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If you’re new to email marketing, you are probably stuck in a pit of a one-way conversation with your potential leads. It means sending a message and receiving no feedback of any kind from the recipient. The outright disregard for which types of email to send screams amateur—and this needs to stop right now!In this blog article, we will reveal the three types of emails to send to raise brand awareness so you won’t come back to that old-fashioned, linear communication that all newbies out there do.
There’s a step-by-step procedure to closing that deal. And it all starts with identifying different types of emails to send in each stage of the marketing funnel. The marketing funnel has various stages: awareness, interest, consideration, intent, evaluation, and purchase. As a small business owner, everyone starts at the awareness stage. Here, your job is to raise brand awareness until your leads are knowledgeable enough about your business and move to the next stage. Do you want to nail the first stage of the marketing funnel? You need different types of emails to have a good start. So, what are the different types of emails to send at the awareness stage? Here are our top recommendations for you.
Suppose you already have your email list. Your first big task is about to begin. That’s initiating the first contact with your leads who voluntarily submitted their emails on your website. We understand that having a bulk list of new email subscribers could feel overwhelming. But don’t let this prompt you to make rookie mistakes. That’s sending random emails without clear intention. How can you get off to a good start? Well, why don’t you begin with welcome emails to delight your new email subscribers? One of the most important emails you’ll ever send to subscribers is a welcome email. After all, it’s the email that either makes or breaks their first impression of your brand. Take note that 74% of new subscribers expect to receive a welcome email. That said, failing to send a welcome email means losing a potential customer. Sometimes, visiting your website is not enough for prospects to understand your business. Hence, you need to introduce yourself through a series of welcome emails.
Introducing yourself is absolutely essential to the success of your email marketing strategy. But bear in mind that introducing yourself is not enough. You also need to get your leads engaged. Similar to dating, saying your name won’t get you date invites. Do you want to date your long-time crush? Make them contact you with the number you provided. We know this will be a tough start, especially if you’re wooing someone with divided attention. But here are tips we can share to help you start with welcome emails:
Send a thank you message within 48 hours of your new subscribers signing up. The more immediate your response is, the better engagement you’ll get. Try using first-name personalization to thank your new subscriber. Using a subscriber’s first name can help you get their attention and boost engagement.
This is an excellent opportunity to explain to subscribers what your brand is all about. Remember, by signing up, they’ve already indicated that they’re interested in your company. Pique their interest by telling them your story, sharing your company values, and emphasizing your brand’s personality.
Your welcome email is an opportunity to show your new subscribers what’s coming up in the future. Make it clear to them that you intend to send emails at weekly, biweekly, or monthly intervals. Moreover, take a moment to remind new subscribers why they signed up in the first place. Also, inform them of the benefits of being on your mailing list.
The term “whitelisting” refers to the process of asking a subscriber to add an email address to their trusted sender’s list, contacts list, or address book. Whitelisting ensures that your emails to subscribers don’t get filtered to spam. So, how will you do this? First, provide instructions on how your subscriber can whitelist you in your welcome email. Also, emphasize the benefit of doing so. For example, your subscribers will not miss an important email or special offer from your business.
Here’s an example of a good welcome email. Huckberry’s welcome email provided information about the community that new users have just joined, as well as a mix of product promotions and engaging email content.
Now that you can get your subscribers engaged with your business, it’s time to differentiate your marketing emails.Unlike in welcome emails, you’ll not be sending duplicate emails to all your subscribers. Instead, you’re now going to create emails specific to the action or behavior of your subscribers.How will you do that? Let behavioral emails do the work for you. But what are behavioral emails?Behavioral emails refer to the practice of sending automated, targeted emails to your subscribers based on their interactions with your business across multiple channels, such as social media, email, and your website.
Well, this type of email helps you understand your customers’ preferences by examining user behavior. You can also gain valuable insights into improving your product and customer service. For example, you learn that a customer has a product left in the shopping cart, you can send an email prompting them to check it out. Or better, try to send a limited-time discount for them to purchase it. Remember always to align your emails to your user’s behavior. You’ll never target the general audience. So, take advantage of behavior emails to get closer to the right audience.
Among all the types of email content out there, behavioral emails are something you have to take seriously. Don’t sleep on the user’s behavior which you can use as a stepping stone to nurture your leads. Do you want to have a crack on writing good behavioral emails? Here are tips for you to get started.
Among all the types of email content out there, behavioral emails are something you have to take seriously. Don’t sleep on the user’s behavior which you can use as a stepping stone to nurture your leads. Do you want to have a crack on writing good behavioral emails? Here are tips for you to get started.
First, study the activities of your potential customers on your website or social media channels. Take note that you can’t send great behavioral emails if you’re unfamiliar with the various behaviors that can be used as triggers.
