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It has long been established that far from being just an option, outsourcing has been an invaluable business strategy for businesses looking for global talent across customer support, IT, marketing, and HR, among other in-demand offshore outsourcing services.
This 2025, smart businesses are no longer asking whether they should outsource. They are now asking how to leverage outsourcing in the best ways possible.
Here’s our tip: real competitive advantage now lies in choosing the right destination — one that offers the right mix of affordability, talent, stability, and government support. Established leaders like India and the Philippines continue to dominate in scale and expertise, while emerging players like Vietnam, South Africa, and Ukraine are proving that niche strengths and adaptability can be just as powerful.
In this article, we explore the 10 best countries for outsourcing in 2025, and more importantly, why forward-thinking companies are doubling down on these locations to build resilient, high-performing global teams.
Outsourcing (see also: offshore outsourcing and,shared services vs. outsourcing, and managed services vs. outsourcing) is the process of delegating certain functions — whether core or non-core — to external service providers who specialize in those areas. Instead of handling every task internally, companies can leverage outside expertise to improve overall operational efficiency at a fraction of the costs by outsourcing to developing countries.
For instance, an American eCommerce brand may outsource its customer support to the Philippines, where English proficiency and cultural affinity are high, while also outsourcing software development to India, where IT talent is abundant. This model allows businesses to concentrate on strategy, product innovation, and growth instead of getting bogged down in repetitive processes.
The global outsourcing market was priced at $280.64bn in 2023. And the market shows no signs of slowing anytime soon, with an estimated annual growth of 9.6% from 2024 to 2030. The continuous growth of outsourcing is driven by rising costs and economic uncertainties, which push corporations to seek low cost and low risk strategies to cope with the volatile business environment of 20245.
This raises the question of where one should outsource their business functions. Considering the business and political climate, technological infrastructure, and outsourcing environment, we’ve shortlisted the 10 best countries for outsourcing that you can choose from: in this article.
The Philippines — being the most popular outsourcing destination for developed countries that want to outsource jobs — is a young and rapidly growing Southeast Asian nation known for its English-speaking talent pool and expertise in BPO, with a history of over 120 years of independence.
As of 2023, the Philippines holds 10-15% of the global market share in outsourcing, making it one of the leading outsourcing destinations in APAC, which is the fastest growing outsourcing region in 2024, primarily due to its lower cost of labor. In fact, rates of services in the Philippines can cost up to 70% lower than those in Western regions.
Outside of the Asia-Pacific, the Philippines is still considered an outsourcing powerhouse, known for its superb offshore staff soft skills, which set it apart from other European and Asian countries when it comes to customer support. This can be attributed to the country’s high English language proficiency, as well as cultural affinity to Western, mostly American, markets.
These contribute to the long history of outsourcing in the Philippines, which began with its first call center way back in the 1990s. The Philippines has since become the world’s call center capital, with contact center services as its most in-demand outsourced service, followed by design and marketing, ecommerce services, and finance and accounting.
In 20245, the Philippines is considered one of the best countries for outsourcing because of its rapidly growing outsourcing climate, made possible by its overwhelming support from the local government to foster greater trade and attract foreign investors to outsource to the country. By providing tax incentives, training and education programs, infrastructure development, and through partnerships with private organizations to promote its outsourcing services globally, the Philippine government has set a great foundation for Philippine BPO to thrive.
India is yet another BPO powerhouse and is almost synonymous to IT and software development. It is a South Asian nation with a rich cultural history dating back over 5,000 years, and with the fastest growing population globally, it unsurprisingly offers a vast, skilled workforce with highly coveted technical expertise.
At present, the India outsourcing market is growing at 8.76% annually, making it one of the leading outsourcing markets globally. Since the late 1990s, India has been a top destination for digital services. And it is particularly favored today for outsourcing services like software development, mobile app development, digital marketing, back office operations, and IT customer support.
With skilled developers and tech experts, India is known as an IT outsourcing powerhouse in 20245 and is one of the best countries for outsourcing due to its lower cost of labor and government support, as well as its large, educated workforce, which is primarily educated in STEM fields (science, technology, engineering, and math). And with key Indian IT companies opening up in the country, offering outsourced software development services, and stimulating the demand for IT capabilities, the country quickly built a global reputation as an IT hub trusted by many.
Mexico is a country located in the southern part of North America, known for its rich culture, vibrant history, and rapidly growing economy, particularly in manufacturing and nearshore outsourcing services due to its proximity to the United States.
Mexico’s outsourcing industry began in the 1990s, gaining momentum after the North American Free Trade Agreement (NAFTA) in 1994, as U.S. companies sought cost-effective, skilled labor close to home, particularly in IT, manufacturing, and services, with the Border Industrialization Program further boosting its reputation for manufacturing by allowing American companies to produce goods in Mexico.
Today, Mexico remains a top manufacturing outsourcing destination and is one of the best countries for outsourcing largely due to its 13 favorable trade agreements (FTAs) with 50 countries worldwide, which facilitates seamless cross-border trade and operations.
Since the 2000s, Mexico has also expanded its outsourced service offerings, making a name for its excellent development work, ranking 2nd in Latin America and the Caribbean. In 2024, its BPO outsourcing market had an estimated value of around $5.55bn and is projected to grow even more.
Poland is a European country, known for its strong education system, IT services, and a business-friendly environment, with a rich 1,000-year history.
Within Europe, Poland is the largest IT outsourcing hub, with its BPO revenue set to reach $2.89bn in 2024.
While the country’s outsourcing industry only began in the early 2000s, the industry has quickly grown, alongside the country’s rapidly growing economy. And with rates that are 20-25% lower than counterparts in US and Western Europe, Poland has quickly risen through the ranks as one of the best countries for outsourcing IT. In fact, IT makes up for about 8% of its GDP, making it a popular choice for international R&D centers. Over the years, Poland has been a popular outsourcing destination for offshore software development and other IT functions because of the competitive costs that they offer.
Brazil is the largest economy in Latin America and is known for its growing IT and customer service outsourcing industry, benefiting from its large, educated population.
Brazil’s outsourcing history dates back to the late 1990s, and took off in the late 2000s. The country originally provided call center and customer service due to its large Portuguese-speaking population. However, eventually, they expanded to other services like IT, software development, and business process outsourcing (BPO).
Due to its geographical proximity and shared time zone with the US, Brazil was a top choice for many North American companies, especially those looking for tech and business services.
At present, the country is one of the best countries for outsourcing as it has maintained a thriving outsourcing economy due to its strong push toward green energy and biofuels. Its IT market is set to grow by 11% while its telecom market is set to grow by 2%. These figures set a great precedent for the country’s continuous growth, which is mirrored by its increasingly outsourcing-friendly environment, encouraging foreign investment.
China is the world’s second-largest economy, with the world’s largest population. This East Asian country has over 5,000 years of history and excels in manufacturing and technology outsourcing due to its large-scale factories as well as rapidly developing technological space in Tier-I cities like Shanghai, Beijing, and Shenzhen, that rivals those of first-world nations in the West.
The country began its outsourcing industry in the early 2000s, spurred by China's economic reforms and its accession to the World Trade Organization (WTO) in 2001. In the 2000s, China was a global manufacturing outsourcing hub, with some of the lowest manufacturing costs globally, making it a top choice for producing textiles, electronics, and consumer goods.
However, the country has since expanded its expertise. With the local government’s belt road initiatives, favorable tax reforms, well-established IT infrastructure in tier-I cities, and quick adoption of cloud-based services like artificial intelligence (AI) and robotic process automation (RPA), China has quickly risen among the ranks of outsourcing destinations and is arguably one of the strongest powerhouses, especially in the fields of manufacturing, sourcing and procurement, supply chain, and even customer service and finance & accounting.
Currently, China is one of the best countries for outsourcing with its BPO revenue estimated at $23.39bn by 2024 and growing at an impressive rate of 11.3% annually from 2022 to 2030.
Ukraine is a country in Eastern Europe that has recently become a key player in IT and software development outsourcing, offering highly skilled professionals with competitive pricing.
Unlike other countries, Ukraine only saw a significant increase in outsourcing in the mid-2010s. Particularly, it is popular for its IT services, with 45% of the country’s whole export being software.
With this, the country’s IT industry grew a whopping 36% from 2021 to 2022, though it has slowed down in recent years due to seasonal decrease and the rapid growth in the last few years. Still, it has maintained its place in the top 5 in terms of number of IT specialists in the past 5 years, providing IT outsourcing services and software development to mainly the US, Canada, Australia, and UK markets.
Though a newer player in the IT outsourcing field, Ukraine has some of the most competitive prices in software development. In fact, they have the lowest rates for development work in Central-Eastern European countries.
Ukraine also houses some of the most experienced software developers globally, creating a strong reputation for high-quality code and making it the 2nd largest IT outsourcing market in Central Eastern Europe.
Combining its strong reputation for software development services, thriving IT industry, and very competitive rates in Europe, Ukraine is one of the best countries for outsourcing. In fact, it has reached a $1.05bn valuation by the end of 2024, while maintaining a moderate growth rate of 4.84%.
Vietnam is a rapidly developing country in Southeast Asia with a young, dynamic workforce. Today, Vietnam is one of the best countries for outsourcing as it’s making waves in IT and manufacturing outsourcing due to rates that rival those of other countries in APAC.
Though a bit late into the outsourcing market, Vietnam has witnessed a steady growth since the 2000s, with focus on IT and software development, as well as manufacturing. Today, they’re known for IT outsourcing, especially for highly technical work like software development, web application development, mobile app development and so on. In fact, the revenue of the Vietnam IT Outsourcing market is expected to hit $694.8bn in 2024 with an impressive annual growth rate of 12.23% from 2024 to 2029.
Another side to Vietnam’s thriving outsourcing market is its manufacturing industry, which attracts foreign investors due to government policies encouraging foreign investment, but more so because of the country’s rapidly developing infrastructure, which increased its production capacity and enhanced manufacturing capabilities.
South Africa is a country located at the southern tip of Africa. It is known for its English-speaking workforce and strong BPO sector, catering mainly to European and U.S. markets. At present, it’s one of the best countries for outsourcing, with a BPO market that is set to reach $1.89bn in 2024 and an annual growth rate of 3.64% from 2024 to 2029.
It has one of the largest economies in Africa and is a newly industrialized nation with a call center industry that has been growing steadily since 2003. While South Africa is considered relatively new to the outsourcing market, it is one of the most reliable call center outsourcing destinations in 2024, with its call center industry steadily growing at a rate of 8% annually.
This growth is thanks to its government backed BPO support program, which helped promote the country’s voice and non-voice customer support services, catering to financial, eCommerce, and IT sectors. Not to mention, South African BPOs are more cost effective than its European and American counterparts, and have a fully loaded cost base that’s 11% below the global average.
Malaysia is another Southeast Asian country that’s considered one of the best countries for outsourcing. The multicultural nation has been independent since 1957 and is known for its skilled workforce and thriving tech and service outsourcing industries.
It’s a late bloomer compared to its SEA counterparts, beginning its outsourcing history in the latter parts of 1990s. However, its BPO market value has steadily grown, and is set to reach $1.44bn in 2024, increasing annually at a 6.36% rate from 2024 to 2029.
Though Malaysia started as a hub for outsourcing manufacturing and electronics assembly services, it has since transitioned into a global outsourcing destination that provides reliable outsourcing services in the fields of IT, customer service, and finance and accounting.
Now that you have a rundown of the countries where you can find an ideal outsourcing partner, let us now discuss how you can decide which country is best for outsourcing YOUR business’ core functions.
Every outsourcing destination brings something unique to the table. The “best country” is not a one-size-fits-all choice as it depends heavily on your:
So, instead of simply following the trends, smart companies in 2025 are matching their outsourcing partners to very specific business goals.
