In a competitive, tech-driven market, digital marketing is the difference between being noticed and being left in the background as your competitors stay ahead. It’s the reason why we took the time to write this blog. It’s also the reason why you’re currently reading it, seeing if we’re any good. Digital marketing is how businesses connect with their customers — especially at a time when most of your (well, our) audiences vet us through Google searches before buying from us.
Safe to say, it is a non-negotiable aspect of business success. That’s why it comes at a price. After all, it is an investment that directly impacts every aspect of the business.
Having an in-house marketing team, while incredibly beneficial, is often associated with excessive business costs. As such, smart businesses have turned to find other options to meet the marketing needs of the business.
That’s how digital marketing outsourcing became a popular option.
Over the past couple of years, more and more businesses have been outsourcing digital marketing functions to digital marketing agencies, as well as hiring offshore digital marketing staff through Business Process Outsourcing (BPO) companies in the Philippines.
If you’re considering digital marketing outsourcing to the Philippines but are still unsure whether it’s an ideal option for your business, then this article is for you. In this piece, we’ll cover the key reasons why most businesses across the US, Europe, and Australia outsource digital marketing to the Philippines.
Let’s get started. Keep reading.
What is Outsourced Digital Marketing?
Outsourced Digital Marketing, also known as offshore digital marketing, is when you are allowing an outside agency to take care of your digital marketing needs. How exactly does that work? Think of all the digital marketing campaigns you see from the brands you love or even the big players in your industry. They have great websites, they have strong social media presences, they regularly send promotional emails to your inbox. They are in every digital platform you can think of.
Realistically speaking, not all businesses can achieve all of that great stuff on their own. What they usually have is a little help in the form of outsourced marketing functions or offshore digital marketing staff. So, in essence, they get to focus (still) on their core business functions while someone else — who is not a part of their internal, in-house team — takes care of all the things that will make them look good in the digital world. It’s a win-win, they can look great, while actually doing great since they are not burdened by the tasks of digital marketing.
Since the digital transformation, a strong online presence has become some sort of make or break for businesses, regardless of industry or size. The demand for outsourced digital marketing services increased and now, many companies all over the world, the Philippines included, offer outsourced marketing services and have an outsourced marketing team of trained professionals who will support your business.
Why Outsource Marketing to the Philippines
The Philippines is known for being the outsourcing capital of the world, making it an ideal location to outsource marketing. It has plenty of opportunities to help you achieve your marketing goals and grow your business. Many corporations have found that the Philippines has a lower cost of labor compared to many other countries, and a variety of outsourced marketing services, causing its popularity among other outsourcing destinations.
According to Manila Standard, the BPO (Business Process Outsourcing) industry increased by 7% in revenue growth in 2024, largely contributing to the $44-billion global marketing outsourcing market. This growth is not just expected in major areas in the Philippines such as Manila, but in smaller areas where there are Philippine content marketing agencies, such as Davao and Clark as well.
The integration and adoption of AI among corporations in the Philippines has helped businesses evolve and become more technologically advanced. These developments have given individuals the opportunity to become more knowledgeable in market research and web development. When outsourcing marketing to the Philippines, many professionals are skilled in using the newest marketing technology, supporting your company for the future.
There are many benefits when you outsource your marketing to the Philippines and we’ve provided a list of reasons to consider this option!
1. Cost Efficient
One of the most attractive benefits of outsourcing to the Philippines is how much you can save by offshoring to the Philippines. By outsourcing marketing services, you are able to save about 60% in overhead labor costs.
Finding experienced employees in the field of digital marketing can be challenging and costly. Many companies are looking for alternative options that are cost-efficient while still maintaining quality. The solution several companies have found is to outsource marketing to the Philippines.
In comparison to Western countries, the average salary of a marketing employee in the Philippines is up to 70% lower than that in the United States. Besides the labor cost, outsourcing to the Philippines can lower overall expenses. When you outsource, you pay one flat fee, while your outsourcing partner covers all other expenses such as employee benefits, equipment, and utilities.
With the lower labor costs here in the Philippines, your company has the flexibility of being able to reallocate your funds to other areas of your organization. Having the benefit of lower labor costs, you also have the ability to maximize your ROI (return on investment).
2. Skilled Workforce
With a large pool of skilled individuals, the Philippines is home to many professionals experienced in the fields of SEO (search engine optimization), graphic design, web development, content creation, and outsourced sales and marketing. Many outsourcing companies are able to incorporate technical expertise when it comes to marketing, SEO, and SEM (search engine marketing).
According to the PSA (Philippine Statistics Authority), 60% of Filipino professionals are also proficient in English and are able to discuss a variety of subjects when it comes to the world of business. They are able to clearly communicate with English-speaking clients, as well as understand your preferences and company branding. Such communication ensures high-quality work and seamless collaboration when it comes to outsourcing and marketing.
