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Search Results for "Outsourcing"

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Design & Marketing
Latest Trends in Software Development Outsourcing 2025
July 25, 2023
Good UI design is crucial for engaging your website's visitors. Optimal color contrast, consistent iconography, and clear text overlay on images can make your content pop. Additionally, ensure soft, natural shadows, avoid text justification, and use strategic layouts.

Are you looking for free UI tips for your user interface design? This blog article will help you get off to a good start!Your UI design serves as your right-hand man in amplifying your website functionality. But for your first-time web visitors, it is a maze that is difficult to navigate.A good UI design moves your target audience to hit that call-to-action button. While a bad UI design prompts web users to walk away from your website with frustration. Time is of utmost importance to web users. You don’t want them to leave with a terrible impression of your website.Not everyone is knowledgeable of the UI design system for designing an interface. But we are here to walk you through the best UI design tips and processes for the effective functionality of your website. Apply these design tips and watch your user interaction and retention propel to new heights!

Best UI Tips to Follow for a Consistent and Intuitive Web Design

1. Check your color contrast

Contrast influences the scannability and visual hierarchy of your web page. Bad color contrast can irritate web users, which leads to low web traffic. The important guideline to remember is interactive elements need to meet a color contrast ratio of 4.5:1.You may visit Web Content Accessibility Guidelines (WCAG) 2.1 for recommendations on the best UI tips in terms of contrast level for your web page.

ui deisng tips

2. Be consistent with your icons

Another best UI tips is optimizing your icons. Icons can cause usability problems if you design them without consideration. To achieve harmony, maintain the same stylistic rules throughout your icons. Icons work great when they share the same style, theme, grid, width, and color palette.

ui design tips

3. Make use of subtle overlay

Placing text over an image demands a sense of balance. You need to find visual harmony between these elements. For better contrast, add overlay or gradient on your images. This will make your text legible and readable to your users.

ui design tips

4. Tone down your shadows

Although easy to implement, shadows can work against you if done incorrectly. Another UI tip is to make it look softer and more natural. You can achieve this by lowering opacity (10–30%) and setting a higher level of blur (16px-40px).

ui design tips

5. Don’t justify text

Justified texts are among bad typography habits that scream poor UI design. It is difficult to read for long form content. Also, it creates unnecessary negative space due to extra word spacing.

ui design tips

6. Enhance clickable areas

When the clickable area is too small, buttons will not respond until you click on a specific area. Improve this by making the button size larger and closer to its sibling input element.

ui design tips

7. Set a reasonable line-height multiplicator

Another UI tip is working on the line-height multiplicator of your website. Line-height multiplicator defines the readable line spacing for your text. If your font size is big, it’s reasonable to make your line height multiplicator small. If your font size is small, increase your line height multiplicator for better readability.

ui design tips

8. Pay attention to heading margins

Another UI tip is working on the line-height multiplicator of your website. Line-height multiplicator defines the readable line spacing for your text. If your font size is big, it’s reasonable to make your line height multiplicator small. If your font size is small, increase your line height multiplicator for better readability.

ui design tips

Best UI Tips to Boost Your Conversion Rate

9. Show progress bars

Managing user expectations is a daunting task. Users need progress indicators for any action that consumes their valuable time. For tasks such as completing a form, a progress bar comes in handy.A progress bar guides users on which step they are on and how many steps are left. Showing a progress bar will likely increase the conversion of completing a form.

ui design tips

10. Avoid the Z-pattern layout

Our eyes get tired by moving diagonally back down to the bottom and across again. This is this UI tips article explains why Z-pattern designs result in increasing cognitive load. For a better user experience, stick to good alignment: left to right, top to bottom.

ui design tips

11. Improve copying to clipboard experience

Without the copy button, users do the extra work of copying the link to the clipboard. This is not a friendly-user approach for your first-time website visitors. To cut this manual work, add a copy-on-click button to your interface.

ui design tips

12. Provide further instructions for 404 Error Pages

“Oops, page not found!” will not help users to take automatic actions. Don’t leave them on their own. Tell users what to do next, or at least direct them to appropriate actions to deal with the status code.

