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Introducing Amazon
Echo to the world.

Details.

Launched in 2014, the Amazon Echo was the flagship smart speaker for the growing lineup of Alex-enabled devices developed by Amazon. KDCI worked hand-in-hand with a digital agency to be their creative provider for omnichannel marketing campaigns for the global launch of the Echo, helping widen their reach through social and display advertising.

The goal:


Develop brand awareness for the Echo
through effective visual identity.

Average CTR

per banner

5.3%*

*compared to 1.9% industry average CTR
"The banner design execution is flawless and everything is on brand."

- Paul Kemp, Amazon Digital Agency Partner Head

Amazon.

Arby's.

Canon.

Digital Trends.

Dell.



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