The cumulative benefits of working with experienced professionals, with English proficiency, and great communication abilities, create a skilled workforce that can meet any of your business needs as having individuals with a diverse set of talents can assist you in reaching your marketing goals and business objectives.
3. Time Zone Convenience
The time zone advantage (being 13-16 hours ahead of most Western countries) in the Philippines can benefit many businesses that operate globally, specifically those in Western countries. Moreover, the Philippine time zone overlaps with the business hours of the United States, Canada, several parts of Europe, and Australia, providing 24/7 operational flexibility.
This allows for real-time communication, and extended operational hours, and also supports faster project execution, which creates opportunities for enhanced productivity globally.
These benefits give a strategic advantage when outsourcing marketing to the Philippines, giving your company a unique edge against the competition. In the digital marketing space where an always-on presence is key to building strong brand awareness, having a team that has flexible work hours — whether you need them to overlap with your team’s office hours or work on the back-end of your website and other platforms during downtimes — is a valuable advantage that can empower your business to stay ahead of the competition.
4. Diverse Marketing Experience
Outsourcing marketing to the Philippines provides access to a wide range of individuals who specialize in traditional and digital marketing, email marketing, SEO content creation, graphic design, and social media management. With experience in these areas, they can create unique, effective, and successful marketing campaigns for your business.
Professionals in the Philippines are also especially skilled in the field of digital marketing. There are also many benefits of outsourcing digital marketing such as global reach, personalization, and target advertising, making digital marketing outsourcing ideal for many businesses. Several companies outsource a team of digital marketers since there are many businesses that offer appealing digital marketing services, here in the Philippines.
Many Filipino marketers are also able to use data-driven insights and leverage analytics to track campaign performance. By using analytics and data-driven insights, you are able to optimize your marketing strategy, enhancing results.
Having these experienced marketers with a wide range of experience and analytics expertise gives you the ability to continuously improve your marketing tactics and develop marketing campaigns based on consumer interest.
5. Scalability
Through outsourcing marketing to the Philippines, your business can build a team that adapts to market demands, while also being cost-effective. Because they tailor services to your needs, they can seamlessly accommodate changes without any problems.
Moreover, these marketers are well equipped with a variety of specialized skills for any project, improving your campaign's results.
Scalability also helps in reducing risks with certain marketing campaigns by enabling you to quickly adjust any resources and manage them in an effective manner. This flexibility provides a “safety net” that lets your company avoid major losses while adapting to challenges.
Now that we have outlined the key reasons why businesses outsource digital marketing to the Philippines, let’s find out whether outsourcing is an ideal solution for your businesses. Let’s do this by listing the most commonly outsourced services — and as you go through the list, ask yourself: is this a service that my business needs?
5 Commonly-Outsourced Digital Marketing Services
Instead of hiring in-house teams for every function, most companies today outsource specific services to specialized providers. Among the wide range of marketing functions, these 5 are the services that businesses typically outsource to the Philippines:
1. SEO & SEM Services
These services combine organic search optimization and paid advertising to maximize online visibility. Outsourced SEO & SEM experts handle keyword research, on-page and technical SEO, backlink building, and pay-per-click (PPC) campaigns to increase traffic and conversions.
2. Content Writing Services
Outsourced content writers create blogs, articles, website copy, and other written materials optimized for both readers and search engines. This ensures businesses maintain a consistent publishing schedule and build authority without giving the extra workload to internal staff.
3. Social Media Management Services
This service covers the planning, creation, scheduling, and monitoring of social media campaigns. In essence, you get a dedicated social media manager to handle content calendars, audience engagement, and analytics to strengthen your online presence and grow digital communities.
4. Email Marketing Services
Offshore email marketing specialists design, write, and manage email campaigns that nurture customer relationships and drive sales. Services often include segmentation, personalization, A/B testing, and performance tracking to boost open and click-through rates.
5. Graphic Design Services for Social Media
Outsourced graphic design teams create branded visuals such as graphics, infographics, and promotional materials tailored for social media platforms. This ensures that campaigns remain visually appealing, on-brand, and engaging.
If you need any of these services or have any other digital marketing needs that are not included in the list, feel free to reach out to us. We’d love to discuss how our team can empower yours through efficient and cost-effective digital marketing.
Outsource Your Digital Marketing to the Philippines
When outsourcing marketing, we understand that it can be difficult to find professionals who understand your unique vision and provide effective solutions for challenges you may face in the marketing world.
Discover a new level of outsourced marketing with KDCI Outsourcing. As a marketing outsourcing agency, we take marketing outsourcing to a new level, ensuring you reach your marketing goals by building an offshore marketing team that collaborates well with your organization. We provide a large talent pool and can tailor our services to your needs, creating an effective solution for any challenges you may face.
Learn more about marketing outsourcing. Contact us today!
