Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
A digital marketing team should comprise team members working together to define clear marketing goals. However, in many organizations, some people wear many hats.In many cases, these are business owners who don’t hire employees as a cost-cutting measure. While cost-effective at first, the repercussions of being understaffed are too hard to ignore in the long run—not to mention the elevated stress and long work hours due to endless multitasking.In this blog post, we’ll help you design your digital marketing team structure by endorsing experts to bring to your team. These experts will help you stay at the forefront of the rapidly changing marketing landscape while beating your competition.So, let’s define the critical roles you should be looking out for in building a digital marketing team.
Long before, when traditional marketing was reigning supreme, marketing teams were only composed of a few people. However, when the competition shifted online, it gave birth to a host of digital marketing team roles to meet emerging online marketing platforms.Do you want to create effective marketing strategies and attract more leads? Then, hire these marketing experts and increase your sales exponentially.
Half of the battle in today’s marketing lies in getting in front of your customers. And what’s the best way of getting closer to them? Taking advantage of social media platforms—the place where they spend a good amount of time.Social media has been a staple part of every marketer’s marketing strategy. It is proven to build brand awareness and enables businesses to respond to their customers’ concerns in real time. In fact, 54% of social browsers use social media to research products, according to Buffer.That said, there’s no reason not to hire and add a Social Media Manager in your digital marketing team. Do you want to stay on top of all global market trends, changes, and opportunities on social media? Then, hire a dedicated Social Media Manager who can establish your business as an expert in your industry.You might stereotype Social Media Managers as people behind the viral memes you see online. Although this is mostly true, they also perform various tasks to give a brand a human voice. Apart from growing an authentic follower base on social media, the following tasks are also their strongest suits:
Do you want to know the outcome of not having a Content Writer on your digital makreting team? Your tendency to commit typos and poor writing is too high. This is not good because it would harm your engagement and damage your brand reputation.Furthermore, it’s not enough that you write with impeccable grammar. You also need to consider what content is relevant to your customers. Without this understanding, you’re susceptible to writing pointless content that adds noise in the digital space.Instead of doing your content alone, why don’t you consider hiring Content Writers in your digital marketing team? These experts understand what content types to produce in every stage of the marketing funnel. They’re adaptable and flexible, too. Whatever content format it is—blog articles, ad copy, lead magnets, scripts, product descriptions—they can create it without breaking a sweat.The duties of a Content Writer are quite extensive. And too often, their tasks are often confused with Copywriters. That’s why below, we highlighted a precise job description of a Content Writer:
Yes, you have good content that resonates well with your audience. But if it’s not visible on search engine results pages (SERPS), your potential customers won’t find you. That said, you need the help of a skilled SEO specialist to rank your web pages higher on SERPS.SEO specialists execute organic strategies to optimize your site and drive more traffic for your business. They are knowledgeable of tried-and-true, search engine-approved methods. Without SEO specialists, you’re more likely to perform bad strategies that can penalize you with lower search rankings.Having a great SEO specialist in your digital marketing team can push your pages to the top 10 of the SERPS. And if you reach the top position, you can generate 33% of all search traffic for a given query. With more traffic coming to your website, your chances of getting quality leads are higher.Moreover, Google updates its search algorithm 500 to 600 times per year. So if you’ve been doing DIY SEO, you’re definitely using old SEO rules. Below are SEO activities that a good SEO specialist can help you with:
The downside of doing only organic strategies like SEO is that it takes months to see results. In addition, you have to compete against companies with higher domain authorities.It’s normal that you have exhausted all your resources yet can’t see a decent ROI from your SEO efforts. To address this, companies hire PPC specialists and leverage paid ads.If you have PPC specialists in your digital marketing team, these experts can manage pay-per-click campaigns to boost the amount of qualified traffic that reaches your site. These experts pay search engines like Google to display your ads at the top of organic search results.The good thing about PPC is that you only pay when a user clicks on your ad. So here, you’re in complete control of your budget.Also, PPC provides instant traffic. Unlike SEO, you don’t need to take months to climb the organic search rankings. In addition, you can target your audience based on demographics such as location, language, and device.Running paid ads could sometimes be expensive. You can’t make mistakes on a high-volume PPC strategy, or else, you’ll lose your money. That’s why it’s smart to hand this function to a PPC specialist in your digital marketing team who can perform the following:
Do you want to work with an expert skilled at website and search optimization as well as paid internet marketing methods? Then maybe, you’re looking for an SEM specialist to add in your digital marketing team.If you want to utilize both organic and paid strategies, an SEM specialist is the right expert for you. You don’t have to get confused about whether you need an SEO expert or a paid ads specialist. With an SEM specialist, your paid advertising efforts and SEO initiatives are well taken care of.An SEM specialist usually works hand in hand with SEO specialists and PPC experts. But if you want to simplify your digital marketing team structure, you may only hire an SEM specialist. These experts have a thorough understanding of creating strategies with search engines and managing PPC campaigns. Also, they are adept with internet marketing, web design, and data analytics.Here’s the detailed job summary of a qualified SEM specialist:
Are you planning to hire full-time employees for the above-mentioned marketing roles and complete your successful digital marketing team? Well, you must be willing to provide benefits and training to make these employees stay. If you’ll ask us, it’s smart to outsource these critical functions to a service provider. Not only are you guaranteed quality service, but you can also scale up according to your business needs. KDCI, an offshore staffing company, offers a full-service digital marketing solution perfect for SMEs that need a dedicated digital marketing team. The company also offers design and creative services to transform your ideas into high-converting graphics. We also have extensive experience working with eCommerce businesses. So if you’re an online merchant, we are the perfect business partner for you! Do you want to know more about our services? Then, hit the button below to get your FREE consultation with our experts today!Contact Us
If you’re new to email marketing, you are probably stuck in a pit of a one-way conversation with your potential leads. It means sending a message and receiving no feedback of any kind from the recipient. The outright disregard for which types of email to send screams amateur—and this needs to stop right now!In this blog article, we will reveal the three types of emails to send to raise brand awareness so you won’t come back to that old-fashioned, linear communication that all newbies out there do.
There’s a step-by-step procedure to closing that deal. And it all starts with identifying different types of emails to send in each stage of the marketing funnel. The marketing funnel has various stages: awareness, interest, consideration, intent, evaluation, and purchase. As a small business owner, everyone starts at the awareness stage. Here, your job is to raise brand awareness until your leads are knowledgeable enough about your business and move to the next stage. Do you want to nail the first stage of the marketing funnel? You need different types of emails to have a good start. So, what are the different types of emails to send at the awareness stage? Here are our top recommendations for you.
Suppose you already have your email list. Your first big task is about to begin. That’s initiating the first contact with your leads who voluntarily submitted their emails on your website. We understand that having a bulk list of new email subscribers could feel overwhelming. But don’t let this prompt you to make rookie mistakes. That’s sending random emails without clear intention. How can you get off to a good start? Well, why don’t you begin with welcome emails to delight your new email subscribers? One of the most important emails you’ll ever send to subscribers is a welcome email. After all, it’s the email that either makes or breaks their first impression of your brand. Take note that 74% of new subscribers expect to receive a welcome email. That said, failing to send a welcome email means losing a potential customer. Sometimes, visiting your website is not enough for prospects to understand your business. Hence, you need to introduce yourself through a series of welcome emails.
Introducing yourself is absolutely essential to the success of your email marketing strategy. But bear in mind that introducing yourself is not enough. You also need to get your leads engaged. Similar to dating, saying your name won’t get you date invites. Do you want to date your long-time crush? Make them contact you with the number you provided. We know this will be a tough start, especially if you’re wooing someone with divided attention. But here are tips we can share to help you start with welcome emails:
Send a thank you message within 48 hours of your new subscribers signing up. The more immediate your response is, the better engagement you’ll get. Try using first-name personalization to thank your new subscriber. Using a subscriber’s first name can help you get their attention and boost engagement.
This is an excellent opportunity to explain to subscribers what your brand is all about. Remember, by signing up, they’ve already indicated that they’re interested in your company. Pique their interest by telling them your story, sharing your company values, and emphasizing your brand’s personality.
Your welcome email is an opportunity to show your new subscribers what’s coming up in the future. Make it clear to them that you intend to send emails at weekly, biweekly, or monthly intervals. Moreover, take a moment to remind new subscribers why they signed up in the first place. Also, inform them of the benefits of being on your mailing list.
The term “whitelisting” refers to the process of asking a subscriber to add an email address to their trusted sender’s list, contacts list, or address book. Whitelisting ensures that your emails to subscribers don’t get filtered to spam. So, how will you do this? First, provide instructions on how your subscriber can whitelist you in your welcome email. Also, emphasize the benefit of doing so. For example, your subscribers will not miss an important email or special offer from your business.
Here’s an example of a good welcome email. Huckberry’s welcome email provided information about the community that new users have just joined, as well as a mix of product promotions and engaging email content.
