiveness
A common reason why brands choose to outsource processes like graphic design is because of costs.
Labor costs in developing countries are a fraction of those in countries like the United States, UK, and Australia. For reference, hiring a full-time graphic designer in the USA costs about $4,250/month while the cost of hiring the same in the Philippines starts at less than $500/month .
This significant difference in costs allows outsourcing companies to offer offshore talent, inclusive of management fees, benefits, and other hidden charges, at a competitive rate. Given the additional services that come with it, outsourcing becomes an appealing option for most businesses.
Flexibility
Another reason to choose outsourcing over in-house hiring is flexibility. When you hire in-house, you’re likely hiring someone full-time, which is great if you have a steady volume of designs that need to be created. Otherwise, hiring a full-time designer is not the best financial decision.
On the other hand, outsourcing gives you the option to select from or combine multiple outsourcing service models depending on your business needs.
If your only reason for outsourcing is to reduce labor costs, you can go ahead and hire an FTE or full-time equivalent/employee. But if you have a relatively low volume of regular design work needed, you can opt for a retainer-based model where the scope of work, number of hours, and deliverables are flexible. Lastly, if you only need a designer to do one project, then you can choose project-based outsourcing and pay for the design services for the fixed project duration.
By offshoring creative design, a company can save thousands of dollars a month, which can be reallocated either to more projects or to other functions like marketing or product development, which can generate more sales.
Design Skills
The Philippines is renowned for its pool of skilled and professional graphic designers with vast experience in design and design software. This is why brands like Nike, Apple, Canon, and many more would hire Filipino graphic artists.
As the market becomes more competitive, good design is no longer a nice-to-have. It is now the difference between being chosen and being forgotten (if not avoided) by the customers that you want to reach. With the stakes being this high, your business needs a designer whose design skills perfectly match the needs of your industry and audiences.
Ultimately, brands trust the quality of the creative work Filipino designers produce, and the best way to gauge their skills is by looking at their work!
Less Pressure
41% of companies outsource because of a lack of skill or specialization. Why risk expensive and time-consuming trial and error with your own graphic designer or in-house graphic design team when you can outsource and leave it to the professionals?
By outsourcing to the top graphic design firms in the Philippines, you take the pressure off your team to produce high-quality and on-brand art works, while enjoying world-class graphic design.
New Perspective
When it comes to creative work, perspective can make a world of difference. That’s why it’s good to have a set of fresh eyes looking at your design projects.
When you work with an offshore graphic artist, you are exposed to different kinds of designers with different styles, philosophies, and perspectives. They can share new techniques, skills, and even assets that would help enrich your portfolio as a brand.
This type of perspective can elevate your brand identity and subsequently ensure that the marketing materials you post, print, or publish always hit the mark. Now that we have covered all the advantages of having an outsourced design team, you might still be wondering whether this is a good option for your business.
Let’s discuss that.
Who Can Outsource A Graphic Designer?
How about a simple test first?
- Does your company need help with your graphic design needs?
- Do you want to leverage all the advantages that we have outlined above?
If your answer to these two questions are both “Yes,” then hiring an outsourced designer is probably a good option for you.
Generally, businesses of all sizes — from startups to Fortune 500 companies — can benefit from having an outsourced designer. Usually, these team members augment existing business departments and strengthen your campaign efforts, without excessive overheads.
These types of businesses usually take advantage of outsourcing graphic designers:
- Advertising Agencies
Ads work best when paired with stunning visuals. By outsourcing graphic design work, agencies can spread out the workload, meet tight deadlines, and design consistently strong visuals for multiple campaigns at the same time.
- Marketing Teams
Since marketing agencies also juggle a variety of creative projects from social media graphics to printed brochure design, having outsourced talented designers on the team ensures high-quality and on-brand output without overworking the core team.
- Web Designers & Developers
Web development projects also require professional graphics for icons, banners, illustrations, and more. With an outsourced graphic designer, it will be easier for web development teams to deliver complete, polished results to clients.
- eCommerce Businesses
Expertly designed product images, promotional banners, and seasonal campaigns all rely on quality visuals. An outsourced designer can help maintain fresh, engaging visuals for online stores — so you can gently nudge more customers towards a purchase.
- Event Management Specialists
Outsourcing a graphic designer for invitations, backdrops, social media teasers, and other event design needs helps event managers ensure that everything looks professional and cohesive, without straining the existing budget and resources.
How To Outsource Your Next Graphic Designer?
If you think outsourcing graphic design is for you, learn more about the steps you should take to ensure you find the right graphic designers who fit your needs.
1. Determine Your Requirements.
Before you reach out to outsourcing companies and graphic design firms to inquire about a skilled designer, prepare a detailed plan with clear scope of work, deadlines, and deliverables. What kind of graphic design project do you need web, UX/UI, or multimedia? How much work do you need to get done? When will you need the final output?
2. Look For A Graphic Design Outsourcing Company.
Once you’re clear on what you need, shortlist top graphic design outsourcing firms whose portfolios appeal to you. Besides the portfolio, look at the company’s credibility – who were their past clients? What scale were their past projects? Do they have case studies from brands similar to yours? These are great questions to ask when choosing which companies you want to work with.
3. Align Expectations.
Meet with outsourcing agencies and look into graphic design roles you can outsource with the agency to see if they can meet your needs. Discuss expectations, service level agreements (SLAs), and key performance indicators (KPIs), as well as your preferred engagement model, contract duration, and costs.
4. Try Working Together.
Like any good relationship, it’s good to have a trial period where you test out whether you work well together or not. A graphic artist can be incredibly talented, but if you don’t mesh well or if they can’t integrate well into your organization, you’re unlikely to be very productive.
Working with an agency with contingency plans in case a particular designer doesn’t work out is a good sign that they care more about finding you a designer that fits you, rather than just being out to get your money.
5. Provide Constructive Feedback.
Whenever you work with designers, it’s vital to give as clear a feedback as you can, so the design process will go smoothly. Communicating your vision, and providing constructive criticism rather than vague opinions can help your designer better understand what you want, and bring your ideas to life beautifully.
The same goes for your outsourcing partner. Talk to your agency and make sure you’re always aligned with your objectives so that you can work seamlessly as a team, regardless of location.
No matter your industry, you can follow this step-by-step guide and find an outsourced designer who can help you deliver professional, impactful visuals — without stretching your budget and other business resources.
You can take the first step today.
Hire A Graphic Artist From The Philippines
If you are looking to hire an outsourced graphic artist that fits your needs, only work with reputable outsourcing companies like KDCI, with an outstanding design portfolio.
At KDCI, we believe that the right people with the right qualifications and attitude, make all the difference when it comes to outsourcing success. When you build your offshore team with us, you can rest assured that your offshore graphic artists will integrate with your in-house organization seamlessly, for smooth collaboration.
Interested in outsourcing graphic design in the Philippines?
Contact us to learn more about finding the right outsourced designer for your team!
