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In today’s busy world, no one really has the time to sit down and catch up on every piece of news that gets released every single day. Admit it - you probably send your news subscription emails straight from your inbox to an obsolete folder somewhere.
Luckily for you, our digital marketing team at KDCI has created this handy roundup of some of our favorite digital marketing news bits that you might have missed this month. These ones are actually useful, we promise!
1. Buffer’s State of Social report
Buffer has recently released its annual in-depth report on digital marketing trends to help marketers in devising their strategies. It highlights some interesting points such as the rise in the use of organic stories, messaging apps, influencers, video content, and IGTV in companies’ digital marketing strategies.
This report is one of our favorites since it lays out data in a very reader-friendly, easy-to-understand format which is great for busy people who want to just cut down to the chase.
2. Video will be the king of Facebook
Facebook remains to be the top channel for sharing business content, and it is becoming clearer that video is the most engaging media type on the platform. Recently, Mark Zuckerberg has said that users watch an average of 100 million hours of videos every day.
It was found, however, that the main factor holding businesses back from engaging users with more video content is lack of time to produce the actual videos.
3. LinkedIn interest targeting
LinkedIn is a great platform to explore for companies looking to enhance their marketing initiatives. It is currently viewed as a promising marketing solution to help marketers reach their audience through relevant ads and interest targeting.
The predominantly business-to-business platform has also seen a 212% rise in ad growth as marketers use the site for reach and lead generation.
4. Amazon’s Influencer Commission Initiative
Advertisers now spend more than $40k a month on their advertising efforts. This growth is being attributed to efforts to take part in the rising influencer marketing industry.
In fact, business giant Amazon is set to give up to 10% influencer commission using a tool made by their influencer marketing platform collaborator, Influence.co.
5. Netflix on Instagram stories
Netflix has recently added a feature allowing users to share what shows they’re watching on Instagram. This clearly shows that more and more brands recognize the value of social media platforms in terms of marketing.
According to reports, the number of brands posting Instagram Stories has quadrupled in 2018, and this in their efforts to generate engagement and impressions.
6. Mobile now houses 75% of search shopping impressions
The fastest-growing paid search segment continues to be on Mobile.
E-commerce channel ads (ECA) have grown five times over the course of 2018 as three out of four search shopping impressions are done using a mobile phone in a quarterly report by Kenshoo.
7. Brands are banking on e-commerce in 2019
$3.5 trillion in digital opportunities in the online retail space is being seized by the 76% of brands increasing their investments on e-commerce.
This growth is followed by an increasing need for e-commerce support agencies providing data processing solutions and specialized fields like search engine optimization that isn’t readily available in-house.
8. Google Chrome’s ad blocking initiative
In the light of Google’s withstanding $56.8 million GDPR fine, the company will stop displaying disruptive ads by July 9.
Expansion of Better Ad Standards is also in the talks to improve the experiences of Chrome users. Critics, however, are alarmed of the “self-serving possibilities” in Google’s pursuits.
9. AI healthcare is one of the top growth industries
AI healthcare is among the top emerging industries this year.
This is due to the growing demand for accessible healthcare and influencer agencies for effective advertising support along with personal coaching and drones.
10. AI Gartner Report
AI is gradually creeping into our daily lives, and it is predicted that 70% of organizations are bound to have some form of AI integrated into their workflow by 2021.
AI is expected to be used in the workplace for increased efficiency and productivity in the automation of manual tasks, enhancing customer experience, and lessened human error—ultimately improving ROI.
Though the first month of the year is nearly over, there’s still time for you to think about your business strategy for digital marketing this year. Hopefully, these news tidbits go a long way in helping you create the awesome strategy you need to really boost your business growth in 2019.
Do you want to boost your digital marketing efforts but find yourself just not having the right people for the job? Getting an offshore team to help you out could just be the best marketing strategy for you to employ this year.
KDCI is a leading Philippine outsourcing company that specializes in offshore staffing in the fields of Digital Marketing, Creative Design, and eCommerce development. Part of our mission is to provide the best quality and service, and keeping up to date with the latest news and trends is one of the many ways we embody our ideals.
Are you looking for the perfect outsourced digital marketing team to address your digital marketing needs? Contact us today to find out more!
At KDCI, we take pride in providing top-notch service for our clients. This is exactly why we’ve developed a top-notch Quality Assurance process that guarantees the 100% flawless creative execution of our design team every single time.Here’s what we do:
For every task given by a client, we make sure that we get the corresponding job brief. Once we receive our clients’ brief and brand guidelines, we make sure to read, understand, and internalize them to ensure that we execute the job according to the correct standards.
Having a proper workflow is essential to getting the best output. This is why we use an internal design checklist so every step of the design process is checked and monitored. Our preferred tool for this is Trello since it is perfect for collaborative work, as well as monitoring specific workflow processes.
Nothing ruins great designs more than spelling errors. This is why before designs are finalized, any and all text is checked and double-checked using various spell check applications such as Adobe and Grammarly.