ui design tips

13. Don’t hide password rules

Password creation always requires complex requirements. Too often, users abandon completing a form because they can’t create a strong password. To make users stay on password fields, avoid hiding password rules.Pro-tip: If you have 1-2 password rules, display them somewhere near the input. For complex rules, highlight satisfied rules while the user types his password.

ui design tips

14. Use tick icons

Web users are not a fan of long texts, especially on landing pages. Most of them scroll through only 50-60% of an article page on the web. That said, you should use tick icons to make your page more scannable.

ui design tips

15. Minimize primary buttons

Web users are not a fan of long texts, especially on landing pages. Most of them scroll through only 50-60% of an article page on the web. That said, you should use tick icons to make your page more scannable.

ui design tips

Outsource Your UI Development Needs to KDCI

Are you still learning the ropes of designing user interfaces? You can save tons of time and money by outsourcing it to a reliable outsourcing company. Stop creating UI design on a whim. Work with seasoned UI/UX designers for attractive and easy-to-understand user interfaces.Our group of experts keeps tabs on the latest UI trends in the realm of visual design. You can have peace of mind while we maximize your website for effective functionality. Start your outsourcing journey today by clicking the button below!Contact Us

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Ecommerce
Ecommerce Website Development Services: Top 3 to Outsource
July 17, 2023
For effective Ecommerce website development, consider popular platforms like Shopify, Magento, and WooCommerce. These platforms offer diverse features and customization options, and with professional services, such as KDCI, you can build a successful online store tailored to your specific requirements.

Every website runs on a builder platform that carries all the information of the site. Shopify, Magento, and WooCommerce are the three most popular platforms for Ecommerce websites. If you want to start an online store, Ecommerce website development services can help you out.https://youtu.be/sY-oTqU17Tc

1. Shopify Development

Logo of Shopify

Shopify supports over 600,000 businesses in about 175 countries around the world | making it one of the most popular platforms for eCommerce websites.It is a fully-hosted solution, which means all brands using the platform runs through Shopify’s servers | and you can access your store without any third-party host. More importantly, it has its own payment gateway, but it also supports integrations with 100 other providers in the world.At KDCI, we can build you a dedicated Shopify development team to handle custom development and management of your Shopify store.

2. Magento Development

Logo of Magento

Magento is an open-source platform, which means it’s free for public use. They also offer Magento Commerce Pro, which is ideal for B2B and B2C companies of all sizes.The best thing about Magento is that it’s the most customizable platform in terms of design, | giving you more freedom with how you want your store to look. It also allows you to sell your products directly through Amazon using Magento-based inventory.However, it requires prior knowledge of coding, so it’s most recommended for companies with a developer or web development team.Luckily, KDCI has a web development team that can handle Magento development and maintenance for you. We can build you a website that packs all the design and features that your online store needs.

3. WooCommerce Development

Logo of WooCommerce

WooCommerce is a free WordPress plugin you can use to run your Ecommerce website. However, you still have to pay if you want to add more advanced features to your eCommerce website.WooCommerce gives you a lot of flexibility and freedom in terms of design, but like Magento, it requires prior knowledge of coding. Although, you can integrate more features on your website with WooCommerce.With over 50,000 apps and plugins, you can use them for shipping, SEO, marketing, and more. WooCommerce allows you to build a very functional website with fewer limitations.If you want your WooCommerce website to have more features than your competitors, KDCI can help. Our development team is ready to code, maintain, and secure your store! We can also build you your own team of developers for more dedicated service.

Outsource Ecommerce Website Development Services to KDCI

Whether you’re looking for a dedicated developer to join your team or a web development company, we can handle it. KDCI can help you start, build, and run your online. For consultations and inquiries, feel free to fill the form or click the button below.Contact Us

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Design & Marketing
What Graphic Design Services Can You Outsource to KDCI?
July 17, 2023
KDCI offers comprehensive graphic design services for businesses, including email marketing design, logo creation, consistent branding solutions, and producing high-quality marketing collateral and presentation materials, ensuring both volume and quality.