If this is your business’ current priority, destinations like the Philippines and South Africa are top choices. Both countries boast strong English proficiency, cultural compatibility with Western markets, and proven track records in customer service. The Philippines, in particular, has long been a leader in call centers and back-office support, while South Africa is gaining traction for its multilingual talent and time-zone alignment with Europe.
Countries like India, Ukraine, Poland, and Vietnam have become global powerhouses for IT services and software development. India remains unmatched in scale and breadth of technical expertise, while Ukraine and Poland stand out for highly skilled developers, especially in fintech, AI, and cybersecurity. Vietnam, on the other hand, is attracting attention for its combination of low costs and a rapidly growing tech workforce — making it ideal for startups and SMEs looking for quality on a budget.
Geographic proximity can also be a deciding factor, especially for those who might also consider backsourcing in the future. For U.S.-based businesses seeking nearshoring convenience, Mexico and Brazil offer shorter flight times, overlapping work hours, and cultural affinity. Mexico’s proximity makes it particularly appealing for manufacturing and bilingual customer service, while Brazil provides a deep talent pool in both IT and creative services, with the added benefit of being the largest economy in Latin America.
If your operations require advanced corporate finance support, multilingual capabilities, or strict adherence to regulatory frameworks, then countries like Poland, Malaysia, and China may be better suited. Poland has built a reputation as Europe’s shared-services hub, offering high-level accounting and legal outsourcing. Malaysia excels at multilingual business process outsourcing, serving both Asian and Western markets. China, meanwhile, is still a top choice for large-scale manufacturing and supply chain management, though companies must weigh considerations around data security and regulations.
With several outsourcing countries to choose from, ultimately, the decision comes down to aligning the strengths of the country with the core needs of your business. By identifying your top priorities, you can narrow down the list and invest in the outsourcing destination that provides the highest long-term ROI.
Many countries have developed strong outsourcing markets since the early 1990s, building reputations for various services and attracting foreign investments. Whether you're seeking top technological skills, manufacturing capabilities, or high-touch soft skills to enhance your brand, we recommend outsourcing to the Philippines, especially to KDCI Outsourcing in 20254, after carefully considering the pros and cons of Philippine outsourcing.
At KDCI Outsourcing, we take soft skills to the next level and make it a mission to find the best fit in terms of culture and working style when building your offshore team in the Philippines. We tailor our outsourcing services to your unique requirements in a way that ensures your outsourced team feels in-house, breaking any communication and collaboration barriers, while providing the best rates and scalability.
Learn more about how to outsource work to the Philippines, contact us today!
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If there is one thing ALL businesses need, it’s a comprehensive financial plan.
Over the years, as US companies expand across industries and markets, financial management has become more complex and demanding. From bookkeeping and payroll to compliance and high-level strategic financial planning, an accurate (but still, cost-effective) financial management system could be the difference between a thriving and a struggling company.
This is why an increasing number of businesses in the US are turning to the Philippines for support. The country has built a global reputation as a financial service outsourcing hub, with highly skilled accountants, finance professionals, and financial advisors who are trained in international standards. By leveraging offshore talent in the Philippines, US companies can reduce costs, improve efficiency, and gain access to specialized expertise without the challenges of local hiring.
In this article, we’ll explore the specifics of financial management outsourcing and highlight some of the best financial management firms in the Philippines that cater specifically to US businesses. Along the way, we’ll also look at how outsourcing finance functions allows companies to sharpen their focus on strategy, innovation, and growth.
At 44% of the market and a revenue of over $17 billion, finance is the 2nd most outsourced service (next to IT) worldwide. In essence, financial management outsourcing is the practice of delegating key finance-related functions, including, but not limited to:
to an external service provider. Instead of hiring, training, and maintaining an in-house finance team, US businesses now partner with specialized firms, often located in outsourcing hubs like the Philippines, to handle their financial planning and management functions.
This approach allows companies to streamline their processes, ensure compliance with international standards, and access expert knowledge without bearing the high costs of maintaining a full-time finance department. For example, an outsourced partner may manage day-to-day bookkeeping, provide timely and accurate reports, implement cloud-based financial systems, and even give strategic advice on cost-saving and growth opportunities.
More importantly, financial management outsourcing is not limited to basic tasks. Today, many firms offer end-to-end finance and accounting services, from transactional processing to CFO-level support, and even strategic wealth management for businesses. This means that whether a US company needs assistance with payroll compliance, international tax regulations, or financial risk analysis, financial management firms in the Philippines can provide scalable solutions tailored to the size and needs of the business.
Whatever your financial goals are, working with an outsourced financial service firm empowers you to focus on growth and strategy, while leaving the complexities of financial operations in the hands of experts who are equipped with advanced tools, updated knowledge, and cost-efficient solutions.
The Philippines offers several advantages that make it particularly attractive for US businesses seeking finance and accounting support. With several outsourced financial institutions that cater to a wide range of clients across Manila, Makati City, Cebu City, and Clark, the Philippines is a go-to for all things financial management, from payroll to comprehensive financial planning:
Investing in comprehensive financial planning can be costly. However, labor and operational costs in the Philippines are significantly lower than in the US, which means companies can build finance teams offshore at a fraction of the expense of maintaining the same functions domestically. So, one of the biggest factors remains to be cost efficiency.
Another key strength is the country’s pool of specialized talent. Many Filipino accountants are trained in both Philippine and US GAAP standards, with exposure to IFRS and other international frameworks. This, alongside extensive industry experience, makes them highly adaptable and able to work seamlessly with US companies, whether in day-to-day bookkeeping or complex risk management and investment strategy.
Cultural compatibility and English fluency also play an important role. Communication barriers are minimal, and Filipino professionals are known for their customer-first mindset and ability to integrate smoothly into foreign work cultures. On top of this, the Philippines has a mature outsourcing industry with decades of experience serving global markets, giving companies peace of mind that they are working with a well-established system.
The total result is a financial services outsourcing ecosystem that combines affordability, expertise, and reliability, allowing US businesses to confidently entrust their financial operations to offshore partners.
Now that we’ve covered what financial management can do for your business and why the Philippines is an ideal destination for those looking to outsource financial services, let’s go through some of the outsourcing partners you can choose from.
Let’s take a closer look at some of the firms that have established themselves as leaders in financial management outsourcing in the Philippines. These companies vary in size, specialization, and target market, but all of them have the capacity to support US businesses with their accounting and finance needs.
KDCI Outsourcing is one of the Philippines’ leading providers of finance and accounting outsourcing services, trusted by global companies — including those from the US — for its tailored offshoring engagement models. With a strong focus on end-to-end financial management that empower businesses, KDCI gives you access to experts who can work on your bookkeeping, accounts payable and receivable, payroll processing, tax preparation, and financial reporting.
What sets KDCI apart is its ability to build dedicated offshore finance teams that scale with clients’ needs, while also integrating seamlessly into their operations. Beyond technical expertise, KDCI invests in training, process optimization, and the latest financial software tools, ensuring accuracy, compliance, and cost efficiency.
D&V Philippines is one of the most well-recognized providers in the financial outsourcing space. The company has built its reputation on delivering services that align with compliance-heavy accounting requirements.
With financial service offerings that range from bookkeeping and payroll to financial planning, analysis, and CFO advisory, D&V Philippines is particularly appealing to larger US firms that require both transactional support and high-level financial expertise. The company is also known for scaling efficiently as client needs grow, making it a reliable partner for businesses planning long-term expansion.
Connext Global Solutions takes a slightly different approach to financial management outsourcing, focusing on building custom offshore teams tailored to each client. While it serves multiple industries, finance and accounting remain a core strength.
Connext assists US businesses with accounts payable and receivable, payroll, collections, and billing, while also offering fractional CFO support. This balance between transactional processes and financial leadership makes the company especially valuable to US SMEs that need integrated support without the overhead of full-time executives.
Another powerhouse in the field is TOA Global, widely known as The Outsourced Accountant. Unlike firms that provide a broad range of services, TOA Global specializes exclusively in accounting and finance staffing. Its model focuses on embedding dedicated offshore accountants, bookkeepers, and auditors into US client teams, functioning as seamless extensions of the in-house workforce.
With a strong emphasis on US tax and accounting standards, TOA Global is a trusted partner for accounting firms and enterprises that need highly skilled professionals (for asset management, risk management, advisory services, and more) at scale.
Innovature BPO has emerged as a dynamic player by offering end-to-end finance and accounting outsourcing solutions. The company delivers support across accounts payable and receivable, payroll, compliance, and even tax preparation. What sets Innovature apart is its hybrid model that blends skilled accountants with automation-driven processes, making it an attractive option for US small and mid-sized businesses looking to streamline operations while maintaining accuracy and alignment with financial goals.
SourceFit, on the other hand, is known for its flexibility. While the company provides outsourcing in multiple verticals, its financial services have become increasingly popular with midmarket US companies.
SourceFit’s teams handle bookkeeping, payroll, reporting, and accounting, often through dedicated staff models that allow clients to build teams based on specific needs. Its focus on custom solutions over standardized packages has helped it maintain long-term relationships with US businesses across industries.
Large corporations and multinational firms often turn to Isla Lipana & Co., the Philippine member firm of PwC. Unlike most BPO companies, Isla Lipana provides corporate-level financial services including audit, tax, and compliance support, catering to businesses that need corporate finance expertise. While its services come at a premium, the firm offers the assurance of global compliance and credibility, which is invaluable for large US enterprises.
Together, these firms represent the diversity and depth of financial management outsourcing available in the Philippines. From boutique firms offering personalized services to global giants with extensive resources, US businesses have no shortage of partners to choose from.
SGV & Co., the Philippine member firm of Ernst & Young, is the country’s largest financial services provider. Known for its technical depth, SGV offers auditing, taxation, advisory, and business risk services to clients worldwide.
For US companies outsourcing financial management, SGV brings unmatched credibility and a wealth of experience in handling compliance-intensive industries. Its position as one of the most trusted firms in the Philippines makes it a go-to choice for businesses looking for reliability at scale.
KPMG’s local firm in the Philippines, R.G. Manabat & Co., has a strong office in Makati City that offers a wide spectrum of services — from financial management and tax advisory to investment advisory and compliance.
US companies often look to KPMG for its consultative approach, as the firm not only handles day-to-day financial outsourcing but also provides high-level strategic financial advice for business growth, restructuring, and expansion.
RSM Philippines serves as part of the RSM International network, a global leader in audit, tax, and consulting services. It caters to small and mid-sized US companies that want global expertise as well as sustainability, ESG, and corporate social responsibility.
Known for its client-centric model, RSM Philippines delivers finance and accounting outsourcing with an emphasis on compliance, accuracy, and efficiency. For US businesses seeking a balance between affordability and expertise, RSM stands out as a solid alternative.
The advantages of outsourcing financial management to the Philippines extend far beyond cost savings. By building offshore finance teams, US businesses gain scalability, with the ability to expand during periods of high demand and scale back when activity slows.
With the right financial management firm, you also gain access to a diverse pool of specialized talent, including CPAs and finance professionals who bring both technical skills and international industry experience.
The Philippines also offers operational flexibility through time zone differences. Offshore teams can provide extended coverage or even 24/7 operations, ensuring that financial processes, customer support, and compliance tasks are always on track.
Most importantly, outsourcing allows US companies to redirect leadership energy toward innovation and strategy. Instead of being bogged down by transactional tasks, executives can focus on growth, market expansion, and new opportunities.
Of course, not all financial management firms are made equal. Even if they are, there’s still the question of whether, as a dedicated financial services provider, the firm you’re choosing will be the perfect fit for your business — both in terms of financial goals and overall company culture.
To help out, we have here a list of questions that you should ask your financial management service provider before choosing them. After all, this is a huge and long-term investment.
When evaluating outsourcing providers, start by asking the following:
All the options we have here have established their names in the industry, but the answers to these questions will help you find the best fit. Ultimately, the best partner is one that understands US financial service standards, integrates with your systems, and scales with your business as it grows.
If you’re ready to explore your options, you can start by asking us these questions.
