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Have you been sending out resumes without getting a callback? Yes, it’s frustrating and makes you anxious about whether you’ll be employed by the end of the year.
But hey! Don’t let this discourage you from finding your dream job. The last two months of the year are the busiest time for employers. They don’t have the urgency to fill in vacant job positions, and most hiring managers are already on their break.
According to experts, January is the perfect month of the year for job seekers. It’s because hiring managers will receive new hiring budgets putting candidates at a better advantage when it comes to job hunting.
While you’re waiting to start your job search next year, you may want to brush off your resume and get the best job interview tips from the industry’s top recruiters.
In this blog post, we compiled a list of FREE Microsoft resources that can serve as guide for your interview tips. Learn how to land a job faster this 2023 without costing you a penny!
First on the interview tips is building your resume and personal branding. Do you need professional interview tips for creating a resume that attracts recruiters? Do you want to learn how to update your resume after your first job? Watch this one-hour workshop and interview tips and learn valuable insights about personal branding and resume building from Microsoft’s top industry experts!
https://www.youtube.com/watch?v=XHNtRGN6EZQ&list=PLfKkNPP95NbtzNX9TajuZFtRZRDIx4B59&t=2206s
Miri Rodriguez: She’s been working at Microsoft for ten years and started her career as a Business Operations Readiness Manager. She has pivoted her career as a Senior Storyteller and applies narrative techniques to business practices.
Kamara Swaby: She’s been a University Recruiter for five years and focuses on attracting students to apply and be prepared for internships and full-time roles at Microsoft.
In this one-hour workshop, Miri Rodriguez will give you interview tips and walk you through the key elements of a personal brand. You’ll learn how to combine your skills and experience to set yourself apart from everyone else. Also, you’ll get a step-by-step guide on creating a sample brand mission to establish what you do and identify what makes you unique in your field.
Furthermore, in her interview tips, Rodriguez will demonstrate how to use storytelling in building an impactful resume. She’ll also introduce to you the concept of the Design Thinking process and how it can help you craft a resume tailor-fit to your personal brand.
After discussing the fundamentals of personal branding, Kamara Swaby will put everything you’ve learned into crafting a perfect resume. She’ll explain the goals and reasons for constantly having a resume and how to land a job faster for your next job search.
In addition, she’ll break down everything you need to know about resume building blocks—what makes up a perfect resume. You won’t want to miss out on her resume examples that show the dos and don’ts of writing a high-value, attention-grabbing resume.
Second on this interview tips is improving your LinkedIn profile. Did you know that six people get hired on LinkedIn every minute? LinkedIn is a powerful networking platform for seeking job opportunities and maintaining a personal brand. A highly-optimized LinkedIn profile can go a long way, such as in expanding your networks and landing your dream job.
If you don’t have a LinkedIn profile yet or want to enhance your existing profile, here’s a short interview tips encompassing a webinar on LinkedIn profile enhancement by a Senior Technical Recruiter from Microsoft. Learn the nitty-gritty of designing a standout LinkedIn profile that gets seen in the digital world.
https://www.youtube.com/watch?v=WIBOdB9852w
Geetika Kumar: She has been a Technical Recruiter at Microsoft for over two years. She has 15+ years of expertise in full lifecycle technical recruiting with a background in software development.
In this 30-minute webinar, Geetika Kumar will give interview tips and further discuss the important steps to crafting a winning resume that gets results. You’ll get actionable tips from writing professional headlines to optimizing every section of your LinkedIn profile. She’ll also give practical advice on how to land a job faster with a stand-out resume.
In addition, you’ll get a sneak peek at Microsoft’s application process and even internship opportunities for aspiring engineering and data science professionals.
Third and last on the interview tips is learning how you can ace that interview! Attending job interviews is the most daunting task of job hunting for most job seekers. Don’t worry! The best minds from Microsoft will have your back. Here are some free resources packed with interview tips for job seekers to ace their technical and virtual interviews.
https://www.youtube.com/watch?v=8Myx-vy0csM&list=PLfKkNPP95NbuthSnrp2nf3jqhO0gO2wnd&index=6
Daisy Isibor: She was a Senior Software Engineer at Microsoft for more than six years. Now she works as a Technical Program Manager at Meta, formerly Facebook Inc.
Ellen Thorley: She was a University Technical Recruiter for over three years and now works as a Business Manager at Microsoft for two years.
This interview tips consisting of a ten-minute session is a helpful resource for professionals in the field of engineering. You’ll learn what to expect in technical interviews in the first few minutes. Experts will also discuss different types of interview questions and introduce to you an interview technique called the ‘STAR method.’
If you’re an aspiring software engineer, you must finish this very short session. They prepared a mock interview that provided the best techniques for cracking coding questions.
https://www.youtube.com/watch?v=fRozLeshPiA&list=PLfKkNPP95NbuthSnrp2nf3jqhO0gO2wnd&index=4
Kelsea Pullin: She has spent her nine years in Microsoft as a University Recruiter and Account Manager. Now she’s currently employed at Meta as a Technical Recruiter.
Chase Thomas: Before becoming a Principal Software Engineer at Microsoft, he worked with IBM as a Software Engineer for over four years.
Virtual interviews are the new norm in recruitment and talent acquisition. In the past couple of years, about 60% of hiring managers have conducted remote interviews with candidates using video technology. That said, any job seeker should learn how to make a good impression in virtual job interviews.
In this five-minute interview tips and training, Kelsea and Chase will discuss how to prepare before, during, and after your interview. They will also give troubleshooting tips you should take note of for a seamless virtual interview.
If you want to learn more about Microsoft’s best job interview tips and practices, you may check out these free resources:
Do you want to grow your career in a company that prioritizes work-life balance and career growth? Consider applying to KDCI, a leading offshore staffing company in the Philippines!
Our company is expanding and looking for awesome people to join our team. You’ll learn a lot from our industry experts, who have worked with top global brands like Microsoft, Apple, and Canon. We also offer competitive salary packages and flexible work arrangements. Be part of our company, and power the best brands!
Click here to see our latest job openings.
If you run an online business, you're often at the mercy of your Ecommerce website traffic because you need these leads to convert into sales.But as you have experienced, it's not easy attracting quality web visitors and turning them into repeat customers. This is a common problem among online retailers with new Ecommerce websites. Since their websites have low domain authority, it's challenging to rank on search engines and be visible to relevant customers.To increase the number of potential customers who can see your products online, you must know how to drive traffic to your Ecommerce website and that is by adopting an effective Ecommerce traffic generation strategy. Check out these 10 proven Ecommerce traffic generation strategies you can start implementing today to drive more traffic into your website and generate more leads for your sales funnel!
First on the list of Ecommerce traffic generation strategy is optimization. Consumers all across the world use search engines as part of their decision-making process. More than 90% of consumers use search engines for product research and online shopping. In fact, a significant portion of organic traffic is generated by various search engines like Google, Yahoo, and Bing. That said, optimizing your Ecommerce site for SEO is crucial to enhance your visibility among your target audience.To make your site visible to search engines, here are some of the best SEO practices you should follow:
It's crucial to understand that SEO takes a long time to generate results. Content SEO, page speed, mobile friendliness, backlinks, user experience, domain authority, etc., are all critical considerations. If SEO may sound daunting to you, consider hiring an SEO specialist to help drive customers to your website. It might also be worth considering pairing SEO efforts with outsourced SKU management for best results. This initial step of your Ecommerce traffic generation strategy will help you build an optimized online store.
