The Importance of Social Media for Brands: 10 Reasons You Can’t Ignore

As brands flood online spaces with curated, visually appealing images and snappy, digestible short-form content, social media has undoubtedly become one of the most essential channels for engagement, growth, and visibility. And there’s no denying the importance of social media in modern-day advertising and branding.

According to Synup, most marketing strategies of local businesses (90%) involved taking advantage of social media. An overwhelming majority of marketers (93%) reported a surge in traffic, all thanks to their social media marketing initiatives. With 5.24 billion active users, businesses must harness the power of social networking platforms to expand their brand presence and connect with customers.

From the above statistics alone, you may want to create a business social media account — or put in more effort into your social media advertising. So, if you’re still having second thoughts, here are 10 reasons why social media is important for your brand growth.

1.  Social Networking Sites Have Low Barrier to Entry

If a customer can sign up for a social media account, so can a business. In terms of features, social networking platforms are generally easy to use, requiring a smaller learning curve. This makes content creation and management more convenient for business owners of various skill levels.

2. Social Media Is Cost-Effective

Signing up for a social media account is free, taking only seconds to minutes of your time. However, social media sites have premium features that greatly benefit your brand. 

For example, boosted posts can attract potential customers and improve engagement, whereas the Meta Verified feature acts as an extra security layer against impersonation and shows proof of your brand’s credibility. 

3. Social Media Is Cross-Platform

Whether it’s Facebook or Instagram, anyone can access content on their favorite popular social media platform on their phones and desktops. According to Data Reportal, people all over the globe consume 33 hours and 23 minutes a week viewing digital content. 

Because we’re always glued to our screens for nearly seven hours, brands can leverage customers’ online media consumption and screen time habits to deliver engaging content. By cross-posting content, your brand can tap into a wider audience, which helps improve conversion rates.

4. Personal Posts Are More Appealing

Today, internet users are smarter and can easily differentiate a post from an advertisement. By posting non-paid updates and compelling copies, your brand can provide an authentic, more appealing visage of what represents your business while still driving conversions.

5. Social Media Backs Up Your Products and Services

Research finds that most (81%) customers will only buy a product from a brand they trust. If you’re selling products or services, you can back up your claims with a robust social media presence and brand authority, which will convince your consumers to proceed with their purchase.

6. It Gives An Alternative Channel for Customer Support

Social media platforms are rapidly growing, and they are transforming to be the most logical and vital digital customer support channel through which consumers solicit and receive customer service. 

For instance, among 51% of US consumers, a brand responding to their inquiries via social media makes them more likely to buy from that same brand. Using a social network platform as a customer support channel allows you to offer personalized, real-time support to buyers — translating to increased brand awareness and customer loyalty.

7. Social Media Dictates Your Brand’s Personality and Voice

Brands are blowing up on social media for two reasons: either they’re doing something good or bad. It’s a fantastic platform for exploring your brand’s voice and determining how your voice resonates with the audience. Hence, you have to be very careful about what message you’re conveying to social media users.

8. It Pushes Brands to Address Issues Promptly

Any social media platform is prone to negativity — and it spreads like wildfire. Whether it’s a customer complaint or a negative review, your brand is expected to handle such situations quickly and professionally. Thus, it’s recommended to implement crisis management strategies to control negativity and protect your brand’s reputation.

9. Social Networking Service Platforms Create Involved Communities

As you engage and communicate with your audience, you create a community that interacts with you. Because of the algorithm, social contacts of your current audience will also see your brand, giving you a free and personal endorsement. Over time, your community builds on itself in a way that traditional advertisement will not be able to.

10. Smaller Brands Can Cement Their Footing Online

Social media is a digital battlefield where small and medium-sized companies can compete with giants. By sharing your expertise and promoting your products and services on social media platforms, you can gain a following of users who are interested in both your content and offerings. The best part? These followers may even become paying customers.  

Thanks to social media and social media managers, smaller brands can make a name for themselves despite stiff competition.

Why It Makes Sense to Outsource Marketing and Social Media Management

Managing your brand’s online presence requires time, expertise, and consistency. If you want to maximize results without overstretching your internal resources, one of the smartest moves you can make is to outsource marketing and social media management. While you focus on the strategic aspects of your business, our offshore team will handle the bulk of your operations — from producing high-impact graphic design to crafting data-driven social media marketing strategies.

Elevate Your Brand’s Social Media Presence With KDCI Outsourcing

Social media can hugely boost brand awareness, but you have to be cautious. Whether it is due to high competition or ineffective content strategies, a poor social marketing strategy can spell doom for your business.

With that said, it is clear that social media can play a more significant role in growing your brand today. By taking the time to learn and invest in social media, you can build a strategic marketing plan and utilize social media to your advantage to grow your business like never before.

Want to power through your social media goals? Inquire and strategize with our outsourcing experts today!