Learned that a user has been viewing your service pages multiple times? Then, send them a reminder that you have, for example, a free service trial. Make sure to include a strong CTA to get them started.
Learned that a user has been viewing your service pages multiple times? Then, send them a reminder that you have, for example, a free service trial. Make sure to include a strong CTA to get them started.
Here’s a good example of a behavioral email. Patagonia determined the crucial actions a user might take. They remind users via email to purchase a product that has been left in their shopping cart. It’s a fantastic opportunity to boost sales and customer loyalty.
It’s enough that you only communicate with the people who have interacted with you. What if no one’s visiting your website? That said, you should also try to reach out to your subscribers who have yet to respond to your emails. The easiest way to encourage subscribers to start a conversation with you is to provide value. You can do this through the help of sending relational emails. But wait, what are relational emails? Relational emails add value to your subscribers by sending them free content and information such as newsletters, blog articles, surveys, social updates, and more. Everyone loves to be in a win-win situation. Give your potential customers valuable content, and for sure, you will get them into your sales pipeline.
Again, you’re reaching out to people who are not responding or, worse, not interested in your business. Don’t worry! A relational email offering valuable information can move the needle. Here’s what you need to get started.
Begin by asking yourself, “How am I going to meet the needs of my subscribers?” This will assist you in developing content that your customers will find helpful. Is it email newsletters, blog articles, e-books, free webinars? Decide on which is more useful and which one will yield the highest ROI.
Once you have already made up your mind with your valuable content, send it to your email list. Remember that your content must offer insights and solutions to address your customer pain points. Also, your goal here is not only to get a response. Your main goal is to nudge leads to research more about your business. When they have accumulated enough information about your product or service, there’s a huge chance they will move into the consideration stage.
Is your strategy not working? Perhaps it’s not on you to decide which content is more valuable to your audience. That said, ask your subscribers about the types of email content they find useful, as well as any questions they have about your business. Then, make use of those responses in your email content.
Here’s a good example of an email with great value from Sephora. They sent customers a video tutorial that teaches them how to achieve a specific makeup look. Simultaneously, they also promoted a new line that is featured throughout the video tutorial.
Are you now confused about which types of emails to send to your new email subscribers? Or maybe you want to kick-start your email marketing campaign today? A lot of help from experts like us would be good for you! Our company, KDCI, offers full-service digital marketing solutions perfect for SMEs. In addition, we have email marketing experts ready to help you run email marketing campaigns and convert cold leads into buying customers. Get your FREE consultation today with our experts by clicking the button below! Contact Us
Video testimonials are a powerful marketing tool to watch out for this 2022. In fact, 78% of businesses see an ROI in testimonial videos of 100 percent or higher.
However, many businesses are still stuck with written and audio testimonials. Also, they don't consider that modern-day users have an attention span shorter than a goldfish.
This kind of content has a 95% retention rate, while written materials only have a 12% retention rate. So, it doesn’t make sense if you’re still sleeping on it.
Since this kind of testimonials are quite underrated, we decided to provide you with an in-depth discussion of how this video content can boost your marketing strategy.
It features a customer or a client sharing their experiences with a brand in video format. Instead of writing a typical review, the reviewer produces a video of themselves conveying their thoughts. In most cases, they talk about how the brand helped them solve an issue or how it affected their lives.
These testimonials may come in either customer or business testimonials in video marketing. These two are the most effective content marketing tactic today, according to 89% of marketers.
A customer testimonial video is a tried and tested B2C marketing tool. Here, real-life customers convincingly inform people how excellent a product is.
Meanwhile, a business testimonial video fits into the B2B customer lifecycle. Instead of customers, it highlights a client’s experiences after receiving a professional service.
It should be long enough to deliver your message. But not so long that your audience loses interest.
The rule of thumb is to keep most videos under two minutes for most marketers. Like any other video, it has an intro, body, strong CTA, and outro.
To sum up, you may cover the following in no over 30 seconds in your intro. Otherwise, you run the danger of lulling the audience to sleep.
As you go through the body, keep in mind to highlight results and benefits. Also, avoid generic scripts such as “It’s nice!” and “It’s great!”. Instead, you need something that is cut above the rest.
That said, you may double down on capturing your audience’s interest. You can do this by letting a customer or client talk about specific details like:
This section should run in less than one minute. Also, the reviewer must be enthusiastic and genuine throughout the entire video.
After fleshing out the winning experience, finish your video with a strong CTA. Your CTA could be a verbal call out—‘download, subscribe, shop, order, buy, learn more’. Whatever it is, make sure you do it persuasively in less than 30 seconds.
Moreover, don’t forget to provide more information about your brand. For example, wrap up your testimonial video content by incorporating where they can follow you online. Also, add how to address any common questions or concerns about your product/service.