Second on the list of Ecommerce traffic generation is the quality content. Get website traffic from search engines by creating valuable content that answers your customer inquiries. Search Engine Results Pages (SERPS) only display content that is relevant to people. If you want to rank on SERPS, provide content that responds to your audience's search intent.If you're an Ecommerce business owner, focus first on improving your product and category pages with the help of an Ecommerce traffic generation strategy. These are your most useful landing pages from a revenue perspective, both for increasing conversions and providing a rich customer experience.It's quite simple to improve your product and category pages. At the very least, you need to write compelling copy for your product titles and meta descriptions. You should also include key product features in bulleted points that focus on how the product benefits the customer.After optimizing your product and category pages, you can start creating strategic content like blogs and product guides. This Ecommerce traffic generation strategy will help you drive traffic to your Ecommerce site, rank in SERPS, and lead prospects to your key conversion pages.Though you can try to do all of these yourself, many choose to hire an Ecommerce content writer to help generate high-volume content that attracts potential customers.
The main draw that attracts customers to your product on your online store is product images. This is where the third third Ecommerce traffic generation strategy tip comes in. Eye-catching product images readily improve website traffic. When a customer stumbles upon stunning product photos, they are more likely to stick around for the details. To convert prospects into buying customers, your product photos should display relevant information such as size, color, and multiple angles of the product.Customers rely on high-quality product images to decide which product to purchase. Having said that, various factors, like lighting, size, filters, resolution, and more, will significantly affect how marketable your products are. You can read up on the specifics of product photography or hire a product photo editor to help your products stand out from top marketplaces as part of your Ecommerce traffic generation strategy.
Fourth on the list of Ecommerce traffic generation strategy is building a solid social media channels. According to reports, social media is the primary driver of traffic to Ecommerce websites. Regular social media posting with links to your product pages gives you plenty of opportunities for Ecommerce traffic generation and increasing store conversion rates.You may also leverage paid social ads on platforms such as Facebook and Instagram to drive traffic to your online store. In addition, you can opt to join social media forums like Reddit and find users who may be interested in purchasing from your store.If you sell electronics, for instance, you can consider joining groups like r/gadgets or r/consumerelectronics. You're free to ask questions to learn more about your audience and the issues they face. By engaging with highly niched-down communities, you're not only generating web traffic, but you're also getting great ideas for your blog and social media content.Being active on various social media channels can take so much of your valuable time. To focus on your core business functions, many businesses hire a social media manager as part of their Ecommerce traffic generations strategy to help them generate website traffic through social media engagement.
More than half of the world’s population has access to emails. In fact, 4.26 billion global email users have been reported this year; that number is expected to grow more in succeeding years. If you're not using email for your Ecommerce traffic generation, you're missing out on a huge opportunity.Email marketing can increase visitors to your website. The objective of any email marketing campaign is to persuade users to perform the desired action on your website. While receiving online traffic via emails is excellent, it should also boost your ROI. You can only do this by optimizing your landing pages for conversions or attracting targeted traffic through email sequences.In writing emails for marketing, you should have a target audience in mind with a specific problem you want to resolve. For example, the intent of a welcome email may differ from that of a cart abandonment email. Whatever campaign you decide on, your email support team should tailor your content to your target audience and convey the desired message in a subtle and engaging way.
Sixth on the list of the Ecommerce traffic generation strategy is sharing valuable and qaulity content on your YouTube channel. Posting different types of marketing videos on your YouTube channel does more than engage your audience. You can also use it to drive traffic to your online store with the right Ecommerce traffic generation strategy.You may use the About section on your YouTube channel to tell visitors more about your Ecommerce business. Also, you can use it to briefly describe who you are and why they should care about your business while also including a link to your website. Both the description text and the Links section underneath it can contain links to your product pages.You may also discover plenty of opportunities to link to your website in the comments section. Be sure to reply to comments and questions people give about your video. If you already have content on your website that can best address a commenter's concern, feel free to drop that link.There are more ways to utilize YouTube videos to drive quality traffic to your website. You just need to make sure your video editors produce compelling videos that make prospects click on the provided links.
The days of only using desktops and laptops to browse websites are long gone. Today, 92.1% of online users browse the internet using a mobile phone. If your Ecommerce web design is not responsive to all types of devices, you may drive away a lot of potential customers. In this issue, the 7th Ecommerce traffic generation strategy arises.Page responsiveness is one of the ranking factors Google considers when deciding whether or not to rank a website on SERPs. That said, your website should adopt a responsive design.By having a responsive design, your website will adapt to the browser and screen of the visitor's device. This ensures that the browsing experience is never downgraded for users who reach your website via a desktop or a mobile device. Responsive design also entails having the perfect combination of texts and graphics for greater functionality and user experience. If you want to upgrade your Ecommerce web design or do an overall ecommerce brand refresh and rebranding, consider working with a professional web designer to help you create, customize, and add eye-catching graphics to your web pages..
Today, businesses rely extensively on live chat to communicate with website visitors. Companies that formerly preferred phone customer support and email support are switching to live chat, mainly because there is no waiting time, and it helps with Ecommerce traffic generation.Visitors can use live chats to get prompt answers to their questions by simply entering and submitting a message using a chat button. The live chat inbox is located in the corner of the website, where users can type their questions. When you receive their inquiries, you can send your response immediately, and it reaches the customer in a matter of seconds. As a result, customers will appreciate the prompt response and will increase your repeat purchase rate.Place your live chat beneath the customer's nose to keep them returning to your website. Ensure that your website's chat button is prominently displayed so they can access it immediately. Avoid hiding a live chat link on your website footer or contact page because it will make it less likely for visitors to find your live chat support.You can install live chat software to make this process easier. But it's best to have a live chat support team as part of your Ecommerce traffic generation strategy that can help you have real-time conversations with your customers.
To reassure customers deciding whether to purchase a particular product from a store, businesses display trust signals on websites and at physical points-of-sale in brick-and-mortar shops.Some examples of trust signals you may use as part of your Ecommerce generation strategy on your website are badges, third-party verifications, customer reviews, and testimonials. These trust signals perform the same function—making prospective customers feel confident about doing business with your company.The use and intent of a trust signal may vary depending on your business. For example, if you operate an Ecommerce business, consider signing up for the Verified by Visa program to safeguard credit card transactions. By doing this, you convince your customers that their money is secure and that they will receive what they paid for. As a result, they might come back to your website again, which will grow your website traffic. Once this happens, then your Ecommerce traffic generation strategy effectively materializes.
Last but not the least Ecommerce traffic generation strategy that you can consider and adopt is leveraging the PPC advertising. Pay-per-click (PPC) advertising is an effective Ecommerce traffic generation strategy you should take advantage of. If you've tried all strategies to drive web traffic yet you see zero results; you may opt for PPC to generate targeted traffic more quickly.With PPC, you can purchase an ad position on a search engine results page (SERP). Your advertising can instantly rise to the top of sponsored listings with a strong bid and high-Quality Score, resulting in quick, targeted traffic. The best thing about PPC is that you pay for each click-through rather than just the ad placement. That means you're fully in control of your budget.If it's taking too long for you to climb the organic search rankings, PPC is your best shot. Consider hiring a PPC Specialist in your team as part of your Ecommerce traffic generation strategy to help you implement a campaign for your business that will start driving targeted traffic to your Ecommerce site.