As a creative agency, our design team can provide full-range graphic design services to businesses of all sizes. We can handle the high-volume production of custom graphics, without sacrificing quality Here are the graphic design services we offer:https://youtu.be/k6W2OWd1ENw

1. Email Design

A good subject line can only bring you halfway through your audience’s attention. Good email design can help you maintain their focus on your message through using design elements, like typography, icons, high-quality images, gifs, and even video.Outsourcing email design to an experienced creative agency guarantees the quality of your emails. With KDCI, we can help you design all of your email marketing campaigns, from welcome emails to drip campaigns, promotional emails, infographics, and more.

2. Logo and Branding

A company’s logo is one of the most essential elements in a business. Your logo needs to be both memorable and eye-catching to help you make a strong first impression. It also needs to work well in all of your marketing collaterals — from your store sign, up to your product covers.Our designers here at KDCI can also create a brand style guide that will help you maintain consistent branding across all of your advertising materials. From your website, social media posts, product packaging, and more.

3. Marketing Collateral Design

Your sales and marketing teams need materials to support their efforts in advertising and selling your products or services. Be it social media posts, landing pages, ebooks, infographics, brochures, catalogs, stationery, and a whole lot more.The KDCI creative design team is ready to handle the high-volume production of all the marketing collateral that you need. Think of it as having your own personal remote team that supports your in-house employees.

4. Presentation Design

Every presentation needs to be able to tell a story and make information digestible so that it’s easier to understand and remember. A good presentation design can help you persuade your audience, be it clients or executives.We can help you produce up to 25+ presentations a day. We can turn complicated data into visually-appealing presentations, create custom illustrations, edit photos and videos, utilize proper typography — anything you need to elevate your PowerPoint presentations.

Outsource Creative Production to Graphic Design Services

By outsourcing to KDCI, you can take advantage of our more than 20 years of design expertise. With our help, you can focus on executing strategies on how to grow your business further and still have top-notch design quality. For more information, feel free to click the button below.Contact Us

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Outsourcing Guide
Why Consider the Philippines for Your Outsourcing Needs?
July 17, 2023
The Philippines is a top destination for global companies seeking diverse services, offering benefits like English proficiency, cost-effective labor, a skilled workforce, cultural compatibility, and supportive government policies for outsourcing.

The Philippines is one of the most popular countries that companies all over the world outsource to, and for good reason. From creative agencies, to call centers, digital marketing, IT, accounting, and more, the country boasts numerous services available at a great price. But more than that, here are five more reasons why you should outsource to the Philippines.https://youtu.be/qRZ_kmHY15s

1. English Proficiency and Neutral Accent

Language barriers — sometimes even accent — is one of the biggest worries of business owners when outsourcing to a foreign country. Luckily, here in the Philippines, English is a second language and most Filipinos are adaptive to accents. In the country, English is taught in schools as soon as grade school, and it’s used by the government and in mass media. This has resulted in Filipinos having higher English proficiency compared to other outsourcing destinations like India and Brazil, making it easier for business owners to communicate with their offshore teams.

2. Cost-effective Labor

Now, you’ve probably already heard that you can save up to 70% in labor and operating costs when you outsource to the Philippines, and it still stands true today. Outsourcing to the Philippines makes economic sense. The cost of living here is so much lower compared to the US, so the salary for labor is also cheaper than hiring someone in your state.

3. Highly Skilled Workforce

Finishing college is a big deal for Filipinos. And every year, the country produces more than 700,000 college graduates with degrees ranging from Marketing, Business, Programming, Hospitality, IT, and Medicine. You can outsource just about any role.

4. Strong Western Cultural Match

Because of the country’s hundred-year history with colonization, Filipino culture has long been fused with numerous influences, including American culture. From language to education, food, and even clothes, Filipinos are a great cultural match for Western countries.

5. Government Support and Favorable Policies

With outsourcing being one of the biggest economic drivers in the country, the Philippine government supports the industry through infrastructure and policy-making. Additionally, the government also has departments specifically for training young professionals for BPOs to maintain global competitiveness.