Not everyone likes to face the camera to video themselves. Let alone speak for their experience with enthusiasm and professionalism. That said, getting great testimonials is not a walk in the park.
But don’t worry! You can follow easy steps to ensure you get them to say yes even if they are not paid to do it.
Finding the right people to speak for your brand is not easy. Therefore, you need to ask each of your clients/customers personally to move the needle.
You can start by sending them an email or a personalized video. Also, keep in mind to choose only those who have used your product or service for a long time and have experienced incredible results.
Assuming you already have the subject, volunteer to write the script. Clearly, your main job is to make the pre-production as easy as possible. Hence, the reviewer will appreciate it if you guide them throughout the process.
A script should not make your reviewer sound rehearsed. Instead, encourage your reviewer to build an emotional connection with your brand by being sincere and authentic.
Communicate to your reviewer why their story is valuable to your brand’s success. In addition, remind them how they can convince others to trust your brand from time to time.
For someone who speaks on behalf of a brand, they need to get motivated. Also, they need to feel credible enough to advocate for your brand.
Your reviewer would appreciate it if you give perks as compensation for their time. For example, you can give them discounts, free trials, or gift cards as a token of appreciation.
After all, they are not just a subject for your content. Moreover, they are part of your customer/client base that needs to get nurtured.
Do you want to know the secret sauce to high-converting video testimonials?
We compiled here the best examples of video feedbacks from great brands out there. Learn how to get it right so you can start working on that video testimonial of yours!
Success stories can evoke strong emotions. And that’s precisely what Salesforce did in their video “My Trailblazer Story: Stephanie Herrera.”
Herrera narrates her fair share of adversities in the video to get to where she is today, and Salesforce is part of the story.
Give someone a success story, and they’ll break out into a huge smile. Above all, everyone wants to hear success stories. Clearly, we all want to have someone we can identify with and get encouraged to take the first step.
So if you have these big, powerful stories to tell, go for it. The world wants to see people conquer their obstacles and overcome the impossible.
https://www.youtube.com/watch?v=_tx5pK_emV4
Amazon made one of the best business video testimonials out there! The ‘Seller Testimonial - Spring 2016’ is among the best to take inspiration from.
In this video, Amazon showcased these customer endorsements to build brand credibility. As a result, many people have spoken about how the company has changed their lives.
In conclusion, it’s not easy to pull off this type of testimonial advertising. But if you have an ample amount of resources, do the work. In short, make a compilation video of your clients and transform it into a lead magnet!
https://youtu.be/Ah6SE7JFgFg
Learn it from Slack. They created a funny testimonial video with Sandwich Video Inc. Here, Sandwich Video Inc. tells how they found a new way of organizing their teams by using Slack. So, they executed it in such a lighthearted manner that you'll nearly forget it's a staged testimonial example.
What can you learn from this? Humor sells. So, if you want to get your audience to finish your video, make them entertained right from the start until the end.
https://www.youtube.com/watch?v=B6zVzWU95Sw
In this video, they don't just display words on the screen. To make it more fascinating, they employed animation, used various typefaces, and added visual illustrations.
If you want to have this kind of video testimonial, you should have a trusted motion graphic designer.
https://youtu.be/KNG-OqNe5PU
Clearly, before and after photographs are common in marketing. Because they work, they're everywhere. Consider this Elite dental patient testimonial that successfully exemplified how to use this technique wisely.
We soon recognize the worth of the service owing to the customer outcomes when we use before and after images of the patient's teeth prior to their dental operation. Therefore, the emphasis is fully on their happiness–and their lovely smiles.
KDCI offers a full-service digital marketing solution to help you with your marketing needs. In addition, we have the manpower everyone could ask for. Our marketing specialists, video editors, and vetted writers can work hand in hand to help you launch a video testimonial that makes your brand a success story.
Would you like to talk to us for a free consultation? Then, click the button below to get started!
Data entry specialist jobs are in high demand in the era of big data. With roughly 2.5 quintillion bytes of data being generated every day, there must be experts who ensure these data are of sufficiently high quality before they’re used. However, data entry jobs only demand minimal requirements. As a result, freelancers dominate today’s job market for data entry. So how does this affect you? Well, your chances of having a bad hire are too high. In this blog article, we give you insights into the function of data entry specialists and what skills to look for in a promising candidate. Let’s begin by defining what a data entry specialist is.