Do you need help in coming up with your Ecommerce traffic generation strategy and start attracting qualified traffic to your online store to increase conversions and sales? Hire a team of professionals in the Philippines highly skilled in Ecommerce traffic generation.KDCI, an Ecommerce outsourcing company in the Philippines, has a roster of Ecommerce experts skilled in the areas of graphic design, web development, digital marketing, and product information management. We help businesses in your industry optimize their Ecommerce website through responsive web design and efficient product data management proven to increase Ecommerce traffic and conversion rates.Click here to learn more about our offshore staffing solutions and start building your Ecommerce offshore team in the Philippines!Contact Us
As we pay homage to the most inspiring women of our generation, KDCI launched a Mother’s Day Photo Essay Contest inspired by the theme “Moments with Mom.”The submission of entries ran from April 22 to May 6, 2022, with the goal of encouraging all KDCI employees to share their adorable mother-child moments.The said event captured some of the tear-jerking milestones between a Mom and a child. Also, it provided an outlet for everyone to express their love and appreciation for their best Moms in the world.Last June 3, three lucky employees emerged as winners and took home prizes worth of gift certificates. Let’s have a closer look at the winning entries of this year’s “Moments with Mom” Photo Essay Contest.
Moments with Mom - 1st place, Clark Esperanza
My mother went abroad to work when I was still in elementary school. I didn’t cry when we took her to the airport. Being the youngest among my siblings, I still had no grasp of the idea that my mother would spend years working away from us – her family. After that day, I walked through moving up and awarding ceremonies, with my dad, uncle, or another relative, who would present me my medals or certificates wherein other classmates would have their mother (and father) by their side, most of the time. She would send money for me and my family so we could eat somewhere special. For me, this was how it worked, my mom was working far away to provide for us.Academic milestones, achievements, and medals displayed on the wall are reminders of the many instances my mom would miss these events. Personal conversations were converted into Skype calls and Messenger video chats. It was our thing every Sunday and it would make me happy, albeit a little confused. That was my mom on the computer screen, and always, I would ask her when she will come home. And always, without falter, she’ll always answer, “Soon, anak.”This photo is a core memory of me and my mom. A rare occasion when she came home during my high school graduation. It felt surreal to have your mother beside you, and the reason why I tried to excel in academics. I even feel silly writing this, talking about how each moment with my mom I don’t take for granted as it is rare. She still works abroad as an OFW to help our family and here I am years after college, now working in KDCI. And I can’t wait to tell her, “Mom, it’s time to come home.”
Moments with Mom - 2nd place, Karla Fabon
A child's life becomes different when a mother passes away. However, there's a saying that when someone bids you goodbye, another person will enter your life. Actually, my grandmother has always been the scenario in my life. From changing diapers to giving advice on a long-distance call when I was studying abroad. We were reunited when my mom was suffering from cancer. I have been taking care of her for 7 years now since my mom died. She's 90 years old. Despite our age and cultural differences, she never stopped playing her role as a mother. Her brain is still sharp like a sword even though she's turning into a fragile crystal. Inevitably, we still have our mother-daughter. missions. I am glad that she's still beside me because I could share the dreams and she has been witnessing my achieved goals that I wanted to share with my mom.
Moments with Mom - 3rd place, Sharilyn Deseo
As me and my family are living outside the Philippines before, these are just a few of the moments I have with my mother. Great fun adventures and memories that will forever be cherished. We want back 2019, then the pandemic happened. Two years of not seeing each other, although just one bus ride away! The photo at the bottom was when she can finally visit. Brought food and a whole lot of stuff! What a start of a new year! And this year’s Mother’s Day, we are the ones who will visit her! Hope I can share the lovely photos with you all next year. Until then!
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Did you know that 75% of online shoppers use product images to help them decide whether or not to make a purchase? Given these staggering figures, you now know where to focus your efforts to boost eCommerce sales. Clearly, it's eCommerce product photography, and enlisting the aid of a professional editor in assisting your business products. In this article, we'll dive deep into the role of creative editors in positioning quality product images in various marketplaces. Take this as a guide to finding the finest editing service for your product images if you have no experience with product photography.
Professional editors with expertise in business products are the masterminds behind the highly retouched images that sell for millions of dollars each year on marketplaces. They edit product images as realistic as possible, allowing customers to experience the product virtually. Do you want to know how they bring photos to life on the internet? Well, they provide the following eCommerce product photo editing services that help online retailers increase store conversions.
One of the most basic skills a creative editor possesses is the ability to remove the background from an image. Although it is the simplest, online merchants overlook its significance. They assume that an image with a noisy background will not affect their chances of increasing sales. But it's the other way around.
An editor's job in backdrop removal is to help direct the viewer's attention to the shot's main subject. After the background has been eliminated from the shot, tons of creative things can be done to make the image even more enticing. One of them is replacing the old background with a new one that matches the backdrop color of prospects.
Also, background removal eliminates any dust, grime, marks, or other undesired flaws in the background. This creates a blank canvas that you may simply alter and utilize for things like product photos, banners, ad covers, and thumbnails, among other things.
Moreover, it's advisable to have your products in neutral backdrops like plain white if you're selling on Amazon or eBay. The pure white background creates a more professional and cleaner look from an aesthetic standpoint. It also aids in the display of your product's features. As a result, prospects will be able to assess your products' color and elements more easily.
Customers are more likely to choose you over other brands offering the same product if you have polished and professional product photos. So, how can an expert editor help you clean up your product images? To make your images stand out from a sea of brands, these professional editors might employ several on-demand photo editing tools and image-altering techniques. They can reduce wrinkles, improve shape and symmetry, and even remove skin imperfections. Also, they can enhance the brightness, color, and energy of your images to make them look better in prospects' eyes.
There's a learning curve in mastering product photo retouching techniques. That is why you may be hesitant to take on the duty yourself. However, having your images enhanced by a pro is a crucial element for achieving polished, high-quality product photos. In addition, with a retouching partner, you may see more than just an increase in online sales. Also, a retouching service can help you attract your target audience's attention across multiple social media channels.
Clipping path is a technique for photo editing similar to background removal. While the latter concentrates on eliminating everything else and only keeping the center object, the former is used to erase the backdrop from an image.
A clipping path service includes removing an object from an image to make it look more appealing. It is commonly used in photo editing and manipulation. Also, it's one of the essential techniques used by creative professionals to make images appear clean and polished.
For example, vector-clipped images of drills would be ideal in a hardware catalog when you want to exhibit a dozen power drills with clean, sharp edges. More importantly, this is effective if you want to illustrate the exact features of the unique shapes of different companies' drill models. The drill photographs can be placed on top of any desired color background in a page layout application because they have been clipped off.
Clipping path services are frequently utilized for various purposes such as product promotion, advertising, and social media campaigns. It's also in demand in the jewelry and modeling industries, aside from eCommerce.
Did you know that color is the most influential aspect of online shopping for 85% of customers? Colors also play an 80% role in brand recognition. Since color catches the eyes of the prospects first, this is enough reason for you to prioritize color correction more than ever.
Color correction service is a vital part of any professional photography. It can correct a picture's unequal exposure to light or background light. Also, it can improve a photo's overall quality by boosting contrast, removing blurring, and enhancing color.
In addition, color correction comes in handy in your products' color accuracy and consistency. According to an EJM survey, nearly 11% of buyers would return their purchases due to color inaccuracies. To reduce return rates, it's wise to have creative editors at your disposal. These experts can bring instant life into your images while achieving the correct color combination.
Also, it's worth noting that during the product shoot, anything could go wrong. However, with the help of a photo editor specializing in color correcting, you can still make adjustments in post-production to capture the correct color of your product.
Do you want to elevate your product by adding some creative elements? For example, you're selling a juice drink and want to illustrate it with tropical fruits splashing in flowing juice. If this is in your mind, you probably need image compositing.
Image compositing is combining two or more images to produce a new image for your online store. It's a concept that blends fantasy and reality. Do you want a Star Wars-themed wedding photo? Image compositing can make this conceivable, even though it's ridiculous. If you want to create a whole new picture of magic, this is the editing technique for you.
