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Think of the brands you like. No, actually, think of the brands you often buy from.
Can you picture their logo? The packaging of their products? Their website?
THAT is the beauty of a strong brand identity — and in the Ecommerce space, it could be the difference between having strangers who scroll past your products and those who add items to their carts (or better yet, proceed to checkout).
How your brand looks says so much about the business you have and what you offer to customers. This is why successful businesses all over the world invest so much in their branding efforts, and not only once at that.
Rebranding and brand refreshing differ in many factors; however, often, they are confused with each other. These factors depend mostly on what your goals for your business are, and how you want to achieve those goals. It all boils down to how much effort you are willing to put into your existing brand in order to get more loyal customers.
While both are essential steps in keeping up with market trends and staying ahead of the competition, understanding the difference between the two and knowing which one and when you should do them is key to staying relevant in the eyes of your current and potential customers. So, in this guide, we’ll break down the essential elements of both approaches, explore their benefits, and help you identify which strategy best aligns with your long-term business goals.
Let’s start with rebranding.
When it comes to effort, rebranding takes first place. In fact, most companies dedicate around 20% of their marketing budgets to this. Rebranding involves a full overhaul of all the basic structure of your existing brand elements and then reestablishing it into a new face. Contrary to what most believe, rebranding isn’t just a simple update in the brand logo, redesigning the Ecommerce website, or changing the brand name. It must have the purpose of introducing the company in a new emotional and mental light to its consumers.
If a complete rebrand sounds a little overwhelming, there is another viable, but equally ROI-worthy option: refreshing your current brand identity.
Meanwhile, a brand refresh involves updating or “refreshing” a part of the brand that is already familiar to its consumers. Instead of an entire do-over, a brand can choose to update visual components or adapt its messaging to either a more specific, or a broader buyer persona. More often, brands that undergo a brand refresh are brick-and-mortar stores who wish to adapt to the growing Ecommerce industry. Sometimes it’s refreshing an old website or modernizing the brand itself and its assets. In essence, it’s just a way of improving brand perception without completely getting rid of your existing brand elements.
To know whether you need rebranding or a brand refresh, you have to know the elements that you need to update or change, and why it’s necessary. Branding is all about conveying your company’s image and purpose to consumers. Therefore, if there is a particular component that doesn’t follow your standards, then changing, updating, or removing may be necessary.
Let’s go through the specific purpose of both a refresh and rebrand so we can identify which one your business needs right now.
It’s common for businesses to engage in a rebranding process. The reason can sometimes be because of a tarnished name or reputation. Other times it’s because of company expansion or corporate decision, or simply a way to adjust brand recognition. As for your Ecommerce business, there can be many circumstances that will drive you to rebrand. Knowing when to rebrand is essential to reduce the chances of exhausting your time, effort, and — most importantly — money.
There are many reasons why a brand can’t compete with its industry rivals. It could be because of inauthenticity, disappointment from consumers, poor product quality — the list goes on. Although one thing is guaranteed, brands fail because they can't adapt enough to go against competitors.
Take Apple, for example. It was almost entirely bankrupt in 1997 until a hopeful Steve Jobs rebranded the company from something that sells computers (like its main competitor, Microsoft) into a brand that caters to all the possible technological needs of its consumers. They even went as far as changing the company name from Apple Computer, Inc to just Apple. Since then that successful rebrand, it got to its feet and grew into a multibillion-dollar company.
So if your Ecommerce business’ sales are plummeting — or it’s too far behind from competitors — there’s a chance that you might need to rebrand. However, we don’t recommend you to enforce a full-on rebranding effort just for this sole reason immediately. So, steer clear from impulsive decisions. Take the time to sit down and conduct an honest, comprehensive competitor analysis. This will allow you to have data-backed information about whether or not you need to rebrand or refresh. If the necessary changes are too distinct, then you need to rebrand.
In 2003, Philip Morris, one of the largest tobacco brands in the world, was associated with, but later on proven innocent from a smoking-related death case. After that, they immediately changed their company name before anything damaging happened for being linked to such negative publicity. Additionally, they also had to develop an entire communications strategy, refocus their marketing campaigns, and redesign their logo. Critics thought that it was a PR maneuver to protect the corporation’s image. However, Philip Morris (now called Altria) insisted that it was more of their way to reach a broader demographic since they also sell products other than tobacco. Either way, they still stand as a multibillion-dollar company today, all thanks to their quick rebranding strategy.
Hopefully, your Ecommerce brand or business wouldn’t have to go through any defacing incidents that might force you to rebrand to keep your loyal customers. Otherwise, this could be one of the most — if not the most — expensive rebranding you will ever have to go through.The best thing that you could do is to prevent or address mishaps immediately before they grow into something bigger.
Other than maintaining a strong brand, one of the best ways to maintain a strong reputation is to have a team of dedicated customer support representatives. After all, a good business has to meet customer expectations at all touchpoints. Every Ecommerce brand needs a customer support team who can maintain the strong brand perception you build through branding.
PRO-TIP: you’re going to need someone who can help you find people to fill those seats. Having us as your business partner means you have our full dedication to finding the best talent available. You focus on developing and growing your Ecommerce business while we take care of your customer service and HR needs here. Find out more about the customer support talent that you can outsource through us and click the button below.
In Psychology, consistent branding can be considered as a form of psychological priming. Priming is the act of presenting a prompt or stimulus — like an image or a word — to someone to influence how they will respond or react to the succeeding stimulus. In business, it’s one way to establish a consumer’s expectations about a website, product, service, etc. To build familiarity and brand awareness with your Ecommerce business, you have to introduce your brand over and over again with the same language and imaging.
That said, when a brand has inconsistencies across its channels — website, social, mobile app, et cetera — it’s a clear indicator that it doesn’t know what to convey to its audience and who its audience is. Inconsistencies will confuse your target audience about what your company, product, or service does. However, it’s common for Ecommerce businesses to encounter inconsistencies because marketing and sales channels grow with new technology, as well as techniques and strategies.These new features or updates can force you to rebrand, especially if you want to adapt to what your target market wants. It’s during these times that reviewing your current brand identity pays off.
Rebranding for changing audiences is more often influenced by either the company outgrowing its target audience or the target audience outgrowing the company. When you outgrow your target audience, it could be because of your brand expanding and adding new products or services that don’t fit your current demographic. Another reason could be your brand being typecast even after attempts of marketing your expansion. Rebranding can help you target a broader audience, conquer a new market, and continue to grow your brand.
Meanwhile, rebranding may also be needed if your old target audience has outgrown your brand. Some business owners will be uncomfortable with this. Unfortunately, many companies have died because of their unwillingness to grow with their audience. What you may be doing for the past ten years may not work today. Your target consumers in that time have grown — and will continue to grow older — and a new generation will replace them. For your brand to survive, you have to continuously create new strategies to progress and catch up with your consumers.