Now that you can get your subscribers engaged with your business, it’s time to differentiate your marketing emails.Unlike in welcome emails, you’ll not be sending duplicate emails to all your subscribers. Instead, you’re now going to create emails specific to the action or behavior of your subscribers.How will you do that? Let behavioral emails do the work for you. But what are behavioral emails?Behavioral emails refer to the practice of sending automated, targeted emails to your subscribers based on their interactions with your business across multiple channels, such as social media, email, and your website.
Well, this type of email helps you understand your customers’ preferences by examining user behavior. You can also gain valuable insights into improving your product and customer service. For example, you learn that a customer has a product left in the shopping cart, you can send an email prompting them to check it out. Or better, try to send a limited-time discount for them to purchase it. Remember always to align your emails to your user’s behavior. You’ll never target the general audience. So, take advantage of behavior emails to get closer to the right audience.
Among all the types of email content out there, behavioral emails are something you have to take seriously. Don’t sleep on the user’s behavior which you can use as a stepping stone to nurture your leads. Do you want to have a crack on writing good behavioral emails? Here are tips for you to get started.
Among all the types of email content out there, behavioral emails are something you have to take seriously. Don’t sleep on the user’s behavior which you can use as a stepping stone to nurture your leads. Do you want to have a crack on writing good behavioral emails? Here are tips for you to get started.
First, study the activities of your potential customers on your website or social media channels. Take note that you can’t send great behavioral emails if you’re unfamiliar with the various behaviors that can be used as triggers.
Learned that a user has been viewing your service pages multiple times? Then, send them a reminder that you have, for example, a free service trial. Make sure to include a strong CTA to get them started.
Learned that a user has been viewing your service pages multiple times? Then, send them a reminder that you have, for example, a free service trial. Make sure to include a strong CTA to get them started.
Here’s a good example of a behavioral email. Patagonia determined the crucial actions a user might take. They remind users via email to purchase a product that has been left in their shopping cart. It’s a fantastic opportunity to boost sales and customer loyalty.
It’s enough that you only communicate with the people who have interacted with you. What if no one’s visiting your website? That said, you should also try to reach out to your subscribers who have yet to respond to your emails. The easiest way to encourage subscribers to start a conversation with you is to provide value. You can do this through the help of sending relational emails. But wait, what are relational emails? Relational emails add value to your subscribers by sending them free content and information such as newsletters, blog articles, surveys, social updates, and more. Everyone loves to be in a win-win situation. Give your potential customers valuable content, and for sure, you will get them into your sales pipeline.
Again, you’re reaching out to people who are not responding or, worse, not interested in your business. Don’t worry! A relational email offering valuable information can move the needle. Here’s what you need to get started.
Begin by asking yourself, “How am I going to meet the needs of my subscribers?” This will assist you in developing content that your customers will find helpful. Is it email newsletters, blog articles, e-books, free webinars? Decide on which is more useful and which one will yield the highest ROI.
Once you have already made up your mind with your valuable content, send it to your email list. Remember that your content must offer insights and solutions to address your customer pain points. Also, your goal here is not only to get a response. Your main goal is to nudge leads to research more about your business. When they have accumulated enough information about your product or service, there’s a huge chance they will move into the consideration stage.
Is your strategy not working? Perhaps it’s not on you to decide which content is more valuable to your audience. That said, ask your subscribers about the types of email content they find useful, as well as any questions they have about your business. Then, make use of those responses in your email content.
Here’s a good example of an email with great value from Sephora. They sent customers a video tutorial that teaches them how to achieve a specific makeup look. Simultaneously, they also promoted a new line that is featured throughout the video tutorial.
Are you now confused about which types of emails to send to your new email subscribers? Or maybe you want to kick-start your email marketing campaign today? A lot of help from experts like us would be good for you! Our company, KDCI, offers full-service digital marketing solutions perfect for SMEs. In addition, we have email marketing experts ready to help you run email marketing campaigns and convert cold leads into buying customers. Get your FREE consultation today with our experts by clicking the button below! Contact Us
Data entry specialist jobs are in high demand in the era of big data. With roughly 2.5 quintillion bytes of data being generated every day, there must be experts who ensure these data are of sufficiently high quality before they’re used. However, data entry jobs only demand minimal requirements. As a result, freelancers dominate today’s job market for data entry. So how does this affect you? Well, your chances of having a bad hire are too high. In this blog article, we give you insights into the function of data entry specialists and what skills to look for in a promising candidate. Let’s begin by defining what a data entry specialist is.
