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Design & Marketing
Top Content Marketing Agencies In The Philippines (2024)
Get reliable, high-quality content by outsourcing to these top 10 content marketing agencies in the Philippines, selected for their 2024 Google ratings!

Philippine Content Marketing Overview

In 2023, 30% of companies that outsource to the Philippines are from the Design & Marketing industry. This reflects the rapid growth in the demand for content in marketing; with a 13.7% CAGR, the content marketing market which was valued at US$ 352950 million in 2023, is anticipated to reach US$ 877660 million by 2032.

Adapting to this market demand, countries like the Philippines that are popular outsourcing destinations are growing its own content marketing services industry, with more and more agencies joining the mix each year. With its lower labor costs, large skilled workforce, excellent English, and track record for high service quality, the Philippines is seeing an increase in content marketing outsourcing.

10 Best Content Marketing Agencies In The Philippines In 2024 (According To Google Reviews)

Whether you’re looking to reduce costs, hire skilled content creators, improve your content quality, or all three, there’s a great Philippine content marketing agency that can help you. But with hundreds of content marketing agencies in the Philippines, it’s easy to get overwhelmed. So, we’ve shortlisted 10 of the best companies that offer content marketing services, selected based on their ratings on Google in 2024!

KDCI Outsourcing

KDCI Outsourcing is a global business process outsourcing firm that specializes in creative & services, such as content creation and content marketing. Their content marketing services include copywriting, content strategy, SEO, graphic design, social media management, web content management and more. With a focus on building offshore marketing teams in the Philippines, they have built a reputation for supporting brands in their marketing efforts by finding the people who not only meet clients requirements, but mesh well with their culture and values, ensuring seamless collaboration and an outsourcing experience that feels inhouse.

S&Y Digital Marketing

S&Y Digital Marketing is a Philippine-based digital marketing firm offering a range of services including SEO, social media management, web development, and content marketing. Their content marketing services focus on creating tailored content strategies that resonate with their clients' target audiences. S&Y Digital Marketing prides itself on its personalized approach to digital marketing, working closely with clients to understand their unique needs and goals. Their target market includes small to medium-sized businesses seeking to improve their online visibility and engagement.

Huskee Digital Inc.

Huskee Digital Inc. is a digital marketing company in the Philippines that provides services such as SEO, PPC, social media marketing, web development, and content marketing. Their content marketing services include creating and distributing high-quality content that drives traffic and builds brand awareness. Huskee Digital stands out with its focus on data-driven strategies and creative solutions. They target businesses looking for innovative and effective ways to enhance their digital marketing efforts.

MCBrands Studio Marketing Agency

MCBrands Studio Marketing Agency, based in the Philippines, offers a variety of marketing and branding services including digital marketing, graphic design, and content marketing. Their content marketing services involve crafting engaging and informative content to help businesses connect with their audience. MCBrands Studio is known for its creative approach and commitment to delivering high-quality marketing solutions. Their target market includes businesses seeking to establish a strong brand presence and engage their customers effectively.

AMPH Advertising Agency Inc.

AMPH Advertising Agency Inc. is an advertising agency located in the Philippines that provides services such as digital marketing, traditional advertising, and content marketing. Their content marketing services focus on developing strategic content that aligns with their clients' marketing objectives and engages their target audience. AMPH Advertising Agency differentiates itself by combining traditional advertising techniques with modern digital strategies. They target a broad range of businesses looking to enhance their advertising efforts across multiple channels.

Digital Marketing Philippines

Digital Marketing Philippines is a comprehensive digital marketing service provider that offers SEO, PPC, web design, social media marketing, and content marketing services. Their content marketing services aim to create valuable content that attracts and retains a clearly defined audience. Digital Marketing Philippines stands out with its holistic approach to digital marketing, integrating various strategies to achieve optimal results. Their target market includes businesses of all sizes looking to improve their digital presence and achieve their marketing goals.

USource Digital

USource Digital is an Australian company with operations in the Philippines, offering a wide range of digital outsourcing services. These services include digital advertising, social media management, SEO, data analytics, graphic design, copywriting, web development, marketing automation, and 24/7 digital support. Their content marketing services involve creating content that drives engagement and supports overall marketing strategies. USource Digital is known for its flexibility and scalability, providing businesses with the ability to hire digital staff and teams at scale, tailored to their specific needs. They target small to large enterprises across various industries, including eCommerce, education, and real estate​.

Carl Ocab Digital Marketing Inc.

Carl Ocab Digital Marketing Inc. is a digital marketing agency based in the Philippines, specializing in SEO, web design, and online marketing strategies. They offer comprehensive content marketing services aimed at creating and distributing valuable content to attract and engage their target audience. Carl Ocab Digital Marketing is known for its focus on delivering measurable results and helping businesses improve their online visibility and reach. Their target market includes businesses of all sizes looking to enhance their digital marketing efforts and achieve growth through effective online strategies.

PurpleBug

PurpleBug is a digital marketing agency in the Philippines that offers a wide range of services including SEO, social media marketing, web development, and content marketing. Their content marketing services focus on creating impactful content that drives engagement and supports their clients' marketing strategies. PurpleBug is known for its innovative solutions and commitment to helping businesses succeed in the digital landscape. Their target market includes companies looking for comprehensive digital marketing solutions to enhance their online presence.

iManila

iManila is a web development and digital marketing company based in the Philippines. They provide services such as web development, hosting, SEO, social media marketing, and content marketing. Their content marketing services involve creating and managing content that drives traffic and engages audiences. iManila differentiates itself with its technical expertise and focus on providing end-to-end digital solutions. Their target market includes businesses seeking robust web development and digital marketing services to support their online growth.

Outsource Content Creation To The Philippines

Outsourcing your content creation goes beyond simply hiring an offshore content creator, it means having your content creation process managed for you.

At KDCI Outsourcing, we’ve helped multiple brands boost their marketing with amazing content through the years. With clear quality standards, performance metrics, and fast turnaround times, you can expect branded, unique, and engaging content that will communicate your brand message to your intended audience.

Learn more about content creation outsourcing and how you can build the best offshore content creation team in the Philippines. Contact us today!

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Outsourcing Guide
A Guide On How To Outsource Work To The Philippines
The Philippines is one of the world's leading outsourcing destinations. Learn how to outsource work to the Philippines in 4 steps!

Why Do Companies Choose To Outsource Work To The Philippines

Whenever people hear of the Philippines in the context of business, they usually think of lower labor costs. This is precisely why most people choose to outsource work to the Philippines. Not only does the Philippines have lower wages, around 70% less than in the United States. Because of this, outsourcing to the Philippines can make significant cost savings for companies in developed countries like the United States, UK, and Australia.

Another reason why these English-speaking countries love to outsource work to the Philippines lies in the country’s great English communication. Did you know that the Philippines is the 3rd largest English-speaking country in the world, with 2nd best English proficiency in all of Asia

Compared to other countries in Asia that also have competitive cost benefits, the Philippines has much better English as Filipinos have a more neutral English accent, making it easier to understand and communicate with them. English is also the medium of instruction in Philippine schools, hence majority of the population speaks English. This language advantage goes a long way in terms of communication & collaboration.

When it comes to outsourcing, skills are very important. At the end of the day, you don’t just want cost savings, you want to maintain quality of service. This is why it’s important to work with capable people. The Philippines has a large pool of skilled workers, producing over 350,000 college graduates yearly. This workforce is easily tapped by foreign companies through 788 Philippine BPO companies.

It also helps that the Philippines has a long history in outsourcing, dating back to 1900s when the first contact center was established in the country. The industry has since greatly expanded, offering many more services than call center services, and now accounting for 10-15% of the world’s outsourcing market share. This excellent track record goes a long way in building trust and encouraging businesses to outsource to the Philippines than countries who are newer to outsourcing.

With many years in the outsourcing industry, the Philippines has many BPO companies that are more than familiar with outsourcing best practices, with excellent quality control protocols, flexible engagement models that allow companies to scale on demand, providing hard-to-beat agility that helps companies stay competitive in fast-evolving markets.

