Paid Ads Specialist

Job Overview

The Ads Specialist will be responsible for planning, implementing, and managing pay-per-click (PPC) advertising campaigns for our clients. The ideal candidate will have experience in Google Ads, Bing Ads, and other paid search platforms. This individual will work closely with our clients to understand their business goals and objectives and develop effective PPC strategies to help them achieve those goals.

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Responsibilities

• Design, develop, and deliver paid media campaigns across various channels such as Google, Meta, LinkedIn, Twitter, TikTok ads
• Design and execute ROI-focused targeted ad campaigns
• Analyze trends and targeting options for paid media campaigns
• Monitor performance of paid campaigns and provide regular weekly reports on relevant KPIs and metrics
• Conduct A/B tests and ensure optimal campaign performance
• Set-up conversion tracking, re-targeting pixels, events, and other triggers
• Maintains knowledge of industry best practices and new technologies
• Hands-on knowledge and implementation of SEO (bonus)

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Requirements

• Minimum of 3 years hands-on experience with end to end paid media strategy and execution
• Proficient in deriving insights from data, fluent in slicing/dicing data
• Familiarity running ads on platforms such as Google, Meta, LinkedIn, Twitter, TikTok
• Setting-up Google Analytics, Google Tag Manager, and Google Search Console
• Generating weekly performance campaign reports on ad spends, KPIs, and ROIs
• Digital or paid media certifications (bonus)

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Snapshot

1. Employment Type: Fully Remote / WFH
2. Department: Sales and Marketing
3. Work Schedule: Part-Time, Morning Shift