Growing out of your goals when you first started business piggybacks on the rebrand reason for changing the audience .Just like how Dunkin’ Donuts rebranded their company into just Dunkin’ last January 2019. After almost 70 years, the company decided to drop the “Donuts” to follow a new goal, which is to serve coffee and to “modernize the Dunkin’ experience” for its customers. Dunkin’ invested millions of dollars in the rebrand, which included a new logo, packaging, advertising, website, and social channels. Of course, for their customers to feel the rebrand, they also remodeled their stores, starting from the US to all their branches in the world.
At the end of the day, successful rebranding is also about how much you are willing to risk to achieve new and better goals to grow your business.
Now, if none of these five reasons for a complete rebrand currently match your Ecommerce business’ situation, then a simpler brand refresh might be the way to go.
As simple as refreshing seems when compared to rebranding, don’t underestimate how a simple brand refresh can influence how your customers view your business. Sometimes, something as necessary as a change of logo can make or break your company’s reputation.
So, to make sure you go for the “make” rather than the “break,” here are some pointers about only needing a brand refresh.
As new technologies arise, new and updated marketing channels have appeared to improve how you target customers and — of course — make a profit. While your Ecommerce company may not encounter the same struggle as older, traditional businesses, you still need to brand refresh if you’re using earlier digital channels. Here are some questions you should consider:
Essential to brand refresh is to keep your Ecommerce channels updated and to remain informed about the latest marketing trends. If you see something that you can use and will help you reach your goals, don’t hesitate to incorporate it into your strategy. Although, adding a new channel to your business doesn’t mean you have to rebrand. If you can still use a similar voice, messaging, and design on your website into an app, then all you need is a simple brand refresh, with respect to your current brand guidelines.
On average, an Ecommerce website (or app) must be redesigned every 2 to 4 years or so. This could vary depending on the performance of your traffic and conversions. If your website is doing well, you might not need to brand refresh and make a full redesign. On the other hand, a site not reaching business goals might have to be redesigned again after a year or less. Other parts of your business may also need to be redesigned, but probably not as often as your website and app do. Brand logos are usually updated every five years. Meanwhile, new and modern email template designs have been popping up and driving conversions.
Word of caution, though, don’t change or update your designs just because you’re tired of it — aka, brand fatigue. If it’s still performing well, then you probably don’t have to invest too much time worrying about a redesign. Hence, every change in your design must have enough data to prove that you need a brand refresh. Otherwise, you’re only wasting time, effort, and money in the refresh process.
Your messaging — being a crucial element of your brand positioning and brand strategy — must continuously speak in the same voice and follow your goals, regardless of the medium used. Keep in mind that the whole point of your brand refresh in messaging is to make your customers understand what you want to tell them and why they should do it. Many problems can arise from messaging issues if not addressed immediately. Worst comes to worst; this may deter your customers from purchasing or going back to your Ecommerce store.
Luckily, messaging issues can easily be set right after a brand refresh. The best place to start is to conduct a content audit (and ideally, a corresponding market research), which will allow you to see all of your content as a whole. Moreover, auditing can help you develop more content strategies and target specific types of consumers based on the marketing channel and buyer’s journey they are in.
As for your website, don’t write your content alone. There is a whole surplus of experienced talent out there that you can hire to write compelling content for you. However, the entire hiring process can be a drag if you have other priorities to accomplish, which is why we want to help you. One of the job roles we can help hire and house for you is an Ecommerce content writer who can work on your messaging during the refresh process. We can help you find and build your content team, giving you the ease of having an offshore department. That way, you can cut expenses that would’ve been spent on utilities, office space, or technology if you expanded locally.
Sometimes, some of your products or services no longer reflect what your company believes in. Other times, they don’t fit well in your strategy anymore because they perform poorly. This could be because of misaligned products or services. Product alignment lets you place existing and prospective consumers into segments to know what product they want, and how they’ll react to the product.
When products or services are misaligned, your products target the wrong customers, which may lead to poor sales performance and unreached goals. Conducting a brand refresh can help you realign your products. Though the strategy of brand refresh depends from one brand to another, it could include surveys, purchase behavior data, customer service evaluations, and more.Using data, you can see which products need to be updated or removed and what products you are missing.
Growing Ecommerce businesses struggle to brand refresh and make these changes because of attachments to the initial idea. Still, you must monitor, evaluate, and adjust so that you can sell your products better and ensure that they cater to what your existing customers (as well as the new ones you aim to reach) need.
Two things:
(1) The audience that you want to target initially didn’t respond well to your brand, and
(2) you want new customers from a different or more specific demographic.
Either way, a brand refresh can help you achieve both of these goals. A brand refresh due to retargeting will affect your brand positioning, which will involve:
The key to retargeting is to know why you want to sell your product or service in the first place. After that, you have to allow the people to feel something when they see your purpose, as this will affect how they interact with your business. This is crucial for Ecommerce businesses because of competitors and you only have the content of your channels to do the selling. If your brand fails to speak what you want to convey, then you’re going to have a tough time selling your brand. In this case, a brand refresh can be beneficial for your business.
By this point, it should be clear whether you need a complete rebrand or a refreshed brand. Either way, we’ll outline the steps and best practices for successful rebranding and refreshing for Ecommerce businesses.
Feel free to follow whichever matches your current business goals.
Now that you know when to rebrand or brand refresh your business, we’ll help you conduct them effectively so that you don’t throw away precious time. Let’s begin with running an effective rebrand.
To know where to start rebranding, you have to reevaluate the current state of your business. The best way to do this is to gather the data you already have. You can start by conducting a competitive (or competitor) analysis. Although, most likely, you’ve already conducted a competitive analysis before. However, if it’s been more than a couple of years since you did, you need to perform another analysis because your competitors change. Still, you can use that old data to see what you and your competitors changed, and if you can incorporate those into your business. After that, analyze the current behavior of your consumers and target market. This includes data on how your past marketing and sales campaigns performed. The data will give you an idea of what part of your business needs change.
The last thing you need to reanalyze is your business’ goals and mission. Are they still what your business is trying to achieve? Does your Ecommerce business still reflect what you stand for? Do you want to focus on other, broader, or specific parts of your business? Picture your brand colors, your brand personality, your current brand identity — does every element still capture your brand values?
You can never accomplish a rebrand by yourself, which means you have to be receptive to each other’s feedback and ideas. In fact, some teams opt to have an external brand audit before going through a rebranding process. After all, any successful rebrand always has a dedicated team working behind the scenes. Every member of your team must be informed about at least the summary of the data you have gathered. This will save you time and effort, as everyone will more likely pitch ideas relevant to the goal of the rebrand.
During brainstorming, everything must be adequately documented so that you don’t lose ideas that could be your ticket to a successful Ecommerce business After the brainstorming, you must go back to Step 1 and conduct a financial analysis. This will give you an expectation about the costs, and if the rebrand fits the budget.
Executing the concepts or strategies that you have brainstormed about is where most of the action happens. This may or may not involve a redesign of the logo or website, revamping your content, introducing new products or services, and much more. Another thing that you can incorporate in the execution process — although not entirely necessary — is testing out the changes. Through testing, you can have a clearer picture of how your target demographic will react to the changes before you market your rebranding.