Combining the cost benefits of outsourcing work to the Philippines, along with the country’s excellent communication, large pool of talent, and excellent track record, no wonder many companies continue to favor the Philippines when it comes to outsourcing work.

Who Outsources To The Philippines

Though historically, only large enterprises successfully outsourced their operations to offshore locations like the Philippines, in 2024, even SMEs, startups, and individuals are outsourcing work to the Philippines!

Outsourcing to the Philippines makes sense for companies based in countries with higher costs of living. This means countries in Northern America, Europe, Australia, and even Singapore. As wages continue to rise in these countries, businesses, especially those that are smaller and working with tighter budgets and in greater need for flexibility, outsource to the Philippines.

Some popular brands and companies that outsource work to the Philippines include IBM, Facebook, Amazon, Wells Fargo, HP, Microsoft, Nike, Google, Citi Bank, JP Morgan, United Health Group, and many more. To learn more about the impact of outsourcing on brands, check out our outsourcing case studies.

How Much Does It Cost To Outsource To The Philippines

The cost of outsourcing to the Philippines can vary a lot depending on a number of factors, such as the type of role outsourced, the work coverage, length of contract, and seniority of the staff outsourced. Not to mention, each outsourcing company has additional services or value-added services that shape their costs. 

But to give a ballpark estimate, one can expect to hire one full-time employee (FTE) for around $1,700 to $2,500. This is drastically different from the average wage in the United States of $6,455 per month.

Considering that this outsourcing fee also includes hiring, training, resources, management, and benefits, the cost difference is huge!

Different Outsourcing Arrangements

When it comes to outsourcing, there are two main categories – staff-based or volume-based.

The former is the traditional outsourcing business model. Companies outsource to agencies for staff augmentation. Each staff outsourced is called an FTE, and cost is paid similar to hiring someone full-time. This set up works well because many companies outsource because they couldn’t find inhouse or onshore talent with the cost or skills they’re looking for. 

However, as the world becomes increasingly digitized and many organizations undergo digital transformation, newer outsourcing models are growing in demand. With AI and automation streamlining processes and reducing the need for human intervention, certain industries have no more use for full time employees, rendering the FTE business model obsolete and giving rise to volume-based business models.

The two most common examples of volume-based business models are project-based and retainer models. With project-based outsourcing, a company only outsources the support they need for a fixed period of time. This means only getting the help they need when they need it. Meanwhile, retainer based models work with those who have regular work but fluctuating volume. As the demands change, it’s helpful to have someone on call to do the work. However, since the work volume isn’t constant, it isn’t practical to keep them as full-time staff. 

These volume-based work allows companies to enjoy more flexibility, which lowers both the cost and risk of outsourcing. This development in outsourcing is making waves and rendering outsourcing a more attractive prospect for businesses.

How Do You Outsource Work To The Philippines

To outsource work to the Philippines, one can follow the below steps.

Step 1: Assess your current operations.

Outsourcing may be a low-cost and low-risk business strategy compared tow hiring inhouse, however, it’s still a commitment. You have to find out if outsourcing is a right fit for your business, and you can do this by assessing your current operations. Identify the needs or areas of improvement that you’d need outsourcing to address. Then, identify which roles you need to outsource. 

Step 2: Know who you want to outsource to.

With a clear idea of what you want to outsource and what you want to come out of it, the next step is to find an outsourcing partner who can provide what you need. To do this, you need to conduct some research. First, consider the pros and cons of outsourcing to the Philippines before coming to a decision.


If you’ve decided to outsource to the Philippines, the next step is to choose the company. Look for a company with:

  • Specific roles you’re interested in outsourcing
  • Track record supporting companies in your industry
  • Clients of similar size to your brand
  • Case studies or portfolios related to the service you’re interested in
  • At least 5 years operations to indicate stability
  • Robust technical resources and redundant WIFI and electricity
  • Excellent communication from initial contact
  • Clear compensation structure, indicating potential added costs

This quick checklist will help you find a company that can support your requirements and has the expertise in your type of business to ensure a successful outsourcing experience!

Step 3: Know what happens once you outsource.

Once you’ve selected the company you want to work with, you should get a clear understanding of what happens when you outsource. A good outsourcing partner will give you a clear timeline, with all the events calendared to set your expectations.

This calendar should include important events such as hiring, training, onboarding, and go live. You should also know how much you’re going to pay and when you will start making payments. Are you allowed to have overtime work? What happens when there’s downtime? What if there are interruptions to production? How will performance be measured?

Find out the answer to these questions, and make sure you have them in writing before signing that contract.

Step 4: Outsource!

With a clear objective in mind, a reliable outsourcing partner, and a contract, you’re ready to enjoy your outsourced work. Focus on more important things while your outsourcing partner takes care of your operations. Receive regular reports and feedback on how you’re operations are going, and let your partner know your objectives so they will help you reach them. Then, watch your business grow!

Outsource Work To The Philippines

Outsourcing to the Philippines can be overwhelming, especially if you’re doing it for the first time. With over 800 BPO companies in the Philippines, how do you know who to work with?

At KDCI Outsourcing, we take the guesswork out of outsourcing. With our commitment-free exploratory call, we’ll help you identify whether outsourcing is for you and whether we’re the right partner to fulfill your requirements. 

Discover how to outsource work to the Philippines fuss-free. Contact us today!

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Property Management
Top 10 Property Management Agencies In The Philippines
Get a list of the top ten property management agencies with the best services to help oversee the upkeep of your property in 2024!

Property Management Services: What Is It & Why Do You Need It?

Property management services are a type of service which involves overseeing the day-to-day care of properties. It involves everything from tenant customer support and maintenance coordination to lease management and accounting

When it comes to owning properties, property management is important because you want to maximize the potential of your properties whilst minimizing your esources and effort because this allows you to get the best return on investment (ROI). 

Aside from this, a well-kept property also helps you stay on top of the legal requirements of property management

And though you can manage your properties yourself, there are limitations to what you can do. Meanwhile, when your property management is left in the hands experts, they can streamline process, leading to many benefits such as cost reduction, process improvement, scalability, and more!

Philippine Property Management: Benefits

The Philippine business process outsourcing industry is growing 9.04% annually, and services other than call center, like property management services, are becoming increasingly in demand mainly because of the country’s lower cost of labor. This benefit helps property owners and HOAs save money on property management

Another reason why US property management agencies outsource to the Philippines is because of their large pool of English proficient college graduates. When outsourcing property management functions to the Philippines, companies can access its skilled workforce, ensuring excellent communication and collaboration, as well as high quality services.

And most importantly, by outsourcing to the Philippines, companies can scale their property management! Because the Philippines is one of the leading markets in business process outsourcing, outsourcing agencies receive government support that helps ensure service quality while providing flexible engagement models to clients, allowing them to scale their operations as needed, adapting to business and market conditions.

Top 10 Property Management Agencies In The Philippines

Outsourcing to the Philippines starts with identifying the right property management agency who can meet your requirements. To help with that, we’ve listed the top 10 property management agencies in the Philippines!

KDCI Outsourcing

KDCI Outsourcing is a leading global business process outsourcing company in the Philippines, known for its efficient property management solutions. Their services include tenant management, maintenance coordination, financial reporting, and lease administration, leveraging advanced technology for seamless operations. KDCI Outsourcing primarily serves property owners, real estate investors, and property management companies in the United States, UK, and Australia seeking cost-effective and reliable property management.

Philproperty Expert

Philproperty Expert is a leading real estate service provider in the Philippines, specializing in comprehensive property management. They offer end-to-end services including maintenance, tenant relations, lease management, and financial reporting, ensuring high property value and tenant satisfaction. Their target market includes individual property owners, small to medium-sized investors, and property developers.

Kondo Ko

Kondo Ko is a specialized property management company focused on condominium properties in the Philippines. They provide personalized services such as tenant screening, rent collection, property maintenance, and condominium association management. Kondo Ko’s target clients are condominium owners, homeowners' associations, and developers seeking dedicated management services.