If there are people out there who enjoy compiling data, that’s data entry specialists. Yes! They can do it all day and all night without losing their cool. In general, data entry specialists work under administrative departments. Their tasks are primarily concentrated on converting a range of physical records from many sources into digital form. They look for information in databases and update data in computer programs on a typical day. But when the going gets tough, they also perform critical roles to meet strict deadlines. The following are the key functions of a data entry specialist:
Most data entry specialist jobs are entry-level. So you’ve got nothing to lose even if you choose to hire today. Hourly salaries for data entry positions range from $10 to $17 per hour, according to PayScale. Meanwhile, the average hourly wage is $12.92.However, if these figures don’t sit well with you, you may want to outsource to a country with low labor costs. For example, consider the Philippines, the leading outsourcing destination globally. You can get premium support at half the price compared to many other countries. If you have all the luck in this world, you can get a decent data entry service for as low as $2-9 per hour. The Philippines houses the best outsourcing companies in the world. With so many data entry outsourcing companies to choose from, you just need to look for a trusted service provider to get the best service package.
Data entry jobs can be found in part-time, freelance, temporary, and full-time roles across various fields. And since it doesn’t require college degrees, the market is becoming saturated. There are over 142,242 data entry specialists currently employed in the US alone. With the growing number of professionals offering this service, how can you find the right fit for you? Below, we rounded up the data entry specialist skills to look for when hiring for data entry jobs.
Speed is of utmost importance in data entry jobs. So it is no wonder why it is the number one skill businesses consider in hiring data entry professionals. Data is changing at a rate faster than ever before. Hence, data entry specialists must pick up the pace to deliver fast and accurate data entry. A skilled data entry expert should be able to type at a rate of 50-70 words per minute to get the job done in no time. Take note that typing speed is crucial, but so is precision. It’s pointless to type quicker if accuracy is lost. Before considering an applicant, make sure they pass a data entry typing test to measure their speed and accuracy. There are free tools out there that can help you with this. You just need to select what fits your requirements.
Data entry tasks include using many computer software programs. That said, your applicant must be at least familiar with word processors, spreadsheets, and other record management software. Using database software is also a part of data entry functions. A data entry specialist may be expected to learn and utilize various types of software, such as a CRM system—one reason many companies consider data entry outsourcing for business when specialized tools are involved. However, this depends on your company’s business industry. Moreover, the data entry specialist should be competent to work with computer hardware. To do the work, the data entry specialist may be required to use printers, scanners, and other forms of computer hardware.
You don’t need a grammar nazi to perfect your data entry. But you can’t afford to have bad data due to spelling mistakes and sloppy grammar. Data entry specialists work with text and numbers. Therefore, literacy and numeracy skills have become essential in accurate data entry. Communication skills may be critical for some who work within teams. For example, data entry jobs entail answering customer calls and delivering information in most cases. Hence, verbal communication skills should be exceptional in this scenario. When selecting a candidate, you may include grammar tests in your assessment. It will help you evaluate the quality of their written skills, including spelling and grammar.
Many organizations value research abilities in their employees. It is true, particularly in research-oriented professions like analysis and data management. Data may not always be available sometimes. And as data entry specialists, they must know where to look for it. For example, should they look into message boards? Is there a particular community where they can get information? Alternatively, certain Google search tactics could be useful. Whatever sort of research it is, a data entry specialist needs fundamental data collection skills and knowledge. The following data collection skills may be necessary for data entry tasks:
While data entry is straightforward to accomplish, it needs a high level of time management and organization skills in repetitive operations. Data entry specialists come to work every day and spend many hours going over large amounts of data. However, their focus may fluctuate without time management and organization skills and eventually diminish. Aside from these attributes, some soft skills to also look for are attitude, patience, and teamwork skills. Bear in mind that nobody can maximize their hard skills without tapping into their soft skills. However, it requires a deliberate strategy to find the proper hard and soft skills mix. That said, you may need the help of a service provider to find the best talent for you!