While many firms in the Philippines provide excellent finance and accounting services, not all deliver the same level of customization and strategic alignment. At KDCI Outsourcing, we specialize in building finance and accounting teams tailored to US businesses. Our services cover everything from bookkeeping and payroll to compliance, with professionals trained in US GAAP and international standards.
What makes KDCI different is our ability to combine skilled professionals with customized, scalable solutions. Whether you are a startup seeking cost efficiency, an SME requiring integrated support, or an enterprise looking for advanced financial planning, we design offshore teams that match your exact needs.
If you’re ready to streamline your financial operations, reduce costs, and focus on growth, KDCI is here to help. Contact us today to discuss how we can build the right financial management outsourcing team in the Philippines for your business.
Selling online and running an online store is more than just having an ecommerce website. It requires understanding customer behavior and preferences, leveraging technology, and offering personalized experiences to elevate your e commerce business and keep up with the growing expectations of the modern buyer.
It’s true, though. In fact, Salesforce revealed that over half of commerce leaders (64%) admitted that customers’ expectations have become more challenging to meet. Buyers are expecting not just great and lightning-speed customer service, but also omnichannel experiences, excellent website performance, and top-tier security.
Whether you’re a thriving or small business owner, exceeding customer expectations on top of your usual responsibilities can take a toll on you and your internal team. Thankfully, an ecommerce service provider can bring the most out of your online business and get the best possible ROI from outsourcing.
This article defines what an e commerce service provider is and includes 10 tips on choosing the right vendor for your online business.
An ecommerce service provider is a third-party company that offers digital marketing, content creation, data entry, website design, web development, product management, and other related services involved in running an online store.
This prevents entrepreneurs and their internal teams from spreading themselves too thin and neglecting the core aspects of their business. E commerce providers can be found in developing countries, allowing business owners to increase their savings while improving the shopping experience and ensuring smooth operations.
Whether you’re trying to build your existing online store, or transitioning your brick-and-mortar store to the digital space, choosing a partner is a crucial decision. Here are 10 tips to help your decision-making:
One of the first things that you have to look for in finding an Ecommerce service provider is to find experts in the industry. Come up with a shortlist of Ecommerce experts based on how long they have been in service. This allows you to benefit from their hard-earned skills and knowledge on how to solve issues, avoid pitfalls, boost value, and enhance customer satisfaction.
More experienced service providers can guarantee success for your goals. Aside from experience, look for outsourcing business providers with the necessary e commerce platform and technology expertise specific to your online store.
Speaking of value, you can get more out of a partnership with a service provider if they have all the services that cater to what you need. Some of the essential Ecommerce services to look out for include:
The more ecommerce services you can get, the better, as it is also more convenient for you. Because if an ecommerce agency can give you all the specific assistance you need, then you don’t have to find another person or company for different jobs or roles.
Numerous service providers can give you the same experience and expertise. Still, you also need to know if they’re a good fit for you. That being said, the next thing you should do is to look for proof in the form of case studies or portfolios. This will allow you to gauge their skills based on how they have helped other businesses.
Moreover, look at the industries they’ve worked with. See if they’ve helped a business similar to yours. An Ecommerce service provider that has experience with a business related to yours will more likely know what will work for your ecommerce business.
Although not a necessity, this will help you feel more comfortable working with them. Meanwhile, if a service provider doesn’t have a case study or portfolio at all, then they might not be a good fit for you.
Case studies and portfolios show you their perspective on their skills. So, the next step is to know what their clients are saying about them. A good service provider will more likely have client testimonials on their website. However, don’t hesitate to look at other channels for customer reviews.
Just as you would when looking for similar businesses in their portfolio, see if they have testimonials from companies similar to yours. This will also give you a clear picture of how they can help you. While you’re at it, look at how they’re treating their employees.
Check out their website About Us or social media page, and see if they have good working relationships with their employees. This ensures reliability and reputation because how they treat their employees says a lot about them in terms of management, human resources, and other factors.
Once you have a good feel of the value you can get from an Ecommerce service provider, pricing is what will make or break your decision. However, it’s difficult to determine a price upfront, so the best way around it is to ask for a quote.
Don’t forget to specify all the e commerce services you need help with, and don’t hesitate to ask other questions about their business. An essential part of asking for a quote is to also request a breakdown of their prices. When comparing prices from different service providers, weigh who gives you more value for your money in terms of services, experience, and other inclusions.
Failing to account for a provider’s cultural fit is a fatal outsourcing mistake. While culture fit is difficult to assess (at least, objectively), there are still ways to know if a potential e commerce service provider will mesh well with your company’s culture. During the vetting process, pay attention to the following:
An e commerce service provider may excel in your industry — but without a solid foundation of cultural compatibility — the partnership won’t be fruitful and harmonious.
E commerce involves working with data, so it’s important to choose a vendor that takes data security as seriously as you do. While most offshore outsourcing companies boast having world-class IT facilities and strong data encryption measures, you need to ask in-depth questions about the company’s cybersecurity capabilities to back up their claims.
Here are a couple of examples:
Scaling a business is an important milestone, and outsourcing makes this goal more accessible and achievable for ecommerce business owners.
When vetting an ecommerce agency, ensure it has ample experience and resources in scaling businesses and meeting the demands that come with scalability. Otherwise, you’ll risk partnering with an outsourcing company that doesn’t help achieve your long-term goals.
You don’t need a perfect e commerce team; you need a high-performing one that drives your business to success. Before fully committing to a vendor, make sure you have answers to the following questions:
An e commerce service provider with high turnover signals alarming workplace issues, such as a lack of professional development and poor satisfaction.
Marketing claims are just claims until there’s concrete proof of the e commerce provider’s ability to deliver high-quality work. Fortunately, most BPO companies are happy to offer a trial project or period to give you a glimpse of their performance, expertise, service quality, strategies, and internal processes.
When evaluating a potential outsourcing partner during a trial period, keep an eye out for lapses and red flags. Your potential offshore e commerce team is not perfect, but their ability to receive and apply your feedback shows their commitment to continuous improvement.
But if your team misses deadlines or delivers substandard services (even after multiple feedback sessions), it’s a sign that the ecommerce agency is not a good match for you. In this case, don’t let the trial period drag on for too long — move on and find a better service provider.
Reaching your goals for your Ecommerce business requires having the right people to help you achieve them. With an experienced Ecommerce service provider, you trust that you’re working with people who know exactly how to bring your business to success.
KDCI Outsourcing has been helping Ecommerce businesses for over a decade. Thanks to our deep experience in outsourcing, we have built teams of experts in outsourced e commerce solutions, including graphic design, web design, website development, digital marketing, inventory management, product information writing, and more.
Our expertise and experience have allowed us to help our clients with end-to-end Ecommerce outsourcing.
Let’s take care of your business needs. Contact us today and grow your online business with KDCI Outsourcing!
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No business is complete without a human resources department. HR departments, after all, keep your company up and running smoothly. They handle a myriad of tasks, including sourcing talent, addressing workplace (or employee) issues, and complying with labor laws. Interestingly, outsourced human resources are now a standard practice among businesses.
Human resources outsourcing (HRO) takes off the burden of administrative tasks from in-house staff. With the high cost of labor, HR outsourcing is a viable alternative that offers an all-in-one package of high-quality services, innovation, specialized expertise, efficiency, and cost savings.
Whether your HR team is short-staffed or overwhelmed with low-value administrative tasks, HR outsourcing provides the streamlined support your business needs. Here, you’ll learn how outsourced human resources can streamline businesses.
As a bonus, we included an FAQ about human resources outsourcing services. But before we jump into all that, let’s first recall what human resources outsourcing is.
Human resources outsourcing is a strategy in which you let an HR outsourcing provider handle your company’s HR functions. Examples of outsourced HR services include:
Most companies choose to work with an HR outsourcing company from a developing country to access cost-effective HR professionals and bolster operational efficiency.
Like any outsourcing service, outsourced human resources can be the best investment you can make for your business. Outsourcing HR functions can streamline your day-to-day operations while also innovating your HR systems and increasing your cost savings.
Below, let’s dive deeper into how this strategy can benefit your business:
While people typically enjoy working in HR, we can’t deny the challenges they face — and the statistics reflect these well. According to Sage, cited by PeopleSpheres, 95% of the surveyed HR leaders reported that their workload caused them to feel stressed out and overwhelmed at their jobs.
Let’s also not forget the role of labor shortage. The US Bureau of Labor Statistics found there are 7.4 million job openings. With positions left unfulfilled and the increase in workload, short-staffed HR departments will struggle to keep up with tasks — further exacerbating stress and burnout.
This is where outsourcing HR services comes in. When you partner with any of the top HR outsourcing companies, you gain access to highly qualified talent acquisition specialists, payroll specialists, benefits administrators, and other HR professionals who can ease the burden off your internal HR team and meet your HR needs. With more people on deck, your in-house team can focus on strategic HR tasks without getting burned out.
Scaling a business is a goal for many business owners. However, scalability efforts are often hindered not just by burnout, turnover, or inadequate manpower, but also by evolving regulations and business environments. If scalability is on your radar, outsourcing HR services is the most optimal solution.
Outsourced human resources promises cost-effectiveness, allowing you to grow your team as needed. Influx of workload lately? You can scale without increasing expenses and compromising the quality of work. Outsourcing HR also promises faster time-to-hire, allowing you to onboard new hires in 30 days (or less), unlike the 44-day average.
Apart from having access to a database of talent, the best BPO companies also leverage AI-powered recruitment solutions for faster resume screening and streamlined candidate matching. All these help the service provider source candidates much faster. This way, you can work with the right people and improve your HR department’s operational efficiency right off the bat.
The right employees are worth the investment. But here’s the truth: Labor is expensive. Hiring costs in the US amount to a staggering $4,683 USD per hire. While companies can choose to offer higher compensation to attract high-caliber HR professionals, budget constraints are becoming a challenge, according to most HR leaders (90%).
Insufficient budgets can make your HR professionals more prone to stress and burnout, or even limit your HR department’s ability to accomplish high-value HR tasks. This is because you can’t hire specialized HR expertise, ramp up headcount, or invest in new technologies to divide the workload and streamline processes.
With outsourced HR resources, you can work with HR staff from a developing country at a fraction of the cost of a local HR employee. To give you an idea, an HR generalist from the Philippines earns $5,182.52 USD a year, whereas a US HR generalist takes home $62,360 USD each year. Because of the stark differences in salaries, it just makes sense to hire a Filipino HR generalist (or any HR professional at that).
This means you can onboard two or more offshore Filipino professionals to support your internal HR department without overspending and deteriorating productivity levels. Plus, rather than increasing your spending on overhead and training, you can invest that money in growing your business. This way, you’ll get more value and ROI from outsourcing human resources.
Technology and humans are a powerful tandem. After all, technology is only as good as the individual using it. As human resources evolve, investing in technology is a must. According to Fuel 50’s “Skills Tech Survey,” increasing the company budget on HR technologies has been done by 55% of the surveyed organizations.
This is good news as technology is seen as an investment rather than an expense. Unfortunately, for smaller companies with limited budgets, a technology-powered HR department may look like a far-off dream. Thankfully, outsourced human resources brings innovation to your company at a cost-effective price point.
Human resource outsourcing companies are equipped with cutting-edge, AI-powered HR software solutions. As an example, here’s how technology can supercharge outsourced HR functions:
What’s great about outsourced HR professionals is that they specialize in various HR software solutions and platforms, leading to reduced expenses on training employees on new technology. Thanks to AI, automation, and data analytics, HR processes will be more streamlined due to the reduction in manual tasks, thus enhancing employee experience.
Compliance is the foundation of trust and accountability. At first glance, it may mean ensuring that all employees follow workplace policies — but there is more to compliance than that. On a broader scale, HR compliance means that everything — from the company’s workplace rules and regulations to employee treatment — is lawful.