Colliers

Colliers is a global real estate services company with a significant presence in the Philippines, offering a broad range of property management services. These include asset and facilities management, financial services, and tenant engagement programs, all enhanced by advanced technology and data analytics. Colliers caters to commercial property owners, institutional investors, and large real estate developers.

CBRE Philippines

CBRE Philippines, part of the world's largest commercial real estate services firm, provides full-spectrum property management services. Their offerings include facilities management, financial management, lease administration, and tenant relations, focusing on maximizing property value and operational efficiency. Their clients are large-scale commercial property owners, multinational corporations, and institutional investors.

Acropro PH

Acropro PH is a dynamic property management company recognized for its innovative solutions and client-centric approach. They offer property maintenance, tenant management, financial reporting, and compliance management, emphasizing transparency and efficiency. Acropro PH serves residential property owners, small to medium-sized investors, and developers.

Santos Knight Frank

Santos Knight Frank is a premier real estate consultancy in the Philippines, offering integrated property management services. Their offerings cover facilities management, lease management, tenant relations, and financial services, tailored to enhance property performance and tenant satisfaction. They cater to commercial property owners, institutional investors, and high-net-worth individuals.

Bed and Go Inc.

Bed and Go Inc. specializes in managing short-term rentals and vacation properties in the Philippines. Their end-to-end management services include booking management, guest services, property maintenance, and marketing, ensuring a hassle-free experience for owners and a memorable stay for guests. Their target market includes vacation property owners, Airbnb hosts, and short-term rental investors.

CPMGI

CPMG Inc. (Consolidated Property Management Group Inc.) offers comprehensive property management services in the Philippines. They provide tenant management, property maintenance, financial management, and lease administration, focusing on maximizing property value and tenant satisfaction. Their clients are residential property owners, small to medium-sized investors, and condominium associations.

KMC Savills

KMC Savills is a leading real estate services company in the Philippines, providing holistic property management solutions. Their services include facilities management, tenant relations, financial services, and strategic asset management, utilizing extensive market knowledge and advanced technology. They serve commercial property owners, institutional investors, and multinational corporations.

Outsource Property Management To The Philippines

Finding someone you can trust to oversee the care and upkeep of your property can be incredibly challenging, especially with hundreds of property management agencies in the Philippines.

At KDCI Outsourcing, we take the guesswork out of property management services. Tell us your requirements and we’ll build you a custom offshore team of property management specialists who can manage your property remotely for you. 

Interested in property management outsourcing? Contact us today!

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Offshore Staffing
The Best Offshore Staffing Companies In The Philippines
Find out what sets Philippine offshore staffing apart, and get a list of the top offshore staffing companies in the Philippines!

What Is Offshore Staffing?

Offshore Staffing is the practice of hiring employees in an overseas location, typically in a region that is far away, to perform certain tasks or to manage entire operations. This business strategy is an alternative to doing tasks in-house or hiring onshore contractors, usually to maximize cost efficiency, to access specialized talent, or to address staffing issues.

Some of the top countries with the best offshore staffing companies include the Philippines, India, and Malaysia as these countries have lower labor costs, making companies in developed countries want to outsource jobs to them.

What Is The Difference Between Offshore Staffing and Outsourcing?

Offshore Staffing involves hiring staff in an offshore location or different country to perform tasks typically performed inhouse or onshore, while outsourcing involves enlisting third party services, whether as full time offshore staff, to finish a project, or as a retainer that performs tasks over a longer period of time.

The confusion between offshore staffing and outsourcing stems from their overlap. Both involve hiring outside of one’s organization, but while offshore staffing is a very specific practice, outsourcing is more general. In fact, offshore staffing is a type of outsourcing – offshoring! This means hiring outsourced staff or staff outsourcing from an offshore location for staff augmentation.

Why Are Philippine Offshore Staffing Companies So Popular?

Among many offshore locations, most companies, especially those in developed nations like the United States, United Kingdom, Australia, and similar countries prefer to work with offshore staffing companies in the Philippines because the Philippines has significantly lower cost of labor than theirs.

The average monthly wage in the Philippines is 20,583 PHP (~355 USD). Meanwhile, the average monthly wage in the United States is 5,667 USD, while it’s 1950 GBP (~2,530 USD) and 7,426 AUD (~5,000 AUD) in Australia. While these averages can’t represent the whole picture of the cost difference in different industries, it does illustrate the cost difference that many global companies leverage to become more efficient financially. 

Another reason companies like the US, UK, and AU prefer the Philippines over other countries for offshore staffing lies in the country’s excellent English. As the 3rd largest English speaking country in the world, with the 2nd highest English proficiency in Asia, the Philippines has a large pool of English speaking professionals in various industries like customer service, design, and finance & accounting. This makes it much easier for companies in English speaking countries to communicate with their offshore staff, aiding collaboration efforts for better productivity.

Not to mention, literacy rate in the Philippines is a whopping 99.27% in 2021! With over 350,000 college graduates yearly, companies have a very large pool of talent to choose from, making it much easier to find a great fit in terms of experience, skills, and cultural compatibility. All of these contribute to better communication and collaboration, which are essential to an effective offshore staffing setup.

Altogether, the cost benefits, as well as skills and communication advantages of the Philippine workforce, make the Philippines an ideal location for hiring offshore staff.

Who Are The Top Offshore Staffing Companies In The Philippines?

Holding 10-15% of the world’s BPO market share, the Philippines has over 788 outsourcing companies to choose from when looking to hire offshore staff. With each company having its own set of expertise and unique selling points, it can be difficult finding those that specialize in offshore staffing to help meet your staffing needs. That’s why we shortlisted six of the outsourcing companies with the best offshore staffing services based on their Google ratings!

KDCI Outsourcing 

KDCI Outsourcing is a global outsourcing company offering tailored outsourcing solutions and building offshore teams for companies of all sizes in different industries. Some of their most in-demand services include creative services, call center services, and eCommerce support services. They specialize in customizing offshore staffing solutions for clients, with focus on finding the right fit, in terms of skills, expertise, and culture, to ensure seamless integration and streamlined operations. Hence, they’re an excellent choice for those looking for offshore staff that feel inhouse!

Intogreat Solutions

Intogreat Solutions is a BPO company offering outsourcing services including customer service, technical support, back-office solutions, and virtual assistant services. They specialize in providing flexible offshore staffing solutions tailored to match client needs, emphasizing seamless integration and operational support. 

HGS OSS

HGS OSS is a division of Hinduja Global Solutions (HGS), focusing on BPO and customer experience solutions globally. They offer offshore staffing services across industries such as customer service, technical support, sales, and healthcare support. It differentiates itself with technology-driven solutions and domain expertise, making them ideal for large enterprises and MNCs seeking scalable outsourcing solutions to enhance customer engagement and operational efficiency.

DBOS

DBOS (Dynamic Business Outsourcing Solutions) is an Australian-owned BPO company operating in the Philippines. They specialize in offshore staffing across digital marketing, administrative support, IT services, and creative design. They excel in building dedicated offshore teams that integrate seamlessly with client operations, making them suitable for businesses across sectors looking to boost productivity and reduce costs through specialized offshore staffing solutions.

Supporting Enterprises

Supporting Enterprises is a Philippine-based BPO company offering outsourcing services such as customer service, technical support, back-office operations, and digital marketing. They provide flexible offshore staffing solutions designed to meet diverse client needs with agility and adaptability. Supporting Enterprises is recommended for SMEs and startups seeking cost-effective outsourcing solutions without compromising quality across multiple functions.

Atticus Solutions

Atticus Solutions is a Philippine-based outsourcing company specializing in virtual assistant services, customer support, administrative assistance, and digital marketing solutions. They offer personalized offshore staffing solutions tailored to administrative and operational needs, distinguishing themselves in the outsourcing industry. They are ideal for entrepreneurs, small businesses, and professionals seeking dedicated virtual assistants and specialized support services to enhance efficiency and focus on core activities.

How To Outsource Staff To The Philippines?

Finding the right offshore staffing company in the Philippines can feel like finding a needle in a haystack – there’s just so many out there for you to find the one that fits your needs. At KDCI Outsourcing, we understand how important it is to work with staff who understands your brand and vision, who can communicate well with your inhouse staff and can provide the necessary support to help you achieve your business goals.