Outsource to Top Agencies in the Philippines

With all these reasons, you’re probably on your way to the next stage of your decision-making process, which is to look for what services to outsource and good outsourcing companies in the Philippines. Here’s a blog that can help you out with that: Top 10 BPO Services and Outsourcing Companies in the PhilippinesI f you have more questions or inquiries about outsourcing, don’t hesitate to fill up the contact form or click the button below.Contact us

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Inside KDCI
The Story Behind KDCI’s Continued Service In 2020
July 26, 2023
KDCI Outsourcing adapted to the COVID-19 pandemic by swiftly implementing a work-from-home policy, ensuring operational efficiency and employee wellbeing through remote work support and mental health initiatives. Despite the challenges of 2020, the company continued to grow and stands ready to assist businesses in areas such as design, marketing, and Ecommerce support.

At the start of 2020, KDCI Outsourcing had numerous plans for the growth of the company and its clients.

Unfortunately, with COVID-19 spreading across the globe and countries going on immediate lockdown, we had to make strategic pivots to protect our employees while keeping our production and operations 100% efficient. We executed a mandatory work-from-home policy as part of our business continuity plan. We ensured that all of our employees could work remotely by allowing them to bring their work computers home.

We also provided portable WiFi so they can stay online in case of connectivity issues. In just a few weeks, everybody adjusted to working in their bedrooms, backyards, and home offices. However, as the lockdowns continued for months, we had to face another challenge that most work-from-home employees face: mental health and work-life balance.

As a result, our marketing and HR teams worked together to find ways to make working from home more productive and engaging for everyone. We conducted online learning initiatives, regular games, watch parties, and sent out emails and social posts about coping with the challenges of working remotely.

Eventually, everybody treated remote work as the “new normal.” We even welcomed new clients and new faces into our teams as our company continued to grow during the pandemic. With the health crisis behind us, we remain steadfast in our commitment to helping our clients grow their businesses.

Whether you need help with outsourcing accounting and finance, graphic design, digital marketing, e-commerce support, or property management, we can provide you with an effective offshore team that can handle your tasks with care and deliver stellar results.

Start building your dream team of offshore staff with KDCI Outsourcing today. Contact us and let our outsourcing expert walk you through the first few steps of your outsourcing journey.

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Ecommerce
Boost Black Friday Promotions with KDCI's Expertise
July 17, 2023
This coming Black Friday sees a significant shift to online retail, making it crucial for businesses to optimize their digital promotions. KDCI, a digital outsourcing company, offers a range of services from creative design and SKU management to website development and customer service support, ensuring efficient and effective Black Friday promotions for various online platforms.

This coming Black Friday will be unlike the others we’ve experienced. Both consumers and retail stores of all sizes have shifted to online. Seeking help from a digital outsourcing company can help you adjust and increase the production of your Black Friday promotions.As a digital outsourcing company, we can help businesses streamline their production processes to make their online stores, Amazon retail shops, and social media stores more efficient.

1. We Can Help with Creative Work

Black Friday will come with many sales and marketing collaterals that need creative or graphic design work. Our creative services are proven and trusted by numerous companies, including retailers, because of our quality and turnaround time.

What to Outsource:

HTML Email DesignYour email promotions will need HTML email template designs that will immediately catch the attention of your customers. With our skills, we can create responsive email design, high-quality promotional graphics, and CTAs that pop so that you can increase your conversion rate.Web Banner ProductionOur team has extensive experience in creating web banners for all channels. We know what design elements and eye-catching visuals to use in whatever type, dimension, or orientation of the banner ads you want to use.Landing Page DesignOne of the most critical marketing collateral your promotions will need is landing pages. Our team has handled thousands of landing page designs for numerous industries, making us capable of designing high-converting pages.Product Photo EditingWe’re experienced in handling retailers and Ecommerce businesses, giving us the knowledge of all marketplace guidelines and techniques for background removal, color replacements, and more. Best of all, we’re capable of handling high-volume editing with quick turnaround times.Learn More

2. We Can Create and Upload SKUs

With the new products you add to your online store, we can help you create and upload numerous product data and write product descriptions for each one. On top of that, our retail experience extends to writing content for your Amazon store, as per Amazon guidelines.