Are you still looking for a data entry specialist yet don’t know where to start? Then, you may consider hiring from our roster of data entry experts! Our company, KDCI, has been in this industry for over ten years. We have delivered detailed, fast, and accurate data entry services to many retailers and eCommerce stores worldwide. Let our scalable data entry services help you reduce labor costs and improve turnaround times. Get your FREE consultation today with our experts by clicking the button below! Contact Us
Offshoring back office services is not only a cost-effective strategy. It’s also ideal for businesses like eCommerce with growth challenges.As your eCommerce business grows, it’s inevitable to have more diverse customer needs. Some businesses go for outsourcing some their operations to address such challenges. But most of them hire the wrong positions.According to SSON, Fortune 500 companies squander an estimated $480 billion owing to inefficient back-office activities. So how can you nail outsourcing services without losing your hard-earned money?Below, we listed the top five most commonly offshored back office support functions to help your eCommerce business achieve consistent, sustainable growth:
Salesforce is one of the most powerful CRMs in the market. Businesses use this application to manage interactions with prospects and customers. With companies pushing toward digital transformation, the need for Salesforce administrators is increasing.For starters, they don’t have a handle on how Salesforce works. They are also baffled by its time-consuming configuration and setup.If your business is struggling with managing this tool, it’s time to offshore a Salesforce administrator.How can a Salesforce administrator help you with the administration of your Salesforce platform?Essentially, a Salesforce administrator’s job entails customizing a company’s Salesforce platform to improve the team’s workflows and procedures.A Salesforce administrator’s job description is frequently extensive. However, their scope of support may be broken down into specific functions:
What is back office support without the implementation of an accurate data entry?Data entry may be as simple as entering product details on e-commerce platforms. But maintaining an effective data management system can take a massive chunk of time.If you have a large volume of data that requires daily processing, you may consider hiring a data entry specialist. Whether building spreadsheets or performing quality checks and data validation, a data entry specialist can help save your time.How can a data entry specialist improve your data management?The duties of a data entry specialist are not limited only to entering information into databases and systems. Data entry specialists are also expected to execute the following with speed and accuracy:
So you have plenty of items to put on your eCommerce store but don’t have the means to do so? Are you struggling to keep your store regularly updated with product data? Maybe you need the robust support of a product data entry specialist or a more holistic outsourced SKU management solution. eCommerce is a fiercely competitive industry with an ever-demanding customer base. With emerging online marketplaces, it’s a challenge to attract customer attention .However, there’s a smart way to attract customer attention to your store. You can do this by presenting the appropriate product characteristics, descriptions, photographs, and reviews. This could be a lot easier if you have a product data entry specialist. How can a product data entry specialist keep your online store up-to-date? Most business owners hire product data entry specialists to better focus on their core business tasks. This is because product data entry specialists perform various functions to keep their stores up-to-date. Below is a quick overview of how product data entry specialists ensure all product data entry operations are highly accurate and error-free:
Companies that use e-commerce might have a lot of product data. Unfortunately, it often results in managing a huge inventory. Good thing there’s an expert that takes care of all aspects of product data.eCommerce product data specialists ensure that all data displayed on the eCommerce backend is updated and accurate. In addition, they perform critical functions not limited to implementing seasonal strategies and boosting the website’s catalog performance.Moreover, eCommerce product data specialists take charge of your data-related projects. For example, they can supply information in the system on particular product features if the description is lacking and needs to be improved. They may also use this information to create product descriptions that appeal to buyers.How can your business benefit from an eCommerce product data specialist?Hiring product data specialists offers many advantages to businesses using eCommerce. For hundreds of items displayed on the eCommerce site, these specialists manage bulk product data transfer, pricing optimization, content generation, and accurate data. Other than that, the key responsibilities of an eCommerce product data specialist may include:
The standard for effective eCommerce catalog management is straightforward. That is a user-friendly site with up-to-date information and enticing product images. But if this is not what your customers see from you, converting them into loyal customers is less likely to happen.Product catalogs are a great way to reach out to new customers, develop your consumer base, and show off all of your lovely items. However, creating a product catalog is more complicated than just throwing all of your items into a website. This is where a product catalog specialist comes in handy.A product catalog specialist knows the best practices in creating and maintaining a catalog. They give comprehensive product information that informs potential customers about what you offer. Hence, building brand trust for everything you sell.How can a product catalog specialist enhance your online catalog?There is more to catalog management than managing product-related information. To deliver a rich customer experience, a product catalog specialist does the following crucial tasks:
Looking for a reliable partner for your eCommerce support services doesn’t need to be daunting. If you are an eCommerce business owner,you can benefit from more than ten years of our eCommerce expertise in back office services to support your business. KDCI is a leading offshore staffing company based in Manila that offers full-service eCommerce solutions. Name it—customer support, digital marketing, eCommerce design, product information management, eCommerce web development, eCommerce web design—we have all the solutions to optimize your workflow, reduce costs, bring more revenues and increase your savings.Are you ready to talk to our experts? Then, click the button below to get your free consultation today!Contact Us
A company’s 10th anniversary is definitely a milestone worth commemorating. According to the Bureau of Labor Statistics, only about one-third of enterprises—between 34% and 36%—make it to their 10th anniversary. So for KDCI to reach this milestone, it signifies that the company has led its people through good—and even challenging times like the COVID-19 pandemic. Last October 30, KDCI celebrated its 10th anniversary through an online virtual party. The company honored important milestones, including all the CSR initiatives it supported throughout the years. KDCI looked back on donation drives it initiated for calamity-stricken Filipinos and its volunteer engagements with the Philippine Red Cross. The company also recalled its support for children in orphanages and pandemic-related initiatives in behalf of health workers and front liners. To mark its ten years of continued existence, KDCI partnered with the Haribon Foundation and supported its forest restoration activities through the Adopt-a-Seedling program. The company has committed to planting 10 trees with them every month for the next ten months and collaborating with them beyond that to ensure the initiative’s long-term sustainability. As part of its corporate wellness program, KDCI also conducted various learning initiatives like the self-development eLearning program, webinars, and professional counseling to address pressing matters like mental health. In addition, KDCI acknowledged the hard work and accomplishments of everyone within the organization. Through the Years of Service Award, the company recognized employees for working with the company for a certain length of time. This year’s 10-year awardees shared significant milestones in their career, including their favorite memory of the last ten years in the company. Hopefully, they could inspire others to emulate their actions and hit the same milestones.