That’s why KDCI Outsourcing focuses on sourcing staff who are not only skilled and vetted, but those with soft skills and cultural fit, taking compatibility to a next level, ensuring the most seamless collaboration experience. Offshore outsourcing shouldn’t be a problem when your staff feel inhouse and are equipped with all the tools and resources to communicate effectively with you in real-time.

Learn more about offshore staffing in the Philippines. Contact us today!

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Outsourcing Guide
A Guide On How To Outsource Call Center Services To The Philippines
The Philippines is the world's call center capital. Learn how you can outsource call center services to the Philippines in 5 easy steps!

What Are Call Center Services?

Call center services, also known with contact center and call center outsourcing, refer to a type of support function which handles interactions with customers or the like. This can come in multiple forms, such as through calls, emails, live chats, and other communication channels. These may also revolve around fielding incoming communications (inbound) or conducting outreach campaigns (outbound). The goal of call center services is to improve customer satisfaction.

As a service, its benefit for clients is its ability to streamline certain business processes like customer service, tech support, admin support, or sales. The goal is to enhance the overall operational efficiency of an organization.

What Are The Different Types of Call Center Services?

When it comes to call center services, they may come in the form of calls, emails, live chat, or any other form of communication. And when classifying them into different types, there are two overarching categories and several services under each. 

Inbound Call Center Services

From the word “inbound,” this type of call center service refers to all incoming communications. Below are the most common types of inbound communications that call center specialists handle.

Customer Support

The most common call center service is customer support. With a large number of B2C or direct to consumer businesses, many are looking for services that will help them answer customer queries, assisting with their complains and issues.

Technical Support

As companies becoming increasingly digitized, it’s become more common for people to encounter technical issues or difficulties, requiring technical support. This service aims to provide assistance with technical issues, such as through troubleshooting or guiding customers through problem-solving processes.

Order Processing

With many deliveries and shipments happening all over the world, there are bound to be hitches. And that’s what order processing services are for – handling calls related to product orders such as by taking orders, processing payments, and confirming deliveries.

Help Desk Services

There’s a rise in digital products, and with it comes the need for help desk services which provide support and assistance to users or customers with technical issues, inquiries, and service related requests.

Reservation Services

This service provides assistance on booking and managing services for various services such as hotels, flights, restaurants, and events. The primary task involves securing and modifying bookings according to the customer’s needs.

Concierge Services

Similar from reservation services, but a bit more broad are concierge services, which offer recommendations, arrange transportation, plan itineraries, and even handle special requests to help customers, usually in the context of travel.

Outbound Call Center Services

The opposite of inbound, outbound call center services refer to all outgoing calls conducted. Below are the most common types of outbound call center services that call center specialists handle.

Telemarketing

The most common outbound call center service is telemarketing, where an agent conducts sales outreach, calling people to promote products and services. 

Market Research

Another reason to do outbound calls is to gather data. Market research services involve calling people to survey or gather feedback to understand customer preferences and market trends.

Customer Follow-up

This type of service focuses on after-sales care, and involves reaching out to people to follow-up on their satisfaction with products or services

Why Do Companies Outsource Call Center Services To The Philippines?

The Philippines is the world’s call center capital! Why?

Besides being known for its significant cost savings because of its lower cost of labor, the Philippines has excellent English, making Filipino call center agents amazing at communicating over calls.

The Philippines also has a very high literacy rate, ensuring there’s no shortage of talent when it comes to their call center companies.

Together, these contribute to the Philippines’ excellent track record as a reliable call center outsourcing destination. This also paved the way for the steady growth of its call center and BPO industry through the years!

How Do You Outsource Call Center Services To The Philippines?

Once you’re convinced you want to outsource to the Philippines, the next step is getting started. Outsourcing can sound intimidating, but it’s actually pretty simple. To break things down for you, we listed the process into 5 steps so you have a clear idea of how things will go.

Step1: Know Your Requirements

Before starting anything, know what you want to outsource. With the different types of call center services listed above, it should be easier for you to identify which particular service you need. 

But aside from that, you should identify how much work needs to be done. How many calls need to be handled or conducted every day, week, month? For how long will you be needing the service? Will there be surges in call volume or will it be relatively consistent?

Make sure you have the answers to these questions before you even meet with any outsourcing company to discuss work arrangements.

Step 2: Look For An Outsourcing Partner

Once you have a clear picture of what you need, it’s time to shop around. The best method to find a reliable outsourcing partner is by referral. Do other businesses in your network have an outsourcing partner they can recommend? If not, there’s always Google.

Do a quick search and you’ll find numerous Philippine call centers. To make things even easier for you, here are the best call centers in the Philippines to help you get started. All of these companies have multiple ways you can connect with them to learn more about their services.

Pay attention to the details when communicating with them. While all outsourcing companies offer the same benefits – cost savings, access to talent, specialized skills, etc. Each company would have an edge. Some are more cost-effective, some are more technologically advanced, some provide more flexibility in terms of contract, and some offer multiple engagement models to accommodate different needs.

At the end of the day, the right outsourcing partner will depend on your priorities.

Step 3: Set Expectations and Sign Contract

Once you’ve selected the outsourcing partner, you’ll start planning on how to get your offshore call center operations started. This process involves setting expectations – what are the key performance indicators (KPIs) they have to meet? What hours will they be working? How many agents will you have dedicated to you? What are the payment terms? Are there any hidden charges, and how do you avoid them?

These are important questions to answer during your discussion with your outsourcing partner because it will prevent any surprises or disappointment later. It also helps you finalize the details that will go into your contract!

Step 4: Onboard Offshore Call Center Team

After contract signing, the next step is for your outsourcing partner to source, train, and vet your offshore call center team in preparation for their work for you. They’ll undergo training for your brand, products and services, and will be equipped with the necessary tools to support your customers. This involves getting accounts and credentials to communication channels where they’d connect with your customers.

These efforts go toward preparing them to provide your customers with the best service, ensuring positive customer experiences, reflecting well on your brand. Another objective is to ensure they have what it takes to integrate with your system and culture, being able to use your tools and represent your brand to customers.

Step 5: Enjoy Your Call Center Services

And once your offshore call center team is ready to go, you will be given a quick demonstration to prove their readiness. With your go signal, they’ll begin servicing your customers under the guidance and supervision of your outsourcing partner.

You’ll receive regular reports on how your call center is doing, with feedback for improvement. With your call center taken care of, you can focus on other areas of your business, streamlining your processes and optimizing the use of resources.

Outsource Your Customer Service To The Philippines

Now that you know everything you should about call center services, it’s time to work with the best call center Philippines has available. Reach out to a reliable call center company in the Philippines!

At KDCI Outsourcing, we specialize in providing tailored call center services, with focus on customer service & sales, retail & eCommerce support, administrative support, and more! Our goal is to streamline your call center operations using AI and automation for maximum cost savings and efficiency. 

Learn more about our call center services. Contact us today!

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Design & Marketing
The Top 10 Creative Agencies In The Philippines (2024)
The Philippines is becoming increasingly popular for design outsourcing. Here are the top creative agencies recommended by Sortlist and KDCI Outsourcing!

Creative Outsourcing Overview: Philippines

In 2023, 30% of companies that outsourced to the Philippines were from the design and marketing industry, and creative services were the second most in-demand service for outsourcing. With such numbers, no wonder Philippine creative agencies are growing in popularity in the global outsourcing market.

As a leader among creative process outsourcing companies in the Philippines, KDCI Outsourcing sees hundreds of companies outsourcing creative production year by year. And the most in-demand are web design and graphic design, accounting for 40% of the market. This is followed by UI/UX design (30%), Multimedia (20%). 

Why Outsource Design Work To The Philippines

Did you know that hiring a multimedia designer in the United States costs $1,200 to $1,500 monthly on average? Meanwhile, the outsourcing cost for multimedia costs around $500 to $800 in the Philippines; that’s almost 70% cost savings.