Compositing images, on the other hand, is not a simple task. To create a high-quality composite image, you'll need to be familiar with digital photography, digital editing, and the ever-growing list of tools available in modern software and apps. In addition, it would take you a whole day to edit photos, blend colors, and copy-paste options to indicate that the picture is in motion.
That said, it's best for composite images to be produced by a professional photo editor. They know everything that goes into creating seamless composite images, including perspective, lighting color, direction, focal length, distance from the camera, etc.
Rather than hiring models, apparel business owners would just invest in mannequins. However, mannequins have the disadvantage of appearing amateurish on an eCommerce site. So, business owners often remove it to preserve the garment's shape and appearance. This technique of removing the mannequin from a clothing item to make it appear more fit and appropriate is called the "invisible mannequin."
One of the benefits of using this technique is that the 3D shape of the garments is preserved. This gives them a more natural appearance and allows customers to examine them from various perspectives. If you want to show off your product in a 360-degree view, you should use this technique with your apparel.
In addition, excellent product display is of utmost importance in eCommerce or online marketing. That is to say, your clothing items may appear useless if you don't use a mannequin technique.
To sum up, make sure your clothing items are taken on mannequins and then edited by a product photo editor before uploading them to your website. This will make your products appear more appealing to potential customers.
Shadows and reflections may add dimension to your online products and make them stand out. However, don't overdo it because it might be distracting. It's advisable to leave it to an expert if you're not knowledgeable in a specific type of shadow that complements your product.
There are two immutable rules for adding shadows and reflections to a photo. First and foremost, your shadows must appear realistic. Second, utilize the same type of shadow on all product images in the same category. Following these rules will not only give your photos a natural look and feel, but they will also give them a realistic vibe. It will also steer you clear of adding unnecessary effects to your images.
Shadows and reflections can also help your products stand out in print and the web. It's crucial to decide whether or not to use these effects ahead of time. If you're not sure whether to utilize it, you can get a professional photo editor to guide you in managing your business products.
When it comes to running an eCommerce business, there's more than meets the eye. Sourcing products and responding to customer inquiries eat up a lot of your time. And optimizing your store for product images on shopping channels is just one another. It's a good thing you can hire a product photo editor or a product photo retouching service to take some of the workload off your shoulders.
If you're ready to outsource your product photo editing needs to an eCommerce expert, we're here to guide you every step of the way. Our company, KDCI, has been in the outsourcing industry for over ten years. With our experience of handling high-volume projects with different brands in the past, we're confident we have the expertise to drive increased revenue for your business. In addition, through our scalable solutions, we can also provide you with top-notch services such as eCommerce marketing, design, and web development.
Are you interested to learn more about our service? Then, click the button below to get your FREE consultation with our client success manager today!
It's that time of the year again — celebrating the role of our mothers in our society! While the rest are busy hunting for gifts, brands are in a frenzy of panic, looking for marketing ideas for Mother's Day! But what is the rush all about? Why is it important for brands to take advantage of Mother's Day marketing campaign ideas? Well, customer spending on Mother's Day has continuously climbed year after year. According to the National Retail Federation (NRF), Mother's Day spending last year was predicted to hit a new high of $28.1 billion. In 2021, consumers spent an average of $220.48 on Mother's Day presents. More likely, we can expect that number to rise this 2022. So, with the numbers in mind, now is the time to double down on marketing ideas for Mother's Day. At the same time, ensure your products will get more eyeballs while making your customers whip out their wallets.
Mother's Day offers brands an absolute goldmine of opportunities to upsell and cross-sell their products. Most importantly, this event could also help businesses hit more than two goals in their marketing campaigns. Whether it is increasing revenue, engagement, or customer value, any brand can be the talk of the town with the right marketing strategy. Below, we put together the top five marketing ideas for Mother's Day that have generated incredible results through the years. Be sure to incorporate these Mother's Day promotion ideas to save much time before the special day!
Last-minute gift buying is typical, especially as Mother's Day approaches. Well, there's a science behind this. Psychologists believe that our brains are hardwired to procrastinate. When we procrastinate, the brain releases a small amount of dopamine to compensate for not performing the less gratifying task. Moreover, dopamine also improves reward-related memory, motivating you to do it again because you enjoyed procrastinating the first time. So, if you've previously gotten great last-minute deals, your brain promotes the practice of shopping last minute furthermore. Knowing that last-minute shoppers would swarm to stores the day before the major event, your marketing campaign should cut a few hours off their present hunt. You can help them find the best gift by creating a gift guide. A gift guide assists new and existing clients in making purchasing decisions. Here, products are curated based on age, interest, and location. The primary goal of designing and disseminating a gift guide is to provide a frictionless buying experience for shoppers, allowing them to swiftly select a gift without spending too much time contemplating it. Here's how to kickstart your Mother's day gift guide.
One way of doing this is to break down your gifts based on personas. If your target audience is a bookworm, maybe she'll like to receive books as a gift. Remember that a guide should cater to several profiles (e.g., fitness enthusiasts, travelers, and cooks) and offer gift suggestions for each.
Offering a bundle of products at a single discounted price is known as product bundling. Shampoo and conditioner, for example, are frequently marketed separately. However, you could package them together in a set and sell them as a package to customers at a discounted price. This will allow you to highlight things that complement one another while discreetly upselling products.
The customer's payment credentials and shipping information are already stored and confirmed in a one-click buy system, so all the customer has to do is select an item, add it to their shopping cart, and check out. Let your customers make purchases easily so you can reduce your abandoned carts.
Spread the word out there. You can use your social media channels to promote your gift guides. Also, you may send promotional emails or consider writing a blog about it.
Take a look at this perfect gift guide from K+M Chocolate. They were able to utilize product bundling subtly, all while upselling to the right audience. It's personalized and ideal for making the special occasion even sweeter.
Running social media giveaways is among the marketing ideas for Mother's Day that are proven effective. Here, brands invite their followers to take specific activities to be eligible to win a free prize.According to a survey, 55.82% of brands host giveaways on multiple social media platforms, with Facebook and Instagram being the most popular. And the primary reason for doing so is to enhance brand exposure and increase followers. For Mother's Day social media campaign ideas, there are multiple ways to maximize engagement with the help of giveaways. For example, you can ask your followers to tag a few friends on a post or encourage them to follow your brand. You may also prompt them to sign up for a newsletter and convert them into subscribers.
Take a peek at one of BumbleZest Drinks' Mother's Day giveaway ideas. Interaction on the promotional post was required to participate in the Mother's Day contest on Twitter. This requirement helped the brand gain more followers and allowed the product and brand to become more well-known. Above all, someone was given the opportunity to taste the new drink line!
Your post about Mother's Day is more likely to garner many eyeballs when you use relevant hashtags. More importantly, your brand can increase its popularity and expand its identity by constantly adding new posts with your brand name hashtags. Always keep a brand hashtag short and sweet when choosing one. Whatever hashtag you create, always consider your target audience. Please take note that your goal is to gain their attention and engagement. You can easily collect user-generated material if you prompt them to use your brand hashtag. If you're running out of Instagram hashtag ideas for the upcoming Mother's Day, here are some effective hashtags to use that can guarantee you better engagement:
Examine Coravin, a wine gadget that extends the life of a wine. Because they use both #Mothersday and #Wine, their adorable Mother's Day posts speak directly to moms (and wine enthusiasts). However, they could have garnered more likes and engagements if they combined the above Mother's Day hashtags with many wine hashtags.