Your customers need to know that your business is undergoing a rebranding process. Think of it as reintroducing yourself to someone you already know, but you have a different face. If you have a brick-and-mortar store, you can put up signs about your rebranding. For Ecommerce channels, notify them by publishing press releases, sending out emails, or adding a banner on your website or app, among other forms of digital marketing.
Now, at this point in your rebranding process, you may still be conducting the execution process. This will give you time to think about how you will market your rebrand. Gather all the marketing tools that you will need to communicate your message. Moreover, make sure that all those tools follow your new brand strategy through KPIs. After marketing your rebrand, gather all the data of your KPIs and see how your target customers responded. If the data tells you that you still have areas that need much improvement, do it before you relaunch.
After your first day of relaunching, you must collect all the necessary data about the performance of your rebrand. Again, you must be aware of all your KPIs to determine whether your rebranding efforts were successful or not. Conduct in-depth financial, sales, and marketing analysis. If your rebrand results in a failure, find out what you missed and which part of the rebrand didn’t convert well and change it accordingly.
And that’s it! It only takes five steps to complete a successful rebranding process. Now, for those looking to start a brand refresh…
A brand refresh doesn’t involve drastic changes and in-depth procedures. All you need to do is make small but necessary changes to improve your brand or product’s performance, as well as the brand perception they create. Here are the steps you need to follow when you do a brand refresh.
Similar to rebranding, you have to research to ensure your brand refresh will be worth it. You can start by listing down the things that you want to change in your brand with more specific buyer personas in mind.
Why are you conducting a brand refresh in the first place? You can collaborate with your teams to give you valuable information about your actual buyer personas. If you want more initial data, you can also start by performing a competitive analysis, which will also include an honest examination of your business. Compare your strengths and weaknesses and take note of the things you can incorporate into your business. Next, look for the latest market trends that you can use to tackle your reasons for a brand refresh. Incorporate what you’ve gathered in your research into a strategy or action plan.
The second step to brand refresh is to apply the necessary updates. Apply the updates based on the information you’ve gathered and the strategy you’ve formulated. More often than not, these updates will involve changes in the overall brand image (either or both visual identity and messaging).
Since you’re an Ecommerce company, most changes in visual identity will involve your logo, website, app, or email templates. Be careful about making drastic changes in your brand refresh because if there’s anything more noticeable than your messaging, it’s your visuals. Meanwhile, changes in your message may be a simple content update on your homepage or something more complex, like switching to a different tone-of-voice or perspective. Regardless, keep in mind that your messaging must be truthful to your business’ identity. At the same time, a brand refresh on your messaging can also help support your visual updates. Your customers will appreciate a good explanation of the essence of the brand refresh.
The final and most tedious part of a brand refresh is the analysis and optimizing stage. Not only does it require you to be patient in waiting for results, but you also need to be receptive to how your customers respond to the refresh. The best way to analyze and optimize your brand refresh is to conduct A/B testing. This will give you information about the effectiveness of any change that you apply to your brand. Now, after analyzing the results of your brand refresh, you have to optimize if there are still parts of your refresh that need to be improved (or those that need to be maintained for brand consistency). Additionally, document the results just in case you need to conduct another refresh in the future.
Remember: Ecommerce businesses stand on the foundation of data-based decisions, including brand refreshing and rebranding. Without your data, you risk sitting in the shadows of your competitors as you’ll only be copying what they are doing.
Therefore, to stand out, you have to know how to receive, respond to, and integrate whatever form of feedback you receive into your Ecommerce strategies. If you need help with your rebranding or brand refresh, put your trust on Ecommerce service providers like KDCI!
At KDCI, we have a strong pool of talent who excel in both Ecommerce and business branding. This way, we are able to empower teams all over the world with the best people.
Of course, if you need a team who can support you with your rebrand — be it for graphic design or content creation — we’re here to help you form the dream rebranding team or offshore.
Contact us today and ask us about our design, branding, and marketing specialists.
Increasing the efficiency of businesses has never been as easy as it is today, thanks to offshore outsourcing. With the high cost of labor and pressure to maintain a competitive advantage, this strategy has paved the way for companies to expand their capabilities, enhance operational efficiency, and boost their profit.
As globalization made hiring borderless, companies are leveraging offshore staffing solutions to onboard high-performing global talent into their workforce at a lower cost.
If you’re looking to explore offshore staffing, this article is for you. Here, we’ll walk you through the benefits of offshore staffing and share key tips and insights on Philippine offshore staffing.
But before we get into the meat of this blog, let’s first define offshore staffing.
Also called staff leasing, offshore staffing refers to a type of outsourcing in which you hire employees from another country. Offshore outsourcing companies like KDCI Outsourcing offer offshore staffing solutions to augment clients’ headcount at scale and bridge skills gaps without ramping up the cost of hiring.
Your business is unique in its own way. What may work for big companies may not be the right decision for you. So, if you’re looking to benefit from offshore staffing, here are the things that you can expect and how you can incorporate them into your business:
A common promise of offshore staffing is cost-effectiveness. It’s a force multiplier, and you gain a competitive advantage because you can funnel money elsewhere and grow other aspects of your business.
You also have the option to DIY or hire an outsourcing company with offshore staffing services. There is, however, a risk to DIY-ing as it’s challenging to source highly qualified people, or you may employ substandard talent.
CareerBuilder, cited by Business News Daily, found that hiring the wrong person sets you back as much as $17,000 USD. Rather than saving money, you’ll end up paying more for mediocre talent.
On the other hand, building a team through an offshore staffing company makes it more than just for cost-cutting. It brings value to your investment through highly capable and experienced talent who are focused on growing your business. Moreover, you get to save up to 70% of costs in:
Therefore, to actually achieve value for money, find an offshore outsourcing partner that fits you and see how you can capitalize on what they can offer. If you own an Ecommerce business, then it would make sense to partner with an Ecommerce outsourcing company.
Untimely events like natural disasters, power outages, security breaches, or pandemics can affect business operations. Therefore, having a robust business continuity plan ensures that your company can still survive when untimely events occur.
Offshore staffing is one of the best strategies for business continuity because you have an unaffected team overseas to help you.
To use offshore staffing for business continuity, you need two things:
Through these, you can rest assured that your business can and will survive whatever unforeseen circumstances your company may face.
Outsourcing staffing solutions to a country with a different time zone gives you the advantage of running your business 24/7. Additionally, having an offshore staffing agency to help you manage your offshore team means you can sleep well at night knowing that your company is running smoothly.
Businesses in the US can benefit from this time zone advantage by outsourcing to countries with an 11- to 12-hour (or more) time difference, such as Indonesia, Malaysia, and the Philippines.
Some of the most common offshore outsourcing services are:
If you don’t like the idea of 24/7 business operations, many offshore staffing agencies are willing to work at your hours and provide fast turnaround times.
You won’t have to worry about getting your products or services months down the line. By working with an experienced offshore team from a reputable offshore staffing company, you can get access to the same quality of service and skilled professionals as you would in a local market.
Many offshore professionals can utilize industry-leading technology to collaborate and provide timely digital deliveries that will improve the capabilities of your company.