At KDCI, we have a proprietary QA scorecard that we use to monitor and grade our designers according to different metrics such as accuracy, quality of work, workflow adherence, and the like. The results of our QA scorecard is relayed during weekly feedback sessions which ensure that our designers are accountable for the work that they produce.
We are never satisfied with mediocre work. This is why we make sure that we take measures to ensure the continuous growth and development of each member of our design team. This includes holding monthly training sessions as well as encouraging our team to attend Creative Design events and conferences.Interested in outsourcing your creative design needs to a team of professional offshore design experts? Get in touch with us today to learn how.
As a company grows, the workload gets heavier and managing its day to day operations gets harder. This is the main reason behind the increased demand for staff leasing services today.
Staff leasing is an appealing option since it addresses many of the challenges that a business faces as it scales and grows. Companies also find that there are multiple advantages to staff leasing as opposed to hiring full-time in-house employees for their business.
Do you need staff leasing for your business? Check out these five signs that your business is in need of staff leasing ASAP:
Stress is always a part of a business, but if you notice that your employees are getting swamped and frustrated by working on tasks that are not part of their job description, then it’s time to reevaluate your work distribution process.
Remember: overworked and stressed employees are unproductive employees, and you don’t want that for your business.
Budget is always an important factor to consider in running a business. Maintaining an in-house team means that you will have to allocate more of your budget for hiring employees and updating your office equipment accordingly.
By choosing to staff lease from an offshore company, you will only pay the cost of acquiring the service. Staff leasing from countries such as the Philippines would also mean that recruitment and operational costs would be lower and therefore more manageable and optimal for you.
Do you find yourself focusing on the minutiae of day-to-day business activities? Do you catch yourself micromanaging tasks constantly just to get things going? This is definitely not a good thing both for you and your employees.
By choosing offshore staff leasing, you can free up your valuable time and focus on your more important, core business activities that require your undivided attention.
It is a big red flag when you start to receive negative feedback from your customers for not being able to respond to their needs right away. They need to be able to contact a representative that can handle their inquiries like a pro 24/7.
If this is kind of customer service is something you cannot do considering your existing staff, then it could be a smart move to outsource the work and lease the staff you need.
Do you regularly spend 15 hours in the office and still find that you don’t have enough time to finish all of your office tasks? Do you have a growing list of missed birthdays, events, and milestones?
When you start to miss out on the important moments in your personal life because of your heavy workload, it is definitely time for you to look for solutions. Instead of driving yourself into the ground, it is more logical to find people to lighten your workload for you.
Do any of these things ring a bell? If this sounds like your business, then it may be time for you to make the smart decision of outsourcing your work to a staff leasing company that is dedicated to providing unmatched solutions for your business needs.
At KDCI, we specialize in Offshore staffing. We are experts in Creative design and Digital marketing, and with us, you can easily hire your own custom dedicated resources to support your entire production process.
Interested in getting more work done with less effort? Get in touch with us today to learn more.
Meet our amazing KDCI Human Resources team!
They are in charge of looking for great talent to add to our growing team, as well as building the company’s professional network. They are also the brains behind our Internship program, outreach programs, and all our fun company activities.
They have some amazing projects lined up this year that we are really excited about!
Are you interested in becoming part of a fast-growing Creative and Digital outsourcing company? Contact our awesome HR team today to learn more!
After another busy year of work, it was great to cap it off with a little rest and relaxation.Last December, our company President, Ray Jamin, together with our Senior Project Manager, Allan Hernandez, travelled to Japan to spend the holidays snowboarding at Madarao Ski Resort. The ski resort, located at the snowy peaks of Nagano Prefecture, was a great place to catch the cool mountain air and take a breather from work.https://youtu.be/ZTa1V2FveMoUnbeknownst to most, our company president, Ray, enjoys extreme outdoor sports such as snowboarding and wakeboarding. Allan, our senior project manager and a longtime friend and colleague of his, introduced him to these extreme sports. They’ve also both started to play with drones, so hopefully we can see some neat aerial shots soon!In our company, our leaders serve as examples of how having a good work life balance can help drive success. This is the same principle that we apply to our teams, and this is exactly why KDCI is one of the leading outsourcing companies in the Philippines today.
Meet the awesome KDCI Content Curator team!
They helped our client in the software industry gain 10 million monthly subscribers for their services – an amazing milestone!
With their expert content and data management skills, our Content Curator team is truly an invaluable part of the KDCI family.
Visiting the office this week is Alister Harris, owner and CEO at Framework Solutions LLC, together with Raymond Jamin, our President.
Alister came to visit the KDCI office in the Philippines to interview some up and coming web developers that specialize in Miscrosoft's dynamics framework. Alister also met with the KDCI back office team to develop an outsoucing strategy to help take his business to the next level.
Framework Solutions LLC. is a company focused on building scalable custom applications for corporate clients. It is the company behind Shopodex.com, a turn-key eCommerce platform that offers a complete and scalable eCommerce management system for all business sizes.
It was great meeting you, Alister!
On December 8, 2018, KDCI celebrated its annual Year-end party at The Stockpile at Sapphire Bloc. Coachella was the theme of choice, and everyone came to the celebration wearing their best music festival-inspired outfits.