Nearly three-quarters of Americans now carry a smartphone with a camera with them at all times. Hence, taking and sharing images has never been easier. So if you want to fill your social media pages with lovely photos during Mother's Day, then a photo contest would be good for you! Photo contests are simple to organize and offer a great way to tie your brand with Mother's Day. Give your followers the chance to win a special Mother's Day gift by posting a photo and asking them to like and share it. Certainly, you'll generate much attention for your brand and product promotions. You can promote your photo contest by doing the following:
Start promoting your contest weeks before it goes live to ensure that you get a lot of attention and submissions right away.
It's critical for a photo contest to have clearly defined contest guidelines. For example, take a look at this social media artwork from Magikland. They specified how to join the contest and the number of possible winners at the end of the event.
Mother's Day sale ideas are the most obvious approach to thank moms on Mother's Day. This could entail combining things at a bargain or lowering prices on especially appealing items to mothers. Customers are sure to flock to promotions like "A Gift for Mom" or "Here's What Your Mom Will Love," which offer incredible discounts. On Mother's Day, websites will be saturated with enticing deals, so make sure yours are better than your competitors. To attract attention, make your advertising large and bold on your website or social media. Think outside the box and create a special Saturday promotion because that's when most customers will be out hunting for gifts. Offer your target clients several discounts, such as buy two, get one free, and any purchase over $50 saves the customer 10%.Whether it's increasing brand exposure, introducing new products, or lowering cart abandonment, successful promo code campaigns have a specific goal. So consider what you may provide on Mother's Day and how this promotion can help your brand grow.
In the example above, Optinmonster was able to hit two birds with one stone. That is, they managed to offer exclusive coupon codes while focusing on growing their email list.
Is your Mother's Day marketing strategy foolproof to beat the competition for the upcoming holiday? If you're uncertain, you may consider hiring marketing professionals who keep tabs on the latest and most effective marketing ideas for Mother's Day. Our company, KDCI, employs globally competitive talents with a gamut of expertise ranging from content marketing to creative design. With our team of writers, designers, and marketing experts, we ensure to infuse your holiday campaigns with creativity and data-driven strategies. Are you interested to learn more about our best digital services? Then, click the button below for a FREE consultation with one of our client success managers today! Contact Us
Outsourcing for the first time is like treading a tightrope; you have to find the balance between risks and rewards. But for first-time business owners, outsourcing mistakes are present along the way. Without any idea of what you're up against, you're likely to make such mistakes. In this blog article, we'll focus on some of the key outsourcing mistakes every first-time business owner makes. Be sure to jot down any valuable insights you see fit for your business to have a successful outsourcing venture.
When you're new to outsourcing, you're susceptible to making business decisions on a whim. And this is a perfect recipe for making outsourcing mistakes from the get-go. The tricky part about some of the biggest outsourcing mistakes is that you'll never know it's a mistake until it wreaks havoc on your financial resources. To eliminate this blind spot, it's important to note the following outsourcing mistakes you need to avoid. Certainly, these outsourcing mistakes will help you learn more about outsourcing than any advice you've ever
The number one reason why businesses outsource is to save on labor costs. You often see companies out there scrambling, looking for the cheapest vendor. But is it the best way to hit the ground running? The definite answer is NO. It's bold to assume that cheap labor may sometimes render subpar quality output. But in the world of outsourcing, this is not a shocker. Have you ever wondered why some BPO vendors offer low-cost services? Well, most of these vendors are struggling to hire and train quality agents. Thus, with a mediocre workforce, they are only capable of delivering substandard services. These cheap services are often advertised online, luring businesses ready to take the bait. So the next time you look for an outsourcing partner, you shouldn't be fixated on the price only. You may also want to consider their quality assurance and industry experience. There's nothing wrong with cheap services out there. But remember that you only get what you pay for most of the time.
When outsourcing, you've got to be smarter than your outsourcing vendor. Otherwise, you'll find yourself saying yes to services irrelevant to your business. For instance, any BPO service provider would offer you scalable solutions. In addition, they would emphasize that your business may expand very soon. Thus, you may also need to outsource your marketing and HR-related functions. Scalable solutions are as good as optimizing your business for productivity. But it only works best if you know which areas of your business need to scale. If you're a small company with no potential to grow soon, it's wise to outsource only your non-core functions. The rule of thumb is to identify your business needs first before outsourcing. Never allow any vendor to prescribe you anything that doesn't help your business grow. Should you upgrade, make sure that it will increase your revenue in line with the number of resources used.
When hiring in-house employees, most employers consider culture fit and location. You wouldn't want someone who doesn't conform to the values of your business. At the same time, you may not hire candidates whose residence may conflict with their work compliance. Thus, there's no way you would look past these essential factors in outsourcing. However, many businesses keep repeating the same mistakes when outsourcing over the years: neglecting culture fit and location. These businesses assume that they're in good hands as long as a vendor promises quality service. But what happened to those who subscribed to these faulty assumptions—they failed terribly. Before choosing a vendor, ask yourself the following questions to narrow down your choices:
If a particular vendor ticks all the boxes, you're absolutely near to choosing one of the best outsourcing providers.
Selecting the wrong pricing model is a costly mistake every business owner must avoid. Not only does it lead you to financial losses, but it also harms your relationship with your vendor. Here are different types of pricing models in outsourcing you have to be at least familiar with:
A model that establishes a single rate for a specific project, regardless of its duration or cost. This is ideal for small to medium projects, where requirements, specifications, and timelines can be explicitly defined prior to the start of a project.
Conversely, this model charges you for both the time spent on the project and the costs incurred. This is most effective for long-term projects with changing requirements. Typically, perfect for projects when the scope is not yet clearly defined, and additional flexibility is required.
This model enables businesses to hire employees for a set length of time. They can hire more people and choose who will work for them based on the project's requirements. Usually, this is best suited when a company requires more labor for a project but does not want to hire full-time employees to save money.
Essentially, this model is a hybrid of the fixed pricing and the time-material model. It's suitable for any company if they need to release a product within a given timeline but don't have specific project requirements.
Businesses only pay for what they consume under this arrangement. The pricing model appears to be a more equitable method of pricing. Here, businesses are paying for actual usage rather than just access to the platform or potential service consumption.
Meanwhile, the profit-sharing model may be contingent on the client and service provider agreeing. Clients can compensate service providers for boosting the overall value delivered to their organization using this incentive-based framework. After jointly attaining mutually beneficial business goals such as enhancing the company's bottom line, a client agrees to allocate a share of their profit to the service provider.
Here, clients pay a bonus to a service provider for exceeding the contract's service level agreements on particular performance levels. In this strategy, input is highly valued rather than meeting corporate objectives. For example, a client might reward a team of agents with bonuses if they maintain a high level of customer satisfaction.
This pricing model necessitates both the client and the vendor to brainstorm and mutually fund a project's development. Because of the project's codependency, a vendor is responsible for possible and current hazards during the project. At the same time, they also have the right to a portion of rewards for a defined period. To sum up, it's vital to know the scope of your project before deciding on the optimal price approach. In addition, you should consider your projected goals, timeline, and quality in relation to your available resources.
Fraudulent activities are common in outsourcing. If you fail to conduct your due diligence, you may work with a service provider with a bad reputation for doing business. Take India, for example, one of the world's leading outsourcing destinations. Due to the country's history of BPO scams, some businesses are hesitant about relocating their operations there. In April 2005, five employees of MsourcE in Pune were arrested for allegedly defrauding four Citibank account holders of about $425,000.So, how will you ensure that you're outsourcing to a vendor that has your best interests? Here are simple steps to find service providers that are legit and trustworthy:
There are several ways to determine whether or not a vendor is legitimate. All you have to do is invest some time in research and trust your instincts.