Offshore staffing comes packaged with the benefits of expanding your company’s operational capabilities, ensuring speedy turnaround times, and improving in-house efficiency. Since you can outsource your minor — but critical — tasks, you can develop your internal workforce further.
For example, if you’re just starting to build an online store counterpart for your brick-and-mortar business, that would require a lot of product data entry and content creation.
These tasks, although seemingly effortless, take quite a while to accomplish. If you delegate these tasks to your internal employees, it can slow down your overall progress and delay your launch date.
With offshore staffing, your staff gets extra support from overseas. You can then delegate higher-value tasks to your internal team, or even move them up into leadership roles.
Expanding departments is one of the most evident signs that your business is growing.
As your business grows, the offshore model helps you respond quickly to increasing demand and workload. Because it enables you to expand your team headcount and infrastructure rapidly without significant upfront investments, such as capital expenditures, taxes, and other operational costs.
Offshore staffing solutions can help you expand without overcrowding your current office space and without overspending. Moreover, hiring an offshore staffing company means you have someone to take care of your employees, including housing, HR management, taxes, and more.
Working with an outsourcing company will give your business the option to have an account manager who will manage your team for you. As a company, this means you just need to report the services and the type of skilled employees you need.
An outsourcing company will most likely have a team of experts for whatever task you need, making sure that they fit your requirements and can deliver project deliverables on time. This can free up management resources to add to your level of production at home.
Below, we answer common questions about Philippine offshore staffing:
Here are two reasons you should hire Filipino offshore workers:
If you’re building a team of offshore workers from a Philippine BPO (business process outsourcing) company, it can cost you between $269.91 USD and $793.30 USD per employee every month. Role and seniority level can, however, influence the cost of labor. Even so, it’s still cheaper to hire a professional from the Philippines rather than in your home country.
Filipinos are inherently non-confrontational. When working with Filipino professionals, you’ll notice their politeness and respect manifest in the “Yes Po” culture.
While the “Yes Po” culture cultivates trust and harmony between individuals, it can widen communication gaps and send vague and ambiguous signals to cultures with straightforward communication styles. Hence, a simple “yes” can mean multiple things, from a literal “yes” to “I don’t understand.”
Building a relationship grounded in respect, trust, and open communication encourages your Filipino team to speak up without compromising their values.
You can form your team of offshore professionals with the help of KDCI Outsourcing and other top BPO companies. These service providers are experts in sourcing, screening, and onboarding the right offshore employee for your team. From human resources to property management, they offer a myriad of outsourced roles for any business function.
Yes, you can. Offshore staffing service providers offer scalable offshore staffing solutions to support your evolving business needs and requirements. Since Filipino offshore staff are cheaper than in-house hires, scaling your business up and down according to demand and seasonality becomes less of a financial hurdle.
A good rule of thumb to keep in mind is to maintain regular communication with your offshore team to avoid misunderstandings. It’s also a great way to track progress and address any issues before the final output is delivered. Scheduling a weekly check-in is vital for aligning future goals and performance expectations.
Offshore staffing comes with many benefits for the growth of your company. However, doing it the right way by partnering with an experienced outsourcing company with an excellent track record will help you achieve more.
KDCI Outsourcing’s tailored offshored staffing solutions are designed to maximize your business’s efficiency and growth by augmenting your internal team with high-powered talent specially sourced, screened, and onboarded by our expert recruiters.
Whether you need data processing or content creation services at scale, KDCI Outsourcing can support your non-core tasks while your internal staff handles core business needs.
Start building your offshore team and contact us today!
Since the spread of the COVID-19 pandemic, numerous businesses have been struggling to maintain production and come up with their business continuity plan. While lockdowns and quarantines are necessary, you may be worried about the health and livelihood of your employees and your family.
Unlike brick-and-mortar stores, online businesses have a chance to continue operating amidst the pandemic with the help of a business continuity plan. As people are advised to stay at home, this has caused a surge in online shopping, as people took to going online for their needs instead of going out. Even Amazon saw this opportunity and had to hire 100,000 new employees, both part-time and full, just to keep up with the surge of online purchases. Here’s how you can do the same.
First step in your continuity plan is the assessment of your business situation. Gather your team — preferably online — check on them and make sure everyone is alright and well. If anyone is showing symptoms, urge them to self-isolate and follow safety measures, especially if they’ve been exposed to an infected person. After being a good leader, it’s time for business. Evaluate the current status of every part of your business. Determine the financial, operational, and physical standing of your company. Check your inventory, confirm that your supply chain is intact (i.e. with manufacturers, etc), coordinate with your shipping carriers to see the status of their operations. Make preparations to ensure that critical business operations are still being met. You should be prepared to make adjustments such as finding alternative suppliers and manufacturers, and other distribution channels as part of your business continuity plan.
In the midst of a crisis, you have to be keen on where your finances go so you have to determine your recovery priorities. Incorporating your finance management in your business continuity plan will help you minimize further losses and find how you will recover whatever you have already lost. Most experts predict that the economy will rebound later in the year, while others say that the market will bottom out long after the peak of the pandemic. Regardless, it’s important to have a plan of attack on how to keep your business afloat. If things come to a head and you’re considering wage cuts and staff layoffs but can’t afford to lose those positions, you can consider outsourcing to other countries for a cheaper option.
As the pandemic progresses, some of your teams may already be paralyzed or you might have to build another team for other areas of recovery. However, you may not currently have the capacity to expand or hire new people locally, so the best way to tackle this is through outsourcing, where you can take advantage of up to 60% savings on labor costs. As part of your business continuity plan, start determining the tasks that you need to outsource. Most likely, you may need more help with customer service emails, chat support, or social media, but you can also outsource tons of work, including:
Now that you’ve determined the tasks that you want to outsource, you need someone to do it to complete and make your business continuity plan materialize. The best, safest, and easiest way to outsource this is through an outsourcing company. Through them, you can guarantee security and quality of work, as they already have experience and an established structure to handle clients such as yourself. Before choosing an outsourcing company, research their expertise. It’s best to partner with an Ecommerce specialist, as they’re most likely to have all the services you need. Maximizing their services is less of a hassle since you only have to communicate with one company. Contact an Outsourcing Company Today
Before you sign a contract with an outsourcing company, communicate every detail of the work that needs to be done. Schedule a meeting and talk about the offshore team, the project, the quality of work, timelines, and deadlines. This is a crucial stage in your business continuity plan because your outsourcing partner needs to know your expectations. Sometimes, this is also where misunderstandings can arise, so you have to be clear with your terms and conditions. Outsourcing companies like ours will provide you with flexible terms and customized solutions. We want to know your goals and objectives, and with that, we recommend actions on how we’ll get you there. Before you read through the proceeding steps, you can contact us right now for inquiries and we’ll get to you as soon as possible.
Once you’ve settled with all the tasks you can outsource and already have someone to fulfill them, you can easily focus your business continuity plan on on-the-ground procedures like your order fulfillment process. Here are the points you need to review:
If you have a third-party shipping partner or fulfillment warehouse to assist you, it’s best if you communicate with them to know their strategies regarding the pandemic.