However, laws and regulations are evolving. For in-house HR professionals who are overwhelmed with work, keeping up with regulatory changes presents another challenge. Non-compliance can result in hefty fines, criminal charges, reputational loss, and business closure. Of course, no business owner would like to receive such penalties.
Outsourced human resources can improve compliance. Many HR outsourcing professionals specialize in compliance. With their knowledge of local and international labor laws and compliance standards, they can ensure that your business’s workplace environment and employment practices remain compliant.
Not only does HR outsourcing protect your company from lawsuits and penalties, but it also allows your internal HR staff to focus on strategic HR initiatives.
HR outsourcing shouldbe interchanged with RPO. While human resources outsourcing includes recruitment, the services offered are broader. When you partner with an outsourced HR service provider, the company can provide support outside recruitment — including administrative support, compliance, payroll administration, and many more.
On the other hand, RPO centers on recruitment-related functions, such as employer branding, talent acquisition, and talent management. RPO companies offer consulting services, too.
Outsourced HR service providers don’t charge hidden fees. They offer transparent pricing models to help you manage costs. To avoid surprise charges and unnecessary expenses, request the vendor for a full breakdown of costs, so you know where your hard-earned money goes.
However, there may be additional costs when partnering with an HR outsourcing service provider, including:
A budget is a vital best practice for effective HR outsourcing and financial planning. While outsourcing is cheaper, costs may add up if you’re unprepared. It’s also important to account for task complexity, average salaries, level of expertise, and software solution subscriptions when creating a budget.
Evaluating a potential outsourcing partner is one of the most crucial decisions you’ll make when outsourcing HR. Remember, it’s not about which provider is the cheapest, but the one that suits your needs, aligns with your business goals, and shares similar values.
Here are factors to take note of when choosing an HRO provider:
Don’t be easily swayed by marketing claims. Here are the red flags to look for in an outsourced HR service provider:
The earlier you spot these red flags, the easier it will be to cut your losses and find an HRO provider that surpasses your standards.
Definitely! A trial project is one way to prove that the HR outsourcing firm can walk the talk. It’s also a great opportunity to assess your offshore HR team’s performance as well as their ability to meet deadlines and quality standards. By the end of the trial, you should already know whether you want to continue working with the vendor or not.
Feedback can be provided — but if there is no sign of improvement — move on to another outsourcing provider. If your offshore team frequently misses deadlines or behaves unprofessionally, stop working with your team and end the trial.
It’s better to start over than fully committing to an HR outsourcing service company that fails to live up to your standards and expectations.
It depends. Are you looking for a sourcing specialist? A payroll processor? An HR compliance officer? Hard skills differ per role, so it’s important to find out what those skills are before closing a deal with an outsourcing company. Expertise in your software — whether that’s Bamboo HR or Workforce Now — is also key when hiring an offshore HR employee.
Most of all, don’t forget soft skills. These skills are a reflection of an employee’s emotional intelligence, sense of responsibility, and ability to resolve conflict and manage their emotions.
Here are the most important offshore staff soft skills to look for in a candidate:
A business can’t live without a human resources department. However, how successful and resilient your HR department is depends on how well it can adapt to changes and manage all processes. Unfortunately, HR staff are stretched thin.
At KDCI Outsourcing, we help your HR department streamline its operations through our world-class outsourced human resources — designed for efficiency, scalability, and innovation. We build offshore HR teams that are talented and culturally compatible with your business.
Transform your HR department with KDCI Outsourcing. Whether it’s an inquiry or a proposal, get in touch with our team today!
Think of the brands you like. No, actually, think of the brands you often buy from.
Can you picture their logo? The packaging of their products? Their website?
THAT is the beauty of a strong brand identity — and in the Ecommerce space, it could be the difference between having strangers who scroll past your products and those who add items to their carts (or better yet, proceed to checkout).
How your brand looks says so much about the business you have and what you offer to customers. This is why successful businesses all over the world invest so much in their branding efforts, and not only once at that.
Rebranding and brand refreshing differ in many factors; however, often, they are confused with each other. These factors depend mostly on what your goals for your business are, and how you want to achieve those goals. It all boils down to how much effort you are willing to put into your existing brand in order to get more loyal customers.
While both are essential steps in keeping up with market trends and staying ahead of the competition, understanding the difference between the two and knowing which one and when you should do them is key to staying relevant in the eyes of your current and potential customers. So, in this guide, we’ll break down the essential elements of both approaches, explore their benefits, and help you identify which strategy best aligns with your long-term business goals.
Let’s start with rebranding.
When it comes to effort, rebranding takes first place. In fact, most companies dedicate around 20% of their marketing budgets to this. Rebranding involves a full overhaul of all the basic structure of your existing brand elements and then reestablishing it into a new face. Contrary to what most believe, rebranding isn’t just a simple update in the brand logo, redesigning the Ecommerce website, or changing the brand name. It must have the purpose of introducing the company in a new emotional and mental light to its consumers.
If a complete rebrand sounds a little overwhelming, there is another viable, but equally ROI-worthy option: refreshing your current brand identity.
Meanwhile, a brand refresh involves updating or “refreshing” a part of the brand that is already familiar to its consumers. Instead of an entire do-over, a brand can choose to update visual components or adapt its messaging to either a more specific, or a broader buyer persona. More often, brands that undergo a brand refresh are brick-and-mortar stores who wish to adapt to the growing Ecommerce industry. Sometimes it’s refreshing an old website or modernizing the brand itself and its assets. In essence, it’s just a way of improving brand perception without completely getting rid of your existing brand elements.
To know whether you need rebranding or a brand refresh, you have to know the elements that you need to update or change, and why it’s necessary. Branding is all about conveying your company’s image and purpose to consumers. Therefore, if there is a particular component that doesn’t follow your standards, then changing, updating, or removing may be necessary.
Let’s go through the specific purpose of both a refresh and rebrand so we can identify which one your business needs right now.
It’s common for businesses to engage in a rebranding process. The reason can sometimes be because of a tarnished name or reputation. Other times it’s because of company expansion or corporate decision, or simply a way to adjust brand recognition. As for your Ecommerce business, there can be many circumstances that will drive you to rebrand. Knowing when to rebrand is essential to reduce the chances of exhausting your time, effort, and — most importantly — money.
There are many reasons why a brand can’t compete with its industry rivals. It could be because of inauthenticity, disappointment from consumers, poor product quality — the list goes on. Although one thing is guaranteed, brands fail because they can't adapt enough to go against competitors.
Take Apple, for example. It was almost entirely bankrupt in 1997 until a hopeful Steve Jobs rebranded the company from something that sells computers (like its main competitor, Microsoft) into a brand that caters to all the possible technological needs of its consumers. They even went as far as changing the company name from Apple Computer, Inc to just Apple. Since then that successful rebrand, it got to its feet and grew into a multibillion-dollar company.
So if your Ecommerce business’ sales are plummeting — or it’s too far behind from competitors — there’s a chance that you might need to rebrand. However, we don’t recommend you to enforce a full-on rebranding effort just for this sole reason immediately. So, steer clear from impulsive decisions. Take the time to sit down and conduct an honest, comprehensive competitor analysis. This will allow you to have data-backed information about whether or not you need to rebrand or refresh. If the necessary changes are too distinct, then you need to rebrand.
In 2003, Philip Morris, one of the largest tobacco brands in the world, was associated with, but later on proven innocent from a smoking-related death case. After that, they immediately changed their company name before anything damaging happened for being linked to such negative publicity. Additionally, they also had to develop an entire communications strategy, refocus their marketing campaigns, and redesign their logo. Critics thought that it was a PR maneuver to protect the corporation’s image. However, Philip Morris (now called Altria) insisted that it was more of their way to reach a broader demographic since they also sell products other than tobacco. Either way, they still stand as a multibillion-dollar company today, all thanks to their quick rebranding strategy.
Hopefully, your Ecommerce brand or business wouldn’t have to go through any defacing incidents that might force you to rebrand to keep your loyal customers. Otherwise, this could be one of the most — if not the most — expensive rebranding you will ever have to go through.The best thing that you could do is to prevent or address mishaps immediately before they grow into something bigger.
Other than maintaining a strong brand, one of the best ways to maintain a strong reputation is to have a team of dedicated customer support representatives. After all, a good business has to meet customer expectations at all touchpoints. Every Ecommerce brand needs a customer support team who can maintain the strong brand perception you build through branding.
PRO-TIP: you’re going to need someone who can help you find people to fill those seats. Having us as your business partner means you have our full dedication to finding the best talent available. You focus on developing and growing your Ecommerce business while we take care of your customer service and HR needs here. Find out more about the customer support talent that you can outsource through us and click the button below.
In Psychology, consistent branding can be considered as a form of psychological priming. Priming is the act of presenting a prompt or stimulus — like an image or a word — to someone to influence how they will respond or react to the succeeding stimulus. In business, it’s one way to establish a consumer’s expectations about a website, product, service, etc. To build familiarity and brand awareness with your Ecommerce business, you have to introduce your brand over and over again with the same language and imaging.
That said, when a brand has inconsistencies across its channels — website, social, mobile app, et cetera — it’s a clear indicator that it doesn’t know what to convey to its audience and who its audience is. Inconsistencies will confuse your target audience about what your company, product, or service does. However, it’s common for Ecommerce businesses to encounter inconsistencies because marketing and sales channels grow with new technology, as well as techniques and strategies.These new features or updates can force you to rebrand, especially if you want to adapt to what your target market wants. It’s during these times that reviewing your current brand identity pays off.
Rebranding for changing audiences is more often influenced by either the company outgrowing its target audience or the target audience outgrowing the company. When you outgrow your target audience, it could be because of your brand expanding and adding new products or services that don’t fit your current demographic. Another reason could be your brand being typecast even after attempts of marketing your expansion. Rebranding can help you target a broader audience, conquer a new market, and continue to grow your brand.
Meanwhile, rebranding may also be needed if your old target audience has outgrown your brand. Some business owners will be uncomfortable with this. Unfortunately, many companies have died because of their unwillingness to grow with their audience. What you may be doing for the past ten years may not work today. Your target consumers in that time have grown — and will continue to grow older — and a new generation will replace them. For your brand to survive, you have to continuously create new strategies to progress and catch up with your consumers.
Growing out of your goals when you first started business piggybacks on the rebrand reason for changing the audience .Just like how Dunkin’ Donuts rebranded their company into just Dunkin’ last January 2019. After almost 70 years, the company decided to drop the “Donuts” to follow a new goal, which is to serve coffee and to “modernize the Dunkin’ experience” for its customers. Dunkin’ invested millions of dollars in the rebrand, which included a new logo, packaging, advertising, website, and social channels. Of course, for their customers to feel the rebrand, they also remodeled their stores, starting from the US to all their branches in the world.
At the end of the day, successful rebranding is also about how much you are willing to risk to achieve new and better goals to grow your business.
Now, if none of these five reasons for a complete rebrand currently match your Ecommerce business’ situation, then a simpler brand refresh might be the way to go.
As simple as refreshing seems when compared to rebranding, don’t underestimate how a simple brand refresh can influence how your customers view your business. Sometimes, something as necessary as a change of logo can make or break your company’s reputation.
So, to make sure you go for the “make” rather than the “break,” here are some pointers about only needing a brand refresh.
As new technologies arise, new and updated marketing channels have appeared to improve how you target customers and — of course — make a profit. While your Ecommerce company may not encounter the same struggle as older, traditional businesses, you still need to brand refresh if you’re using earlier digital channels. Here are some questions you should consider:
Essential to brand refresh is to keep your Ecommerce channels updated and to remain informed about the latest marketing trends. If you see something that you can use and will help you reach your goals, don’t hesitate to incorporate it into your strategy. Although, adding a new channel to your business doesn’t mean you have to rebrand. If you can still use a similar voice, messaging, and design on your website into an app, then all you need is a simple brand refresh, with respect to your current brand guidelines.