Not to mention, this outsourcing cost already includes hiring, training, resources, and government mandated benefits, saving you much in time and effort as well. This allows you to devote more of your attention to core business functions, giving you a competitive advantage in a highly competitive market.

And when you give the burden of staffing to your outsourcing partner in the Philippines, you’re able to gain more flexibility, allowing you to scale your creative production based on demand.

But just because you’re outsourcing to gain these advantages doesn’t mean you’ll sacrifice the quality of your creative output. On the contrary, with outsourcing agencies like KDCI Outsourcing with decades of experience in the creative industry, we have thorough guidelines to make sure quality is always the highest and turnaround times are quick. We are also well-versed in the latest tools and trends to make sure your designs are always eye-catchy and modern, while still on-brand.

And with the Philippines being a hotbed of talent, there’s a large pool of designers with various skills and expertise that creative agencies can tap when finding you the best designers who integrate well with your brand and inhouse team.

Combining these benefits of cost savings, greater business focus, increased flexibility and scalability, while ensuring high-quality output and quick turnaround times to streamline creative production – the Philippines has quickly become one of the rising stars in creative outsourcing in 2024.

Top Creative Agencies In The Philippines In 2024

When outsourcing to creative agencies in the Philippines, it’s important to work with those that have been vouched by reliable sources in the past. Using Google & Sortlist, the modern businessman’s yellow pages, below are the top 10 creative agencies we've selected for you, listed in no particular order.

1. KDCI Outsourcing

KDCI Outsourcing is a global outsourcing company that doubles as a creative agency. Building a robust portfolio of designs in web, graphic, UI/UX, and multimedia, to showcase the beautiful artworks of their world-class designers. They offer a range of creative production services, and are known for tailoring their services to the client’s needs. Compared to other creative agencies, they offer the flexibility of staffing solutions, helping companies build offshore creative teams if they do not wish to outsource projects or hire retainers. This makes them a great choice for companies looking for long term solutions to their creative needs.

2. Stellar Videos

Stellar Videos excels in crafting 2D explainer videos that tell compelling stories. They offer a wide array of services including whiteboard animation, social media videos, and YouTube video editing, blending global standards with local charm. Their commitment to producing high-quality, impactful videos sets them apart in the animation industry.

3. beCreative Studios

beCreative Studios is a dynamic creative design agency focusing on multimedia content creation. They provide diverse services such as graphic design, video production, and digital marketing, ensuring each project reflects the client's unique brand identity. Known for their innovative and personalized approach, they consistently deliver standout results.

4. BrightBulb Animations

BrightBulb Animations specializes in creating engaging explainer videos. Their offerings include character animation, motion graphics, whiteboard animation, and corporate video production. With a focus on detailed attention and high-quality results, they handle only a few projects at a time, ensuring each video receives the care it deserves.

5. XS Multimedia

XS Multimedia is a comprehensive creative agency offering a vast range of digital and traditional marketing services. They excel in branding, graphic design, web development, video production, and digital marketing, providing innovative solutions that drive business growth. Their blend of creativity and technology enables them to deliver effective, impactful marketing campaigns.

6. Rad Creatives

Rad Creatives is renowned for its focus on modern branding and design. They offer services like branding, graphic design, web design, and digital marketing, helping brands stay relevant and engaging. Their trend-savvy approach ensures that their designs appeal to contemporary audiences, setting them apart from their competitors.

7. Design For Tomorrow

Design For Tomorrow is an innovative creative design agency focused on forward-thinking design and strategy. Their services encompass branding, digital marketing, graphic design, and user experience (UX) design. Known for their emphasis on sustainability and cutting-edge design principles, they ensure that each project not only meets contemporary needs but is also future-proof.

8. Strong Media Corp

Strong Media Corp is a dynamic media production company specializing in high-quality video production and multimedia services. They offer a range of services including corporate videos, commercials, digital content creation, and event coverage. Their strength lies in their state-of-the-art production facilities and a talented team that delivers visually compelling content that stands out in the competitive media landscape​.

9. Motion Cabin

Motion Cabin is a creative animation studio known for its expertise in creating captivating animated videos. They provide services such as 2D and 3D animation, motion graphics, and explainer videos. What differentiates them is their focus on storytelling and visual innovation, ensuring that each animation project not only entertains but also effectively communicates the client’s message.

10. Skyrocket Studios

Skyrocket Studios is a vibrant creative and marketing agency that thrives on passion and innovation. They offer a comprehensive range of services including digital marketing, content strategy, web development, design, and social media management. What distinguishes them from the competition is their dynamic, entrepreneurial spirit combined with expertise in creative technology, ensuring smart, result-driven solutions for their clients

Outsource Creative Production To A Philippine Agency

There are many outstanding agencies in the Philippines that offer comprehensive outsourced design services. But if you’re looking for a solution that gives you not only high quality designs but a long-term team of offshore designers dedicated to you, then you should work with KDCI Outsourcing!

We specialize in finding the best offshore staff in the Philippines, and will train, hire, and vet the best designers who fit your requirements to ensure seamless collaboration and the best outcomes. 

Learn more about creative outsourcing. Contact us today!

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Outsourcing Guide
Top Finance and Accounting Outsourcing Services Offshored To The Philippines
Globally, companies favor Philippine finance and accounting outsourcing services. Discover the most commonly offshored functions here!

Why Philippine Finance and Accounting Outsourcing Services Are So Popular

The Philippines is the top choice when it comes to outsourcing finance and accounting due to its high number of finance and accounting professionals, its cost-effectiveness, excellent communication, and excellent track record for providing excellent finance and accounting outsourcing services.

Did you know that there are over 200,000 certified accountants in the Philippines? Not including the finance professionals, the total number of professionals in the industry is huge. This has led to a lot of multinationals outsourcing their finance and accounting functions like bookkeeping, accounts receivable, and accounts payable to the Philippines.

Not only that, the average hourly rate of an accountant in the United States in 2024 costs $37 while it only costs $6. Meanwhile, the average hourly cost of hiring a financial analyst in the United States costs $39.19 per hour, whereas the same costs around $5 on average in the Philippines.

Another reason outsourcing finance and accounting to the Philippines works so well is because of how easy it is to communicate with Filipinos. This is not surprising, considering that the Philippines is just next to Singapore as the best English speaking country in Asia. 

But possibly the biggest reason companies are looking at the Philippines when it comes to finance and accounting outsourcing has to do with its reputation. Following in the footsteps of multinationals like Accenture, IBM, and Deloitte, more and more companies are open to outsourcing finance and accounting to Philippines BPO companies.

Top 10 Finance and Accounting Outsourcing Services You Can Outsource To The Philippines

Ready to outsource your finance and accounting but not quite sure where to start? Below are the most common finance and outsourcing services in the Philippines!

Bookkeeping

This involves the systematic recording of a company's financial transactions, including sales, purchases, receipts, and payments. It ensures that financial records are accurate and up-to-date, and businesses outsource it primarily to reduce costs, increase accuracy, and free up resources. The reason that Filipino bookkeepers are popular is because of their attention to detail and proficiency in various accounting software like Quickbooks, Xero, Zoho Books and more!

General Accounting

This encompasses the overall management of a company’s financial information, including maintaining the general ledger, preparing trial balances, and ensuring compliance with accounting standards. As this is directly responsible for maintaining a business’ financial integrity and compliance, many choose to outsource this function to skilled Filipino accountants to ensure high quality services at a lower cost.

Accounts Payable

This involves managing outgoing payments, including invoice processing, payment approvals, and vendor management. The goal is to ensure that all payments are made accurately and on time. By outsourcing this, companies can improve their efficiency and accuracy, at the same time, reducing the risk of errors and fraud. Filipino professionals excel in managing high volumes of transactions and adhering to deadlines, making them a top choice.

Accounts Receivable

This is about managing incoming payments, including invoicing customers, tracking payments, and managing collections. It’s a time sensitive function, and to ensure timely collection of revenue, many choose to outsource this to reduce the burden on internal staff. Since the Philippines offers skilled professionals who are adept at managing receivables and improving collection rates, they’re usually hired for this function.