If there are people out there who enjoy compiling data, that’s data entry specialists. Yes! They can do it all day and all night without losing their cool. In general, data entry specialists work under administrative departments. Their tasks are primarily concentrated on converting a range of physical records from many sources into digital form. They look for information in databases and update data in computer programs on a typical day. But when the going gets tough, they also perform critical roles to meet strict deadlines. The following are the key functions of a data entry specialist:
Most data entry specialist jobs are entry-level. So you’ve got nothing to lose even if you choose to hire today. Hourly salaries for data entry positions range from $10 to $17 per hour, according to PayScale. Meanwhile, the average hourly wage is $12.92.However, if these figures don’t sit well with you, you may want to outsource to a country with low labor costs. For example, consider the Philippines, the leading outsourcing destination globally. You can get premium support at half the price compared to many other countries. If you have all the luck in this world, you can get a decent data entry service for as low as $2-9 per hour. The Philippines houses the best outsourcing companies in the world. With so many data entry outsourcing companies to choose from, you just need to look for a trusted service provider to get the best service package.
Data entry jobs can be found in part-time, freelance, temporary, and full-time roles across various fields. And since it doesn’t require college degrees, the market is becoming saturated. There are over 142,242 data entry specialists currently employed in the US alone. With the growing number of professionals offering this service, how can you find the right fit for you? Below, we rounded up the data entry specialist skills to look for when hiring for data entry jobs.
Speed is of utmost importance in data entry jobs. So it is no wonder why it is the number one skill businesses consider in hiring data entry professionals. Data is changing at a rate faster than ever before. Hence, data entry specialists must pick up the pace to deliver fast and accurate data entry. A skilled data entry expert should be able to type at a rate of 50-70 words per minute to get the job done in no time. Take note that typing speed is crucial, but so is precision. It’s pointless to type quicker if accuracy is lost. Before considering an applicant, make sure they pass a data entry typing test to measure their speed and accuracy. There are free tools out there that can help you with this. You just need to select what fits your requirements.
Data entry tasks include using many computer software programs. That said, your applicant must be at least familiar with word processors, spreadsheets, and other record management software. Using database software is also a part of data entry functions. A data entry specialist may be expected to learn and utilize various types of software, such as a CRM system—one reason many companies consider data entry outsourcing for business when specialized tools are involved. However, this depends on your company’s business industry. Moreover, the data entry specialist should be competent to work with computer hardware. To do the work, the data entry specialist may be required to use printers, scanners, and other forms of computer hardware.
You don’t need a grammar nazi to perfect your data entry. But you can’t afford to have bad data due to spelling mistakes and sloppy grammar. Data entry specialists work with text and numbers. Therefore, literacy and numeracy skills have become essential in accurate data entry. Communication skills may be critical for some who work within teams. For example, data entry jobs entail answering customer calls and delivering information in most cases. Hence, verbal communication skills should be exceptional in this scenario. When selecting a candidate, you may include grammar tests in your assessment. It will help you evaluate the quality of their written skills, including spelling and grammar.
Many organizations value research abilities in their employees. It is true, particularly in research-oriented professions like analysis and data management. Data may not always be available sometimes. And as data entry specialists, they must know where to look for it. For example, should they look into message boards? Is there a particular community where they can get information? Alternatively, certain Google search tactics could be useful. Whatever sort of research it is, a data entry specialist needs fundamental data collection skills and knowledge. The following data collection skills may be necessary for data entry tasks:
While data entry is straightforward to accomplish, it needs a high level of time management and organization skills in repetitive operations. Data entry specialists come to work every day and spend many hours going over large amounts of data. However, their focus may fluctuate without time management and organization skills and eventually diminish. Aside from these attributes, some soft skills to also look for are attitude, patience, and teamwork skills. Bear in mind that nobody can maximize their hard skills without tapping into their soft skills. However, it requires a deliberate strategy to find the proper hard and soft skills mix. That said, you may need the help of a service provider to find the best talent for you!