At 8 o’clock, people started arriving, all eager and excited to sign up and get their entry tickets to the party raffle.
The venue was soon buzzing with excitement, with everyone having fun mingling and catching up. Opening remarks were made by our Creative Director, Ian Rañosa, and the celebration commenced with fervor.
The party went on well into midnight, with everyone enjoying the amazing food, flowing drinks, and exciting games.
The party came to a conclusion with inspiring statements from our CEO, Anthony Layug, as well as our President, Raymond Jamin. They thanked everyone for their hard work for the past year, and they went on to discuss the big plans for the company in the near future.
We at KDCI are thankful for all our achievements this past year, as well as all the new additions to our ever-growing family. This Year-end party was the perfect celebration to cap off the year and to propel us forward, towards the company’s future which grows steadily brighter.
Whether you are doing a product launch or a speech, a presentation slide is an effective way to deliver your message with the use of multimedia to capture audience’s attention. But which presentation software is better -- Powerpoint vs Google Slides? Below is a comparison of the two!
Powerpoint has been around 30 years now and since it is part of the Microsoft Office package, a license is needed to use it. It costs around $70 - $150 yearly, but once installed on your PC, easily access it without internet connection.
With Google Slides, have the software right at your fingertips without paying extra. Just connect to the internet, register and freely enjoy all Google Docs softwares.
As mentioned, PowerPoint requires the Microsoft Office software installed to run properly. Files will be saved on your hard disc and accessible thru your personal computer. If you need to have it online, register to Microsoft’s cloud storage OneDrive and upload it there. PowerPoint also offers a free online version, however, it is more basic than the desktop-based product.
Google Slides enable real time collaboration. Simultaneously edit the presentation deck online with colleagues is the platform's biggest selling point. Just send an invite and you both can edit the same file at the same time.
PowerPoint doesn’t offer an automatic savings unless you have the latest version. It saves a copy of your document every few seconds on OneDrive. It has AutoRecover feature in case crash happen.
Since Google Slides is cloud-based, every 5-10 mins, your work is being saved on Google Drive without hitting the button. All changes are automatically saved to the cloud. Also, Google Slides it has a history review. Check out previous versions and restore them any time.
Another good thing about PowerPoint is its many features such as special effects which are only available in the desktop version. Easily drag images or draw your own.
Freely embed video and audio files in PowerPoint. It supports a number of formats compared to Google Slides. Have a Youtube video in your presentation if you want to.
Google Slides, in contrast, offers basic animations and transitions compared to PowerPoint. Customizing different images and shapes is also limited.
There’s a few restrictions when it comes to embedding files since they only support a few formats. YouTube video allowed as well but audio files are not.
When it comes to templates, PowerPoint offers wide gallery of ready-to-use templates for various purposes.
Google Slides comes with a gallery of pre-made basic templates which you can edit and change according to your preferences.
Presentation slides has been the standard material when doing launches, lectures and speeches, and here at KDCI we recognize the value of it.
For over 15 years, making creatively engaging and high quality presentations to a wide variety of clients has been one of our strengths. We worked with small, medium and large organizations to attract potential customers towards their services and products.
This is just one out of hundred presentations we did over the past years.
Choosing between Powerpoint vs Google Slides? At KDCI Outsourcing, our graphic designers are experts at both!
Discover the benefits of working with outsource graphic designers and outsource your graphic design team for superior PowerPoint and google slide presentations!
Sources: envatotuts+ | MonsterPost | LinkedIn
What started out as a few agents, has grown into an invaluable partnership with KDCI. With more than 40 team members, we are lucky enough to count as part of our Cedar Family. Thank you so much KDCI for making our Company better!
We have found KDCI to be a consistently reliable partner, always willing to ‘go the extra mile’ to ensure our valued customers receive the best possible service.
KDCI plays a very important role in our catalog and content operations. They are responsive, kind, and always willing to help us as much as possible. We have been working together for more than 4 years, and we hope our partnership will be even more fruitful in the future.
Having collaborated with KDCI.co for our creative needs, I can confidently attest to their unparalleled expertise and dedication. Their team consistently delivered innovative solutions that not only met, but often exceeded our expectations. Their professionalism and attention to detail are commendable.
KDCI were able to grow with us with any future requirements. We have a lot to do when it comes to our business, and everytime we come back, they're right there with us and able to deliver.
KDCI's team has been instrumental in helping us not only modernize our platforms but also increase the experiences for the customer, and to deliver on the tsunami of content that came their way.
We had a lot of difficulty finding qualified talent in the United States. Honestly, I don't think we had thought about outsourcing at all as a potential option, but we were very open to it once we heard about it. We love our KDCI team. They're just like a regular part of our team, it's just that they're thousands of miles away.
It's been five years since we started working with KDCI, and it just keeps getting better and better. We've grown together and achieved a lot of shared success. Overall, they're incredibly professional yet fun to work with. We are incredibly happy to have found them.
We're so glad we partnered with KDCI to develop a unique platform that delivers personalized customer experiences without compromising functionality or security. It was an amazing experience, I won't hesitate to start another project with them again.