You can skip this step in your business continuity plan if you have a shipping partner since they will have separate terms or strategies for shipping. However, if you have a warehouse and a delivery team, you have to arrange safety measures for them in your business continuity plan, such as social distancing and enhanced cleaning and sanitation. Find ways on how to keep your employees safe; you can’t afford the coronavirus to spread in your company as you might be forced to stop operations entirely.
While executing your business continuity plan, schedule web conferences with your teams — both internal and outsourced — for updates or further strategies. Having scheduled web conferences is a good way to manage your teams if you have them working remotely. Moreover, it helps boost remote employee morale as conferences make them feel they’re part of the team.
There wouldn’t be a business to continue if your customers don’t know you’re still running. Therefore, you have to inform them that you’re still active and ready to serve them. In your business continuity plan, you can choose to write an article or press release that talks about your business continuity strategies or adjustments that will occur in light of the pandemic. Additionally, you can also create a social post or a simple banner in your mobile store app for a brief announcement. Here’s how we did ours: KDCI’s Full Production Gameplan Amidst COVID-19
Finally, to streamline your business continuity plan efforts as you move forward, you will need to set up progress reports, especially since almost everyone is working remotely. You can choose to have weekly, bi-weekly, or monthly reports, depending on the team and what you need from them. More often, our Ecommerce clients opt for weekly progress reports, since a lot of them outsource their data processing and management to us.
Through business continuity plan and management, your online store can survive this pandemic. As long as you put your priorities in line and have a good team to back you up, everything should run smoothly. If you’re looking for an outsourcing partner to help you build an effective business continuity plan, don’t hesitate to contact us! We’d be more than happy to help you keep your online store running during and after COVID-19.
Today, businesses — whether big or small — are offshore outsourcing to business process outsourcing (BPO) companies like never before. Statistics show that 52% of small businesses plan to outsource for increased business efficiency and skills. However, only 37% do so.
Little did some business owners know that those who capitalize on outsourcing solutions can scale up operations, access hard-to-source talent, enjoy high cost savings, and expand the capabilities of their business.
It’s understandable, however, that some business owners are anxious because of the time difference. At the same time, some have no idea how to choose an outsourcing company that suits their business. So, we’re here to help you with that.
While many organizations are focused on where to outsource and which outsourcing companies would best serve their business needs, it’s vital to learn how to choose an outsourcing company for your business’s success.
To help you make an informed decision, here are 10 factors that go far beyond financial concerns when evaluating a potential outsourcing partner:
One of the main goals of hiring an outsourcing firm is to reduce the work you already have on-site while you focus on other business matters. So, you have to ensure that the outsourcing vendor is capable of producing high-quality work with minimal revisions.
It’s easy to see how an outsourcing company performs because they’re most likely to have a website. There, you can browse through their About Us page, portfolio, case studies, or testimonials from current or previous clients.
When you’re limited by the screen of your computer or phone, trust becomes an integral part of your partnership with an outsourcing provider. Hence, don’t hesitate to ask about everything you want to know about their company to see if they’re a good fit.
Most of our first-time business owner clients worry about trusting outsourced work — and for an understandable reason. This is why we always take the extra mile in proving them that we’re a trustworthy and experienced outsourcing company through our detailed case studies.
A service-level agreement (SLA) is a document that details the services and project requirements as well as the performance levels your potential outsourcing partner is expected to perform and meet. It also contains exemptions, service-level objectives (SLOs), escalation and termination procedures, security standards, penalties, and remedies.
This legally binding document ensures that you and the service provider mutually benefit from each other, while also adding a layer of protection against misunderstandings, misaligned timelines and expectations, and disputes.
However, it’s important to note that SLAs are not set in stone. Periodically review all clauses in the document, so you and the outsourcing firm remain aligned on goals and expectations despite evolving business needs.
Attrition rate refers to the percentage of employees who leave the company — whether through resignation, termination, or other forms of employee attrition — without those positions being filled over a given period. A high attrition rate leads to disruptions, burnout, knowledge loss, and a high cost of hiring and training.
One big factor that affects attrition is company culture. Poor company culture leads to higher costs in the long run, as employees are more likely to leave the company. Training replacements causes you to lose out on their productivity during the ramp-up period, as it usually takes a few weeks before new employees reach full productivity levels.
Therefore, it’s better overall to retain employees, and that’s usually done through good company culture, skills training, fair compensation, and more.
While you have the choice to still be in charge of managing your offshore team, you can outsource project management as well. Don’t hesitate to ask details about who will be responsible for leading your outsourced team.
Aside from being an outsourcing company, KDCI Outsourcing also specializes in offshore staffing. We handle talent searching, shortlisting, and other HR tasks, while you have the final say on who gets hired for what job role. With our experience in the BPO industry, you can trust our standards in looking for specialized expertise for your business.
While you may be able to cut costs through an outsourcing company easily, the best partnerships are the ones that give you the most value for your money. One of the critical factors you have to consider to ensure profit is taking advantage of time zones.
It’s a good idea to choose an outsourcing company that has a location in a time zone that will match well with your company, or a service provider who will adjust to your time zone. Doing so will help your business have more operational flexibility and allow you to service a broader client base.
Outsourcing companies like KDCI Outsourcing always accommodate clients from different time zones. We go out of our way to communicate with you in real-time. Because we operate 24/7, you also have the flexibility to have your offshore outsourcing team work in your time zone.
There are some areas of the world where the process of outsourcing can be more challenging. Logically, you would want an outsourcing partner in a country where the government provides adequate support for the industry.
The Philippines, for instance, provides incentives and benefits to companies that outsource to the country as well as to employees. However, there are some nitty-gritty aspects to consider, such as taxes, leases, payroll, and more. But hiring through the right outsourcing partner lets you work through all legalities seamlessly.
An outsourcing company’s access to talent determines how big they are as a business. It’s better to put your trust in a more prominent, experienced outsourcing company so you can be sure that you’re putting your money in the right place. Outsourcing services to the Philippines is a great way to have access to the right talent.
Based on a report by the Philippine Statistics Authority (PSA), 10- to 64-year-old Filipinos boast a functional literacy rate of 70.8% and a basic literacy rate of 93.1%. This isn’t surprising as the Philippines churns out around thousands of graduates a year, ready to be hired for any job.
Moreover, you can be sure that members of your offshore team are trained and certified to produce industry-standard products or services.
Because you’re going to rely on a lot of online communication and technology to keep your businesses connected, it’s essential that you find a service provider that has excellent access to technology.
Make sure your potential outsourcing partner has a reliable system in place for transferring files and communicating with your in-house team. In terms of infrastructure, an outsourcing company should ideally have an office for offshore operations. This is a good sign that they are professional, and your offshore team will be in a healthy working environment.
Quick note: Before signing with an outsourcing company, ensure they have contingency or business continuity plans. This way, they are prepared for power outages, internet issues, data breaches, and other scenarios that can interfere with work.
Speaking of communication, language is also essential in any offshore team. Make sure that your outsourcing vendor has people that you can actually communicate with.