In between messages, there were also raffle giveaways to get everyone excited. Moreover, event organizers launched the #KwentongKDCI Photo Essay Contest prior to the event. The contest aimed at encouraging everyone to share their memorable memories of the past years in the company. Out of many entries, three employees emerged as winners.
To cap off this year’s anniversary celebration, the company President, Raymond Jamin, and CEO, Tony Layug, gave a heartfelt message thanking everyone for their combined efforts resulting in the company’s continuous success.Again, KDCI congratulates everyone on this monumental occasion. It has been an incredible journey altogether. Let’s hope for the best in the coming years!
Share on facebookShare on linkedinShare on twitterShare on email
The abrupt transition from working onsite to working remotely has profoundly impacted the mental health and professional development of employees worldwide.Anxiety, depression, and suicidal thoughts have all increased among employees since the COVID-19 pandemic began. In addition, employees have experienced disruption to their education and professional development.To create a mentally healthier workplace while fostering a work environment conducive to learning, KDCI has launched two programs for its learning initiative: KDCI eLearning Program and KDCI Learning Webinar.
The company is built on highly-skilled workers. Thus, KDCI is committed to developing a positive mental health culture while providing opportunities for its staff to learn and grow.Early last year, KDCI eLearning Program was launched to provide employees access to any online course that will help them expand their knowledge base and ramp up their skills.Under this initiative program, employees were able to study the fundamentals of the Japanese language, write to sell like a pro through a copywriting course, and discover leadership fundamentals. Moreover, employees learned how to master Agile Scrum, get certified in Animation Techniques, and even improved their communication skills.The repercussions of the COVID-19 pandemic may have been felt across departments, but KDCI remained relentless in upskilling its workforce—ensuring all its employees will have a future-proof career. KDCI thrives as a people-centric organization, and as long as we have an empowered workforce that is eager to grow, we will make learning a massive part of everyday work.Furthermore, KDCI believes that good mental health is associated with increased learning and productivity. The company initiated the KDCI Learning Webinar late last year to strengthen employees’ well-being and mental resilience. Since the onset of the COVID-19 pandemic, employees have attended a series of webinars on subjects ranging from financial wellness, time management and mental health.
So far, KDCI has provided webinars such as (1) Road to Financial Wellness, which taught employees how to save and invest wisely, (2) Managing Stress and Anxiety While Working from Home, which discussed everyday stressors, signs and symptoms, support strategies, and recommended practical tips on how to manage stress and anxiety, (3) The Place of Joy in the Workplace, which advised employees how to find meaning and purpose at work, and (4) Thriving, Not Just Surviving, which gave insights on how to cope amidst continuing adversity.The COVID-19 virus may remain with us for the long term. But with KDCI’s ongoing efforts to improve professional development and corporate wellness programs, the company, together with its people, will definitely come out stronger after this pandemic.
Share on facebookShare on linkedinShare on twitterShare on email
While most of the human population is focusing on the aftermath of the COVID-19 pandemic, the continuing threats of climate change are happening at an even faster rate.In the latest report from the Intergovernmental Panel on Climate Change (IPCC), it was revealed that the planet will most likely approach or exceed 1.5 degrees Celsius (2.7 degrees Fahrenheit) of warming over the next two decades.So what happens if the world warms up over 1.5 degrees Celsius?Unfortunately, going above 1.5 degrees of warming will expose roughly 14 percent of Earth’s population to severe heat waves. As a result, all of us will be vulnerable to cardiovascular, renal, and respiratory problems.That said, it’s timely and relevant for companies to tackle climate change with a two-pronged approach: mitigation and adaptation. As part of its mitigation efforts, KDCI, in partnership with the Haribon Foundation for the Conservation of Natural Resources Inc., supports forest restoration activities through the Adopt-a-Seedling program.