What to Outsource:

Product Description WritingOur team of writers is equipped with SEO knowledge to write product descriptions that will help your website and product pages rank higher in Google. We’re masters in writing compelling content that will persuade your customers to buy your products.Product Data EntryWe can handle large numbers of product data with fast turnaround times without sacrificing accuracy. Our team can manage normalization, data cleansing, and data enrichment so that you can streamline your data entry operations.Amazon A+ Content WritingAs with our product description writing expertise, we can also handle SEO-friendly Amazon A+ copywriting in compliance with Amazon guidelines. We highlight essential features of your products, complete with SEO keywords, product specifications, and more.Learn More

3. We Can Develop Your Website and Landing Pages

Aside from our design capabilities, we can also help you by developing your website or the landing pages for your online promotions. Our team of developers are experts in almost all platforms, including WordPress, Magento, and Shopify.

What to Outsource:

Landing Page DevelopmentWe are also prepared to develop your landing pages as soon as you give the design a go. Our team of developers can create pages with quick turnaround times. We can also help you A/B test your landing pages and make adjustments accordingly.Front-End DevelopmentWhatever UX/UI design you have, our front end developers can handle it. Our team is highly-skilled in using CSS, HTML, and JavaScript, so you can have an optimized, responsive, and fully-functional website.Shopify / Magento / WooCommerce DevelopmentWhether you need a new online store or need new pages developed for your existing website, we’re on it. We specialize in Ecommerce development and all its requisite features, including payment gateways, POS systems, ERPs, and inventory management systems.Learn More

4. We Can Handle Your Customer Service

One of the things you’re guaranteed to have overflowing work is your customer service. Outsourcing this job function to us means you’ll have someone to answer inquiries or questions that come through your social media, live chat, or email.

What to Outsource:

Chat SupportBlack Friday always comes with a surge of customers queued up with questions about your products. With that, our team can help you with chat support through your website, Facebook, or help desk software.Email SupportOur email support services can smoothly integrate with your email marketing efforts as your customers reply to your promotions or send you questions via email. We can manage and monitor concerns, issues, and questions while providing personable email content.Learn More

Outsource Your Way Through Black Friday

This year’s Black Friday may be different, but that doesn’t mean you have prepare everything on your own. So, if you want to have a digital expert to have your back, don’t hesitate to contact us. Send us your inquiries or questions by filling out the form or clicking the button below.Contact Us

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Inside KDCI
Real Testimonials: Companies Praise KDCI's Impact
July 25, 2023
KDCI has garnered positive feedback from its clients for providing comprehensive digital outsourcing services that integrate seamlessly into their operations, with tailored support in areas such as web development, UX/UI design, and graphic work. Highlighting endorsements from companies like Yoga Club, RSK Group, and Cyvatar, the blog showcases KDCI's commitment to custom solutions in design and development that help businesses grow and evolve.

For more than 20 years, we’ve helped numerous businesses grow through our digital outsourcing services. But instead of us just telling you why you should outsource to us, this time, we’re going to let our clients do the talking.

1. Yoga Club

Over the years, I’ve outsourced a lot to KDCI. From customer service to web development, UX/UI, and advertising graphics. They’ve integrated seamlessly into our operations, and they’re a really strong cultural fit.”- Dave Palmer, COO, yogaclub.com

Services Yoga Club Outsourced

Landing Page Design - Our team of designers knows the best strategies, techniques, and design elements to create high-converting landing pages. We make sure that your landing page design is straightforward so that your customers remain focused on your product/service and CTA.

HTML Email Design - We know how to design emails that catch your recipients’ attention to help increase your conversions. Be it for newsletters, promotional emails, or product announcements, we can handle it. On top of that, we make sure your email design is optimized for both PC and mobile.

Product Photo Editing - We can handle high-volume product photo editing and still meet your deadlines. Be it background removal, material color replacements, or photo enhancement, we can handle it. We know all marketplace guidelines for product photos and adjust them accordingly.