Payroll

This involves calculating employee wages, withholding taxes, and ensuring compliance with labor laws. The process includes generating paychecks and managing benefits. As there’s plenty of room for error, most businesses outsource to Filipino payroll specialists who are proficient in handling complex payroll processes and regulations to ensure compliance, reduce errors, and streamline payroll operations.

Financial Reporting

This involves preparing financial statements, including balance sheets, income statements, and cash flow statements, to provide a comprehensive view of a company’s financial health. To ensure accuracy and compliance with regulatory standards, companies outsource financial reporting to Filipino accountants who are skilled in preparing detailed and timely financial reports, helping businesses make informed decisions.

CFO Services

This provides strategic financial management, including financial planning, risk management, and advising on financial decisions. This process often includes part-time or interim CFO support, so businesses outsource this to access high-level financial expertise without the cost of a full-time executive. The Philippines offers experienced finance professionals who can provide valuable strategic insights, making them a popular option.

Tax Preparation & Compliance

This involves preparing and filing tax returns, ensuring adherence to tax laws, and planning tax strategies to optimize liabilities. With complex tax regulations and the risk of penalties many companies outsource tax services to Filipino tax professionals who are knowledgeable about local and international tax laws, providing reliable tax solutions to ensure compliance.

Audit & Assurance Services

These include conducting internal and external audits, risk assessments, and compliance checks to ensure the accuracy and integrity of financial statements. As a function that requires objectivity, companies outsource this task to a third party for independent and objective evaluation of financial statements, enhancing credibility and transparency. With a pool of qualified auditors, the Philippines comes as a top choice for high-quality assurance services.

Credit Management

This involves evaluating creditworthiness, managing credit risk, handling collections, and maintaining credit reports for effective management of credit-related activities. Outsourcing credit management improves cash flow, reduces bad debts, and enhances risk management, especially when working with Filipino professionals who are skilled in credit analysis and collections, providing reliable credit management solutions.

Financial Analysis & Planning

These involve analyzing financial data, forecasting future financial performance, and developing strategies to achieve financial goals and improve strategic decision-making. Companies like to outsource this to the Philippines to gain expert insights and get detailed financial models.

Top Finance and Accounting Outsourcing Companies In The Philippines

Knowing what functions you want to outsource to the Philippines? Next is choosing the right outsourcing provider to work with to ensure the best results. We’ve listed the top Philippines outsourcing companies known for providing high-quality finance and accounting outsourcing services.

KDCI Outsourcing

KDCI Outsourcing is a leading BPO company in the Philippines, offering custom finance and accounting outsourcing services to global brands. They specialize in building offshore finance and accounting teams in the Philippines that fit well with your organization for seamless collaboration. Their top services are in general accounting, accounts payable, accounts receivable, payroll, taxation and more. Majority of their clientele are SMEs from the USA, Australia, and Europe. With their varied services and great fit, we recommend them for companies that prioritize collaboration above all else.

D&V Philippines

D&V Philippines is a finance and accounting outsourcing company that provides a wide range of services including bookkeeping, payroll, and CFO support. Their services are tailored to support CFOs in making better financial decisions and professional service firms through staff augmentation. Their clientele are mostly large corporations and enterprises, hence they’re a great choice for CFOs of large companies and professional firms looking for additional hands either temporarily or permanently.

Connext Global

Connext Global is an outsourcing company that offers outsourcing solutions, including finance and accounting services such as finance, accounting, and administrative support. They specialize in offshore accounting, helping clients build accounting teams in the Philippines. Their services cover anything from managing financial records and bookkeeping to tax preparation and compliance. Majority of their clients are small to medium-sized businesses across different sectors, making them an excellent service provider for those looking for support but still want to be a bit hands on in building their offshore accounting teams.

TOA Global

TOA Global is an outsourcing company that specializes in providing dedicated accounting professionals to support accounting firms and financial planners. Their services are designed for speed, quick adoption and scalability, and their primary market is Australia, serving that market for 10+ years; other markets they service include New Zealand and USA. They’re a great choice for those looking for a quick fix, either because they need staff augmentation now or because they need to scale their operations immediately.

Beepo

Beepo is a BPO company that offers outsourced finance and accounting services, such as accounts receivable, and accounts payable, and bookkeeping. They mainly work with startups and SMEs, especially those looking for cost-effective solutions in Australia and beyond. With strong focus on cost, they’re the best choice for brands whose primary reason for outsourcing is to reduce expenses.

Platinum Outsourcing

Platinum Outsourcing is an outsourcing company that offers bookkeeping, payroll support, accounts payable, and accounts receivable services. They primarily cater to Australian businesses, using international financial reporting standards (IFRS) as their financial reporting standards (PFRS & AAS respectively), aligning well with Australian accounting standards. Because of this, we recommend them mainly for Australian companies looking for finance and accounting services with little learning curve.

Personiv

Personiv is an outsourcing company offering custom finance and accounting services, with focus on scalability, efficiency, and cost reduction to help companies sharpen their competitive edge. Their goal is to help companies do more with less, offering customizable teams, starting at one person. This makes them a great choice for companies that prioritize efficiency, looking to do a lot with a lean team.

Yempo-solutions

Yempo-solutions is an outsourcing company that specializes in finance and accounting services, known for their ability to provide instant quotes for those looking to avoid instant negotiations. Their market is mostly Australian companies interested in improving efficiency and cutting costs, making them an excellent partner for those looking to get more done with fewer resources.

Triple Consulting

Triple Consulting is an outsourcing company with services spanning everything from basic to advanced, including payroll, accounting & bookkeeping, tax consulting, and more, with heavy emphasis on compliance and efficiency. Their target audience are SMEs and professional firms seeking reliable finance and accounting solutions, making them a great choice for those looking for comprehensive finance and accounting services.

AHC Certified Public Accountants

AHC Certified Public Accountants offers outsourcing services that primarily revolve around financial reporting and accounting processes – from recording transactions and maintaining books to preparing statutory reports, financial statements, etc. They primarily target SMEs and also individual clients seeking professional accounting and financial services, as such, they can be a great service provider for companies with fewer headcount without inhouse finance and accounting.

Get The Best Finance and Accounting Outsourcing Services

There are plenty of reasons why brands prefer finance and accounting outsourcing services in the Philippines. Be it cost reduction, access to highly capable accountants, or scalability – Philippine finance and accounting outsourcing companies have got you covered!

KDCI Outsourcing is a specialized BPO company that builds outsourced finance and accounting teams in the Philippines. Their specialists are not only vetted and excel in their craft, they’re also handpicked to mesh well with your company culture, so they can collaborate seamlessly with your inhouse teams, bridging the gap between culture, time, and geography so your offshore team feels inhouse.

Learn more about finance and accounting outsourcing services

Contact us today!

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Outsourcing Guide
The Pros & Cons of Outsourcing Content Moderation To The Philippines
July 5, 2024
Why do companies outsource social media content moderation to the Philippines? Content moderation in the Philippines is cost-effective, high-quality, scalable, and more!

What Are Content Moderation Services?

Content moderation services, sometimes used interchangeably with social media moderation services, are a type of service that involves a third party reviewing, monitoring, and managing your user-generated content on online platforms, typically social media, to ensure adherence to your company’s standards and guidelines. The objective of content moderation services is to remove inappropriate or offensive content to enforce community guidelines and terms of service to maintain safety, appropriateness, and alignment with a brand’s values.

Such a service is highly sought after because online scams and illegal content that are harmful to users are all over the internet, and it takes a lot of time and effort to go over all content, analyze their intent and impact, and decide whether they are suitable to the platform and brand or not. 

This process entails exposure to an overwhelming amount of content, which can be exhausting and stressful to the moderator. And the leading reason why companies hire content moderators is because professionals have found a way to quickly and accurately evaluate content, while managing their stress and emotions. Not only will this keep your online platforms pleasant for your users, it will also help optimize your time.

Pros of Outsourcing Content Moderation To The Philippines

The Philippines is the world’s call center capital because it has 3-4 million employed workers, and it makes up 10-15% of the world’s BPO industry. As a top outsourcing destination in 2024, no wonder that the Philippines is also one of the leading countries when it comes to outsourcing social media management, specifically content moderation. Why? We’ve listed the benefits below!