The benefit of outsourcing is that you may delegate all of your non-core business duties to your service provider, allowing you to focus on growing your company. However, this does not imply that you can leave them hanging and expect great results at the end of the contract. As a client, it is your responsibility to build an orderly workflow to streamline development procedures. In addition, it's critical to provide adequate direction to your offshore team if you want them to hit the proper KPIs. One way to do this is to communicate as much as possible via instant messaging and emails, audio or video calls, and video conferencing. Also, make sure you check in with your team once a week to see how they're doing and what they've accomplished so far. You are free to communicate as frequently as you see fit. But be careful not to go to the point of micromanagement, as this would make everyone feel.
Outsourcing has paved the way for businesses to access specialized skills outside their organization in infinite ways. Clearly, you can outsource any roles from your organizational chart. However, some experts say subcontracting anything related to your core business functions is one of the outsourcing mistakes to avoid. Consider human resources to be a critical company activity. If staff training is essential to your company's growth and differentiation from competitors, training your personnel by a third party could jeopardize your purpose and vision.HR-related functions, according to experts, should be kept in-house. Keeping this fundamental business activity in-house implies that any issues or conflicts within your company may be handled and resolved immediately. In addition, this provides a secure and friendly workplace for your staff, boosting productivity. On the other hand, business development should not be outsourced if a company is still in its early stages of growth. The logic behind this is that people you haven't seen face to face are less capable of identifying answers to your company's challenges. It's crucial to note that outsourcing will not fix your company's talent shortage. Instead of outsourcing, you may want to invest more in your employee development and engagement through new experiences, learning, and growth.
When selecting the best outsourcing partner, the retention rate is frequently overlooked. But don't make the same outsourcing mistakes as some other companies. The retention rate determines how successful a vendor is at acquiring and maintaining essential employees. When a service provider's retention rate is low, they're likely to have a high attrition rate. High attrition rates could suggest that employees are regularly leaving. Outsourcing companies with a high attrition rate are questionable. Its failure to keep its employees is a sign of an unhealthy company. In these organizations, processes are slowing down, and projects go undone. It's good to outsource to a vendor with a low attrition rate. You will not incur additional costs by training new agents every 6 to 8 months and coping with insufficient skills and work experience among the newbies if you do so.
While outsourcing has many advantages, it also has significant drawbacks. This is true when you send confidential personal data to a third party, such as legal, financial, or medical records. Hence, your company may suffer from data breaches if you do not work with a trusted provider. The biggest outsourcing mistakes of Wipro's data breach contain valuable lessons for managed service providers. This Indian IT outsourcing giant made headlines in 2019 when a reported data breach compromised hundreds of thousands of its clients. Wipro was hacked in mid-April 2019 due to a phishing attempt targeting Wipro workers. The attackers were able to install remote access tools on the compromised systems after gaining access to more than 100 Wipro computer systems via dozens of employee accounts. So, how can you manage such third-party risks when outsourcing your IT operations? One way is to ensure that your chosen provider has good information security policies and practices. By holding your vendor to rigorous security standards, you may keep potential threats at bay. Also, evaluate your vendor's security and privacy procedures. In addition, make sure that the vendor is legally bound to rectify data vulnerabilities in your contract with them, including alerting consumers if a breach occurs.
Entering into an outsourcing deal without a clear exit strategy is one of the mistakes of first-time outsourcing. Exiting an outsourcing deal is just as vital as signing one. Remember that every outsourcing agreement eventually comes to an end. So, to assure continuity and effective transition, a business must have a proper exit strategy. In the event of agreement expiration, a proper exit plan can help you finish the business and build good working relationships. It is difficult to transition outsourced services to the next deployment with minimal downtime if no exit strategy exists. This is especially true when a contract has been terminated owing to a breach by the vendor. Furthermore, outsourcing agreements may fail to produce the desired outcomes. Therefore, it is preferable to plan for the exit ahead of time when entering into any contract.
Outsourcing mistakes may be hard to dodge, especially for first-time business owners. However, you can have a smooth-sailing start when you choose the right outsourcing vendor. Your outsourcing partner should have a commitment to quality. Also, you must partner with a company that has been in the industry for over ten years. Consider KDCI, a Philippine-based offshore staffing company. Since then, our company has provided high-quality services ranging from creative design to eCommerce outsourcing. We've worked with some of the world's most well-known brands, including Apple, Dell, and Canon. Trusted by many SMEs, we've earned a great name in the industry and are ready to provide value to your business. Do you want to learn more about our services? Then, click the button below and get your FREE consultation today with our client success manager! Contact Us
Did you know that 75% of the human population fear presenting in public more than death itself? It sounds weird, right? But what if we tell you that a presentation designer can find an antidote to this fear?
Clearly, if we put this irrational fear into a diagnostic test, it’s the lack of preparation and confidence that triggers that fear. When you’re not confident with your spiel and presentation deck design, you set yourself up to fail.
So, how can a presentation designer help you prepare and boost your confidence for that upcoming presentation? Well, that’s what we will answer in this blog article.
Presentation designers are creative professionals who produce compelling design presentations for organizations to use. They have relevant experience and degrees in graphic design or a related visual communication field. Usually, they work in agencies that serve clients who need design services for corporate events.
Have you ever watched a TED talk before? Notice that most popular speakers attribute their successful presentations to effective slide decks. There was this TED talk facilitated by Shyam Sankar that became a hot topic at TEDGlobal in 2012. Most importantly, the presentation was so bold and engaging that TEDx even wrote an article about it.
Sankar used two characters—a robot and a human—to illustrate the rise of human-computer cooperation in tackling challenges like capturing terrorists.
You may ask, “Did he come up with that presentation all by himself?” Well, the answer is no. A former comic-book artist and presentation designer named Collin Roe-Raymond was the brain behind that presentation.
Of course, if there are presentations that exceed expectations, some also lull us into sleep.
Have you been to a conference where attendees seem to feel disinterested? It was something of a snoozefest while the speaker dragged his feet to make the presentation engaging. It may be hard to believe, but too often, it’s the presentation design that makes people lose interest.
Unfortunately, presentation designers are the ones who get the least credit. However, they can make or break someone’s credibility in just one slide. So, what else can a presentation designer do?
To sum up, presentation designers are responsible for a variety of duties, including determining the length and style of a presentation and selecting fonts, images, and other visual aspects of decks or slides. In general, they help clients on how to make a good PowerPoint presentation design.
Frequently, the duties of a presentation designer and a graphic artist overlap. Although presentation designing is a subset of graphic designing, the former takes more than creativity. To succeed in presentation design, one must have the ability to match data with the correct visualization.
Here are some specific tasks that go into a day of a presentation designer if in case you’re wondering:
Essentially, anyone who wants to feel confident with their presentation needs to hire presentation designers. When you have a presentation slide with a professional look, it’s easy to deliver your lines with finishing touches.
Whether you’re in business or academia, you’ll have presentations that need to be memorable. Here are some people who would need the help of a presentation designer to stand out among their peers in their field.
If you’re a salesperson, you’re not a stranger to a sales pitch. But for those who haven’t heard this term, this is a sales presentation explaining the nature and benefits of a service or product in less than two minutes.
We all know how cutthroat the competition is in the sales industry. After getting an appointment with a prospect, half of the battle now lies on the sales presentation to close the deal.
However, some sales presentations don’t get a yes simply because the sales deck was all over the place. The presentation might be either too detailed or not engaging at all. Take note that most people tune out of a presentation after 10 minutes. So, if you have boring slides that you made the night before the presentation, you’re bound to fail a hundred percent.