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2. RSK Group

They helped me figure out what I really needed to do. In just a couple of weeks, our website, logos, emails, business cards — all my graphic design work, all custom, and are all great. I really feel like they’re all on deck to help me.”- Robert Kite, President, rskgroup.com

Services RSK Group Outsourced

UI & UX Design - Our focus is to ensure functionality and ease of use to compel your audience to take action. We create style-guides and wireframes and test design elements to make sure everything is optimized for UX.

Presentation Design - We help you enhance the story of your presentations through functional design elements that arouse reactions in your audience. We can handle up to 25+ presentations every day to keep up with the fast-paced production of corporate presentations.

Graphic Design - Our proven graphic design services can scale your productions of any design work. Be it for promotional web banners, landing pages, logos, or whatever graphic design asset you need, we can handle it. We’ve handled various industries, from retail, Ecommerce, tech, and everything in between.

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3. Cyvatar

Our website, our branding, everything they did looks so amazing. They were able to grow with us with future requirements. Every time we’re back for the next thing, they’re right there for us. They will be a continuous partner moving forward.”- Corey White, CEO, cyvatar.ai

Services Cyvatar Outsourced

Logo & Branding - We can help you build a strong and appealing visual identity for your business. Our team can encapsulate what your business is about, your values, and how you want to be perceived by your customers. Everything we do is custom-made for you.

Website Design - We are experienced in designing functional websites focused on your goals. Whether for brand awareness, lead generation, or to sell your products, we can design the best possible website for you.

Web Development - We specialize in developing Ecommerce websites through Shopify, Magento, and WooCommerce. Our team can also handle custom website development and integrate payment gateways, ERP systems, inventory management systems, and more.

Learn More

Outsource to a Trusted Digital Company

Outsourcing some of your job functions can help you just as much as we’ve helped our clients. We’d love to have you join them and grow your business with us! If you have any questions or inquiries, feel free to contact us by clicking the button below.

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Inside KDCI
End of Year Hiring: Key Q4 Roles to Outsource to KDCI
July 21, 2023
KDCI provides essential job functions to outsource, including web graphic design, ecommerce development, and product management, helping businesses streamline their Q4 operations and enhance online presence.

Hitting your goals in Q4 is one of the most stressful and crucial parts of the year — especially this 2020. A completely different holiday season is fast approaching. Companies have been trying to do more with less budget (and people), yet we’re still anxious to end the year strong.Our role as a digital outsourcing company is to ease the pressure and help you hit your numbers. That way, you can focus on other, more essential components of your Q4 plan.

1. Web Graphic Design

With the numerous upcoming events in Q4, you’ll need to be quick to adjust your branding in terms of design. Your social media, advertising collaterals, promotional emails, and landing page design all have to fit your marketing efforts for every event.We boast our extensive design QA process, as we ensure that all designs require lesser revisions. This makes your process faster and more efficient. You can check out our case studies for the design projects we did for some of our clients.Our Graphic Design services include:

  • Website Banner Ad Design
  • Email Design
  • Landing Page Design
  • UX/UI Design
  • Powerpoint Design

2. Ecommerce Development

Businesses need to catch up with the growing demand for online presence, especially in Q4. With our help, you don’t have to worry about web development. We can ensure that your website will be up and running before the holiday season begins.If you already have an existing website, we can help you build custom landing pages for your Q4 promotions. Our Development team is equipped with the knowledge and skill in almost all website building platforms, like Shopify, WordPress, and WooCommerce.With our Ecommerce Development service, we can handle:

  • Shopify Development
  • Payment Gateway Configuration
  • Custom Landing Pages
  • Shopify Plugin Integration

3. Product Photo Editing

Whether you’re uploading products on a new website or existing online store, your product photos must always be clean and visible. No matter the industry, be it fashion, real estate, or electronics, we can handle high-volume work for your business.Our team can handle high-volume editing with quick turnaround times. Every member of our team knows all marketplace guidelines and requirements for product photos. We also use the latest tools for background removal, material color replacements, and more.Our Product Photo Editing service includes:

  • Background Removal
  • Color Correction and Enhancement
  • Curves and Level Adjustment
  • Add Shadows / Reflections