On average, an Ecommerce website (or app) must be redesigned every 2 to 4 years or so. This could vary depending on the performance of your traffic and conversions. If your website is doing well, you might not need to brand refresh and make a full redesign. On the other hand, a site not reaching business goals might have to be redesigned again after a year or less. Other parts of your business may also need to be redesigned, but probably not as often as your website and app do. Brand logos are usually updated every five years. Meanwhile, new and modern email template designs have been popping up and driving conversions.
Word of caution, though, don’t change or update your designs just because you’re tired of it — aka, brand fatigue. If it’s still performing well, then you probably don’t have to invest too much time worrying about a redesign. Hence, every change in your design must have enough data to prove that you need a brand refresh. Otherwise, you’re only wasting time, effort, and money in the refresh process.
Your messaging — being a crucial element of your brand positioning and brand strategy — must continuously speak in the same voice and follow your goals, regardless of the medium used. Keep in mind that the whole point of your brand refresh in messaging is to make your customers understand what you want to tell them and why they should do it. Many problems can arise from messaging issues if not addressed immediately. Worst comes to worst; this may deter your customers from purchasing or going back to your Ecommerce store.
Luckily, messaging issues can easily be set right after a brand refresh. The best place to start is to conduct a content audit (and ideally, a corresponding market research), which will allow you to see all of your content as a whole. Moreover, auditing can help you develop more content strategies and target specific types of consumers based on the marketing channel and buyer’s journey they are in.
As for your website, don’t write your content alone. There is a whole surplus of experienced talent out there that you can hire to write compelling content for you. However, the entire hiring process can be a drag if you have other priorities to accomplish, which is why we want to help you. One of the job roles we can help hire and house for you is an Ecommerce content writer who can work on your messaging during the refresh process. We can help you find and build your content team, giving you the ease of having an offshore department. That way, you can cut expenses that would’ve been spent on utilities, office space, or technology if you expanded locally.
Sometimes, some of your products or services no longer reflect what your company believes in. Other times, they don’t fit well in your strategy anymore because they perform poorly. This could be because of misaligned products or services. Product alignment lets you place existing and prospective consumers into segments to know what product they want, and how they’ll react to the product.
When products or services are misaligned, your products target the wrong customers, which may lead to poor sales performance and unreached goals. Conducting a brand refresh can help you realign your products. Though the strategy of brand refresh depends from one brand to another, it could include surveys, purchase behavior data, customer service evaluations, and more.Using data, you can see which products need to be updated or removed and what products you are missing.
Growing Ecommerce businesses struggle to brand refresh and make these changes because of attachments to the initial idea. Still, you must monitor, evaluate, and adjust so that you can sell your products better and ensure that they cater to what your existing customers (as well as the new ones you aim to reach) need.
Two things:
(1) The audience that you want to target initially didn’t respond well to your brand, and
(2) you want new customers from a different or more specific demographic.
Either way, a brand refresh can help you achieve both of these goals. A brand refresh due to retargeting will affect your brand positioning, which will involve:
The key to retargeting is to know why you want to sell your product or service in the first place. After that, you have to allow the people to feel something when they see your purpose, as this will affect how they interact with your business. This is crucial for Ecommerce businesses because of competitors and you only have the content of your channels to do the selling. If your brand fails to speak what you want to convey, then you’re going to have a tough time selling your brand. In this case, a brand refresh can be beneficial for your business.
By this point, it should be clear whether you need a complete rebrand or a refreshed brand. Either way, we’ll outline the steps and best practices for successful rebranding and refreshing for Ecommerce businesses.
Feel free to follow whichever matches your current business goals.
Now that you know when to rebrand or brand refresh your business, we’ll help you conduct them effectively so that you don’t throw away precious time. Let’s begin with running an effective rebrand.
To know where to start rebranding, you have to reevaluate the current state of your business. The best way to do this is to gather the data you already have. You can start by conducting a competitive (or competitor) analysis. Although, most likely, you’ve already conducted a competitive analysis before. However, if it’s been more than a couple of years since you did, you need to perform another analysis because your competitors change. Still, you can use that old data to see what you and your competitors changed, and if you can incorporate those into your business. After that, analyze the current behavior of your consumers and target market. This includes data on how your past marketing and sales campaigns performed. The data will give you an idea of what part of your business needs change.
The last thing you need to reanalyze is your business’ goals and mission. Are they still what your business is trying to achieve? Does your Ecommerce business still reflect what you stand for? Do you want to focus on other, broader, or specific parts of your business? Picture your brand colors, your brand personality, your current brand identity — does every element still capture your brand values?
You can never accomplish a rebrand by yourself, which means you have to be receptive to each other’s feedback and ideas. In fact, some teams opt to have an external brand audit before going through a rebranding process. After all, any successful rebrand always has a dedicated team working behind the scenes. Every member of your team must be informed about at least the summary of the data you have gathered. This will save you time and effort, as everyone will more likely pitch ideas relevant to the goal of the rebrand.
During brainstorming, everything must be adequately documented so that you don’t lose ideas that could be your ticket to a successful Ecommerce business After the brainstorming, you must go back to Step 1 and conduct a financial analysis. This will give you an expectation about the costs, and if the rebrand fits the budget.
Executing the concepts or strategies that you have brainstormed about is where most of the action happens. This may or may not involve a redesign of the logo or website, revamping your content, introducing new products or services, and much more. Another thing that you can incorporate in the execution process — although not entirely necessary — is testing out the changes. Through testing, you can have a clearer picture of how your target demographic will react to the changes before you market your rebranding.
Your customers need to know that your business is undergoing a rebranding process. Think of it as reintroducing yourself to someone you already know, but you have a different face. If you have a brick-and-mortar store, you can put up signs about your rebranding. For Ecommerce channels, notify them by publishing press releases, sending out emails, or adding a banner on your website or app, among other forms of digital marketing.
Now, at this point in your rebranding process, you may still be conducting the execution process. This will give you time to think about how you will market your rebrand. Gather all the marketing tools that you will need to communicate your message. Moreover, make sure that all those tools follow your new brand strategy through KPIs. After marketing your rebrand, gather all the data of your KPIs and see how your target customers responded. If the data tells you that you still have areas that need much improvement, do it before you relaunch.
After your first day of relaunching, you must collect all the necessary data about the performance of your rebrand. Again, you must be aware of all your KPIs to determine whether your rebranding efforts were successful or not. Conduct in-depth financial, sales, and marketing analysis. If your rebrand results in a failure, find out what you missed and which part of the rebrand didn’t convert well and change it accordingly.
And that’s it! It only takes five steps to complete a successful rebranding process. Now, for those looking to start a brand refresh…
A brand refresh doesn’t involve drastic changes and in-depth procedures. All you need to do is make small but necessary changes to improve your brand or product’s performance, as well as the brand perception they create. Here are the steps you need to follow when you do a brand refresh.
Similar to rebranding, you have to research to ensure your brand refresh will be worth it. You can start by listing down the things that you want to change in your brand with more specific buyer personas in mind.
Why are you conducting a brand refresh in the first place? You can collaborate with your teams to give you valuable information about your actual buyer personas. If you want more initial data, you can also start by performing a competitive analysis, which will also include an honest examination of your business. Compare your strengths and weaknesses and take note of the things you can incorporate into your business. Next, look for the latest market trends that you can use to tackle your reasons for a brand refresh. Incorporate what you’ve gathered in your research into a strategy or action plan.
The second step to brand refresh is to apply the necessary updates. Apply the updates based on the information you’ve gathered and the strategy you’ve formulated. More often than not, these updates will involve changes in the overall brand image (either or both visual identity and messaging).
Since you’re an Ecommerce company, most changes in visual identity will involve your logo, website, app, or email templates. Be careful about making drastic changes in your brand refresh because if there’s anything more noticeable than your messaging, it’s your visuals. Meanwhile, changes in your message may be a simple content update on your homepage or something more complex, like switching to a different tone-of-voice or perspective. Regardless, keep in mind that your messaging must be truthful to your business’ identity. At the same time, a brand refresh on your messaging can also help support your visual updates. Your customers will appreciate a good explanation of the essence of the brand refresh.
The final and most tedious part of a brand refresh is the analysis and optimizing stage. Not only does it require you to be patient in waiting for results, but you also need to be receptive to how your customers respond to the refresh. The best way to analyze and optimize your brand refresh is to conduct A/B testing. This will give you information about the effectiveness of any change that you apply to your brand. Now, after analyzing the results of your brand refresh, you have to optimize if there are still parts of your refresh that need to be improved (or those that need to be maintained for brand consistency). Additionally, document the results just in case you need to conduct another refresh in the future.
Remember: Ecommerce businesses stand on the foundation of data-based decisions, including brand refreshing and rebranding. Without your data, you risk sitting in the shadows of your competitors as you’ll only be copying what they are doing.
Therefore, to stand out, you have to know how to receive, respond to, and integrate whatever form of feedback you receive into your Ecommerce strategies. If you need help with your rebranding or brand refresh, put your trust on Ecommerce service providers like KDCI!
At KDCI, we have a strong pool of talent who excel in both Ecommerce and business branding. This way, we are able to empower teams all over the world with the best people.
Of course, if you need a team who can support you with your rebrand — be it for graphic design or content creation — we’re here to help you form the dream rebranding team or offshore.
Contact us today and ask us about our design, branding, and marketing specialists.
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For US businesses navigating an increasingly competitive global market across various industries, the pressure to innovate, cut costs, and deliver excellent customer experience — all while driving business growth — is higher than ever.
We get it. We get you.
In fact, it is this competitive market that paved the way for innovative solutions like offshore outsourcing. Born out of the need to build competitive teams at a time of tight budgets, using offshore outsourcing services has become one of the most reliable strategies for meeting business challenges. By delegating specific business functions to skilled teams overseas, companies get to reduce operational costs AND gain access to specialized expertise, round-the-clock service, and scalable support.
In the same way, job markets from developing countries like the Philippines, India, and other destinations have been thriving from the ongoing demand for offshore talent who can work across industries. A win-win scenario, that’s what global offshore outsourcing is.
While offshore outsourcing is typically associated with call centers and customer service representatives, it has evolved over the years to cover other sectors where roles can be filled remotely. Today, there are a number of offshore outsourcing services available to businesses. In fact, it is possible that every team member your business needs (so long as physical presence is not a requirement) may be filled by an outsourced employee.
In this article, we’ll explore the 20 most in-demand offshore outsourcing services for US businesses, covering everything from offshore IT outsourcing and customer service to more niche functions like creative services and HR management.
If you’re unsure where offshore outsourcing could make the biggest impact on your organization, this list will help you identify the available opportunities that align with your specific business goals.
Before fully diving in, let us establish an operating definition of offshore outsourcing services.
Offshore outsourcing services (also sometimes called offshoring or just outsourcing) refer to delegating specific business functions to third-party providers located outside the company’s home country. Unlike inshore or nearshore outsourcing, offshore outsourcing allows businesses to leverage lower labor costs, tap into a global talent pool, and access advanced technology through reasonable investments.
US businesses frequently outsource to destinations like the Philippines, India, and Eastern Europe, where providers deliver specialized support across customer service, IT, creative, financial, and back-office operations.
Recent changes in the global market have led to an increased demand for outsourced services over the years, which also allowed the industry to constantly evolve and keep up with the needs of businesses worldwide.
Outsourcing has long been associated with cost reduction, but the forces shaping offshore outsourcing in 2025 go far beyond savings. Today, US businesses are driven by a combination of global trends and hard numbers that reveal how critical offshore partnerships have become for growth and sustainability.
One of the biggest shifts in business activities worldwide is the rise of digital transformation. As companies accelerate automation, AI integration, and cloud adoption, they need specialized skills that are not always available (or, in most cases, affordable) domestically. A Deloitte survey found that 70% of companies outsource to focus on core competencies, not just to reduce business costs — which tells us that working with an offshore outsourcing company is definitely seen as a competitive advantage.