Cost & Time Efficiency 

The hourly cost of content moderation services in the United States is $25 - $49 while outsourcing it to the Philippines costs $10 - $15 on average. That's almost 70% savings! 

Not to mention, hiring content moderators requires overhead and direct management. On top of paying their salary, you need to provide benefits and paid leaves. You also have to oversee their work yourself, training them, doing regular quality checks, and giving timely feedback for continuous improvement. Not only will the costs add up, it’s also time consuming.

Meanwhile, if you work with a content moderation agency like KDCI Outsourcing, they’ll manage everything for you – hiring, training, and onboarding, all the way to managing your day-to-day operations, as well as providing reports and recommendations. They do all of these for one flat rate paid monthly, helping you reduce costs and save time.

Highly Skilled Workforce

Did you know that Facebook alone employs over 10,000 social media content moderators in the Philippines? The reason why a global giant like Meta would choose the Philippines for its social media content moderation is because of the Philippines long-standing reputation of having high-skilled workers.

In fact, there are 39.84 million employees in the Philippines with 1.3 million employed in the outsourcing industry. Holding 10-15% of the world’s BPO market, it’s only natural that many companies, small or large, are looking to hire skilled labor, like content moderators, from the Philippines. 

Cultural Compatibility

Content moderation is one of those tasks that require cultural knowledge. It’s not enough to know the English language, you need content moderators who understand Western culture to understand context and nuances of content to accurately evaluate their appropriateness and fit with a company’s branding and community guidelines.

Among the many English speaking countries, especially in the more affordable outsourcing destinations, the Philippines has the best cultural compatibility with the United States. As a previous US colony, the Philippine culture is closely aligned with North American culture, with Filipinos able to understand American expressions and pop culture references. This makes Filipino content moderators a great option for screening Western content.

Flexibility & Scalability

Outsourcing a process like content creation puts the burden of management on the outsourcing agency. This means you can scale your operations without worrying about maintaining headcount. Just communicate the changes to your outsourcing partner, and they will make the changes for you. 

This flexibility is invaluable for businesses, especially in a highly competitive market where agility can make or break one’s success. 

Government Support

Business process outsourcing rakes in around $30 billion every year, and is one of the main drivers of Philippine GDP. As one of the strongest industries in the country, outsourcing is getting support from the government in the form of special economic zones, tax incentives, and laws and legislations that support the industry.

The government is making efforts in improving infrastructure, particularly in telecommunications and economic zones, like the Philippine Economic Zone Authority (PEZA), that grants outsourcing companies fiscal tax incentives to attract more global clients. 

And to fuel the BPO economy, the government is also investing heavily in education to upskill the workforce. And they’re rolling out policies like the Data Privacy Act in 2012 and partnering with the private sector to ensure business continuity and sustainable growth of the BPO industry in the country.

Infrastructure

With support from the Philippine government, outsourcing companies are able to enjoy robust telecommunications, modern office spaces, better transportation, growing IT infrastructure, redundant power supply, and security measures that support data transfer.

As remote work becomes increasingly popular, the demand for outsourced services has also increased post-pandemic, highlighting the need for Philippine infrastructure to pick up its pace in development. And with government investment, companies are enjoying faster and more reliable internet. Transportation to and from central business districts where majority of BPO companies are located has also been smoother. And lastly, there have been cybersecurity measures and data privacy protection to support the growth of the Philippine IT BPO industry – which are valuable to content moderation.

Track Record

Since the early 1990s, the Philippines has begun outsourcing numerous services to Western countries. And today, it’s one of the top outsourcing destinations, especially for services like content moderation, requiring good communication. 

Along with their exceptional English proficiency, cultural compatibility, and lower labor rates, the fact that the country had many successes in terms of providing outsourced services to global companies instills trust, also fueling demand.

Cons of Outsourcing Content Moderation To The Philippines

Every endeavor has its benefits as well as drawbacks. When it comes to content moderation, outsourcing to the Philippines also presents some downsides that you must consider before working with a Philippine content moderation agency. 

Time Zone Differences

One of the biggest challenges when it comes to content moderation is the difference in time zone, especially between the Philippines and United States. With the two nations located on opposite sides of the globe, time zone differences can hinder communication and collaboration.

This is why most Philippine companies adapt shifting schedules to accommodate your preferred schedule, whether that means working your hours or after hours. They also set up clear and reliable communication channels to ensure seamless collaboration and minimize disruptions.

Cultural Differences

As mentioned before, cultural understanding is highly important in something like content moderation. While Filipinos are very Westernized in terms of culture, there are still differences that may be lost to Filipino content moderators.

While this margin of error may be negligible to some, it’s a concern that should be considered nonetheless. And a great way to mitigate this is by training your offshore content moderation team. By working hand-in-hand with your Philippine outsourcing partner, you can ensure your content moderators are able to filter out the kind of content you want much more accurately.

Inconsistent Quality

The difference between doing things in-house versus outsourcing is the amount of control and oversight you have over your content moderation. When you hire a third party to take over the process, there’s a chance that quality control is not quite how you’d like it. This is especially true when you work with more than one outsourcing partner or have part of your content moderation conducted in-house while some are outsourced.

There are bound to be inconsistencies when you’re not the one managing the process. And while you can work as closely as you can with your outsourced partner, especially in the beginning while they are still getting used to the way you do things, your limited control puts you at the mercy of your service provider. This means that if they suddenly decide to not provide services, you’re gonna be in a pickle!

A great way to prepare for this is to assign a contact person in-house who can liaise between your team and your offshore content moderation team. This person should be a subject matter expert, who can serve as a back-up in case things go awry with your outsourcing partner. This person will help with transitioning the process either bringing it back in-house or outsourcing it to a different company.

Data Security Concerns

When outsourcing content moderation, you have to give your service provider and your offshore team access to your content. This presents a cybersecurity and data privacy risk, which risks significant legal and reputational damage. 

To avoid this, make sure your service provider has strict access controls, uses encryption for data transmission and storage, and complies with international standards such as GDPR and CCPA. Not only should they have these in place, they should regularly conduct quality checks to ensure adherence to industry best practices when it comes to data privacy.

Dependence on Technology

Working with a team on the other side of the world is possible in the 20th century thanks to advanced communication technologies and the internet. However, the Philippines has regular typhoons that can cause power and internet disruptions.

These can disrupt operations, lowering productivity and even impacting the business on a bigger scale. Such is the risk of outsourcing any process to the Philippines; but the same can be said even if you were to do content moderation in-house. There are bound to be disruptions due to unforeseen events. 

The best prevention is preparation. Work with an agency that has redundancy measures in place to ensure uninterrupted services. This usually means they equip your offshore team with power stations and secondary internet sources to ensure productivity and that KPIs are met.

Initial Setup and Transition Costs

Most outsourcing companies have a fixed fee, and that includes the initial setup and transition costs already. However, it’s possible as well that these fees are not yet included. In the case of the latter, you can accumulate costs that are beyond your budget, nullifying the cost benefits of outsourcing to the Philippines to begin with.

To avoid this, you should ask your service provider early on about the costs. Be upfront about your budget and ask about any additional costs you may incur before signing any agreements to make sure you don’t pay more than you’re willing.

Top Content Moderation Companies In The Philippines

Finding the best companies that offer reliable and high-quality content moderation services can be challenging. That’s why we’ve done the heavy lifting and listed the ten most reputable, ranging from outsourcing companies to marketing agencies.

KDCI Outsourcing

KDCI Outsourcing is a premier BPO company in the Philippines, known for providing comprehensive outsourcing services. They offer robust content moderation services that include social media monitoring, community management, and user-generated content review, ensuring compliance with platform policies.

Moderation Asia

Moderation Asia is a Filipino company specializing in content moderation and digital community management. They offer real-time moderation, user-generated content review, and compliance enforcement to ensure safe and engaging online environments.