Under Haribon’s Forests for Life movement, the Adopt-a-Seedling program aims to plant indigenous trees on one million hectares of damaged Philippines forests. Trees absorb around 90% of all carbon emissions, contributing to global warming. Therefore, increasing and maintaining forests is a critical response to climate change.To mark the company’s 10th anniversary, KDCI adopted 10 seedlings which were planted last November 26, 2021. The program also followed seedling production, community training, and nursery installation, livelihood incentives, site preparation, upkeep, and monitoring until the foundation is confident that the seedlings planted will develop on their own.
The forest restoration campaign with Haribon is part of KDCI’s long-term goal of promoting biodiversity and species conservation. For KDCI, this campaign is not a one-time event only but rather a long-term commitment towards environmental stewardship. The company also believes that much more than tree planting is required to rehabilitate damaged landscapes and mitigate climate change.KDCI hopes that once restrictions are lifted and our pandemic situation gets better, the company will be more active in this activity. But in the meantime, let our seed of hope become our first step towards mitigating the continuing threat of climate change.
Share on facebookShare on linkedinShare on twitterShare on email
An external graphic design team and a group of in-house graphic designers are often compared for two main reasons: productivity and cost-effectiveness. But why is it better to outsource during these volatile economic times? This article gives a rundown of the benefits of outsourcing graphic design team for your business.
Businesses that don’t leverage graphic design services may fall prey to brand inconsistency. “Well, I think I can still generate profits even if I don’t consider color palettes!” How are you sure? Did you know that companies with solid and consistent branding are 20% more successful than those with weak or inconsistent branding? Moreover, inconsistent branding creates confusion for your customers. Also, it can damage your public reputation. When it comes to inconsistent branding examples, businesses can learn from Tropicana. The beverage manufacturer decided to try rebranding all aspects of its well-known product and packaging at once in 2009—the result: bad branding and ultimate logo failure. To sum up, consumers could not identify the product on the shelves, resulting in a decrease in sales. So whether it is a font or color palette, you can’t underestimate the cost of inconsistent branding. That said, you need to set brand guidelines to avoid branding mistakes. Certainly, a graphic design team can help you create clear rules and standards for your visual and written materials. Read: How to Create a Remarkable Brand Identity for Your Star
Do you have any idea how expensive the Adobe suite of products is? “Nah. But I think it will not affect our bottom line. ”To give you a ballpark idea, your membership will be automatically paid at the usual subscription cost, which is currently US$29.99/month. So if you have more than five in-house graphic designers, we can’t imagine how much you spend on these technologies alone. Conversely, when you delegate a team of graphic designers, you can save a lot. This is because they already have these tools at their disposal. In addition, they have worked with various clients outside your niche. Hence, they can help your design and marketing outpace your competition.
Have you experienced getting stuck in excessive revision cycles? Like you have to micromanage your graphic designers to ensure they follow your brand guidelines? “Yes! And sometimes, I get caught up with nitpicking over tiny details! ”Well, that’s counterproductive, to say the least. If you want to focus on your core business activities, then outsource your graphic design needs to a service provider. You know you have passed it over to the professionals when you outsource. You don’t have to worry about quality or performance reviews anymore. In addition, you can be more productive while focusing on your business growth.
Do you know that you can cut costs by outsourcing instead of hiring in-house graphic designers? “So there is a way to keep my labor costs low? ”In the United States alone, the average salary for a Graphic Designer is $50,227 per year. But when you outsource, you can hire the most experienced graphic designer for only $8-$100 per hour. In addition, you can pay only for the services you need, and only when they are necessary. Therefore, outsourcing is more profitable than hiring in-house graphic designers. Also, you can save on resources since you don’t need to provide facilities, space, computer equipment, and programs. You also don’t have to worry about payroll, incentives, and training costs.
A graphic design team can increase your profits by generating user-friendly, captivating, and appealing materials. “I don’t know. I’ll take that with a grain of salt. ”A research survey by the Paper and Packaging Board revealed that 72% of consumers admitted that the design of a product's packaging sways their decision to buy it. It may take time to see tangible results in your profits. But a high-quality brand is your best investment for high returns. A high-quality brand can help you gain more customers. In addition, customers that sense a connection with your company are more likely to return
Do you need help with your social media banners, print designs, email designs, and brand guides? Worry no more! We have a team of graphic designers looking forward to working with you! Here at KDCI, we employ top talents in the Philippines who can cater to the business needs of the global market. So let our graphic designers breathe new life into your brand while you rise above the noise in the digital space. Are you ready to outsource your graphic design needs? Then, click the button below and get your FREE consultation with our experts! Contact Us
Your product or service is as good as your customer care. A perfect product or service will not increase your company’s bottom line if you can’t make your customers happy. Businesses are prioritizing customer satisfaction more than ever. So, where does customer care sit on your priority list? There are different types of client assistance for any business venture. They vary depending on your customer needs and business goals. If you don’t have a support team yet, then you are missing out on many opportunities. We are talking about increased efficiency, higher profits, and good publicity. Do you want to know the best customer service that can address your biggest business challenges? Keep your eyes glued on the screen and read until the very end. We have listed here the best customer services for better customer retention!