Another driving factor is the remote-first mindset that emerged during the COVID-19 pandemic. With distributed workforces now the norm, the geographical gap between in house talent (who can now be a remote employee too) and those working in an offshore location feels smaller, if not insignificant. As proof that this is not a trend that will soon go away, experts predict that the business process outsourcing space (BPO) — a key driver in remote work — will hit a market value of over $400 billion by 2027.
Customer expectations are also fueling the demand for evolving employment solutions. For fast-growing businesses who need to scale effectively to match customer demands, offshore outsourcing has become indispensable. To adapt to this development, outsourcing services have expanded well beyond call centers to include digital marketing, data analytics, advanced software development, and omnichannel support.
Outsourcing today is trend-driven and data-backed. Businesses that utilize business process outsourcing are well aware that it is a move towards agility, resilience, and global competitiveness. And this is exactly why demand has surged across a wide range of services, across various sectors.
Now, let’s break down the 20 most in-demand offshore outsourcing services shaping the US business landscape and see which ones you can leverage to improve your business’ operational efficiency and long-term growth.
Customer service and sales remain the most outsourced functions globally because they are labor-intensive and require 24/7 availability. US businesses rely heavily on offshore call centers in the Philippines for voice support, live chat, and email support, among other customer service roles.
With customer support and sales outsourcing, US businesses are able to offer round-the-clock assistance, reduce wait times, and increase conversion rates, all at a fraction of the in-house cost. By tapping into a highly skilled English-speaking workforce, businesses not only save money but also enhance customer experience and loyalty.
From bookkeeping to tax preparation and financial analysis, accounting and finance outsourcing is growing rapidly among US businesses. Maintaining in-house accountants can be costly, especially for SMEs.
Offshore providers in the Philippines offer end-to-end financial services, ensuring compliance with US accounting standards while providing real-time reporting. Outsourcing also frees companies from managing payroll, invoicing, and expense tracking, allowing leaders to focus on strategy rather than paperwork.
The demand for offshore IT outsourcing is surging as companies digitize operations and adopt cloud-based systems. Offshore IT teams in the Philippines handle software development, cybersecurity, system integration, and IT help desk support.
Many US businesses outsource application, web development projects, and other information technology functions to gain access to a larger talent pool and advanced technical expertise. This approach cuts costs while accelerating time-to-market, making IT outsourcing a critical growth driver.
Digital marketing outsourcing helps US businesses expand their online reach without the burden of hiring a large in-house team. Services include social media management, paid ads (PPC), influencer outreach, and content strategy.
Offshore marketing teams in the Philippines leverage analytics tools and creative strategies to build brand visibility and drive conversions. With consumer behavior shifting online, outsourcing digital marketing ensures businesses stay competitive in an evolving marketplace.
For those not ready to outsource entire marketing functions, SEO & SEM offshore outsourcing services are also popular. Search engine optimization (SEO) and search engine marketing (SEM) are specialized skills that require both technical expertise and continuous monitoring.
Offshore SEO experts handle keyword research, link building, site audits, and pay-per-click (PPC) campaign management. Outsourcing these tasks ensures better visibility on Google without overspending and since search ranking directly impacts revenue, having a skilled offshore SEO team is an invaluable asset.
High-quality content fuels digital marketing, and outsourcing this function helps businesses produce consistent blogs, videos, podcasts, and website copy. Offshore content creators in the Philippines are trained to craft compelling and SEO-optimized materials tailored to US audiences. With an offshore creative team, you won’t need a large creative team while ensuring businesses always have fresh content that engages customers, builds authority, and boosts brand awareness.
Smart businesses know that visual content is a cornerstone of marketing and branding. From logos and infographics to product packaging and social media graphics, businesses depend on design to stand out. Outsourced graphic designers in the Philippines provide professional-grade work at lower costs, often with fast turnaround times.
A lot of companies outsource design to an offshore provider to streamline campaign execution while maintaining a polished and consistent brand identity.
HR outsourcing has become essential as businesses adapt to remote and hybrid work. Offshore HR teams assist with recruitment, onboarding, payroll, benefits administration, and compliance with labor laws. It’s no different from having an in-house HR team, which is why the demand for this service also rose in the past couple of years.
By outsourcing HR, US businesses reduce administrative burdens, improve employee satisfaction, and gain access to HR tech platforms without high costs. This ensures smoother workforce management and compliance with ever-changing HR regulations.
Yet another outsourcing solution that almost all businesses are utilizing today is the hiring of offshore Virtual Assistants (VAs).
VAs provide flexible administrative and operational support to entrepreneurs, executives, and SMEs. Some of their tasks include calendar management, email handling, travel arrangements, data entry, and customer correspondence. Hiring a VA offshore allows businesses to scale quickly without the overhead of a full-time staff. Many US companies find that offshore VAs enhance productivity while letting leaders focus on high-value decision-making.
While similar to virtual assistance, administrative support typically covers larger back-office functions, including document management, appointment setting, order processing, and internal communications. Delegating these repetitive tasks to a trusted offshore outsourcing company improves workflow efficiency and reduces staffing costs. Offshore admin teams in the Philippines are highly organized, detail-oriented, and equipped to handle bulk administrative tasks at scale.
As online shopping grows, retailers and eCommerce businesses increasingly outsource operations such as product listing, order fulfillment, returns processing, and customer support. Offshore eCommerce support teams ensure seamless transactions and positive customer experiences. They also assist with marketplace management (Amazon, eBay, Shopify), helping businesses stay competitive in the fast-moving retail sector.
Businesses generate massive amounts of data, from surveys to invoices to customer records. Outsourcing data entry, cleansing, and analysis allows US companies to maintain accurate, organized information without overburdening staff.
Offshore data processing teams use automation and quality control measures to ensure speed and accuracy. Since reliable data processing is critical for decision-making, compliance, and long-term growth, having a trusted team who can handle it all for the business is definitely a competitive advantage.
With a high volume of patients, it’s typical for US healthcare providers to face staffing shortages and administrative burdens. Outsourcing medical billing, claims processing, patient scheduling, and telehealth support helps reduce costs and improve patient care delivery.
Offshore healthcare staffing in the Philippines is popular due to its skilled workforce, many of whom have medical training and familiarity with US healthcare regulations.
Legal services offshore staffing empowers law firms and businesses to cut costs while maintaining compliance. Services include document review, contract drafting, legal research, and case preparation. Offshore legal professionals (paralegals, legal researchers) in the Philippines are trained in US legal terminology and standards, making them reliable partners for routine but time-intensive tasks. This frees up attorneys to focus on client-facing and strategic work.
Globalization has made supply chain management increasingly complex. This also prompted the demand for outsourced services in this niche.
Outsourcing procurement, vendor management, and logistics coordination to trusted procurement outsourcing companies helps US businesses streamline operations and cut costs. Offshore supply chain and procurement teams can handle supplier negotiations, order tracking, and compliance monitoring. By outsourcing supply chain functions, businesses reduce risk and ensure efficiency in sourcing and delivery.
Insurance companies and agencies often outsource policy administration, claims processing, underwriting support, and customer inquiries. Insurance offshore staffing reduces turnaround times and operational costs while ensuring compliance with US insurance standards. With highly trained offshore teams, insurers can process high volumes of work without sacrificing accuracy or customer satisfaction.
Outsourcing research & education tasks such as market studies, academic research assistance, training content development, and online tutoring has gained traction in recent years.
Offshore teams provide accurate, detailed outputs for businesses and educational institutions at lower costs.US companies often rely on research outsourcing for competitor analysis, trend tracking, and product development insights. In the same way that US companies that outsource customer service benefit from global expertise, research outsourcing allows them to access specialized talent while keeping operational expenses low.
US real estate firms outsource back-office functions such as lead generation, property listings, virtual tours, and tenant screening. Offshore real estate support teams also assist with CRM management, appointment scheduling, and transaction coordination. Outsourcing reduces workload for agents, enabling them to focus on closing deals and building relationships.
Other than general real estate services, outsourced property managers are now in demand, too. Property management outsourcing covers tenant communications, rent collection, maintenance scheduling, and accounting. US property owners and management firms benefit from offshore support because it ensures round-the-clock service for tenants and reduces operational costs. Offshore teams also help with compliance tracking and property performance reporting.
The travel and hospitality industry often outsources reservations, itinerary planning, ticketing, and customer service. Offshore support teams for the travel and hospitality industry provide 24/7 assistance to travelers while managing back-office tasks like billing and vendor coordination. This allows hotels, airlines, and travel agencies to enhance customer satisfaction and remain competitive in a demanding market.
Offshore outsourcing benefits businesses in more ways than one, but only if you’re working with the right outsourcing partner. Among these benefits include:
One of the most immediate and measurable benefits of offshore outsourcing is cost efficiency. Labor costs in top outsourcing destinations like the Philippines are a fraction of those in the US, allowing companies to achieve significant savings on salaries, benefits, and overhead expenses. For example, hiring a full-time customer support team locally may be financially burdensome, but by outsourcing, businesses can access equally skilled professionals at a much lower rate without compromising quality.
Outsourcing provides a level of scalability that’s usually challenging to achieve with in-house teams. Whether it’s hiring more customer service agents during holiday shopping seasons or scaling back after peak demand, outsourcing providers offer the flexibility to adapt to changing business needs quickly. This is especially valuable for companies operating in fast-moving industries like eCommerce, retail, or travel. It’s a prime demonstration of how outsourcing keeps holiday operations running smoothly, allowing businesses to expand or contract effortlessly without sacrificing quality or customer experience.
Offshore outsourcing gives businesses access to a global pool of professionals with specialized skills. From accountants and graphic designers to software developers and healthcare billing specialists, companies can tap into expertise that may be hard to find locally. In the Philippines, outsourcing providers place a strong emphasis on continuous training, industry certifications, and advanced tools, ensuring that teams are not just available, but highly capable.
Today’s customers expect instant responses, regardless of time zone. Outsourcing solves this challenge by giving businesses the ability to run operations 24/7. Offshore teams can cover shifts outside of US business hours, ensuring that customer inquiries, sales opportunities, and back-office processes never stall. This round-the-clock coverage can be the difference between closing a deal or losing it to a competitor.
Perhaps the most overlooked benefit of outsourcing is the freedom it gives business leaders to focus on growth. By delegating repetitive, time-consuming, and administrative tasks to offshore teams, executives and in-house staff can redirect their energy toward innovation, strategic planning, and customer engagement. In essence, outsourcing removes the distractions that often slow down expansion.
Not all providers are created equal, that’s a fact. So, in order to maximize all the benefits listed above, it’s important to vet offshore outsourcing companies who will help you with building your offshore team.
Most providers will claim that they will help you reduce business costs, but it’s important to keep in mind that the right partner should (and WOULD) go beyond cost-savings. The right offshore outsourcing partner will deliver quality, reliability, and the ability to grow with your business.
At KDCI Outsourcing, we help businesses scale smarter with customized offshore outsourcing solutions. Whether you need customer service, finance, IT, creative, or back-office support, our skilled teams in the Philippines are ready to deliver.
To empower global businesses with the best teams, we invest in training, advanced tools, and process excellence to ensure our clients achieve both cost savings and sustainable growth through offshore outsourcing.
Ready to build your global, outsourced team? Ask KDCI how you can get started, contact us today!
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With so many candidates to choose from when building your dedicated offshore team, it's not enough to simply look at their education, skills, and experience. You also need to look into their soft skills — which include communication, conflict resolution, integrity, problem solving, and many more.
This article includes a list of the 15 most important offshore staff soft skills to look for when hiring a new team member.
These same skills are more valued than hard skills by most businesses (92%). According to employers (93%), a candidate’s soft skills can influence their hiring decisions. If you’re looking to grow your business with offshore outsourcing, you need people who bring soft skills to the table — not just hard skills and technical knowledge.