Effective communication plays a big part in maintaining efficiency and ensures that the time and money you spend are appropriately utilized. Luckily, the Philippines is considered to be one of the best English-speaking countries in Asia, second only to Singapore according to the Education First English Proficiency Index (EF EPI). This makes interactions with your internal team and customers a complete breeze.
We understand that outsourcing or building a dedicated offshore team can be a huge leap for you and your company. As a country abundant in BPO companies, finding the ideal outsourcing partner can be overwhelming. Not to worry, though, because KDCI Outsourcing is here to help you out.
At KDCI, we make outsourcing less of a daunting venture by providing customized offshore staffing solutions for businesses needing expertise in finance and accounting, customer support, digital marketing, graphic design, software development and IT, and other fields.
With our deep industry knowledge and talented outsourced professionals, you can guarantee that our outsourcing services will give you the best value for your money.
We’re more than happy to answer any questions or inquiries you may have, so don’t hesitate to contact us!
A quick research of good offshore staffing countries will lead you to several articles pointing to the Philippines — a country from Southeast Asia known for being one of the top BPO (business process outsourcing) providers in the world.
The country has long been established as a key player in the outsourcing industry, along with India, Brazil, and Eastern Europe. However, as with all things, there are pros and cons of outsourcing to the Philippines, and we made a quick list to help you think it over
The Philippines is a reputable outsourcing destination renowned for its fluent English, skilled workforce, world-class outsourcing services, and thriving BPO sector. Below, let’s learn about the perks of outsourcing your business operations to the Philippines:
The first advantage of outsourcing to the Philippines is the country's English proficiency. One of the major concerns of some companies when it comes to offshore outsourcing is the language barrier. Luckily, unlike outsourcing to countries like Ukraine, China, or Thailand, you will hardly ever experience this with Filipinos.
According to the Education First English Proficiency Index (EFPI), the Philippines ranks 22nd globally and 2nd in Asia as the country with the highest English proficiency. So, if you are planning on outsourcing to the Philippines, it won’t be difficult at all to work and collaborate seamlessly.
You’ll have strong communicators who you can understand, have discussions with, and resolve issues with a lot easier than accents and other things language barriers may present.
Another benefit of outsourcing to the Philippines is that the country has a good understanding of Western culture. The US colonized the country for 48 years, from 1898 to 1946, before the US recognized the independence of the Philippines.
After that, some Americans chose to stay in the Philippines, while the country itself held strong ties with the US, which greatly influenced the culture of the Filipinos. This led to Filipinos adopting Western culture, including food, language, education, and religious freedom.
A diverse pool of talent is the third advantage of outsourcing to the Philippines. Philippine universities churn out thousands of highly capable workers yearly, leading to a large and diverse talent pool. Not just that, they are also more than qualified and capable of handling work for you.
Moreover, according to the Philippine Statistics Authority, the Philippines currently has a median age of 25.3 years. Hence, in terms of technological competency, the Philippines has an edge as it has a young population that is familiar and capable of understanding technology to streamline business operations.
Depending on which state you live in, the US has a higher cost of living — housing, utilities, healthcare, food, and taxes — compared to the Philippines. According to World Population Review, expenses among US households amount $61,334 USD per year. Meanwhile, Filipino households only spend $4,504.68 USD per year on expenses.
Let’s also not forget that the cost of hiring in the US averages $4,375 USD per hire, whereas you can hire a Filipino BPO employee for as low as $268.95 USD a month. Therefore, statistically, you will always have to pay more for local talent compared to an outsourced Filipino worker.
The reason behind this difference is the currency movement and current economic gains of the PHP being weak compared to the USD. At the time of writing, the exchange rate of PHP to USD is 57.28 PHP to 1 USD, making employment costs lower than in developed countries. For this reason, outsourcing to the Philippines is one of the top choices that businesses consider.
The fifth advantage of outsourcing to the Philippines is the country's security, flexibility, and scalability. While you can technically DIY an offshore team, the most secure way to outsource to the Philippines is still through a company like KDCI Outsourcing.
KDCI Outsourcing (and other best BPO companies) work as your business partner, and hence are flexible in terms of developing effective, customized outsourcing solutions that work for you.
Outsourcing providers talk about your business, goals, and objectives and recommend the best course of action. On top of that, outsourcing allows you to scale your business without additional infrastructure costs. You have the freedom to expand your team and operations, depending on the type of work your business needs at the moment.
eLearning solutions like the Learning English Application for Pinoys (LEAP) help senior high school students and college students prepare to meet call center demands after graduation. There are also BPO employee-targeted training programs offered by the Philippine Council for Industry, Energy, and Emerging Technology Research and Development (PCIEERD).
Moreover, the IBPAP, an organization solely dedicated to improving the IT-BPM industry in the Philippines, focuses on innovation and getting government support for enabling the IT-BPM industry in the Philippines.IBPAP works to continuously further and maintain global competitiveness by getting the country to provide higher-value services.
The continuous government support for the BPO industry helps Filipinos remain efficient amid the AI and automation revolution. One of the objectives of multiple government initiatives is to elevate the proficiency of Filipino professionals, enabling companies outsourcing to the Philippines to flourish and expand.
The family-oriented culture of the Filipinos complements their hardworking attitude. They have an innate desire to support their families and give them a more comfortable life, which ultimately becomes their reason to work harder.
However, as a new generation of Gen Zs enters the Filipino workforce, the value of work-life balance also becomes essential. Hence, you might have to coax them into working overtime or working during weekends if you really need them to.
Businesses are not only getting the best out of outsourcing to the Philippines, but they are also able to provide opportunities to millions of Filipinos.
By outsourcing to the Philippines, you can reduce the number of management tasks you need to handle, enabling you to concentrate on your core competencies and responsibilities more effectively. Choosing to partner with outsourcing providers like KDCI means you have an offshore human resources and management team that will help manage your team.
This means the outsourcing firm takes care of handling employee attendance, tax headaches, leave reporting, and many more. Additionally, while you have full control over your outsourced team, you can also choose to hire a project lead for training and team management.
All you have to do now is check on them from time to time, or read reports while you focus on other aspects of your business.
However, outsourcing to the Philippines comes with several risks. Let’s take a look at them below:
On the other hand, one of the disadvantages of outsourcing to the Philippines is its changing weather conditions. The Philippines is a tropical archipelago resting just in the western side of the Pacific Ocean.
Every year, the country experiences an average of 20 typhoons that can cause power interruptions and cancellation of work and school in flood-prone areas within a typhoon’s path.
Moreover, being within the Pacific Ring of Fire means the Philippines experiences earthquakes and volcanic eruptions. On average, 100 to 150 earthquakes occur each year, and while the country has 24 active volcanoes, eruptions rarely occur.
Fortunately, Filipinos are more than capable of handling remote work. Some outsourcing companies, including KDCI, also provide the option to work from home to maintain business continuity in case of natural disasters.
Compared to the US — which only has 11 official holidays — the Philippines has a total of 18 official non-working government and religious holidays. Thus, businesses planning on outsourcing to the Philippines may also want to consider this factor.