Are you still looking for a data entry specialist yet don’t know where to start? Then, you may consider hiring from our roster of data entry experts! Our company, KDCI, has been in this industry for over ten years. We have delivered detailed, fast, and accurate data entry services to many retailers and eCommerce stores worldwide. Let our scalable data entry services help you reduce labor costs and improve turnaround times. Get your FREE consultation today with our experts by clicking the button below! Contact Us
Offshoring back office services is not only a cost-effective strategy. It’s also ideal for businesses like eCommerce with growth challenges.As your eCommerce business grows, it’s inevitable to have more diverse customer needs. Some businesses go for outsourcing some their operations to address such challenges. But most of them hire the wrong positions.According to SSON, Fortune 500 companies squander an estimated $480 billion owing to inefficient back-office activities. So how can you nail outsourcing services without losing your hard-earned money?Below, we listed the top five most commonly offshored back office support functions to help your eCommerce business achieve consistent, sustainable growth:
Salesforce is one of the most powerful CRMs in the market. Businesses use this application to manage interactions with prospects and customers. With companies pushing toward digital transformation, the need for Salesforce administrators is increasing.For starters, they don’t have a handle on how Salesforce works. They are also baffled by its time-consuming configuration and setup.If your business is struggling with managing this tool, it’s time to offshore a Salesforce administrator.How can a Salesforce administrator help you with the administration of your Salesforce platform?Essentially, a Salesforce administrator’s job entails customizing a company’s Salesforce platform to improve the team’s workflows and procedures.A Salesforce administrator’s job description is frequently extensive. However, their scope of support may be broken down into specific functions:
What is back office support without the implementation of an accurate data entry?Data entry may be as simple as entering product details on e-commerce platforms. But maintaining an effective data management system can take a massive chunk of time.If you have a large volume of data that requires daily processing, you may consider hiring a data entry specialist. Whether building spreadsheets or performing quality checks and data validation, a data entry specialist can help save your time.How can a data entry specialist improve your data management?The duties of a data entry specialist are not limited only to entering information into databases and systems. Data entry specialists are also expected to execute the following with speed and accuracy:
So you have plenty of items to put on your eCommerce store but don’t have the means to do so? Are you struggling to keep your store regularly updated with product data? Maybe you need the robust support of a product data entry specialist or a more holistic outsourced SKU management solution. eCommerce is a fiercely competitive industry with an ever-demanding customer base. With emerging online marketplaces, it’s a challenge to attract customer attention .However, there’s a smart way to attract customer attention to your store. You can do this by presenting the appropriate product characteristics, descriptions, photographs, and reviews. This could be a lot easier if you have a product data entry specialist. How can a product data entry specialist keep your online store up-to-date? Most business owners hire product data entry specialists to better focus on their core business tasks. This is because product data entry specialists perform various functions to keep their stores up-to-date. Below is a quick overview of how product data entry specialists ensure all product data entry operations are highly accurate and error-free:
Companies that use e-commerce might have a lot of product data. Unfortunately, it often results in managing a huge inventory. Good thing there’s an expert that takes care of all aspects of product data.eCommerce product data specialists ensure that all data displayed on the eCommerce backend is updated and accurate. In addition, they perform critical functions not limited to implementing seasonal strategies and boosting the website’s catalog performance.Moreover, eCommerce product data specialists take charge of your data-related projects. For example, they can supply information in the system on particular product features if the description is lacking and needs to be improved. They may also use this information to create product descriptions that appeal to buyers.How can your business benefit from an eCommerce product data specialist?Hiring product data specialists offers many advantages to businesses using eCommerce. For hundreds of items displayed on the eCommerce site, these specialists manage bulk product data transfer, pricing optimization, content generation, and accurate data. Other than that, the key responsibilities of an eCommerce product data specialist may include:
The standard for effective eCommerce catalog management is straightforward. That is a user-friendly site with up-to-date information and enticing product images. But if this is not what your customers see from you, converting them into loyal customers is less likely to happen.Product catalogs are a great way to reach out to new customers, develop your consumer base, and show off all of your lovely items. However, creating a product catalog is more complicated than just throwing all of your items into a website. This is where a product catalog specialist comes in handy.A product catalog specialist knows the best practices in creating and maintaining a catalog. They give comprehensive product information that informs potential customers about what you offer. Hence, building brand trust for everything you sell.How can a product catalog specialist enhance your online catalog?There is more to catalog management than managing product-related information. To deliver a rich customer experience, a product catalog specialist does the following crucial tasks:
Looking for a reliable partner for your eCommerce support services doesn’t need to be daunting. If you are an eCommerce business owner,you can benefit from more than ten years of our eCommerce expertise in back office services to support your business. KDCI is a leading offshore staffing company based in Manila that offers full-service eCommerce solutions. Name it—customer support, digital marketing, eCommerce design, product information management, eCommerce web development, eCommerce web design—we have all the solutions to optimize your workflow, reduce costs, bring more revenues and increase your savings.Are you ready to talk to our experts? Then, click the button below to get your free consultation today!Contact Us
Companies that offshore their operations abroad are proof that offshore staffing works.Most of these companies credit their success stories to smart offshoring. Some built their companies from the ground up, while others saw positive ROI from shipping jobs abroad.If you still doubt what offshoring can do for your business just like how these companies that ofshore, it's time to hear these stories to inspire your future offshoring endeavors.Get to know the offshoring journeys of these big companies and how they scaled up and increased their profits.
If you have more than 135,000 employees, would you still offshore abroad? It's a resounding yes for this search engine giant! First on the list of companies that offshored is Google.
Google has two reasons for seeing greater value in offshoring. First, it enables them to hire people with skills they don't have in-house. Second, it allows them to cover work and parental leave surges for workers.
In fact, Google is one of the biggest US companies that offshore jobs to the Philippines. Google's outsourcing journey began in 2011 with the dispatch of 1,000 AdWords support positions to contact centers worldwide. The company decided to outsource additional IT tasks in 2016. For development, Google partnered up with Cognizant, a company located in the United States with offices in India.