If you’re on a losing streak while your colleagues are closing deals from time to time, maybe you need to change something. That is to say, it could be your slides that fail to get your message across.
Tumblr’s deck performs a superb job of visually demonstrating their new company offering rather than relying solely on text to sell it. For salespeople, what you can learn here is to focus more on succinct and simple language.
A huge part of a manager’s job is reporting KPIs and ensuring everyone in the team is on the same page. But do you know that many managers find report presentations tedious and uninspiring?
KPI report presentations are highly critical, especially for data-driven businesses. These reports enable managers to demonstrate how a company is achieving key business objectives.
There are many ways to present KPI reports. One of which is through slide presentations. To be effective, KPI reporting must avoid the usual mistake that everyone makes: relying just on numbers.
Do you want to impress your executives the next time you present your KPIs? Then, tell a story as to what’s working and what’s not in your strategy. According to 55% of people, a captivating story is what keeps their attention during a presentation. You can add depth and clarity to your presentation by focusing on visuals.
Essentially, it’s about presenting a visually appealing story. The goal here is to make your numbers speak like a storyteller. How can you do that? Well, by inserting animations and seamless transitions to your slides. And you know right from the start who can help you with that—presentation designers!
Slide Team’s KPI Sales Metrics Pipeline Powerpoint Presentation Slide
This is yet another example of an effective presentation design for KPI reporting. The online and in-store performance of the company’s goods was highlighted here. In addition, the top revenue products, incremental sales, and cost of goods sold were also provided.
Did you know that 65.7 % of presenters prefer to create their own slide decks? These statistics speak volumes about public speakers who attend conferences and speaking engagements. Of course, there’s nothing wrong with DIY presentations. But it begs the question, “Does your presentation slide design make you credible enough?”
In public speaking, it’s not only the oral skills that gauge one’s credibility. You will also be criticized for the learning materials you present. On the other hand, if you keep everyone engaged with your presentation, chances are you get people to recommend you for more speaking engagements. Hence, the more engagements you have, the better you position yourself as a thought leader.
Moreover, attendees and organizations will probably ask for your PowerPoint presentations after the event. So, you might as well ensure that your PowerPoint slide is something to be proud of.
Remember that it takes more than an eloquent speech to become a successful presenter. You can have a commanding voice and still fall flat on your face with an underwhelming PowerPoint presentation design.
David Epstein’s Presentation at TED Conference 2014
David Epstein’s presentation uses beautiful data visualizations to give remarkable statistics and figures. He makes a visually stunning and appealing presentation by blending powerful sports images, striking colors, and a continuous design concept.
People in academia know that distance learning nowadays heavily relies on PowerPoint presentations. So if your slides do not facilitate effective learning, you’re doing an absolute disservice to learners in asynchronous classes.
Students these days study their lessons in a self-paced manner. It would be easier for them to digest topics if you present them in a concise, bite-sized fashion. Don’t follow what other instructors generally do—pasting a massive chunk of text on slides hoping it would stick like pasta on the wall. You may think of a better way to make your lessons engaging while capturing essential information that is easy to understand.
In addition, presentation designers can also be outsourced for poster presentations of research papers. Is there a research conference coming up, and you’ll be presenting your research paper? You can leave it to a presentation designer and let them create a well-designed research poster. This buys you a lot of time to prepare for your speech and anticipate questions from the research panel.
A Well-Designed Research Poster from the State University of New Jersey
The sample poster above is among the 2019 best poster winners at the 15th Annual Undergraduate Research Symposium. Notice the consistent and clean layout and the effective use of graphics, color, and fonts.
The quality of your presentation matters in the success of your business. Whether you’re introducing a new product or educating customers about your service, a good presentation design increases your chances of forming long-term relationships. If you’re seeking a service provider for your presentation needs, we’re here to help you!
Our company, KDCI, offers full-service, on-brand design solutions perfect for SMEs worldwide. We have vetted presentation designers ready to work on various types of presentation designs your organization may require. If you need assistance with your content, we also have writers onboard to fine-tune your content structure to the highest presentation standards.
Are you interested to know more about our services? Then, hop on a call with our client success manager by clicking the button below for a FREE consultation!
Are you considering front end development outsourcing this year? Before you start looking for a service provider, you may want first to dig deep into front end development. After all, additional knowledge could help you secure the right strategy as you get off to a good start.That said, we laid out here the most commonly asked questions about front end development outsourcing that you shouldn’t miss. By reading this blog post, you’ll get fresh insights into whether your business is prepared to outsource your web development needs.
Web development has two main parts: back end and front end development. Let’s concentrate on front end development for the time being.The building of front end elements of a website is what front end development is all about. These front end elements refer to features that you may see and interact with directly. In other words, front end development guarantees a rich user experience while interacting with a website, from design to navigation.To clarify, think of a website you have recently visited. What made you stay longer on that website? Your answer would probably be that it is functional and well-designed, right? You scrolled down because you were smitten by its quality graphics, fresh content, and mobile-friendliness.To sum up, front end development puts user needs first. Most importantly, it ensures your website is attractive enough to target visitors and convert them to leads. Certainly, if your web performance is not gaining traction, you now know what to do. Your front end development needs more polishing.
Although the duties of a front end developer vary from company to company, a front end developer’s role should generally encompass any or all of the following:
Let’s just say that web development is a fusion of art and technology. That is, front end development is concerned with the artistic side of the web, whereas back end development is concerned with the technical aspect.Earlier, we talked about how a front end web developer deals with different surface-level site elements. Let’s now dive deep into the function of a back end developer.While front end developers work on the visual components of a website, back end developers focus on server-side development. They manage databases, build the framework of software applications, and design APIs (Application Programming Interfaces).APIs are a set of programming code that allows data to be exchanged between software products. So, how does this interface work? Imagine you’re booking a flight and want to access your airline’s databases to see available seats that day. It’s the API that fetches data from your airline’s systems to your mobile phone so that you can book that flight hassle-free.But how does a back end developer work with front end developers?Front end developers typically send back end developers a list of APIs they want, as well as documentation of the intended behavior. For instance, a front end developer wants to correct the color or size of a button.Now, the back end developer may start building out the backend based on the functionality outlined. Hence, if the front end developer has an idea on how to improve the UI, they would communicate it with the back end developer to update the website.
If you’re leaning towards hiring a full-time employee, you need to consider the difference between hiring locally or offshore..In the United States alone, the hourly rate of a front-end developer typically ranges between $41-$60. On average, the annual compensation for a front end developer is $86k. If you’re a start-up company, it may not be practical for you to hire local talent. It is expensive to build front end developer skills. Therefore, professionals would charge higher than you may expect.However, if your goal is to cut costs by paying lower wages, you may consider moving your business functions abroad. There are countries out there with low-cost labor that can provide you with quality service at a competitive price.The Philippines, for example, has been the outsourcing hub of many countries that opt to grow their team offshore. One of the primary reasons why other countries choose to outsource to the Philippines is labor costs and operational effectiveness.In fact, the average front end developer salary in the Philippines is ₱480,000 ($9,284.24) annually. So if you’re testing the waters of front end development outsourcing, offshoring to the Philippines is a good start.
Companies that opt to outsource are able to cushion their bottom line from the volatile market through outsourcing. If you’re torn between hiring local professionals or offshore team, here are reasonable reasons why front end development outsourcing is more of a smart move:
Do you know what comes along with hiring a local professional? You are responsible for covering their needs, such as training and recurring benefits. If you don’t fancy covering these additional costs, it’s in your best interest to outsource your web development needs.When you outsource to a low-cost country like the Philippines, you gain access to high-quality services at a much cheaper cost. Without a doubt, you may save up to 70% on labor expenditures.