4. Product Description Writing

With more products come more descriptions to write for each one. You can also pair this service with Product Photo Editing, as our Content team can adapt to any tone of any brand.Our team of writers is well-versed in copywriting so we can guarantee a compelling copy for your product descriptions. On top of that, our SEO experience allows us to create optimized content for Google, so you can rank higher in search engine results pages.With our Product Description Writing service, you get:

  • SEO Product Description Writing
  • Amazon A+ Content Writing
  • Ecommerce Platform Product Upload

5. Product Data Entry

No matter the industry, data entry work is essential. Unfortunately, it’s also quite repetitive.If you’re an online retail business, Q4 means adding more products that need descriptions, product tags, or SKUs. However, this may also mean compiling and sorting data, entering account data from source documents, and encoding handwritten documents.Save time and money with affordable and accurate product data entry. Our data entry experts can handle data enrichment, normalization, and data cleansing so you can easily upload your SKUs whenever you want to.With KDCI, we do more than encode data. We also help you run quality checks, verify data accuracy, and perform other ad hoc tasks. Moreover, we also handle:

  • Product Data Enrichment
  • Product Taxonomy
  • Data Normalization
  • Data Cleansing

Hire a Digital Outsourcing Company Today

These five job roles are only a part of what we can offer you here at KDCI. With us, you don't have to worry about not having enough manpower to conquer your Q4.We’d be happy to answer any of your questions or inquiries! Just fill-up the form or click the button below.Contact Us

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Design & Marketing
What Is SEO and How It Helps Your Website Rank Better
July 19, 2023
What is SEO? SEO, or Search Engine Optimization, boosts website visibility through processes like crawling, indexing, and ranking. It pairs with SEM for a comprehensive digital strategy. The five-step SEO method covers keyword research, content optimization, web accessibility, backlink strategy, and data-driven adaptation for superior web performance.

What is SEO?” This should be one of your first questions if you want to attract the right people to your website. As a digital outsourcing company, this is one of many things we help our clients with. Now, we want to help you, too.In this article, KDCI teaches you what is SEO, how it works, and how to apply the best practices to your website.https://youtu.be/Wp8fjvHPics

What Is SEO? Explained.

SEO, or Search Engine Optimization, is a Digital Marketing practice that deals with optimizing your website content to increase organic search traffic. Essentially, it’s an umbrella term for any technique or procedure used to rank higher for keywords relevant to your business.

How Does SEO Work

To better understand what is SEO, you also need to understand what’s under the hood of the search engines.There are three steps every search engine takes:

  1. Crawling
  2. Indexing
  3. Ranking

Crawling is the process where search engines go out and gather new and updated data all over the internet. These data could be webpages, videos, images, files, and more.After crawling, search engines store all the information or URLs into their database — also called indexing. Once your website or webpage is indexed, it will appear as a search result for relevant searches or queries.Tip: To check if your website or webpage is indexed, type “site:(yourdomain)” in Google. This will show you what and how many of your pages Google has indexed.

how to know if your page is indexed - what is seo

Ranking web pages is the final stage where search engines choose the most relevant answer for a search query. The higher the ranking, the more relevant the search engines deem a webpage is to the query.As SEO experts, it’s our role to find ways to improve your website’s search ranking. With our understanding of search engines and our marketing experience, we can develop a customized SEO marketing strategy for your website.

What Is SEO Marketing?

SEO Marketing (more popularly known as Search Engine Marketing or SEM) is a part of Digital Marketing that focuses on designing, running, and optimizing ad campaigns for search engines.The main difference between SEO and SEM is the type of traffic they deal with. SEO focuses on optimizing for organic traffic, while SEM focuses on paid traffic. However different, these two need to work together in one marketing strategy.As a digital outsourcing company, KDCI specializes in both SEO and SEM.We conduct a two-pronged approach:

  1. Improve your website’s relevance by optimizing your content for keywords you want to rank for.
  2. Run paid search campaigns for relevant keywords. This includes landing page design, landing page copy, and Search Engine Results Page (SERPs) copy.

If you have more questions about our SEO and SEM strategy, just fill out the contact form on the right side of your screen or click the button below.I need help with SEOFor now, here are some basic tips to help you with your SEO.