GetCRAFT

GetCRAFT is a Filipino content marketplace that connects brands with content creators and moderators. They provide content moderation services that include social media monitoring, community management, and user-generated content review.

Gaggle

Gaggle is a Philippine-based company that offers content moderation services, primarily focusing on educational institutions. Content Moderation Services: They provide tools and services for monitoring and moderating student-generated content to ensure a safe and productive learning environment.

Teleperformance

Teleperformance is a world-renowned BPO company with extensive operations in the Philippines, known for its exceptional customer service. Their content moderation services include comprehensive screening, user-generated content review, and compliance monitoring, utilizing advanced technologies to ensure platform safety.

Pure Moderation

Pure Moderation is a specialized content moderation and BPO service provider operating globally, including in the Philippines. They provide tailored content moderation solutions such as real-time monitoring, social media management, and AI-powered moderation tools to safeguard online communities.

Truelancer

Truelancer is a global freelance marketplace offering a wide range of professional services, including content moderation. They connect clients with skilled freelancers who provide various content moderation services, such as text, image, and video review, ensuring compliance with community guidelines and standards.

TrueLogic Online Solutions

TrueLogic Online Solutions is a leading digital marketing agency in the Philippines offering a range of online solutions including SEO, web development, and social media management. Their content moderation services include monitoring and managing user-generated content across various platforms to ensure adherence to community guidelines and maintain a positive online presence.

Piton-Global

Piton-Global is a renowned outsourcing provider in the Philippines that specializes in back-office support and customer service. They offer comprehensive content moderation services that leverage human expertise and advanced technologies like AI and machine learning to monitor and manage user-generated content effectively, ensuring compliance with local and international regulations​.

Aegis Global

Aegis Global, now known as Startek, is a global customer experience management company with operations in the Philippines. They provide content moderation services as part of their customer experience management solutions, ensuring user-generated content is monitored and managed effectively.

Outsource Social Media Content Moderation To The Philippines

Ensuring your content adheres to community guidelines to provide the best experience to your audience plays a huge role in maintaining your brand’s reputation. With such high stakes, most companies choose to work with reputable service providers, with a proven track record of providing content moderation services that aren't just reliable, but are also cost-efficient and scalable.

At KDCI Outsourcing, we excel at building offshore marketing and social media management teams that specialize in content moderation. Not only do we vet all specialists to ensure they have the expertise and experience you’re seeking, but we also look for people who have the cultural fit with your organization, ensuring the best communication and the most seamless collaboration.

Learn more about marketing, social media, and content moderation outsourcing services.

Contact us today!

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Outsourcing Guide
Top 5 Reasons to Outsource Marketing to the Philippines
Why outsource marketing to the Philippines? Get cost efficiency, a skilled workforce, time zone convenience, diverse marketing experience, and scalability.

What is Outsourced Marketing?

Outsourced Marketing, also known as offshore marketing, is when you are allowing an outside agency to take care of your marketing needs. Many companies offer outsourced marketing services and have an outsourced marketing team of trained professionals who will support your business.

Why Outsource Marketing to the Philippines

The Philippines is known for being the outsourcing capital of the world, making it an ideal location to outsource marketing. It has plenty of opportunities to help you achieve your marketing goals and grow your business. Many corporations have found that the Philippines has a lower cost of labor compared to many other countries, and a variety of outsourced marketing services, causing its popularity among other outsourcing destinations.

According to Manila Standard, the BPO (Business Process Outsourcing) industry is expected to increase by 7% in revenue growth in 2024. This growth is not just expected in major areas in the Philippines such as Manila, but in smaller areas such as Davao and Clark as well. 

The integration of AI among corporations in the Philippines has helped businesses evolve and become more technologically advanced. These developments have given individuals the opportunity to become more knowledgeable in market research and web development. When outsourcing marketing to the Philippines, many professionals are skilled in using the newest marketing technology, supporting your company for the future.

There are many benefits when you outsource your marketing to the Philippines and we've provided a list of reasons to consider this option!

1. Cost Efficient

One of the most attractive benefits of outsourcing to the Philippines is how much you can save by offshoring to the Philippines. By outsourcing marketing services, you are able to save about 60% in overhead labor costs.

Finding experienced employees in the field of marketing can be challenging and costly. Many companies are looking for alternative options that are cost-efficient while still maintaining quality. The solution several companies have found is to outsource marketing to the Philippines.

In comparison to Western countries, the average salary of a marketing employee in the Philippines is up to 70% lower than that in the United States. Besides the labor cost, outsourcing to the Philippines can lower overall expenses. When you outsource, you pay one flat fee, while your outsourcing partner covers all other expenses such as employee benefits, equipment, and utilities.

With the lower labor costs here in the Philippines, your company has the flexibility of being able to reallocate your funds to other areas of your organization. Having the benefit of lower labor costs, you also have the ability to maximize your ROI (return on investment).

2. Skilled Workforce

With a large pool of skilled individuals, the Philippines is home to many professionals experienced in the fields of SEO (search engine optimization), graphic design, web development, content creation, and outsourced sales and marketing. Many outsourcing companies are able to incorporate technical expertise when it comes to marketing, SEO, and SEM (search engine marketing).

According to the PSA (Philippine Statistics Authority), 60% of Filipino professionals are also proficient in English and are able to discuss a variety of subjects when it comes to the world of business. They are able to clearly communicate with English-speaking clients, as well as understand your preferences and company branding. Such communication ensures high-quality work and seamless collaboration when it comes to outsourcing and marketing.

The cumulative benefits of working with experienced professionals, with English proficiency, and great communication abilities, create a skilled workforce that can meet any of your business needs as having individuals with a diverse set of talents can assist you in reaching your marketing goals and business objectives.

3. Time Zone Convenience

The time zone advantage (Being 13-16 hours ahead of most Western countries) in the Philippines can benefit many businesses that operate globally, specifically those in Western countries. 

Moreover, the Philippine time zone overlaps with the business hours of the United States, Canada, several parts of Europe, and Australia, providing 24/7 operational flexibility.

This allows for real-time communication, and extended operational hours, and also supports faster project execution, which creates opportunities for enhanced productivity globally.

These benefits give a strategic advantage when outsourcing marketing to the Philippines, giving your company a unique edge against the competition. 

4. Diverse Marketing Experience

Outsourcing marketing to the Philippines provides access to a wide range of individuals who specialize in traditional and digital marketing, email marketing, content creation, graphic design, and social media management. With experience in these areas, they can create unique, effective, and successful marketing campaigns for your business.

Professionals in the Philippines are also especially skilled in the field of digital marketing. There are also many benefits of outsourcing digital marketing such as global reach, personalization, and target advertising, making digital marketing outsourcing ideal for many businesses. Several companies outsource a team of digital marketers since there are many businesses that offer appealing digital marketing services, here in the Philippines.

Many Filipino marketers are also able to use data-driven insights and leverage analytics to track campaign performance. By using analytics and data-driven insights, you are able to optimize your marketing strategy, enhancing results. 

Having these experienced marketers with a wide range of experience and analytics expertise gives you the ability to continuously improve your marketing tactics based on consumer interest.

5. Scalability

Through outsourcing marketing to the Philippines, your business can build a team that adapts to market demands, while also being cost-effective. Because they tailor services to your needs, they can seamlessly accommodate changes without any problems.

Moreover, these marketers are well equipped with a variety of specialized skills for any project, improving your campaign's results.

Scalability also helps in reducing risks with certain marketing campaigns by enabling you to quickly adjust any resources and manage them in an effective manner. This flexibility provides a “safety net” that lets your company avoid major losses while adapting to challenges.

Outsource Marketing to the Philippines

When outsourcing marketing, we understand that it can be difficult to find professionals who understand your unique vision and provide effective solutions for challenges you may face in the marketing world.

Discover a new level of outsourced marketing with KDCI Outsourcing. As a marketing outsourcing agency, we take marketing outsourcing to a new level, ensuring you reach your marketing goals by building an offshore marketing team that collaborates well with your organization. We provide a large talent pool and can tailor our services to your needs, creating an effective solution for any challenges you may face.

Learn more about marketing outsourcing. Contact us today!

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