With the Philippine population being predominantly Christian, a lot of culturally important holidays are officially deemed holidays by the government.
However, employers are allowed to ask their employees to come to work. Hence, outsourcing providers leave this in our client’s discretion, as Philippine labor laws mandate that employees get paid more when they work during legal holidays.
Businesses that are planning on outsourcing to the Philippines should take note of the country's labor code. An employer cannot fire an employee at will in the Philippines. A justifiable cause and proper documentation are required to terminate any Philippine employee.
Termination of any employee also requires that the company provide the allocated severance pay. However, labor codes that favor employees do lead to significantly lower turnover rates.
The Philippine labor code requires organizations in the Philippines to pay employees an additional 13th-month pay annually. This incremental month of payment is paid in December as a mandatory bonus to employees and is done to show concern for the plight of the Filipino working masses.
Every country and race has stereotypes, and the Filipinos are no exception. Some foreign companies that planned to outsource to the Philippines and tried to DIY their offshore teams have had poor experiences with hiring Filipino talent.
Because of the DIY-ing, they were more prone to hiring a less capable demographic, which led to generalizations that Filipinos are lazy or incompetent. Hence, to avoid this experience, put your trust in the best offshore outsourcing companies so that you hire quality talent and have proper HR to take care of them.
If you made it this far, you’re probably considering the Philippines as your potential offshore outsourcing destination. Here are three signs you need to outsource to the Philippines:
The Philippines is a treasure trove of highly skilled professionals, many of whom excel in specialized roles. Since the country has lower labor costs, you gain access to their expertise without paying more for the same specialized professional in the US.
Essentially, Philippine outsourcing is the right balance of cost-effectiveness and high-caliber talent. Before partnering with a Philippine-based outsourcing partner, make sure you’re aware of the costs of outsourcing to the Philippines.
Filipinos show pride in their English skills. They can write in fluent, cohesive English and speak the language like a native. English is also integrated into the facets of Filipino life — from education to law. By partnering with a Philippine outsourcing company, you can seamlessly communicate and collaborate with your Filipino professionals.
Deciding to outsource work to the Philippines means you already know what you’re signing up for — that is, Filipino culture (the good and the bad), holidays, political climate, and the weather.
It’s understandable to be worried about the weather, as the Philippines is prone to typhoons and floods during the rainy season. Make it a habit to read the news, check weather forecasts, and touch base with your outsourced team members to show that you care about their safety.
Bad traits aren’t exclusive to any country. However, with KDCI, our teams actively work towards turning our weaknesses into strengths and uphold the pros that are intrinsic in our work ethic.
This breeds a culture of reliability and professionalism with our partners who trust us to provide expertise in accounting and finance, creative production, customer support, e-commerce and retail, digital marketing, and software development and information technology (IT).
Our clients who took the leap to work with us now have their business operations up by high-performing KDCI teams who take their businesses further.
Contact us today to learn how you, too, can take your business further!
Logos play an essential role in building a brand, especially for start-ups. Having a strong, striking logo and branding are integral in setting the stage for their entrance in today’s highly-saturated and competitive market.Coming up with a great logo and branding is not an easy task, however. It takes a combination of good eye for design and a great skillset to be able to execute it well.Today, we will share the creative design process that went into creating a logo and branding design for Haystak, an up-and-coming next generation index and search tool.The lead designer assigned to this case was Daniel Gutierrez, our Art Director, together with our 2 Senior Designers Bryan & Ryan.
Create the logo and branding style for the next evolution of index and search tool.
At the start of the creative process, we asked the client to provide us with a brief that we could use to start the logo and branding design for them. They provided us with their tagline, which was “Helping you find your needles”. They also provided us with the core concept of a magnifying glass with a needle in focus against a clump of hay in the background.Playing off those main concepts, we were able to brainstorm and come up with a couple of fresh and modern design ideas that would fit the direction that the client wanted to pursue in terms of branding.
We started off with the most obvious interpretation: a magnifying glass and a needle. However, instead of having the needle at the center, as in the initial brief, we chose to transform it into a handle. While it was simple in terms of execution, it was effective, and it produced a modern and sleek interpretation of the needle-and-haystack concept.
We approached the second concept with the intention of giving the idea of “hay” a more modern and unique feel. We thus came up with hay symbolized as a dotted spiral, with the needle at the center of it. This more abstract interpretation of hay was meant to reflect the concept of an endless void, and how data could be represented in that way as well.The general concept was also to stylize the needle as an arrow hitting a bullseye. This was meant to symbolize precision, a key characteristic of Haystak as a search and indexing tool for data.
In the third exploration of the logo and branding concept, we aimed for something clear and uncomplicated. During this time, the brand name evolved from Haystack to haystak - a sleeker and more memorable form perfect for branding. It was from these ideas that the concept of the needle merged with a single strand of hay was born.Combining the two concepts hit the mark, creating a simple yet unique logo that was very modern and sleek at the same time. More importantly, it was the version that the client enjoyed, and which they ultimately decided to go with for their branding initiative.
Creating a logo and branding design may not be an easy task, but it is one well worth investing in. With the right logo and the right branding, a brand can hit the ground running, armed with some of the best tools it can use to break into the marketplace effectively and successfully.This is exactly why it is crucial that in building your logo and branding strategy, you have the right team to do the right kind of work for you.KDCI is a Creative design outsourcing company in the Philippines and we specialize in building teams of professional logo and branding designers who do exceptional work for some of the best companies around the world.With our team of expert designers on board, you are always guaranteed top-notch, professional logo and branding design services every time.To learn more about what KDCI has to offer, contact us today
KDCI Outsourcing participated in the 11th International Innovation Summit (IIS) last November 12 at the Marriott Grand Ballroom. The one-day event was hosted by the IT and Business Process Association for the Philippines (IBPAP), the premier association for the IT-BPM industry in the Philippines. This year’s theme is “Next PHase: Leading the Charge, Withstanding Headwinds, Driving the Future of IT-BPM Today”.
IIS 2019 aims to address issues regarding the Philippines’ competitiveness in the global marketplace as one of the top investment destinations in the fields of animation, contact centers, game development, shared services, healthcare information management, and software development. The summit focused on policy building, technological innovations, and skills development for human capital as the three main driving forces that are essential to future-proofing the industry and achieving maximum growth and productivity.
IIS 2019 brought together various industry leaders and entrepreneurs to speak about the Asian economic landscape, keeping up with digital transformations, and the importance of lifelong learning for the Filipino workforce. The event was attended by key stakeholders from the government, the academe, allied services, and business organizations within the industry -- fostering cooperation between the sectors towards a common goal. The day ended with a gala night where the participants had the chance to build mutually beneficial relationships and create new opportunities for collaboration.
KDCI Outsourcing firmly believes in the direction that IBPAP is steering the Philippine IT-BPM industry. We are fully aligned with their initiatives to continue the exponential growth of the industry despite the challenges presented by the local and international economic landscape. Through our own efforts and the continued guidance and support from organizations like IBPAP, we remain optimistic for the future by becoming better prepared for the next phase of the industry.