Moreover, you’re not only cutting costs by outsourcing. You’re also taking advantage of the multidisciplinary expertise that your offshore team may have.Remember that outsourced professionals have worked in various industries. Hence, they can help you navigate the competition and advise you on what has worked with their previous clients.
The front end is just a minor aspect of web development. When your web development needs require you to scale up, a service provider can help you hire back end developers, graphic designers, and even content writers. They can ensure that you have all the expertise you need in one place.
Furthermore, outsourcing companies follow a strict timeline while delivering outputs at faster turnaround times. If you hate micromanaging your teams and ask for updates from time to time, it means working with a service provider best suits your business.Also, outsourcing provides you with specialists for every stage of the development cycle. These experts play unique roles in executing a specific project on time.
Terminating a contract with a service provider is easier than dealing with an employee leaving your company. It will cost you approximately $12,000 to replace an entry-level employee earning $36,000 per year.So if you don’t want a hefty sum of money to go down the drain, you should consider outsourcing. This is true, especially if employee turnover is a major concern in your business.
Are you looking for experts ready to take on your front end development needs? Look no further! We are here to help you assemble the perfect extension of your team in the Philippines.Our company, KDCI, is one of the leading offshore staffing companies in the Philippines that is at the forefront of outsourcing. We offer scalable service solutions ideal for businesses with rapidly changing needs. Let us optimize your website performance with the help of our top-notch professionals in the realm of web development, graphic designing, and eCommerce.Are you interested to learn more about our services? Then, click the button below to get your FREE consultation with one of our client success managers today!Contact Us
There’s a strategy behind every viral Instagram content you see online. Are you wondering why other brands are getting thousands of hearts while you are barely getting enough attention? You’re probably missing out on the secret sauce of successful Instagram marketing—the Instagram hashtag strategy!
An Instagram hashtag strategy is a well-thought-out approach for using hashtags to increase the number of people who see your posts. Rather than randomly putting a handful of hashtags on, creating a strategy allows users to find your content. The proper use of hashtags does more than just bring in new followers to a specific niche. To stay up to date on a particular topic or trend, you can also follow and engage with particular hashtags. Ultimately, you can make your own hashtag to promote your new product or service. Hashtags should make sense inside a post. However, some businesses continue to utilize irrelevant hashtags in their posts simply because they are popular. The result: irritated audience who will click the unfollow button. Experts say hashtags are basically SEO components of social media marketing. So, how can you use it to increase your online visibility?
Instagram's hashtag strategy keeps on evolving rapidly due to system updates. But the best practices that stand the test of time will always stay. Learn this expert advice on using Instagram hashtags so you won’t come back to constantly using the same hashtags.
The most common mistake that businesses make in their hashtag strategy is to come up with a long list of hashtags. Unfortunately, just because Instagram allows you to use hashtags profusely doesn’t mean you should. Notice that when you go beyond 30 hashtags, your comment or caption won’t post. This is because Instagram limits users to only using 30 hashtags on a regular post and up to 10 hashtags on a story. Using many hashtags could help you increase your reach. But be careful not to be detected by Instagram’s security systems. Instagram often detects spam posts from accounts that overdo their hashtags. The ideal length for IG hashtags can be tricky. But experts recommend finding the sweet spot between what’s relevant to your community and which hashtags have a high number of posts. If your business is just starting out, it’s ideal for you to begin with 10-15 hashtags. Although these numbers are too generous, be smart enough only to include what’s relevant. Before jumping into popular hashtags, make sure you have first added your product/service hashtags, niche hashtags, and other phrases related to your brand.
Using a good amount of hashtags is not enough. So do you want to get the best out of your Instagram hashtag strategies? First, you need to learn how to classify them in terms of density. The total number of posts linked to a hashtag is known as hashtag density. Therefore, the level of competition for a specific hashtag is determined by hashtag density, which is similar to SEO keyword rankings . Instagram hashtags are classified into high, medium, and low density. Here’s your guide for Instagram hashtags density.
These are popular hashtags with over one million posts. You’ll be in the right category if you use this hashtag. However, because these hashtags are constantly added to new posts, it’s far more difficult to rank them.
These are popular hashtags with over one million posts. You’ll be in the right category if you use this hashtag. However, because these hashtags are constantly added to new posts, it’s far more difficult to rank them.
On the other hand, low-density hashtags are hashtags with less than 50,000 posts. Since it’s too niche and specific, it doesn’t have a high number of posts. But ranking for it at the top posts is much easier. To reach a wider audience, marketers recommend using a mix of high, medium, and low-density hashtags. You can find how many posts a hashtag has by typing a keyword in the search bar.
Have you ever had trouble finding your post on hashtag searches and explore pages? There’s a good chance you happened to use a banned hashtag. Hashtags that Instagram users have reported for violating some of Instagram’s community guidelines are known as banned hashtags. The result is that every post containing that hashtag will be hidden from view, limiting your organic reach and growth efforts. If you use too many banned hashtags, Instagram will not just hide your post. They may also flag your account, which might result in a “shadowban” or even the removal of your account. Some of the hashtags that have been banned include those that are blatantly seeking likes and followers. #followme, #like4like, #follow4follow, #tagsforlikes, and so on are only a few examples. You may check this page to learn more about banned Instagram hashtags to avoid this in 2022.
Are you struggling to find hashtags relevant to your brand? Your audience may help you with that! Check the profile of the people who follow you or have interacted with you. You’ll get an idea of what hashtags they are using and what they care about. By doing this, you’ll find community-oriented hashtags that can be useful for your brand. Community-oriented hashtags allow you to engage with people in a focused, active community. Using these hashtags will help people find more of your content. At the same time, you’ll be able to reach out to those who are most likely to be interested in your business.
On Instagram, over 100 million photographs and videos are shared every day. As a result, it’s challenging for branded content to stand out among the crowd. To get their content seen, businesses use branded hashtags. A branded hashtag is a custom hashtag associated with a specific brand used on social media. Also, they range from words to slogans that motivate individuals to get a brand involved in conversations. Some of the great branded hashtags are #ShareACoke, #MyCalvins, and #BeyondFiveStars, which made a successful hashtag campaigns for big brands like Coke, Calvin Klein, and Uber. Whatever hashtag you create for your brand, always keep your audience in mind. Remember that your goal is to earn the attention and engagement of your customers. If you make them use your brand hashtag, it would be easy for you to collect user-generated content. For small businesses, it’s hard to crack on branded hashtags because most users only interact with big brands. But this shouldn’t dampen your spirit. If you want to turn the tables, you may start by announcing offers, discounts, or freebies. This is exactly what Sephora did upon reaching their 200K fan-following milestone. They decided to honor the occasion by presenting a special offer. Sephora urged their followers to take part by posting images of themselves with the hashtag #SephoramyFans and tagging their friends who needed to repost their content with comments. Today, Sephora is among the esteemed brands with a staggering 20 million followers.
It can take months before you start to see meaningful results from your Instagram hashtag strategies. But you can expedite it with a dedicated team who will assist you from content development to analyzing relevant metrics. Get the highest quality of service at a fraction of the cost by partnering with us! Our company, KDCI, is a full-service digital outsourcing company that caters to SMEs hiring professionals from the Philippines. We offer scalable digital marketing solutions to help organizations keep up with their business demand. We have marketing strategists, social media managers, content writers, and graphic designers capable of ramping up your marketing efforts. Do you want to know more about our services? Then, click the button below to get your FREE consultation with one of our account managers today!
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