According to a Bloomberg study, with a long history of offshoring, Google's overall number of contractors exceeded its in-house staff.
The company that revolutionized the software industry has also offshored abroad. Second on the list of companies that offshored is Microsoft.
In 2010, Microsoft had signed a three-year contract with Infosys (an Indian multinational IT company). The agreement included offshoring its technical help, database administration, and software application development. As a result, the company increased its ability to assist other clients in leveraging Microsoft's new technologies. Microsoft was the first software company to reach $1 billion in revenues. Through offshoring, it generated revenue of $108 billion in 2015.
WhatsApp is Facebook's largest-ever acquisition. Before it was acquired for $16 billion, it had its humble beginnings with offshoring. WhatsApp's founders offshored its services to Russian coders to keep costs down in the early days. They used offshore expertise to manage the backstage, design solutions, and core app development.
By 2015, it had over 2 billion users globally. And by February 2020, it had become the world's most popular messaging app. With the help of outsourcing as part of its business strategy, WhatsApp being one of the big companies that offshore its services has made a huge growth and success to its business operations.
The most successful retailer in the Western world has also resorted to offshoring. Amazon offshored its call center services to South Africa. The eCommerce giant had set up a Customer Service center in Cape Town. Clearly, South Africa was chosen for many reasons. One of which is its affiliation to European time zones and its ability to support the US during night hours.
In February 2018, Amazon opened a customer service outsourcing center in Cebu, Philippines. The customer service center was meant to support North American and UK customers.
Aside from customer support, Amazon is also one of the companies that offshored its research and development to Ukraine. It even bought Ring, a start-up company specializing in developing outdoor home security solutions. Ring has since been connected with other Amazon services, allowing live feeds from its devices to be displayed on Amazon Echo Shows.
One of the global automotive manufacturing industry leaders has also leveraged the power of offshoring. Ford is also one of the successful companies that offshored its production to China due to growing demand for its automobiles and rising production costs in its home market. In addition, the corporation maintains manufacturing activities in Mexico.
It has also outsourced its back-office operations, software development, IT services, and customer support to India and other nations. It even has production plants in Thailand, Brazil, France, and China, with low-cost labor.
This multinational corporation has been practicing offshore staffing for decades. In addition, it is a pioneer in creating back-office operations centers in another country.
With offices in more than 40 countries, Amex is one of the American companies that offshore back-office activities. Hence, the company expanded in the Philippines and has grown to date. Amex offers business process outsourcing in the Philippines for international travel and payment card businesses, including but not limited to back-office support services, vendor management services, contact center services, technical support, and program management.
Samsung has also been offshoring in the pursuit of reducing domestic jobs. It has offshored its production to nations such as the United States, which is a major customer of its products.
In 2005, it spent $500 million in its Austin semiconductor factory in Texas. The company used to keep everything about its cellphones in-house, from design to manufacture. That all changed in the second part of 2019 when the South Korean company began outsourcing significantly.
In fact, it has a new facility in India explicitly dedicated to the production of smartphones. Moreover, it has moved its customer service for Australian Samsung mobile consumers to the Philippines.
Companies that use offshoring successfully include Canva. This graphic design platform succeeded by utilizing their Sydney-based team in Manilla, Philippines headquarters with only six offshore employees.
According to Melanie Perkins, CEO, they opted to offshore to the Philippines since its family atmosphere inspired creativity. Canva decided in 2014 to outsource its graphic design, customer support, and back-office operations to the Philippines. The Manila team began with six workers to assist with marketing, customer support, and graphic design.
By 2018, the team had increased to around 250 members. This company is now valued at $40 billion. Perkins and her fiancé Cliff Obrecht attribute their start-up success to offshore staffing.
The largest telecommunications company in Australia has been moving call center work to the Philippines.
Unfortunately, this resulted in job cuts across Australia. Like other telecommunications firms, Telstra must deal with client demands and technical issues. As a result, they require specialized client service. Many Telstra accounts are handled by a call center operator in the Philippines, which supplies competent employees to assist with customer support needs.
The largest healthcare company globally is among companies that have offshore operations abroad. Optum, a part of UnitedHealth Group company, recruits Filipino nurses from the Philippines for offshore business support services. The company is presently looking for consulting, customer service, project management, healthcare operations, engineering, and analytics help from its offshore staff.
Pre-service nursing, in which nurses at insurance companies, for example, assist in assessing patient requirements and determining treatment options, is one of the jobs being offshored overseas.
Companies that offshore their operations abroad demonstrated why the Philippines is among the best countries for outsourcing. Foreign companies outsource to the Philippines for one main reason: cost efficiency. It means companies get high-quality service for less cost.
If you want to expand your operation in the Philippines, consider KDCI Outsourcing. We are a leading offshore staffing company based in Manila. Click here to see the list of offshore staffing services we offer to support the growth of your business' products and services.