Companies want offshore employees who possess both hard and soft skills. Here are the offshore staff soft skills you should expect from offshore professionals:
This soft skill is not about avoiding an actual conflict in the workplace but resolving one in an efficient manner. Employers want individuals who can handle conflicts diplomatically to breed growth and learning in the office.
One of the most important soft skills that every employer seeks. Basically, this means that deadlines must be met. You must accomplish all your tasks before a deadline on top of other time-based tasks, such as meetings and presentations to clients.
Leadership is arguably the most sought-after soft skill that every company wants. It is the ability to influence, motivate, and lead a team to accomplish the final objective. This skill can be nurtured and trained through experience, but employers really want offshore employees to have this right off the bat.
For employers, it is important that offshore employees learn to recognize their own stress triggers and have effective ways to manage these levels and ultimately avoid stress from negatively affecting their lives and work.
Having this soft skill means that you can interact and share effectively with others. Employees must know when to talk, what to say, how to address other employees, and determine what is the right tone and dialogue to deliver the right message.
This skill involves an employee knowing the importance of building the right culture in a company. By knowing and taking into account what the company culture is, you’ll know how to interact with others with the company in mind.
For customer-facing jobs, this skill is the most important. All employees who regularly interact with customers must have the personality and confidence to present the product (product knowledge is a must, too).
There will always be moments when things go south and an employee can only do two things: complain or act. Employers would always prefer the latter, and so would everyone else in the company.
That’s why you should always prepare yourself and practice thinking under pressure and come up with ideas to solve the problem. This is also a surefire way to learn how to take the initiative.
As they say: teamwork makes the dream work — and it’s very true for all workplaces today. Almost all projects in a company will require some sort of teamwork, with each member having a specific task to do.
With a deadline and checklists, everyone in the team is expected to work together to achieve the objectives. This soft skill includes delivering clear communication, empathy, problem-solving, accountability, and adaptability.
Related to problem-solving skills, emotional intelligence is about discerning and controlling one’s emotions. It’s a skill in which you can observe your own and other people’s feelings and emotions, then use them to take a valid and correct action. Always pause when emotions are running wild. Stay calm and meditate, take the problem head-on with a sound mind.
You have to expect that every company is always changing. When something fails or goes out of hand, managers are going to come up with fresh alternatives to improve the work process. As an offshore employee, you must be ready to experiment and try something new.
Even though some jobs don’t always leave a lot of space for creativity, it is still one of the essentials in the workplace. Being creative means that you’re willing to take risks while everyone else would hesitate. However, it also means that you’ll be the one who’s more likely to unlock new and meaningful results.
This is a vital soft skill for the sales side of the company as well as for employees who are going to present and pitch decks to their clients. Having this skill means that you can persuade and even defend a case. You should be able to negotiate well with clients, suppliers, seniors, and competitors.
This ability works hand-in-hand with negotiation. For marketers and salespeople, they need to persuade customers to purchase their product or use their company’s service. As for everyone, an employee is expected to make their case when presenting an idea, present compelling evidence, and ultimately persuade the person on the receiving end to say yes.
Professionalism includes an employee’s personal etiquette, attitude, courtesy, dressing, and work ethic. Employers love it when someone can observe established workplace norms and quickly adapt to them. Of course, respect and courtesy are expected from every employee, so you should strive to dress and act the part even during the selection process.
Building your own dedicated offshore team is a rewarding experience — but only if you choose the right people. Below are four tips for hiring an offshore team member that meets your standards:
A job description can attract the right candidates — or the wrong ones. A clear job description also enables the offshore staffing company to source and match you with the right candidates.
Here are the things to keep in mind when creating a job posting:
The interview is the most important part of the screening process. While face-to-face interviews have their merits, don’t let distance and time zone differences hinder you from conducting high-quality interviews:
Here are general and behavioral interview questions you can ask a potential offshore employee:
While candidates tend to put their best foot forward during the interview (not to mention that their resumes only tell a part of the story), this is also a great opportunity to detect red flags and weed out ill-fit candidates from your team. Below are some red flags to look out for:
Stellar resume? Check.
Great answers to interview questions? Check.
High-quality portfolio? Check.
Despite these, though, you may still be a little reluctant to hire that candidate. The solution? A test task — designed to assess an applicant’s knowledge, skill level, and ability to follow instructions and briefs and meet deadlines.
By giving a test task, you can predict an applicant’s future job performance based on the quality of the accomplished task and gauge whether the applicant is the right fit.
The hiring landscape is abundant in talent, but finding people who are the right fit for your organization has its own set of challenges.
At KDCI Outsourcing, we specialize in finding the right people when building your offshore team in any field, whether it’s accounting and finance, content creation, human resources, marketing, or software development.
With our large database of talent, we are more than capable of finding people who have the skills, experience, and soft skills you're looking for.
Learn more about KDCI's tailored offshore outsourcing solutions. Contact us today!
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The beauty of globalization lies in the proliferation of outsourcing services. As of 2025, the outsourcing industry has an immense market value of $854.637 billion USD, and by 2030, it will skyrocket to $1.11 trillion USD.
Offshore outsourcing is one of the most popular outsourcing models among businesses. With this model, clients offload functions to a country thousands of kilometers away from their home countries. An example of offshore outsourcing is when a US-based business delegates its finance department to a business process outsourcing (BPO) company in the Philippines.
Unlike nearshore outsourcing and onshore outsourcing, offshore outsourcing is the best model for maximizing cost savings. As companies aim to innovate their systems and optimize expenses without sacrificing productivity and quality, they are partnering with offshore outsourcing companies to achieve these goals.
If you already know which business departments to outsource, now’s the time to look for an offshore provider. Check out our round-up of the best offshore outsourcing companies in the Philippines:
Headquartered in Pasig City, KDCI Outsourcing is a reputable outsourcing company that has been providing offshore staffing solutions for businesses since 2011. It is one of the best BPO companies for enterprises and SMEs.
This offshore outsourcing company is versatile, specializing in multiple outsourcing services, such as administrative support, customer service, graphic design, human resources, and many more. Whether your goal is to optimize hiring costs or enhance user experience, KDCI Outsourcing creates tailored solutions according to your business needs and complexities.
TaskUs is an award-winning digital transformation services provider with more than 50,000 employees across 13 countries. It offers offshore outsourcing services in AI, customer experience, financial crime and compliance, trust and safety, and sales in various industries, including healthcare and logistics.
Powered by high-caliber experts and innovative technology solutions, this top offshore outsourcing company helps businesses achieve growth and a positive outsourcing ROI without enterprise-level costs.
Concentrix is an outsourcing company trusted by 2,000 clients worldwide. Though renowned for its expertise in outsourced customer support, it also excels in data and analytics, enterprise technology, finance and compliance, marketing, and sales.
With its expertise in AI solutions, Concentrix stands out as one of the best artificial intelligence companies for businesses looking to access AI-proficient experts, accelerate innovation, and future-proof their operations.
Outsourced is an offshore outsourcing company with ISO certifications, namely ISO 9001:2015 and ISO 27001:2013. It helps clients build high-powered offshore teams composed of cream-of-the-crop talents from the Philippines.
Since 2012, the firm has consistently delivered exceptional outsourcing services, exceeding clients’ expectations without fail. Companies that set high standards for themselves and their future outsourced employees will work best with Outsourced.
Previously named The Outsourced Accountant, TOA Global is an offshore outsourcing company offering a diverse suite of finance and accounting services. These include accounts payable and receivable, auditing, bookkeeping, financial planning, and payroll.
Businesses looking to streamline their finance operations or augment their accounting department make TOA Global a great offshore outsourcing partner.
Telus Digital is a digital solutions company operating in 31 countries, including the Philippines. It offers world-class AI, CX (customer experience) management, data, IT, and trust and safety solutions to businesses in a wide range of industries.
With technology as its backbone, Telus Digital positions itself as a forward-thinking outsourcing partner that helps clients stay ahead of the innovation game.
CGI Philippines is a leading IT and business consulting company dubbed by Time and Forbes as the “World’s Best Companies” and “World’s Best Management Consulting Firms,” respectively. Its suite of end-to-end services includes business consulting, managed IT, systems integration, and business processing.
By staying ahead of technology trends, CGI Philippines drives innovation and transforms businesses into industry powerhouses.
Opti BPO is an offshore outsourcing company consisting of experts who deliver high-quality accounting, customer service, IT support, marketing, and many other offshore outsourcing services.
This offshore outsourcing service provider gradually increases your headcount, making sure that processes are continuously refined to support scalability and growth with minimal financial risk. Opti BPO is a great pick for clients who value the seamless onboarding of offshore employees.
Amped HQ is an outsourcing company powered by elite professionals specializing in accounting and bookkeeping, virtual assistance, customer service, graphic design, digital marketing, web development, and many more.
Promising top-tier productivity, this offshore outsourcing service provider ensures that clients can fast-track their goals and accelerate operational efficiency from day one.
Based in Clark Freeport Zone, Pampanga, Boomering Inc. is an offshore outsourcing company that has worked with businesses from Australia, New Zealand, North America, and the UK. It boasts industry experts in the fields of architecture, accounting, bookkeeping, business support, engineering, marketing, and IT.
With these offerings, Boomering Inc. is an excellent offshore outsourcing partner for clients in and outside STEM fields.
Offshore outsourcing may be thriving, but it’s not for every business. You’ll know if it’s right for you if:
If you tick all these boxes, then congratulations! You can now officially kick off your offshore outsourcing journey.
At KDCI Outsourcing, we empower your business for success by helping you build a dedicated offshore team of professionals. We deliver not just higher metrics, but also long-term value through unmatched innovation and efficiency.
Our commitment to mutual trust and respect has resulted in brands engaging with our services for the long haul.
Whether you need offshore software development, property management, or any service, KDCI Outsourcing is here to save the day.
Want to get started? Contact us and book a meeting with our outsourcing experts!
In today’s interconnected global business landscape, organizations often face the decision of whether to outsource their call center operations to the Philippines. With its renowned reputation as a leading outsourcing destination, the Philippines offers a wealth of advantages that can transform customer service operations.
Dubbed as the “Call Center Capital of the World,” the Philippines is now home to over 1.72 million direct jobs created through call center outsourcing and a number of competent (and competitive) call centers nationwide. With outsourced call center providers who invest in both the training of customer support agents and the adoption of advanced systems to improve customer service delivery, it’s no wonder the Philippine call center industry is continuously booming.
So, if you’ve opened this page because you’re planning to delegate your customer service function to an offshore call center, you’ve come to the right place. In this article, we’ll be discussing the role that call centers play in businesses — helping you assess whether this is an ideal option for your business.
However, as with any strategic decision, there are also potential drawbacks that require careful consideration. To give you valuable insights about the strategy, let’s delve into the role of a call center in your business, as well as the pros and cons of outsourcing your call center to the Philippines in the following sections.
Any business, no matter its size and the industry it’s in, won’t survive without a well-performing call center team. As an effective extension of your team that handles all things customer support, from questions about deliveries, queries about their orders, or product support guidance, call center agents are trained to communicate and connect with your audience — so you don’t have to. Here are the main roles and responsibilities typical outsourced to a call center.
A call center serves as the primary point of contact for customers, addressing their inquiries and providing assistance. Whether it's answering product questions or resolving issues, the call center plays a crucial role in ensuring prompt and accurate responses to customer queries. Imagine all the questions every single customer has in their mind; a call center effectively takes all these off your hands (and mind!)
Call centers are crucial in delivering exceptional customer service experiences. Given the popularity and growth of the Philippine BPO & call center industry, most providers have effective systems in place to ensure high customer service quality. By employing skilled agents trained in effective communication and problem-solving, call centers can enhance customer satisfaction and loyalty, positively impacting the overall reputation of your business.
Call centers often handle order processing and transactional activities. This includes assisting customers with purchases, managing payments, and updating order details. The call center department ensures a seamless and efficient process, contributing to smooth business operations and customer satisfaction.