Developing a website takes a lot of creative juices as there are many design elements to consider — that is why clients need to make sure their web designers are up to the task. However, why aren’t designers doing the same thing? If clients need to ask questions to determine if they have the right web designer, web designers also need to ask questions if they want to figure out if the client is fit for them.Web designers would need to make sure that they don’t end up with an incompatible client by not doing their proper due diligence. It would also make them fully understand the project before they start moving a pixel. It doesn’t have to be a five-page survey; these are five web designer questions clients need to answer before a you start a web design project.
First web designer question is to ask about the current status of their business. An established business will likely already have an online presence of some sort. The client could already have a business profile, social media accounts, or even an existing website. If the website designer is going to be making a new website for an established business, they would have to do some rebranding. Everything from the logo to the overall theme would reflect in every corner of the internet. On the plus side, having an existing design gives the designer insight into the client’s mindset.For new businesses, web designers have a much more significant role in shaping the businesses’ future. While there is more freedom to get creative, it could also mean an extended time spent on the design process. Branding and logo designing must come before a website — along with the brand style guide for future creatives.
Second web designer question is to know whether the client has already established a business website. If the client already has an existing website, they need to answer an important question: “what is wrong with the current website?”. Determining the needs of the client is one of the first steps of a web design process. Web designers need to understand the elements they need to change. Is it the look and feel? The performance? User experience? They need to know what’s wrong first before they can make it right.
Third web designer question is identify what is the business you will be working on is about. Every business owner should be able to explain what their business is before starting a website. A simple, one-sentence elevator pitch to potential customers that clearly and concisely explains what the service or product is the foundation of every business framework. Web designers should understand this as everything they do is based on the client’s objectives for the website.
Fourth web designer question is to determine the client's goals for their website. Business owners should lay out the primary objectives before building the website. Does the client want to get more customers? Grow their social media following? Get more email subscribers? Most clients want to attract more customers, but it is the web designer’s job to create the visual funnel that guides the website visitor and transform them into a customer.
Fifth web designer question is to ask if the client needs to periodically change their website.. One of the essential factors in creating a website is knowing if it needs back-end access that clients can go to if they need to change something on the website. With the rising popularity of site builders and content management systems, clients expect to have this kind of feature installed for their website. Web designers need to determine if they need assistance from back-end developer for this. Depending on the tool and features, it could add more scope and expense to the project.
Web designers are talented people who pride themselves on creating beautiful and stunning websites. However, they need to work hand-in-hand with clients to communicate expectations and objectives of the website so, laying out web designer questions prior to working with clients is essential. Clients need to answer these web designer questions so that web designers have a clear understanding of the client’s vision of the website.Are you planning to have a website for your business? Looking for a revamp of your old website? We have the perfect team of highly skilled web designers capable of outlining the perfect website all while choosing the appropriate media and style to meet your design needs.
The process of transforming ideas into meaningful words and arranging them in ways that help us see, understand, and feel is a form of art. If you’re planning to be a writer of this caliber, we highly suggest kickstarting your writing journey with blogging — taking your work and putting it out for the world to see.
Maintaining a blog — either on WordPress, Tumblr, Medium, or Blogger — is a great way to show off your writing skills to readers and clients; it’s basically a growing portfolio that you frequently update. Potential clients will be able to assess your writing style and what you can bring to the table. You can even monetize your blog using ads, so it’s a win-win situation.
But with the ocean of writers vying for audiences’ attention, you need to stand out. Here are three writing tips to keep in mind.
In this fast-paced digital world, clients are now looking for writers who own a blog. It provides them the convenience of seeing a portfolio without the hassle of asking for one. It also gives them an idea of your writing style.
As for frequency, try to publish a minimum of one post per week. Use it to boost your website’s search engine optimization (SEO), build your network, and show potential clients your writing. Don’t just stop at one blog post, though — keep those posts coming up to gain the much-needed trust to build your business.
Even though you’re racking up follows from your fellow writers, don’t expect that they’ll interact and give you comments — you have to genuinely interact with them. Try promoting other writers and sharing some of their work on social media. To amplify your reach, join a writing group and let other writers provide you with constructive feedback, so you can improve your writing and learn new techniques.
You may think that engaging and sharing another writer’s work can cut you off from potential clients. But in reality, it’s actually a long-term investment. Think of other writers as pairs of helping hands; when they promote and endorse you, you’ll gain more clients in the long run because they are vouching for you.
If you want to position yourself as a freelance or full-time writer, you need to develop a clear service page for your clients. Whether it’s blogs, white papers, or product copies, list the types of writing services that you want to offer. Mention your niche and use concise words to attract ideal clients.
If you want to avoid stingy clients or you don’t have the time to bargain, consider adding your service rates. Keep in mind that you’re a business. If people cannot afford your services, they’d have to move on to another. Testimonials are also welcome on this page, as they add more credibility to your business.
The recipe for success as a writer is simple — find the right platform for sharing your blog posts and connect with influential people online who can help promote your work. Most importantly, improve your writing skills and update yourself with the latest trends in your niche. You may not be able to gain a huge following at first, but every blog article takes you one step closer to success. Keep writing and honing your craft!
At KDCI Outsourcing, you can hire outsourced content creators who excel in animation, content writing, graphic design, video editing, and many more. Our offshore content creation services promise 70% cost savings and improved operational efficiency, helping your business maintain an optimal level of productivity and scale operations without ballooning expenses.
Ready to work with our team of content creators? Let KDCI Outsourcing take care of your content creation needs. Contact us now for inquiries and price quotes!
What started out as a few agents, has grown into an invaluable partnership with KDCI. With more than 40 team members, we are lucky enough to count as part of our Cedar Family. Thank you so much KDCI for making our Company better!
We have found KDCI to be a consistently reliable partner, always willing to ‘go the extra mile’ to ensure our valued customers receive the best possible service.
KDCI plays a very important role in our catalog and content operations. They are responsive, kind, and always willing to help us as much as possible. We have been working together for more than 4 years, and we hope our partnership will be even more fruitful in the future.
Having collaborated with KDCI.co for our creative needs, I can confidently attest to their unparalleled expertise and dedication. Their team consistently delivered innovative solutions that not only met, but often exceeded our expectations. Their professionalism and attention to detail are commendable.
KDCI were able to grow with us with any future requirements. We have a lot to do when it comes to our business, and everytime we come back, they're right there with us and able to deliver.
KDCI's team has been instrumental in helping us not only modernize our platforms but also increase the experiences for the customer, and to deliver on the tsunami of content that came their way.
We had a lot of difficulty finding qualified talent in the United States. Honestly, I don't think we had thought about outsourcing at all as a potential option, but we were very open to it once we heard about it. We love our KDCI team. They're just like a regular part of our team, it's just that they're thousands of miles away.
It's been five years since we started working with KDCI, and it just keeps getting better and better. We've grown together and achieved a lot of shared success. Overall, they're incredibly professional yet fun to work with. We are incredibly happy to have found them.
We're so glad we partnered with KDCI to develop a unique platform that delivers personalized customer experiences without compromising functionality or security. It was an amazing experience, I won't hesitate to start another project with them again.