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A company’s 10th anniversary is definitely a milestone worth commemorating.According to the Bureau of Labor Statistics, only about one-third of enterprises—between 34% and 36%—make it to their 10th anniversary.So for KDCI to reach this milestone, it signifies that the company has led its people through good—and even challenging times like the COVID-19 pandemic.Last October 30, KDCI celebrated its 10th anniversary through an online virtual party. The company honored important milestones, including all the CSR initiatives it supported throughout the years.KDCI looked back on donation drives it initiated for calamity-stricken Filipinos and its volunteer engagements with the Philippine Red Cross. The company also recalled its support for children in orphanages and pandemic-related initiatives in behalf of health workers and front liners.To mark its ten years of continued existence, KDCI partnered with the Haribon Foundation and supported its forest restoration activities through the Adopt-a-Seedling program. The company has committed to planting 10 trees with them every month for the next ten months and collaborating with them beyond that to ensure the initiative’s long-term sustainability.As part of its corporate wellness program, KDCI also conducted various learning initiatives like the self-development eLearning program, webinars, and professional counseling to address pressing matters like mental health.In addition, KDCI acknowledged the hard work and accomplishments of everyone within the organization. Through the Years of Service Award, the company recognized employees for working with the company for a certain length of time. This year’s 10-year awardees shared significant milestones in their career, including their favorite memory of the last ten years in the company. Hopefully, they could inspire others to emulate their actions and hit the same milestones.
In between messages, there were also raffle giveaways to get everyone excited. Moreover, event organizers launched the #KwentongKDCI Photo Essay Contest prior to the event. The contest aimed at encouraging everyone to share their memorable memories of the past years in the company. Out of many entries, three employees emerged as winners.
To cap off this year’s anniversary celebration, the company President, Raymond Jamin, and CEO, Tony Layug, gave a heartfelt message thanking everyone for their combined efforts resulting in the company’s continuous success.Again, KDCI congratulates everyone on this monumental occasion. It has been an incredible journey altogether. Let’s hope for the best in the coming years!
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The abrupt transition from working onsite to working remotely has profoundly impacted the mental health and professional development of employees worldwide.Anxiety, depression, and suicidal thoughts have all increased among employees since the COVID-19 pandemic began. In addition, employees have experienced disruption to their education and professional development.To create a mentally healthier workplace while fostering a work environment conducive to learning, KDCI has launched two programs for its learning initiative: KDCI eLearning Program and KDCI Learning Webinar.
The company is built on highly-skilled workers. Thus, KDCI is committed to developing a positive mental health culture while providing opportunities for its staff to learn and grow.Early last year, KDCI eLearning Program was launched to provide employees access to any online course that will help them expand their knowledge base and ramp up their skills.Under this initiative program, employees were able to study the fundamentals of the Japanese language, write to sell like a pro through a copywriting course, and discover leadership fundamentals. Moreover, employees learned how to master Agile Scrum, get certified in Animation Techniques, and even improved their communication skills.The repercussions of the COVID-19 pandemic may have been felt across departments, but KDCI remained relentless in upskilling its workforce—ensuring all its employees will have a future-proof career. KDCI thrives as a people-centric organization, and as long as we have an empowered workforce that is eager to grow, we will make learning a massive part of everyday work.Furthermore, KDCI believes that good mental health is associated with increased learning and productivity. The company initiated the KDCI Learning Webinar late last year to strengthen employees’ well-being and mental resilience. Since the onset of the COVID-19 pandemic, employees have attended a series of webinars on subjects ranging from financial wellness, time management and mental health.
So far, KDCI has provided webinars such as (1) Road to Financial Wellness, which taught employees how to save and invest wisely, (2) Managing Stress and Anxiety While Working from Home, which discussed everyday stressors, signs and symptoms, support strategies, and recommended practical tips on how to manage stress and anxiety, (3) The Place of Joy in the Workplace, which advised employees how to find meaning and purpose at work, and (4) Thriving, Not Just Surviving, which gave insights on how to cope amidst continuing adversity.The COVID-19 virus may remain with us for the long term. But with KDCI’s ongoing efforts to improve professional development and corporate wellness programs, the company, together with its people, will definitely come out stronger after this pandemic.
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The Bayanihan spirit lives on among Filipinos even in the face of adversity. And here at KDCI, we continue to partner with change agents to solve social problems in the community.Even before the coronavirus became a pandemic, KDCI has been actively working with the Philippine Red Cross. Through donation drives, KDCI was able to help those heavily affected after the onslaught of typhoon Habagat in 2012, which left millions of Filipinos homeless.