Do you know that a whopping 46% of customers prefer live chat compared to other customer care services? Chat support services are fast, efficient, and convenient. If you are only dealing with small user requests and customer inquiries, chat support is a great choice. eCommerce businesses that want to gather better customer insights leverage the power of chat support. Data analysis and response time are much faster in chat support. This is because it’s easier to collect customer feedback from written communications than vocal recordings.
If your business receives customer emails in bulk, consider outsourcing this service. The good thing about email support is its accessibility. Your customers can access you through various gadgets like laptops, tablets, and smartphones. They can get ready support from your customer service team at the time of their convenience. Moreover, email support is cost-effective. You can easily integrate it into other channels like voice or chat support. As a result, your business becomes available across multiple platforms.
Nothing can beat a service that can add a human touch in a customer service interaction. That’s what makes voice support a strong contender in this list. It can enhance and personalize a good customer service experience. Although there has been a decline in the use of voice calls, voice support can make up for the sincerity of a human voice. Remember that the human voice is crucial to improve your customer service. You may also encounter irate customers over the phone. Having voice support can make your customers feel understood on a deeper level.
Omnichannel support allows you to operate on all possible channels of communication. Hence, it provides a seamless customer experience. Businesses with omnichannel support have all their customer information shared across various platforms. This allows agents from other channels to work together to resolve customer problems immediately. If you want to have excellent customer service, outsource omnichannel support. You are more likely to retain and attract customers when you offer them multiple ways of reaching out to your business.
You need this service to accommodate customers who have issues with your systems, products, or services. Technical support runs your business operations smoothly. It encompasses fixing and troubleshooting technical issues for internal end-users. Without it, businesses are vulnerable to disrupted IT services and long-term system incidents. Not all companies have the resources to have an in-house technical support team. So, if you’re thinking of creating a technical support team on a shoestring budget, you may consider outsourcing.
Is your customer base exponentially growing? Then you need customer care as your first line of defense against customer dissatisfaction. You don’t need to spread yourself too thin by talking to your loyal customers on all channels. All you need to do is outsource to a trusted service provider for painless customer retention. Our team of support specialists understands the roadmap to successful customer retention. We can make your customers stay long enough while creating positive word-of-mouth advertising. Let’s talk about ramping up your customer retention by clicking the button below! Contact Us
What started out as a few agents, has grown into an invaluable partnership with KDCI. With more than 40 team members, we are lucky enough to count as part of our Cedar Family. Thank you so much KDCI for making our Company better!
We have found KDCI to be a consistently reliable partner, always willing to ‘go the extra mile’ to ensure our valued customers receive the best possible service.
KDCI plays a very important role in our catalog and content operations. They are responsive, kind, and always willing to help us as much as possible. We have been working together for more than 4 years, and we hope our partnership will be even more fruitful in the future.
Having collaborated with KDCI.co for our creative needs, I can confidently attest to their unparalleled expertise and dedication. Their team consistently delivered innovative solutions that not only met, but often exceeded our expectations. Their professionalism and attention to detail are commendable.
KDCI were able to grow with us with any future requirements. We have a lot to do when it comes to our business, and everytime we come back, they're right there with us and able to deliver.
KDCI's team has been instrumental in helping us not only modernize our platforms but also increase the experiences for the customer, and to deliver on the tsunami of content that came their way.
We had a lot of difficulty finding qualified talent in the United States. Honestly, I don't think we had thought about outsourcing at all as a potential option, but we were very open to it once we heard about it. We love our KDCI team. They're just like a regular part of our team, it's just that they're thousands of miles away.
It's been five years since we started working with KDCI, and it just keeps getting better and better. We've grown together and achieved a lot of shared success. Overall, they're incredibly professional yet fun to work with. We are incredibly happy to have found them.
We're so glad we partnered with KDCI to develop a unique platform that delivers personalized customer experiences without compromising functionality or security. It was an amazing experience, I won't hesitate to start another project with them again.