In today's digital age, call centers extend beyond telephone support. They are equipped to handle various customer communication channels such as email, live chat, and social media platforms. This versatility enables businesses to engage with customers across multiple platforms, meeting their preferences and enhancing overall accessibility. With customer support outsourcing, you’ll be able to connect with your customers when they need you, where they need you.
Call centers play a crucial role in building and nurturing customer relationships. By providing personalized interactions, addressing concerns, and actively listening to customer feedback, call center agents contribute to fostering long-term connections and customer loyalty. This relationship-building aspect is essential for sustainable business growth. In essence, investing in a good call center means investing in excellent customer service.
Compared to managing an in-house call center team, outsourcing your call center to the Philippines poses a lot more benefits, if done correctly. The key being finding the right call center that matches your business’ needs, as well as your customers’ expectations. Let’s take a look at some of the pros below. Here are 8 key benefits of getting outsourced customer service from a trusted BPO call center in the Philippines:
Filipino call center agents are known for their adaptability and ability to connect with customers on a personal level. They are well-versed in Western culture, familiar with common practices, and attuned to cultural nuances. This cultural alignment allows them to quickly establish rapport and build trust with customers, creating a positive customer experience from the very first interaction.
Understanding the cultural context and nuances is crucial in providing exceptional customer service. Agents who share a cultural affinity with customers can easily grasp their expectations, anticipate their needs, and empathize with their concerns. Having been in the industry for years, cultural alignment is already integrated to every customer service operation in the Philippines.
As one of the country’s national languages, English is widely spoken and taught in the Philippines, starting from an early age through the educational system. This focus on English language proficiency ensures that Filipino call center agents possess excellent language skills both in terms of spoken and written communication.
By outsourcing your call center to the Philippines, you tap into a talent pool of English-speaking agents who can effortlessly understand customer inquiries, provide accurate information, and address concerns effectively. This linguistic advantage also helps create a smooth customer experience and minimizes the frustrations that can arise from communication barriers.
One of the primary advantages of outsourcing to the Philippines is the favorable cost structure. The cost of living in the Philippines is lower compared to many Western countries, resulting in lower labor costs. This cost differential enables businesses to allocate their budget more efficiently and achieve significant savings without compromising on the quality of customer service.
When you outsource your call center to the Philippines, you can benefit from a highly skilled workforce at a fraction of the cost. Filipino call center agents offer competitive salaries in comparison to their counterparts in other countries, making the Philippines an attractive option for cost-conscious businesses looking to establish a reliable contact center.
The Philippines is home to a vast pool of talented individuals who are known for their exceptional skills in customer service, chat support services, technical support, and other types of customer interaction. When businesses outsource their call center operations to the Philippines, they gain access to this abundant talent pool, allowing them to benefit from the expertise and professionalism of highly skilled call center agents.
Moreover, Filipino call center agents undergo comprehensive training programs that further enhance their customer service skills. They receive instruction in effective communication, problem-solving, conflict resolution, and empathy. This training enables them to handle customer inquiries with professionalism and efficiency, ensuring that customer needs are met in a timely and satisfactory manner.
Another significant pro of outsourcing your call center to the Philippines (or any other offshore outsourcing partner, for that matter) is the ability to extend customer service availability beyond regular working hours. As businesses in other parts of the world close for the day, virtual call center agents in the Philippines are ready to take over and cater to the needs of customers in different time zones.
The round-the-clock availability of call center support brings several advantages like enhanced customer convenience. Customers no longer have to wait until the next business day to seek assistance or resolve issues. Whether they encounter a problem in the early morning or late at night, there will always be a knowledgeable and helpful call center agent in the Philippines ready to assist them.
Scalability is crucial for businesses as customer service demands can vary significantly over time. During peak periods, such as holiday seasons or promotional events, there is typically a surge in customer inquiries and support requests — this is when outsourced call centers come in handy . On the other hand, there may be periods of lower activity when the call volume decreases.
By outsourcing your call center to the Philippines, businesses can seamlessly scale their call center operations up or down to match these fluctuations in demand. During busy seasons, businesses can quickly ramp up their outsourced call center team in the Philippines. With access to a large pool of skilled agents, businesses can swiftly onboard and train additional personnel to handle the increased call volume.
When businesses delegate their call center operations to outsourcing companies in the Philippines, they can benefit from these technological advancements and reap the rewards of a technologically advanced and efficient call center environment.
Outsourcing providers in the country prioritize investing in robust and state-of-the-art communication technologies, including Voice over Internet Protocol (VoIP) systems, cloud-based call center solutions, and integrated customer relationship management (CRM) platforms. These systems are designed to facilitate seamless interactions between call center agents and customers, ensuring clear and reliable customer communication channels.
Outsourcing call center services to the Philippines presents a strategic opportunity for your business to streamline operations and focus on its core competencies. With this strategy, you can effectively redirect internal resources, time, and energy toward strategic initiatives, product development, and overall business growth.
Managing an in-house call center can be resource-intensive, requiring significant investments in infrastructure, technology, recruitment, training, and ongoing management. By outsourcing these functions, you can offload the operational burden and leverage the expertise and resources of established call center providers in the Philippines.
As beneficial as it is, outsourcing your call center needs to the Philippines can also come with a number of drawbacks. Below are some of the major cons that you need to be aware of, as well as some of the ways you can manage or mitigate these risks by working with the right call center outsourcing company.
When businesses outsource their call center to the Philippines or any other location, they inevitably give up a certain level of control over the operations, processes, and policies followed by the outsourcing provider. This can be seen as a potential disadvantage or challenge, as businesses may prefer to have direct control and oversight over all aspects of their customer service operations.
How to turn this con around? Despite the potential challenges of relinquishing control, successful outsourcing partnerships involve establishing clear communication channels, setting expectations, and maintaining an open dialogue with the outsourcing provider. Regular performance evaluations and ongoing collaboration help bridge the gap and ensure that the outsourced call center aligns with the business's objectives and customer-centric approach.
Setting up an outsourced call center in the Philippines requires businesses to make upfront investments in various areas to establish a strong foundation for a successful operation. One critical area that requires investment in technology infrastructure.
Businesses need to ensure they have the necessary hardware and software in place to support their call center operations effectively. This includes investing in computer systems, telephony systems, headsets, and network equipment to facilitate smooth communication and data management. Additionally, businesses may need to invest in customer relationship management (CRM) software and other specialized tools to streamline call handling, track customer interactions, and gather valuable insights for analysis and improvement.
If you think about it, however, these initial set-up costs only strengthen your call centers and empower you to yield more ROI in the long run.
When outsourcing call center operations to the Philippines, businesses may encounter various transition and onboarding challenges. These challenges can arise due to factors such as geographical distance, cultural differences, and the need for effective knowledge transfer.
One notable challenge is the need for effective knowledge transfer. The business must provide comprehensive documentation, training materials, and resources to ensure that the outsourced team in the Philippines has a thorough understanding of the business's products, services, and customer service protocols. This includes sharing information about the business's target audience, customer data, customer preferences, and specific industry nuances.
Still, with the right outsourcing provider, the challenges are addressed upfront and you get more guidance during the transition process.
While Filipino call center agents are generally proficient in English, occasional communication challenges can still arise when handling inbound and outbound calls due to various factors such as accents, clarity of speech, and subtle cultural differences. These challenges, albeit minor, may require additional efforts to bridge the communication gap and ensure effective customer interactions.
Accents can vary among call center agents in the Philippines, as they may come from different regions with distinct linguistic nuances. Customers who are not accustomed to certain accents may find it slightly more difficult to understand the agents at times. However, it's important to note that the Filipino workforce has been trained extensively to minimize accent-related communication barriers, and their fluency in English generally allows for effective communication.
When outsourcing a call center to the Philippines, businesses must navigate and adhere to different legal and regulatory frameworks that exist in both their home country and the Philippines. This can pose compliance challenges and may require additional resources to ensure that all legal obligations are met.
Each country has its own set of laws and regulations governing various aspects of customer service, data protection, privacy, and labor practices. To address this, businesses must familiarize themselves with these legal requirements and ensure that their outsourcing arrangements align with both local and international regulations.
This lack of industry-specific knowledge can create hurdles in effectively addressing customer inquiries, providing accurate information, and delivering tailored solutions. Customers may have complex questions that require a deep understanding of the industry, product features, or specific processes.
Without the necessary expertise, outsourced agents may struggle to provide satisfactory responses, leading to customer frustration or dissatisfaction. To mitigate this challenge, businesses need to invest in comprehensive training programs for their offshore call center agents.
Customers may feel more comfortable interacting with agents who are based in the same country or who they perceive to have a better understanding of their cultural nuances and preferences. The idea of speaking to someone from a different country, especially one known for outsourcing, may lead to doubts about the agent's ability to address their concerns effectively or provide a satisfactory resolution.
Such reservations can erode customer trust and potentially impact brand loyalty. Customers may hesitate to engage with outsourced agents or choose to discontinue their relationship with a company if they feel that their customer service experience is not aligned with their expectations or values. The growing popularity of outsourcing various business services today makes this less of an issue than it used to be, but it’s still something that businesses outsourcing call centers have to prepare for.
Outsourcing providers typically follow standardized processes and workflows that are designed to cater to a wide range of clients and industries. While this approach offers efficiency and cost-effectiveness, it can pose challenges when businesses require a higher degree of customization that differ from the standard practices followed by the outsourcing provider.
Customization is crucial in customer service as it allows businesses to align their operations with their brand identity, values, and customer expectations. However, with outsourcing, there may be limitations in tailoring processes, scripts, or service delivery approaches to reflect the unique aspects of a business. This can result in a one-size-fits-all approach that may not fully address specific customer needs. You can, however, ask about specific engagement models and find an outsourcing solution that fits your business best.
With all these pros and cons of call center outsourcing considered, there are ways to make sure that this solution works to your advantage. To guide you, we have compiled some of the industry practices in call center outsourcing.
The decision to outsource your call center to the Philippines or any other location ultimately depends on various factors specific to your business and customer service needs. It is essential to carefully evaluate the pros and cons discussed earlier to determine if outsourcing aligns with your objectives and requirements.
Outsourcing to the Philippines can be a viable option if you seek cost savings, access to a skilled English-speaking workforce, cultural affinity with Western countries, round-the-clock customer support, scalability, and technological advancements in customer service operations. This strategy is particularly beneficial for businesses looking to focus on their core competencies, enhance customer experiences, and leverage the expertise of outsourcing providers.
However, it is important to consider the potential challenges involved in outsourcing, such as occasional communication barriers, legal and compliance complexities, training requirements, possible customer perception issues, limited customization options, and the need to manage the outsourcing provider effectively. Businesses that require direct control over operations, have highly specialized industry requirements or prioritize maintaining a close connection with customers may find outsourcing to be less suitable for their needs.
Ultimately, the decision should be based on a thorough analysis of your business goals, customer expectations, available resources, and risk tolerance. It’s best to conduct a cost-benefit analysis, consider alternative options like in-house call centers or local outsourcing, and carefully evaluate the capabilities and reputation of potential outsourcing providers in the Philippines.
Once you decide to outsource your call center needs to the Philippines, you’re already making a business investment. So, it only makes sense that you take all the time you need in choosing the right call center outsourcing company that can cater to your needs.
At KDCI, we offer various packages of customer support services so you can get the right coverage for your business needs. Our customer service team is composed of Ecommerce specialists that can efficiently provide omnichannel support, including live chat, email, and voice channels in your preferred time zone. We even assign you a dedicated account manager to ensure the quality of service is always up to your standards.
Partner with KDCI today and experience the benefits of outsourcing your call center to the Philippines. Get in touch with us now to get started!
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We had a lot of difficulty finding qualified talent in the United States. Honestly, I don't think we had thought about outsourcing at all as a potential option, but we were very open to it once we heard about it. We love our KDCI team. They're just like a regular part of our team, it's just that they're thousands of miles away.
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