Moreover, KDCI rendered assistance to the victims of the Taal volcano eruption, which resulted in damages to infrastructure and livelihoods, disruption of essential services, and evacuation of more than 135,000 people.On the front of disaster relief, KDCI always steps in to ensure that the company always provides the proper assistance to the right people at the right time across all stages of disaster recovery, from early preparedness to long-term recovery.Apart from responding to the needs of calamity-stricken areas in the country, KDCI also became a faithful supporter of orphaned and abandoned children.In partnership with Concordia Children’s Services, the company was able to spend time and support abandoned and neglected children. Every child is special, and thus, KDCI believes in the importance of creating a life-long impact on these angels’ lives.KDCI has already been doing a phenomenal job in working towards the common good. When the pandemic hit the Philippines, the company further ramped up its CSR initiatives to help our health workers curb the COVID-19 transmission.During the pandemic, KDCI came to the aid of Pasig Doctors Medical Center and Pasig City Children’s Hospital—two of the many hospitals in Pasig City that serve as COVID-19 facilities. KDCI experienced firsthand the impact of the pandemic on employees and the workplace. Thus, the company would want these hospitals to rise above these challenging times through adequate support and assistance.
While COVID-19 response is our top priority, KDCI also looks forward to working with other sectors in the coming years. As long as our employees are interested in broader social issues, the Bayanihan spirit at KDCI will continue to live on.
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While most of the human population is focusing on the aftermath of the COVID-19 pandemic, the continuing threats of climate change are happening at an even faster rate.In the latest report from the Intergovernmental Panel on Climate Change (IPCC), it was revealed that the planet will most likely approach or exceed 1.5 degrees Celsius (2.7 degrees Fahrenheit) of warming over the next two decades.So what happens if the world warms up over 1.5 degrees Celsius?Unfortunately, going above 1.5 degrees of warming will expose roughly 14 percent of Earth’s population to severe heat waves. As a result, all of us will be vulnerable to cardiovascular, renal, and respiratory problems.That said, it’s timely and relevant for companies to tackle climate change with a two-pronged approach: mitigation and adaptation. As part of its mitigation efforts, KDCI, in partnership with the Haribon Foundation for the Conservation of Natural Resources Inc., supports forest restoration activities through the Adopt-a-Seedling program.
Under Haribon’s Forests for Life movement, the Adopt-a-Seedling program aims to plant indigenous trees on one million hectares of damaged Philippines forests. Trees absorb around 90% of all carbon emissions, contributing to global warming. Therefore, increasing and maintaining forests is a critical response to climate change.To mark the company’s 10th anniversary, KDCI adopted 10 seedlings which were planted last November 26, 2021. The program also followed seedling production, community training, and nursery installation, livelihood incentives, site preparation, upkeep, and monitoring until the foundation is confident that the seedlings planted will develop on their own.
The forest restoration campaign with Haribon is part of KDCI’s long-term goal of promoting biodiversity and species conservation. For KDCI, this campaign is not a one-time event only but rather a long-term commitment towards environmental stewardship. The company also believes that much more than tree planting is required to rehabilitate damaged landscapes and mitigate climate change.KDCI hopes that once restrictions are lifted and our pandemic situation gets better, the company will be more active in this activity. But in the meantime, let our seed of hope become our first step towards mitigating the continuing threat of climate change.
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What started out as a few agents, has grown into an invaluable partnership with KDCI. With more than 40 team members, we are lucky enough to count as part of our Cedar Family. Thank you so much KDCI for making our Company better!
We have found KDCI to be a consistently reliable partner, always willing to ‘go the extra mile’ to ensure our valued customers receive the best possible service.
KDCI plays a very important role in our catalog and content operations. They are responsive, kind, and always willing to help us as much as possible. We have been working together for more than 4 years, and we hope our partnership will be even more fruitful in the future.
Having collaborated with KDCI.co for our creative needs, I can confidently attest to their unparalleled expertise and dedication. Their team consistently delivered innovative solutions that not only met, but often exceeded our expectations. Their professionalism and attention to detail are commendable.
KDCI were able to grow with us with any future requirements. We have a lot to do when it comes to our business, and everytime we come back, they're right there with us and able to deliver.
KDCI's team has been instrumental in helping us not only modernize our platforms but also increase the experiences for the customer, and to deliver on the tsunami of content that came their way.
We had a lot of difficulty finding qualified talent in the United States. Honestly, I don't think we had thought about outsourcing at all as a potential option, but we were very open to it once we heard about it. We love our KDCI team. They're just like a regular part of our team, it's just that they're thousands of miles away.
It's been five years since we started working with KDCI, and it just keeps getting better and better. We've grown together and achieved a lot of shared success. Overall, they're incredibly professional yet fun to work with. We are incredibly happy to have found them.
We're so glad we partnered with KDCI to develop a unique platform that delivers personalized customer experiences without compromising functionality or security. It was an amazing experience, I won't hesitate to start another project with them again.