How to Do SEO

While SEO may seem like a simple strategy to improve your website ranking, there are deeper, more complicated parts that you’d really rather have someone else do. SEO takes a lot of time and effort to pull off effectively.Essentially, there are five steps our SEO experts follow for basic SEO.

Step 1: Conduct Keyword Research

Keyword research is the process of finding terms that are relevant to your website.This is a data-based strategy that uses a tool (or set of tools) to help you determine whether a keyword is worth targeting. Here at KDCI, we use numerous keyword research tools like Ahrefs, SEMrush, Google Search Console, Google Keyword Planner, and more.Our keyword research process includes the following:

  1. Finding general keywords or the most common way people search for what you do.
  2. Finding more specific queries, related keywords, and granular searches.
  3. Gather essential data from keyword research tools (e.g., Volume, Keyword Difficulty, Cost per Click, etc.).
  4. Listing down popular and engaging topics related to all the collected keywords using forums, groups, FAQ websites, and more. These will be used for step 2.

Step 2: Create or Optimize Website Content

We will create or optimize your website content using all the keywords, terms, or topics gathered from Step 1.In this step, we will optimize your existing content by spreading the keywords in the relevant pages.With our website UI/UX (User Interface / User Experience) experts, we structure your pages according to what will satisfy whoever visits your website. We use design and typography to make it easier to consume your website content.After that, we will create and execute a blog content strategy according to search intent, keywords, and topics we’ve collected.A blog can increase your chances of improving website ranking and brand authority since your website answers questions and topics relevant to your industry.Other minor, yet relevant, tasks we do when optimizing website content include:

  1. Optimizing URLs.
  2. Creating meta titles and descriptions for all pages.
  3. Creating a logical structure for website content and blogs using H-tags.
  4. Optimizing images.
  5. Setting up schema.

Step 3: Improve Website Accessibility

Improving your website accessibility is an essential part of SEO that requires a web developer's technical expertise.To improve your website accessibility, a web developer needs to do the following:

  1. Improve site speed.
  2. Develop a responsive website (mobile-friendly website).
  3. Install an SSL certificate (vital for Ecommerce websites).
  4. Create a sitemap.
  5. Upload a robots.txt file.
  6. Apply internal link building strategy.

If you don’t have a web developer to help you with these tasks, we’d be happy to help! Web development and maintenance is one of our expertise here at KDCI.Just click the button below or use the form at the right side of your screen for inquiries.Help me with web development

Step 4: Create a Backlink Strategy

Link building is a part of SEO that involves increasing backlinks to your website (or a webpage within the site) to improve relevance and ranking. This is one of the most critical ranking factors that Google considers to rank websites.There are numerous ways to get backlinks, but here are some of what our SEO experts recommend:

  1. List down the websites your competitors are linked to.
  2. Disavow “bad” links.
  3. Reach out to websites that use broken links from your website to update them accordingly.
  4. Create a guest blogging strategy.

Link building is one of the most time-consuming parts of SEO. It will require you to hire for help as it involves a lot of tedious work and some technical SEO skills.

Step 5: Measure Your Data and Adapt

There are numerous tools you can use to measure your SEO data. Some of the tools we use are SEMrush, Ahrefs, Google Analytics, Google Search Console, Google Data Studio, Moz, and many more.Regardless of what tool you use, here are essential data that you need to measure:

  1. Organic traffic
  2. Website or web page ranking
  3. Keyword rankings
  4. Backlinks or referring domains
  5. Website authority
  6. Page speed
  7. Engagement metrics (bounce rate, exit rate, page per visit, etc.)
  8. Mobile traffic and rankings
  9. Organic click-through rate
  10. Competitor metrics

Knowing what data you need to track will help you find out what needs to be improved or optimized. After that, you need to adapt by developing a new strategy according to your data.

Improve Your Website SEO with KDCI

Working with KDCI means we’ll help you create, execute, and develop an SEO strategy backed by hard data. Our SEO experts are equipped with all the tools and knowledge required to bring your website to the first page of search results.Just fill-up the form on the right side of your screen for a free consultation or send us your inquiries by clicking the button below.Contact us

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